How foundit got 1.7M+ users to update profiles in 6 Months with interactive emails

Challenge

foundit discovered that many candidate profiles were either incomplete or hadn’t been updated in a long time on their portal. As a result, foundit’s database had outdated information, and candidates were being matched with jobs that no longer suited their skills or experience.

This incomplete data about the candidate pool led to the following problems -

✅ Since candidates didn't update their profiles with new skills, experiences, and new job roles, they ended up receiving irrelevant job offers.

✅ Similarly, recruiters were wasting time reaching out to people who either didn’t have the right skills or wouldn’t be interested in the offer.

foundit realized that the only solution for these problems was to get candidates to update their profiles.

But how?

That was the challenge to be tackled.

Solution

As foundit’s team dug deeper, they found that there were two types of candidates who left their profiles incomplete

✅Those who dropped off in the middle of the onboarding process
✅Those who wouldn’t update their profile with new skills and experiences after signing up

To fix this, foundit did the following

✅Trigger emails as soon as they dropped off during the onboarding and remind them to complete their profile,
✅ And send reminder emails at appropriate time intervals to encourage timely updation.

However, most users either didn't visit the portal to update their profiles after opening these emails or would still miss out on certain fields.

Soon, the team realized while these emails acted as reminders, the candidates still had to go through the hassle of moving out of the inbox, finding relevant fields, and then updating their profiles.

They needed a process that would shorten this process and simplify profile updation.

That's when they explored interactive emails and its possibilities.

With interactive emails, foundit could embed forms directly into emails, enabling users to update their information without leaving their inboxes.

No need to visit any external webpage once the candidates intend to update their profile! 💡

“We realised that each redirection increases the propensity of the seeker dropping off in the middle of the journey. The overload of remembering passwords or waiting for OTPs made email as a channel inefficient. The team at foundit looked to interactive emails as solutions to these pain points.” - Jaya Jain, Senior Manager - foundit

But there was still a roadblock - creating interactive emails typically requires coding skills and takes longer than regular HTML emails.

That's when Mailmodo came into play. With its no-code, drag-and-drop builder, and prebuilt templates, creating interactive emails with Mailmodo is a matter of minutes.

And this wasn’t it - they personalized the campaign further. Each candidate received a form tailored to fill only the incomplete fields in their foundit profile. This made updating effortless and efficient, saving more time and reducing hassle.

In addition, recruiters could now evaluate updated job profiles on the platform and would no longer spend time reaching out to people who didn’t meet their criteria.

Similarly, the users would also receive job alerts for the openings that best suited them. Check the template below 👇

Outcome

As users could now update their profiles directly from their inboxes, the email campaigns achieved an impressive 11.5% submission rate on the embedded form.

This initiative led to 1.7 million users updating their profiles within just 6 months.

Key learnings for your next marketing campaign

Regardless of your industry, take inspiration from these novel ways in which the foundit team is leveraging interactive email

Increasing survey responses

To create monthly industry reports, foundit uses interactive forms in email and collects salary data or other opinions from users anonymously. Using this data, they created an exclusive salary insights section in their monthly foundit Insights Tracker.

Increasing event registrations

During virtual career fairs, foundit also uses interactive forms in an email instead of Google Forms to drive registrations in email and achieved 400% more conversions. Interactive emails now are one of the primary ways for foundit to enroll seekers.