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ActiveCampaign Vs Mailjet Comparison (2024)
Hey there, if you’re deep in research to find the best email marketing platform for your brand, you’ve come to the right place. To make this easier for you, below table has a detailed overview of ActiveCampaign vs Mailjet, to help you choose the right platform. If you want to talk to an expert to help you decide, feel free to book a demo.
How ActiveCampaign compares with Mailjet
Here’s a summary and non-biased comparison between ActiveCampaign and Mailjet on the basis of email marketing features
| TL;DR |  |  |
|---|---|---|
| Email editing and creation | Provides a visual, HTML and text editor. Editor can create HTML emails only. | Use Mailjet Editor’s flexible drag-and-drop features to easily add content, photographs, videos, links, and GIFs. If user can code then user can insert HTML code blocks, too. |
| Automation | Automations have superior omni sending capability. Performs similar to Zapier and Mailchimp. | Send customers triggered emails that arrive in their inbox as they hit important milestones in their customer journey. |
| Integration | 926 integrations. | 120 integrations |
| Transactional emails | Available with Postmark. | Included in all plans |
| Ease of Access | Omnichannel software focused for marketing as well as sales. Requires long active hours on the platform to send complicated drips without confusion. | No learning is required. The software is simple and straight forward. Transactional emails and forms require coding support though. |
| Customer Support | Email, live chat, and knowledge base support. Phone call is available only for Professional and Enterprise plan users. | Email, Chat and Phone support |
| Interactive emails | No. | No interactive emails. |
| Other marketing features | Has the following marketing tools: ○ Signup form builder ○ SMS marketing ○ Landing pages builder ○ Site tracking for pages ○ Sales CRM and lead scoring tool | - Websites forms (pop-up forms and embedded forms) for landing pages <br> - SMS to send transactional SMS to customers <br> |
Why not consider an email marketing tool that gets 3x conversions?
Interactive Emails
Create & send dynamic forms for customer feedback, product reviews, NPS surveys, and so much more.
Dedicated Human Support
Get support whenever you need it via email, live chat, slack, or calls.
Automate pre-built user journeys
Trigger emails based on Webhooks, conditional logic, time delays, and more.
Detailed comparision of Mailjet, ActiveCampaign, and Mailmodo
Email Creation
When a tool has features like a drag-and-drop editor, pre-made templates, and interactive widgets, creating emails is quick and fun.
| Feature | activecampaign | mailjet | Mailmodo |
|---|---|---|---|
| Template editor | Can create from scratch or select template from library | Can create from scratch or select template from library | Can create from scratch or select template from library |
| Email Dimensions | Have a fixed width of 650 px | Have fixed width | 3 Width options(600px, 700px, 800px) are provided(that resemble industry standards). Rich text emails can be sent with full width email |
| Pre-made layouts | 7 variations of layouts to select from | 7 variations to select from | 12 variations of layouts to select from |
| Pre-made blocks/modules | Not applicable | Not Applicable |
|
| Ability to save & reuse blocks | Can save any layout block and element | Can save any layout block | Can save any layout block |
| Design Options | Common options like padding, email body and email bgcolor options are available | Common options like email background color options are provided | Common options like pading, email body and email bg color options are provided |
| Supported Email Fonts | Total 46 fonts
| Total 18 fonts | Total 46 fonts
|
| If non-standard font is used | Prompt for non standard: If an email client doesn't support the non-standard font, a similar standard font will be used instead | No prompts | Prompts are provided for Web Safe fonts while editing. In case, non-email safe font is use, then Mailmodo replaces it with a fallback font for clients where the fonts are not supported |
| Template preview | HTML and text email preview on desktop screen | Only HTML display with toggle between desktop and mobile screens | HTML and AMP are displayed together with toggle between desktop and mobile screens |
| Template testing | Only HTML, can send unlimited test emails | Only HTML. Supports unlimited testing. | HTML and AMP versions are different, supports unlimited testing |
| Adding custom HTML code | Yes | Yes | No |
| Rich text editor | Yes | Yes | Yes |
| Feature | activecampaign | mailjet | Mailmodo |
|---|---|---|---|
| In-product templates | 237 and growing templates | 60 and growing templates | 67 and growing templates |
| Has a template inspiration gallery | Yes, free inspiration gallery | Not available | Yes, free inspiration gallery |
| Inspirational Templates count | 58 templates | Not applicable | 200+ templates |
| Feature | activecampaign | mailjet | Mailmodo |
|---|---|---|---|
| AMP email creation | No | No | Support AMP email creation with no code WYSIWYG editor. Doesn't require coding knowledge |
| Whitelisting support | No | No | Provides dedicated whitelisting support |
| Automatic HTML fallback | No | No | Yes |
| Customize HTML fallback | No | No | Allows customization for manual inputs |
| Sending AMP emails | No | No | Yes |
| Feature | activecampaign | mailjet | Mailmodo |
|---|---|---|---|
| Interactive AMP widgets | No AMP elements | AMP emails not supported | 16 AMP elements |
| Carousel/Image Carousel | No | No | Yes |
| Accordion | No | No | No |
| Basic Event invitation | No | No | Yes,with forms |
| Add to calendar | No | No | Yes |
| Calendly | No | No | Yes |
| Zoom Webinar | No | No | Yes |
| Shopify Card Abandoment | No | No | Yes |
| Shopify Product Recommendation | No | No | Yes |
| Poll | No | No | Yes |
| Live Price Ticker | No | No | Yes |
| Star Rating | No | No | Yes |
| NPS Rating | No | No | Yes |
| Thumbs up or down | No | No | Yes |
| Emoji Rating | No | No | Yes |
| Chip selection | No | No | Yes |
| Spin the Wheel | No | No | Yes |
| Quiz | No | No | Yes |
| Gokwik | No | No | Yes |
| Form | No, has website subscription forms | Yes | Yes |
| Star Rating | No | No | Yes |
| Thumbs up or down | No | No | Yes |
| Thumbs up or down | No | No | Structured for case specific |
| Star Rating | No | No | Yes |
| Form Submission capture | Collects form submission data as contacts from websites | Mailjet have website forms that do not work with emails | Automatic collection and storage of form submission data. Export options available |
| Conditional forms | No | No | Yes |
| Step wise forms | No | No | Yes |
| Hidden field | No | No | No |
| Form fields | 5 field options | 5 field options | 15 field options |
| Dropdown | No | No | Yes |
| Radio | No | Yes | Yes |
| Checkbox | Yes | No | Yes |
| Emoji | No | No | Yes |
| Thumbs up or down | No | No | Structured for case specific |
| Text | Yes | Yes | Yes |
| Multiline | Yes | Yes | Yes |
| Image Link | Yes | No | Structured for case specific |
| Date picker | No | Yes | Yes |
| Time picker | No | Yes | Yes |
| Phone number | Yes | Yes | Yes |
| Single chip | No | No | Yes |
| Multichip | No | No | Yes |
| Star Rating | No | No | Yes |
| Nps Rating | No | No | Yes |
Contact & Campaign
Your email campaigns perform better when your tool monitors your subscriber’s behavior. You can use it to create dynamic segments and optimize for open rates.
| Feature | activecampaign | mailjet | Mailmodo |
|---|---|---|---|
| Triggered | Yes, for RSS feed | No. but possible with automations or manual coding | Yes |
| Bulk | Yes | Yes | Yes |
| AB testing subject line | Yes | No | Yes |
| Sending Schedule | Send and Schedule are two different options | User can send or Schedule | Supports email sending by send now, schedule later and fragmented scheduling |
| Fragmented/Batch Scheduling | No | Yes | Yes |
| Send time optimization | No | Yes | Yes |
| Feature | activecampaign | mailjet | Mailmodo |
|---|---|---|---|
| Dynamic segments | Yes | Yes | Yes |
| Static segments | No | No | Yes |
| Segment on basis of campaign activity | Yes | Yes | Yes |
| Pre-built segments | Yes | No | based on engagement |
| Contact-level campaign data | Yes | Yes | Yes |
| Add contacts via | Add single contact, copy and paste, import from file, import from external apps | Copy & Paste, Upload a file, Import via API or subscription widget | Manually, CSV, API, Apps, CRM, etc. |
Automation
You are more productive when you have set up automations to trigger emails based on a contact’s activity - clicks, opens, submissions, and more.
| Feature | activecampaign | mailjet | Mailmodo |
|---|---|---|---|
| Journey Advancement | Basic email handling with very limited trigger and actions | Baisc email handling without webhook supports | Basic email handling and webhooks available |
| Drag & drop journey builder | No, click based journey builder | No, Click to add journey builder which is not user friendly | Yes |
| Trigger options | 28 trigger options Subscribes to a list unsubscribes from a list Submit a form opens/reads an email clicks a link in an email web page is visited event is recorded shares an email forwards an email replies to an email tag is added, tag is removed, forwards an email, field changes, goal is achieved, date based, RSS based, dismissed a site message, conversion occurs, makes a purchase, abandon cart, score changes, enters a pipeline, deal stage changes, deal status changes, sentiment changes, deal value changes, deal owner changes, task is completed. | 4 trigger options
| 12 trigger options and 5 Categories of start point
|
| Rules/Conditions | 103 Rules
| No rules | 9 Rules
|
| Actions | 10 Actions Wait, if/else, split, go to, goal, start an automation, end this automation, end another automation, webhook, perform math. | Single action i.e., Send email with a delay | 6 Actions Send campaign, Webhook, Add contact to a list, Remove contact from a list, Update contact property, Exit journey |
| Limitations | Webhook and API triggers are missing | Single trigger point to send triggered emails | Only one trigger point, also post webhook you cannot proceed further with journey. There is only API entry point and no webhook trigger |
| Web/App/External event triggers | Yes | No | Yes |
| CRM triggers | Yes | No | Yes |
| Pre-made email flows | Yes. 909 premade automated workflows divided across 15+ industries and 5 languages: Portuguese, French, Italian, German, and Spanish. | No | No |
| Email flows Inspiration | No | No | Yes, have a dedicated industry wise research to send engaging drips. |
Analytics
What your email marketing tool can track, you can improve. Data on opens, clicks, bounces, and unsubscribes are a must-have. Some tools also have advanced features like click heatmap.
| Feature | activecampaign | mailjet | Mailmodo |
|---|---|---|---|
| Opens | Yes | Yes | Yes |
| Clicks | Yes | No | Yes |
| CTOR | No | Yes | Yes |
| Submissions | No | No | Yes |
| Bounces | Yes | Yes | Yes |
| Blocked | No | Yes | Yes |
| Unsubscribe | Yes | Yes | Yes |
| Spam complaints | No | Yes | Yes |
| Forwards | Yes | No | Yes |
| Device usage | No | No | Yes |
| Email clients | Yes | Yes | Yes |
| Link click tracking | Yes | Yes | Yes |
| Click heatmap | No | Yes | Yes |
| Custom analytics dashboard | No | No | No, upcoming |
| Graphical rep | Yes | Yes | No |
Customer Support
Most email platforms provide chat and email support, while a few also help you with human customer support. You can choose a tool based on your preferred mode of communication.
| Feature | activecampaign | mailjet | Mailmodo |
|---|---|---|---|
| Trial Period | Has 14 days trial plan | 30 days free trial | 21 days on all plans |
| Customer support | Email, live chat, and knowledge base support. Phone call is available only for Professional and Enterprise plan users | has Email, Chat and Phone support | Includes video tutorials, knowledge base, ticketing system, live chat, email support, personalized kick off call and onboarding manager too |
| Account activation | 2-factor authentication is configured automatically Email verification is done for the sender id before sending out the first email | Email verification | Generally email verification is done. 2-factor authentication can be configured manually |
| Onboarding form | Onboarding form requires:
| Onboarding form requires:
| Onboarding form requires:
|
| Product education | Prompts for migration request, add some contacts or automations | Stepwise instructions(basic and advanced) for marketer as well as developer are provided to set up campaign and send out the first email. |
|
| Product theme | Light theme | Light theme | Light theme |
| Feature | activecampaign | mailjet | Mailmodo |
|---|---|---|---|
| Dynamic data | Yes | Yes | Yes |
| Spam testing | No | No | No |
| Integrations | 926 integrations.More Details. | 120 integrations More details. | 21 integrations More details. |
| Drag and drop | Yes | Yes | |
| Transactional emails | Yes | No, but can done by automations or manual coding | Yes |
| REST API | Yes Has in depth details in every column Refer this page to understand in details. | Has basic email marketing properties, Campaign and automation level details too. Refer this page to understand in detail. | Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail. |
Frequently asked questions
Everything you need to know about the product and billing.
ActiveCampaign takes a long time to load pages and emails. That may be due to slow or overloaded servers. It can be frustrating and not a pleasant feeling for any email marketer. To ace email marketing, businesses prefer ActiveCampaign alternatives like Mailmodo for instant sending and automating. You can send emails and download campaign reports without delays with Mailmodo.
According to Email Deliverability Report 2022, 11% of emails sent via ActiveCampaign go to spam, which adversely impacts deliverability. Email marketers, for this reason, prefer ActiveCampaign alternatives like Mailmodo for email deliverability management via domain warmup, email list cleaning, and detailed deliverability reports. We also have email deliverability experts on board to help you land in your users’ inboxes.
Compared to other email marketing tools like Mailmodo, ActiveCampaign is expensive. It’s counted among the highest-priced email marketing platforms. However, its price-to-performance ratio is poor owing to low email deliverability rates, emails going to spam, and basic automation workflows. Mailmodo, on the other hand, is worth every penny as it is 3-4 times more affordable than ActiveCampaign and has a bevy of advanced reporting and automation features to offer.
Mailjet has a user-friendly, intuitive interface which makes it easy to use for email marketers with little experience in this field. However, its drag-and-drop editor is limited in terms of its offerings. Mailjet is suitable for an individual who only wants to carry out basic email marketing tasks, but for enterprises that want to run successful campaigns, we suggest going with Mailmodo. Mailmodo's WYSIWYG editor has rich media and text capabilities with unlimited live previews and all the templates have an auto-responsive design.
Mailjet meets most of the email marketing needs of small businesses, but it lacks customer support and functionality. If you’re looking for a full stack email marketing solution to send automated, triggered, transactional, marketing, static, interactive, and targeted emails, look no further than Mailmodo. Bring life to your emails with interactive widgets, powerful personalization and automation features, and diverse triggers and integrations.
You can use Mailjet for free forever, sending 6,000 emails/month. But they cap it at 200 emails/day, which makes the plan restrictive. If you want a flexible pricing plan for your email marketing needs, try Mailmodo. We don’t even ask for a credit card. You can send up to 10,000 emails to 10,000 contacts monthly with our free plan. It also comes with additional perks, like unlimited campaigns and advanced analytics reporting.
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