ActiveCampaign Vs ConvertKit Comparison (2024)
Hey there, if you’re deep in research to find the best email marketing platform for your brand, you’ve come to the right place. To make this easier for you, below table has a detailed overview of ActiveCampaign vs ConvertKit, to help you choose the right platform. If you want to talk to an expert to help you decide, feel free to book a demo.
How ActiveCampaign compares with ConvertKit
Here’s a summary and non-biased comparison between ActiveCampaign and ConvertKit on the basis of email marketing features
| TL;DR |  |  |
|---|---|---|
| Email editing and creation | Provides a visual, HTML and text editor. Editor can create HTML emails only. | Provides standard HTML editor which is similar to Notion |
| Automation | Automations have superior omni sending capability. Performs similar to Zapier and Mailchimp. | Automations have huge scope it misses simple elements and thus making operations complicated. Let's say I have to send email sequence but based on conditions that if the user has been previously approached or not. For the above case you need to have level 1 tags as User or Customer while level 2 tags as non contacted lead or contacted lead. This keeps on multiplying down a funnel |
| Integration | 926 integrations. | 320 integrations |
| Transactional emails | Available with Postmark. | Only on paid plans |
| Ease of Access | Omnichannel software focused for marketing as well as sales. Requires long active hours on the platform to send complicated drips without confusion. | Simple marketing solution but feature are to complicated to understand and use. Therefore needs enormous efforts to build basic funnels |
| Customer Support | Email, live chat, and knowledge base support. Phone call is available only for Professional and Enterprise plan users. | Email & chat support |
| Interactive emails | No. | No. |
| Other marketing features | Has the following marketing tools: ○ Signup form builder ○ SMS marketing ○ Landing pages builder ○ Site tracking for pages ○ Sales CRM and lead scoring tool | Has the following tools on marketing: ○ Websites builder for landing pages ○ Forms for website ○ Creator network for better engagement |
Why not consider an email marketing tool that gets 3x conversions?
Interactive Emails
Create & send dynamic forms for customer feedback, product reviews, NPS surveys, and so much more.
Dedicated Human Support
Get support whenever you need it via email, live chat, slack, or calls.
Automate pre-built user journeys
Trigger emails based on Webhooks, conditional logic, time delays, and more.
Detailed comparision of ConvertKit, ActiveCampaign, and Mailmodo
Email Creation
When a tool has features like a drag-and-drop editor, pre-made templates, and interactive widgets, creating emails is quick and fun.
| Feature | activecampaign | convertkit | Mailmodo |
|---|---|---|---|
| Template editor | Can create from scratch or select template from library | Can create from pre-made templates or layouts from library | Can create from scratch or select template from library |
| Email Dimensions | Have a fixed width of 650 px | Have fixed width of 912 px | 3 Width options(600px, 700px, 800px) are provided(that resemble industry standards). Rich text emails can be sent with full width email |
| Pre-made layouts | 7 variations of layouts to select from | Have 8 basic layout | 12 variations of layouts to select from |
| Pre-made blocks/modules | Not applicable | Not Applicable |
|
| Ability to save & reuse blocks | Can save any layout block and element | Not Applicable | Can save any layout block |
| Design Options | Common options like padding, email body and email bgcolor options are available | Common options like email background color options are provided | Common options like pading, email body and email bg color options are provided |
| Supported Email Fonts | Total 46 fonts
| Total 14 fonts | Total 46 fonts
|
| If non-standard font is used | Prompt for non standard: If an email client doesn't support the non-standard font, a similar standard font will be used instead | In classic, for custom web safe fonts, Mailchimp uses a similar standard font instead and No prompt while editing | Prompts are provided for Web Safe fonts while editing. In case, non-email safe font is use, then Mailmodo replaces it with a fallback font for clients where the fonts are not supported |
| Template preview | HTML and text email preview on desktop screen | HTML preview is displayed for desktop only | HTML and AMP are displayed together with toggle between desktop and mobile screens |
| Template testing | Only HTML, can send unlimited test emails | Only HTML and supports unlimited testing | HTML and AMP versions are different, supports unlimited testing |
| Adding custom HTML code | Yes | Yes | No |
| Rich text editor | Yes | Yes | Yes |
| Feature | activecampaign | convertkit | Mailmodo |
|---|---|---|---|
| In-product templates | 237 and growing templates | 23 and growing templates | 67 and growing templates |
| Has a template inspiration gallery | Yes, free inspiration gallery | No inspirational gallery | Yes, free inspiration gallery |
| Inspirational Templates count | 58 templates | Not applicable | 200+ templates |
| Feature | activecampaign | convertkit | Mailmodo |
|---|---|---|---|
| AMP email creation | No | No | Support AMP email creation with no code WYSIWYG editor. Doesn't require coding knowledge |
| Whitelisting support | No | No | Provides dedicated whitelisting support |
| Automatic HTML fallback | No | No | Yes |
| Customize HTML fallback | No | No | Allows customization for manual inputs |
| Sending AMP emails | No | No | Yes |
| Feature | activecampaign | convertkit | Mailmodo |
|---|---|---|---|
| Interactive AMP widgets | No AMP elements | AMP Emails not supported | 16 AMP elements |
| Carousel/Image Carousel | No | No | Yes |
| Accordion | No | No | No |
| Basic Event invitation | No | No, but has web forms | Yes,with forms |
| Add to calendar | No | No | Yes |
| Calendly | No | No | Yes |
| Zoom Webinar | No | No | Yes |
| Shopify Card Abandoment | No | No | Yes |
| Shopify Product Recommendation | No | No | Yes |
| Poll | No | No | Yes |
| Live Price Ticker | No | No | Yes |
| Star Rating | No | No | Yes |
| NPS Rating | No | No, but has web forms | Yes |
| Thumbs up or down | No | No | Yes |
| Emoji Rating | No | No | Yes |
| Chip selection | No | No | Yes |
| Spin the Wheel | No | No | Yes |
| Quiz | No | No | Yes |
| Gokwik | No | No | Yes |
| Form | No, has website subscription forms | No | Yes |
| Star Rating | No | Not Applicable | Yes |
| Thumbs up or down | No | Not Applicable | Yes |
| Thumbs up or down | No | No | Structured for case specific |
| Star Rating | No | No | Yes |
| Form Submission capture | Collects form submission data as contacts from websites | Convertkit has only webforms | Automatic collection and storage of form submission data. Export options available |
| Conditional forms | No | Not Applicable | Yes |
| Step wise forms | No | Not Applicable | Yes |
| Hidden field | No | Not Applicable | No |
| Form fields | 5 field options | Not Applicable | 15 field options |
| Dropdown | No | Not Applicable | Yes |
| Radio | No | Not Applicable | Yes |
| Checkbox | Yes | Not Applicable | Yes |
| Emoji | No | Not Applicable | Yes |
| Thumbs up or down | No | Not Applicable | Structured for case specific |
| Text | Yes | Not Applicable | Yes |
| Multiline | Yes | Not Applicable | Yes |
| Image Link | Yes | Not Applicable | Structured for case specific |
| Date picker | No | Not Applicable | Yes |
| Time picker | No | Not Applicable | Yes |
| Phone number | Yes | Not Applicable | Yes |
| Single chip | No | Not Applicable | Yes |
| Multichip | No | Not Applicable | Yes |
| Star Rating | No | Not Applicable | Yes |
| Nps Rating | No | Not Applicable | Yes |
Contact & Campaign
Your email campaigns perform better when your tool monitors your subscriber’s behavior. You can use it to create dynamic segments and optimize for open rates.
| Feature | activecampaign | convertkit | Mailmodo |
|---|---|---|---|
| Triggered | Yes, for RSS feed | No | Yes |
| Bulk | Yes | Yes | Yes |
| AB testing subject line | Yes | No | Yes |
| Sending Schedule | Send and Schedule are two different options | Send and Schedule are two different options | Supports email sending by send now, schedule later and fragmented scheduling |
| Fragmented/Batch Scheduling | No | No | Yes |
| Send time optimization | No | No | Yes |
| Feature | activecampaign | convertkit | Mailmodo |
|---|---|---|---|
| Dynamic segments | Yes | Yes | Yes |
| Static segments | No | No | Yes |
| Segment on basis of campaign activity | Yes | No | Yes |
| Pre-built segments | Yes | No | based on engagement |
| Contact-level campaign data | Yes | No | Yes |
| Add contacts via | Add single contact, copy and paste, import from file, import from external apps | Adding a single subscriber, Import a CSV, Import from another provider | Manually, CSV, API, Apps, CRM, etc. |
Automation
You are more productive when you have set up automations to trigger emails based on a contact’s activity - clicks, opens, submissions, and more.
| Feature | activecampaign | convertkit | Mailmodo |
|---|---|---|---|
| Journey Advancement | Basic email handling with very limited trigger and actions | comparable to Zapier | Basic email handling and webhooks available |
| Drag & drop journey builder | No, click based journey builder | Yes | Yes |
| Trigger options | 28 trigger options Subscribes to a list unsubscribes from a list Submit a form opens/reads an email clicks a link in an email web page is visited event is recorded shares an email forwards an email replies to an email tag is added, tag is removed, forwards an email, field changes, goal is achieved, date based, RSS based, dismissed a site message, conversion occurs, makes a purchase, abandon cart, score changes, enters a pipeline, deal stage changes, deal status changes, sentiment changes, deal value changes, deal owner changes, task is completed. | 4 event/trigger options
| 12 trigger options and 5 Categories of start point
|
| Rules/Conditions | 103 Rules
| 3 rules/conditions
| 9 Rules
|
| Actions | 10 Actions Wait, if/else, split, go to, goal, start an automation, end this automation, end another automation, webhook, perform math. | Total 10 Actions
| 6 Actions Send campaign, Webhook, Add contact to a list, Remove contact from a list, Update contact property, Exit journey |
| Limitations | Webhook and API triggers are missing |
| Only one trigger point, also post webhook you cannot proceed further with journey. There is only API entry point and no webhook trigger |
| Web/App/External event triggers | Yes | Yes | Yes |
| CRM triggers | Yes | Yes | Yes |
| Pre-made email flows | Yes. 909 premade automated workflows divided across 15+ industries and 5 languages: Portuguese, French, Italian, German, and Spanish. | Yes Total 28 inspirations | No |
| Email flows Inspiration | No | No | Yes, have a dedicated industry wise research to send engaging drips. |
Analytics
What your email marketing tool can track, you can improve. Data on opens, clicks, bounces, and unsubscribes are a must-have. Some tools also have advanced features like click heatmap.
| Feature | activecampaign | convertkit | Mailmodo |
|---|---|---|---|
| Opens | Yes | Yes, also last time for activity is stored | Yes |
| Clicks | Yes | Yes, also last time for activity is stored | Yes |
| CTOR | No | No | Yes |
| Submissions | No | No | Yes |
| Bounces | Yes | No | Yes |
| Blocked | No | No | Yes |
| Unsubscribe | Yes | Yes, also last time for activity is stored | Yes |
| Spam complaints | No | No | Yes |
| Forwards | Yes | No | Yes |
| Device usage | No | No | Yes |
| Email clients | Yes | No | Yes |
| Link click tracking | Yes | Yes | Yes |
| Click heatmap | No | No | Yes |
| Custom analytics dashboard | No | No | No, upcoming |
| Graphical rep | Yes | No | No |
Customer Support
Most email platforms provide chat and email support, while a few also help you with human customer support. You can choose a tool based on your preferred mode of communication.
| Feature | activecampaign | convertkit | Mailmodo |
|---|---|---|---|
| Trial Period | Has 14 days trial plan | 14 days trial | 21 days on all plans |
| Customer support | Email, live chat, and knowledge base support. Phone call is available only for Professional and Enterprise plan users | Community Support for free, Live Chat and Email Support for Creator, Priority Chat and Email Support for Creator Pro | Includes video tutorials, knowledge base, ticketing system, live chat, email support, personalized kick off call and onboarding manager too |
| Account activation | 2-factor authentication is configured automatically Email verification is done for the sender id before sending out the first email | Email verification | Generally email verification is done. 2-factor authentication can be configured manually |
| Onboarding form | Onboarding form requires:
| Onboarding form requires:
| Onboarding form requires:
|
| Product education | Prompts for migration request, add some contacts or automations | Stepwise instructions(basic) are provided to broadcast out the message |
|
| Product theme | Light theme | Light theme | Light theme |
| Feature | activecampaign | convertkit | Mailmodo |
|---|---|---|---|
| Dynamic data | Yes | Yes | Yes |
| Spam testing | No | No | No |
| Integrations | 926 integrations.More Details. | 320 integrations More details. | 21 integrations More details. |
| Drag and drop | Yes | Yes | |
| Transactional emails | Yes | No, but can done by automations | Yes |
| Content optimization | No | Yes | No |
| REST API | Yes Has in depth details in every column Refer this page to understand in details. | Has basic email marketing properties, ecommerce product and page, and Campaign and automation level details too. Refer this page to understand in detail. | Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail. |
Frequently asked questions
Everything you need to know about the product and billing.
ActiveCampaign takes a long time to load pages and emails. That may be due to slow or overloaded servers. It can be frustrating and not a pleasant feeling for any email marketer. To ace email marketing, businesses prefer ActiveCampaign alternatives like Mailmodo for instant sending and automating. You can send emails and download campaign reports without delays with Mailmodo.
According to Email Deliverability Report 2022, 11% of emails sent via ActiveCampaign go to spam, which adversely impacts deliverability. Email marketers, for this reason, prefer ActiveCampaign alternatives like Mailmodo for email deliverability management via domain warmup, email list cleaning, and detailed deliverability reports. We also have email deliverability experts on board to help you land in your users’ inboxes.
Compared to other email marketing tools like Mailmodo, ActiveCampaign is expensive. It’s counted among the highest-priced email marketing platforms. However, its price-to-performance ratio is poor owing to low email deliverability rates, emails going to spam, and basic automation workflows. Mailmodo, on the other hand, is worth every penny as it is 3-4 times more affordable than ActiveCampaign and has a bevy of advanced reporting and automation features to offer.
You can sign up for free on ConvertKit to send unlimited emails to 1,000 subscribers. However, the trial, besides list segmentation and audience insights, doesn't give you a taste of automation and advanced reporting. You can consider using a ConvertKit alternative like Mailmodo. Mailmodo also offers complete analytics and automation features in its trial plan.
ConvertKit is tailormade for content creators, but it receives a lot of flak for poor deliverability and lack of advanced insights. If you've faced a low inbox placement rate recently, you can consider switching to a ConvertKit alternative like Mailmodo to fix your low engagement history, poor domain reputation, and scammy email list.
Mailmodo is a better choice in terms of email deliverability. The platform helps boost your email deliverability by offering you expert consultations to clean your lists, setting up proper authentication protocols, and managing your suppression lists.
Mailmodo customers have seen legendary growth
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with Mailmodo
Create & send interactive emails without coding
Put revenue on auto-pilot with pre-built journeys
Save time with AI-powered email content creation
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