ActiveCampaign Vs Klaviyo Comparison (2024)
Hey there, if you’re deep in research to find the best email marketing platform for your brand, you’ve come to the right place. To make this easier for you, below table has a detailed overview of ActiveCampaign vs Klaviyo, to help you choose the right platform. If you want to talk to an expert to help you decide, feel free to book a demo.
How ActiveCampaign compares with Klaviyo
Here’s a summary and non-biased comparison between ActiveCampaign and Klaviyo on the basis of email marketing features
| TL;DR |  |  |
|---|---|---|
| Email editing and creation | Provides a visual, HTML and text editor. Editor can create HTML emails only. | Provides 3 different editors: drag and drop, text only and HTML custom code. Editor can create HTML emails only. |
| Automation | Automations have superior omni sending capability. Performs similar to Zapier and Mailchimp. | Automations have basic email handling capability. The most common things seem missing. There is not conditional flow based on the stats of the previous email sent. |
| Integration | 926 integrations. | 325 integrations |
| Transactional emails | Available with Postmark. | Not available. |
| Ease of Access | Omnichannel software focused for marketing as well as sales. Requires long active hours on the platform to send complicated drips without confusion. | Email marketing software focused on ecommerce but lacks basic functionalities. |
| Customer Support | Email, live chat, and knowledge base support. Phone call is available only for Professional and Enterprise plan users. | Email Support, In-App dedicated support, In-App Knowledge base, Dedicated Account Manager. |
| Interactive emails | No. | Not available |
| Other marketing features | Has the following marketing tools: ○ Signup form builder ○ SMS marketing ○ Landing pages builder ○ Site tracking for pages ○ Sales CRM and lead scoring tool | Has the following tools on marketing: - Signup forms for pages - SMS marketing |
Why not consider an email marketing tool that gets 3x conversions?
Interactive Emails
Create & send dynamic forms for customer feedback, product reviews, NPS surveys, and so much more.
Dedicated Human Support
Get support whenever you need it via email, live chat, slack, or calls.
Automate pre-built user journeys
Trigger emails based on Webhooks, conditional logic, time delays, and more.
Detailed comparision of Klaviyo, ActiveCampaign, and Mailmodo
Email Creation
When a tool has features like a drag-and-drop editor, pre-made templates, and interactive widgets, creating emails is quick and fun.
| Feature | activecampaign | klaviyo | Mailmodo |
|---|---|---|---|
| Template editor | Can create from scratch or select template from library | Can create from scratch or select template from library | Can create from scratch or select template from library |
| Template building fuctionality | Elements can be dragged and dropped anywhere within the email | Elements can be dragged and dropped any where within the email | Selection (single click) based template editor, can only stack new layout and elements at the selected position. To move elements up and down, there is a up and down button |
| Email Dimensions | Have a fixed width of 650 px | Have a fixed width of 600 px | 3 Width options(600px, 700px, 800px) are provided(that resemble industry standards). Rich text emails can be sent with full width email |
| Pre-made layouts | 7 variations of layouts to select from | Not Applicable | 12 variations of layouts to select from |
| Pre-made blocks/modules | Not applicable | Not Applicable |
|
| Ability to save & reuse blocks | Can save any layout block and element | Can save any layout block and element | Can save any layout block |
| Design Options | Common options like padding, email body and email bgcolor options are available | Common options like email bg color options are provided. Email border is an add on | Common options like pading, email body and email bg color options are provided |
| Supported Email Fonts | Total 46 fonts
| Total 20 fonts Can add extra fonts | Total 46 fonts
|
| If non-standard font is used | Prompt for non standard: If an email client doesn't support the non-standard font, a similar standard font will be used instead | No prompt | Prompts are provided for Web Safe fonts while editing. In case, non-email safe font is use, then Mailmodo replaces it with a fallback font for clients where the fonts are not supported |
| Template preview | HTML and text email preview on desktop screen | Only HTML email with side by side display of desktop and mobile screens | HTML and AMP are displayed together with toggle between desktop and mobile screens |
| Template testing | Only HTML, can send unlimited test emails | Only HTML, supports unlimited testing | HTML and AMP versions are different, supports unlimited testing |
| Adding custom HTML code | Yes | No. But can be done with dedicated HTML editor | No |
| Rich text editor | Yes | Yes | Yes |
| Feature | activecampaign | klaviyo | Mailmodo |
|---|---|---|---|
| In-product templates | 237 and growing templates | 94 and growing templates | 67 and growing templates |
| Has a template inspiration gallery | Yes, free inspiration gallery | Yes, free inspiration gallery | Yes, free inspiration gallery |
| Inspirational Templates count | 58 templates | 2035 templates | 200+ templates |
| Feature | activecampaign | klaviyo | Mailmodo |
|---|---|---|---|
| AMP email creation | No | No | Support AMP email creation with no code WYSIWYG editor. Doesn't require coding knowledge |
| Whitelisting support | No | No | Provides dedicated whitelisting support |
| Automatic HTML fallback | No | Yes | Yes |
| Customize HTML fallback | No | No | Allows customization for manual inputs |
| Sending AMP emails | No | No | Yes |
| Feature | activecampaign | klaviyo | Mailmodo |
|---|---|---|---|
| Interactive AMP widgets | No AMP elements | No AMP elements. | 16 AMP elements |
| Carousel/Image Carousel | No | No | Yes |
| Accordion | No | No | No |
| Basic Event invitation | No | No | Yes,with forms |
| Add to calendar | No | No | Yes |
| Calendly | No | No | Yes |
| Zoom Webinar | No | No | Yes |
| Shopify Card Abandoment | No | No | Yes |
| Shopify Product Recommendation | No | No | Yes |
| Poll | No | No | Yes |
| Live Price Ticker | No | No | Yes |
| Star Rating | No | No | Yes |
| NPS Rating | No | No | Yes |
| Thumbs up or down | No | No | Yes |
| Emoji Rating | No | No | Yes |
| Chip selection | No | No | Yes |
| Spin the Wheel | No | No | Yes |
| Quiz | No | No | Yes |
| Gokwik | No | No | Yes |
| Form | No, has website subscription forms | Yes, has website signup forms | Yes |
| Star Rating | No | No | Yes |
| Thumbs up or down | No | No | Yes |
| Thumbs up or down | No | No | Structured for case specific |
| Star Rating | No | No | Yes |
| Form Submission capture | Collects form submission data as contacts from websites | Collects form submission data as contacts | Automatic collection and storage of form submission data. Export options available |
| Conditional forms | No | Not Applicable | Yes |
| Step wise forms | No | Not Applicable | Yes |
| Hidden field | No | Not Applicable | No |
| Form fields | 5 field options | 9 field options Also have discount coupon | 15 field options |
| Dropdown | No | Yes | Yes |
| Radio | No | Yes | Yes |
| Checkbox | Yes | Yes | Yes |
| Emoji | No | No | Yes |
| Thumbs up or down | No | No | Structured for case specific |
| Text | Yes | Yes | Yes |
| Multiline | Yes | Yes | Yes |
| Image Link | Yes | Yes | Structured for case specific |
| Date picker | No | Yes | Yes |
| Time picker | No | Yes | Yes |
| Phone number | Yes | Yes | Yes |
| Single chip | No | No | Yes |
| Multichip | No | No | Yes |
| Star Rating | No | No | Yes |
| Nps Rating | No | No | Yes |
Contact & Campaign
Your email campaigns perform better when your tool monitors your subscriber’s behavior. You can use it to create dynamic segments and optimize for open rates.
| Feature | activecampaign | klaviyo | Mailmodo |
|---|---|---|---|
| Triggered | Yes, for RSS feed | No, but possible by automations | Yes |
| Bulk | Yes | Yes | Yes |
| AB testing subject line | Yes | Yes | Yes |
| Sending Schedule | Send and Schedule are two different options | Send and Schedule(at a particular time or over a time period) are two different options | Supports email sending by send now, schedule later and fragmented scheduling |
| Fragmented/Batch Scheduling | No | Yes | Yes |
| Send time optimization | No | No | Yes |
| Feature | activecampaign | klaviyo | Mailmodo |
|---|---|---|---|
| Dynamic segments | Yes | Yes | Yes |
| Static segments | No | No | Yes |
| Segment on basis of campaign activity | Yes | Yes | Yes |
| Pre-built segments | Yes | No | based on engagement |
| Contact-level campaign data | Yes | Yes | Yes |
| Add contacts via | Add single contact, copy and paste, import from file, import from external apps | File import, copy and paste contact's details | Manually, CSV, API, Apps, CRM, etc. |
Automation
You are more productive when you have set up automations to trigger emails based on a contact’s activity - clicks, opens, submissions, and more.
| Feature | activecampaign | klaviyo | Mailmodo |
|---|---|---|---|
| Journey Advancement | Basic email handling with very limited trigger and actions | Basic email handling with very limited trigger and actions | Basic email handling and webhooks available |
| Drag & drop journey builder | No, click based journey builder | No | Yes |
| Trigger options | 28 trigger options Subscribes to a list unsubscribes from a list Submit a form opens/reads an email clicks a link in an email web page is visited event is recorded shares an email forwards an email replies to an email tag is added, tag is removed, forwards an email, field changes, goal is achieved, date based, RSS based, dismissed a site message, conversion occurs, makes a purchase, abandon cart, score changes, enters a pipeline, deal stage changes, deal status changes, sentiment changes, deal value changes, deal owner changes, task is completed. | 4 trigger options
| 12 trigger options and 5 Categories of start point
|
| Rules/Conditions | 103 Rules
| 3 Rules
| 9 Rules
|
| Actions | 10 Actions Wait, if/else, split, go to, goal, start an automation, end this automation, end another automation, webhook, perform math. | 5 Actions Email, SMS, Update profile property, notification, webhook | 6 Actions Send campaign, Webhook, Add contact to a list, Remove contact from a list, Update contact property, Exit journey |
| Limitations | Webhook and API triggers are missing | Only one trigger point and cannot be changed once configured. Previous email campaign stats cannot be used in flow individually. | Only one trigger point, also post webhook you cannot proceed further with journey. There is only API entry point and no webhook trigger |
| Web/App/External event triggers | Yes | Yes | Yes |
| CRM triggers | Yes | Yes | Yes |
| Pre-made email flows | Yes. 909 premade automated workflows divided across 15+ industries and 5 languages: Portuguese, French, Italian, German, and Spanish. | Yes, 10 flows available | No |
| Email flows Inspiration | No | No | Yes, have a dedicated industry wise research to send engaging drips. |
Analytics
What your email marketing tool can track, you can improve. Data on opens, clicks, bounces, and unsubscribes are a must-have. Some tools also have advanced features like click heatmap.
| Feature | activecampaign | klaviyo | Mailmodo |
|---|---|---|---|
| Opens | Yes | Yes, last open time | Yes |
| Clicks | Yes | Yes, last clicked time | Yes |
| CTOR | No | No | Yes |
| Submissions | No | No | Yes |
| Bounces | Yes | Yes | Yes |
| Blocked | No | No | Yes |
| Unsubscribe | Yes | Yes | Yes |
| Spam complaints | No | Yes | Yes |
| Forwards | Yes | No | Yes |
| Device usage | No | Yes | Yes |
| Email clients | Yes | Yes | Yes |
| Link click tracking | Yes | Yes | Yes |
| Click heatmap | No | No | Yes |
| Custom analytics dashboard | No | No | No, upcoming |
| Graphical rep | Yes | Yes | No |
Customer Support
Most email platforms provide chat and email support, while a few also help you with human customer support. You can choose a tool based on your preferred mode of communication.
| Feature | activecampaign | klaviyo | Mailmodo |
|---|---|---|---|
| Trial Period | Has 14 days trial plan | Has free plan. | 21 days on all plans |
| Customer support | Email, live chat, and knowledge base support. Phone call is available only for Professional and Enterprise plan users | Email and chat support | Includes video tutorials, knowledge base, ticketing system, live chat, email support, personalized kick off call and onboarding manager too |
| Account activation | 2-factor authentication is configured automatically Email verification is done for the sender id before sending out the first email | Email verification | Generally email verification is done. 2-factor authentication can be configured manually |
| Onboarding form | Onboarding form requires:
| Onboarding form requires:
| Onboarding form requires:
|
| Product education | Prompts for migration request, add some contacts or automations | Prompts from connecting store till recovering lost audience. Focused towards ecommerce yet segmented users to connect with them effectively |
|
| Product theme | Light theme | Light theme | Light theme |
| Feature | activecampaign | klaviyo | Mailmodo |
|---|---|---|---|
| Dynamic data | Yes | Yes | Yes |
| Spam testing | No | No | No |
| Integrations | 926 integrations.More Details. | 325 integrations [More details.] (https://www.klaviyo.com/ecommerce-integrations) | 21 integrations More details. |
| Drag and drop | Yes | Yes | |
| Transactional emails | Yes | No | Yes |
| REST API | Yes Has in depth details in every column Refer this page to understand in details. | Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail. |
Frequently asked questions
Everything you need to know about the product and billing.
ActiveCampaign takes a long time to load pages and emails. That may be due to slow or overloaded servers. It can be frustrating and not a pleasant feeling for any email marketer. To ace email marketing, businesses prefer ActiveCampaign alternatives like Mailmodo for instant sending and automating. You can send emails and download campaign reports without delays with Mailmodo.
According to Email Deliverability Report 2022, 11% of emails sent via ActiveCampaign go to spam, which adversely impacts deliverability. Email marketers, for this reason, prefer ActiveCampaign alternatives like Mailmodo for email deliverability management via domain warmup, email list cleaning, and detailed deliverability reports. We also have email deliverability experts on board to help you land in your users’ inboxes.
Compared to other email marketing tools like Mailmodo, ActiveCampaign is expensive. It’s counted among the highest-priced email marketing platforms. However, its price-to-performance ratio is poor owing to low email deliverability rates, emails going to spam, and basic automation workflows. Mailmodo, on the other hand, is worth every penny as it is 3-4 times more affordable than ActiveCampaign and has a bevy of advanced reporting and automation features to offer.
Klaviyo offers a free trial. You can create an account, edit and customize email templates, import and sync your data, and send emails with it. You can send a maximum of 500 emails to up to 250 contacts. You also receive 150 SMS credits. Once you exceed that limit, you will receive a prompt to upgrade your account by paying a fee.
Klaviyo was designed keeping eCommerce businesses in mind, while Mailmodo is an email marketing platform that caters to all kinds of organizations. For businesses that don’t sell physical products online, like service-based companies, Mailmodo has a range of features, such as AMP email interactivity and integrations with Hubspot, Google Sheets, Influencer Bit, and Pabbly to help you scale up.
Mailmodo is a better choice in terms of email deliverability. If you’re a Klaviyo user, your fluctuating email deliverability rates may be attributed to a low engagement history, poor domain reputation, or scammy email list. Mailmodo helps boost your email deliverability by giving you expert consultations, helping you with domain warm up, and removing spammers from our platform.
Mailmodo customers have seen legendary growth
Easiest to use email marketing software in 2024
Get 3X email conversion
with Mailmodo
Create & send interactive emails without coding
Put revenue on auto-pilot with pre-built journeys
Save time with AI-powered email content creation
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