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Brevo (formerly Sendinblue) Vs ConvertKit Comparison (2024)
Hey there, if you’re deep in research to find the best email marketing platform for your brand, you’ve come to the right place. To make this easier for you, below table has a detailed overview of Brevo (formerly Sendinblue) vs ConvertKit, to help you choose the right platform. If you want to talk to an expert to help you decide, feel free to book a demo.
How Brevo (formerly Sendinblue) compares with ConvertKit
Here’s a summary and non-biased comparison between Brevo (formerly Sendinblue) and ConvertKit on the basis of email marketing features
| TL;DR |  |  |
|---|---|---|
| Email editing and creation | Provides a HTML drag and drop email editor. | Provides standard HTML editor which is similar to Notion |
| Automation | Has a visual email journey builder. It also offers different triggers, actions and conditions, including API/Webhook/Integrations | Automations have huge scope it misses simple elements and thus making operations complicated. Let's say I have to send email sequence but based on conditions that if the user has been previously approached or not. For the above case you need to have level 1 tags as User or Customer while level 2 tags as non contacted lead or contacted lead. This keeps on multiplying down a funnel |
| Integration | 58 integrations. | 320 integrations |
| Transactional emails | On all plans (includes free as well as paid). | Only on paid plans |
| Ease of Access | Omnichannel software with easy usage to enable any user learn without any previous experience. | Simple marketing solution but feature are to complicated to understand and use. Therefore needs enormous efforts to build basic funnels |
| Customer Support | Email, chat & phone support 24/7. | Email & chat support |
| Interactive emails | No interactive emails. | No. |
| Other marketing features | Has the following tools on marketing: ○ Subscription forms (embedded forms) for landing pages. ○ SMS to send transactional SMS to customers. ○ Send Whastapp messages. ○ Send notifications and many more. | Has the following tools on marketing: ○ Websites builder for landing pages ○ Forms for website ○ Creator network for better engagement |
Why not consider an email marketing tool that gets 3x conversions?
Interactive Emails
Create & send dynamic forms for customer feedback, product reviews, NPS surveys, and so much more.
Dedicated Human Support
Get support whenever you need it via email, live chat, slack, or calls.
Automate pre-built user journeys
Trigger emails based on Webhooks, conditional logic, time delays, and more.
Detailed comparision of ConvertKit, Brevo (formerly Sendinblue), and Mailmodo
Email Creation
When a tool has features like a drag-and-drop editor, pre-made templates, and interactive widgets, creating emails is quick and fun.
| Feature | brevo | convertkit | Mailmodo |
|---|---|---|---|
| Template editor | Can create from scratch or select template from library | Can create from pre-made templates or layouts from library | Can create from scratch or select template from library |
| Drag and Drop | Elements can be dragged and dropped any where within the email | Double click(add symbol and then element selection) based template editor, can only stack new elements at the selected position | Selection (single click) based template editor, can only stack new layout and elements at the selected position. To move elements up and down, there is a up and down button |
| Email Dimensions | Have fixed width of 600 px | Have fixed width of 912 px | 3 Width options(600px, 700px, 800px) are provided(that resemble industry standards). Rich text emails can be sent with full width email |
| Pre-made layouts | 6 variations of layouts to select from | Have 8 basic layout | 12 variations of layouts to select from |
| Pre-made blocks/modules | Not Applicable | Not Applicable |
|
| Ability to save & reuse blocks | Yes, have saved blocks option | Not Applicable | Can save any layout block |
| Design Options | Common options like email bg color options are provided | Common options like email background color options are provided | Common options like pading, email body and email bg color options are provided |
| Supported Email Fonts | Total 26 fonts
| Total 14 fonts | Total 46 fonts
|
| If non-standard font is used | No prompt, but in manage fonts we can assign fallback fonts for each font | In classic, for custom web safe fonts, Mailchimp uses a similar standard font instead and No prompt while editing | Prompts are provided for Web Safe fonts while editing. In case, non-email safe font is use, then Mailmodo replaces it with a fallback font for clients where the fonts are not supported |
| Template preview | Only HTML display with toggle between desktop and mobile screens | HTML preview is displayed for desktop only | HTML and AMP are displayed together with toggle between desktop and mobile screens |
| Template testing | Only HTML and supports unlimited testing | Only HTML and supports unlimited testing | HTML and AMP versions are different, supports unlimited testing |
| Adding custom HTML code | Yes | Yes | No |
| Rich text editor | Yes | Yes | Yes |
| Feature | brevo | convertkit | Mailmodo |
|---|---|---|---|
| In-product templates | 42 and growing templates | 23 and growing templates | 67 and growing templates |
| Has a template inspiration gallery | No inspiration gallery | No inspirational gallery | Yes, free inspiration gallery |
| Inspirational Templates count | No inspiration gallery | Not applicable | 200+ templates |
| Feature | brevo | convertkit | Mailmodo |
|---|---|---|---|
| AMP email creation | No | No | Support AMP email creation with no code WYSIWYG editor. Doesn't require coding knowledge |
| Whitelisting support | No | No | Provides dedicated whitelisting support |
| Automatic HTML fallback | No | No | Yes |
| Customize HTML fallback | No | No | Allows customization for manual inputs |
| Sending AMP emails | No | No | Yes |
| Feature | brevo | convertkit | Mailmodo |
|---|---|---|---|
| Interactive AMP widgets | AMP elements are not supported | AMP Emails not supported | 16 AMP elements |
| Carousel/Image Carousel | No | No | Yes |
| Accordion | No | No | No |
| Basic Event invitation | No | No, but has web forms | Yes,with forms |
| Add to calendar | No | No | Yes |
| Calendly | No | No | Yes |
| Zoom Webinar | No | No | Yes |
| Shopify Card Abandoment | No | No | Yes |
| Shopify Product Recommendation | No | No | Yes |
| Poll | No | No | Yes |
| Live Price Ticker | No | No | Yes |
| Star Rating | No | No | Yes |
| NPS Rating | No | No, but has web forms | Yes |
| Thumbs up or down | No | No | Yes |
| Emoji Rating | No | No | Yes |
| Chip selection | No | No | Yes |
| Spin the Wheel | No | No | Yes |
| Quiz | No | No | Yes |
| Gokwik | No | No | Yes |
| Form | No, but has subscription forms for website | No | Yes |
| Star Rating | No | Not Applicable | Yes |
| Thumbs up or down | No | Not Applicable | Yes |
| Thumbs up or down | Not Applicable | No | Structured for case specific |
| Star Rating | Not Applicable | No | Yes |
| Form Submission capture | Sendinblue doesn't have email forms but have subscription forms for websites | Convertkit has only webforms | Automatic collection and storage of form submission data. Export options available |
| Conditional forms | Not Applicable | Not Applicable | Yes |
| Step wise forms | Not Applicable | Not Applicable | Yes |
| Hidden field | Not Applicable | Not Applicable | No |
| Form fields | 11 field options | Not Applicable | 15 field options |
| Dropdown | Yes | Not Applicable | Yes |
| Radio | Yes | Not Applicable | Yes |
| Checkbox | Yes | Not Applicable | Yes |
| Emoji | Not Applicable | Not Applicable | Yes |
| Thumbs up or down | Not Applicable | Not Applicable | Structured for case specific |
| Text | Yes | Not Applicable | Yes |
| Multiline | Yes | Not Applicable | Yes |
| Image Link | Not Applicable | Not Applicable | Structured for case specific |
| Date picker | Not Applicable | Not Applicable | Yes |
| Time picker | Not Applicable | Not Applicable | Yes |
| Phone number | Yes | Not Applicable | Yes |
| Single chip | Not Applicable | Not Applicable | Yes |
| Multichip | Not Applicable | Not Applicable | Yes |
| Star Rating | Not Applicable | Not Applicable | Yes |
| Nps Rating | Not Applicable | Not Applicable | Yes |
Contact & Campaign
Your email campaigns perform better when your tool monitors your subscriber’s behavior. You can use it to create dynamic segments and optimize for open rates.
| Feature | brevo | convertkit | Mailmodo |
|---|---|---|---|
| Triggered | Yes | No | Yes |
| Bulk | Yes | Yes | Yes |
| AB testing subject line | Yes | No | Yes |
| Sending Schedule | Send now, Schedule for later and Best time sending options are available | Send and Schedule are two different options | Supports email sending by send now, schedule later and fragmented scheduling |
| Fragmented/Batch Scheduling | No | No | Yes |
| Send time optimization | Yes | No | Yes |
| Feature | brevo | convertkit | Mailmodo |
|---|---|---|---|
| Dynamic segments | Yes | Yes | Yes |
| Static segments | No | No | Yes |
| Segment on basis of campaign activity | Yes | No | Yes |
| Pre-built segments | No | No | based on engagement |
| Contact-level campaign data | Yes | No | Yes |
| Add contacts via | Copy & Paste, Upload a file, Form and landing pages | Adding a single subscriber, Import a CSV, Import from another provider | Manually, CSV, API, Apps, CRM, etc. |
Automation
You are more productive when you have set up automations to trigger emails based on a contact’s activity - clicks, opens, submissions, and more.
| Feature | brevo | convertkit | Mailmodo |
|---|---|---|---|
| Journey Advancement | Multiple entry point and advanced email and whatsapp handling, webhooks are available | comparable to Zapier | Basic email handling and webhooks available |
| Drag & drop journey builder | Yes | Yes | Yes |
| Trigger options | 35 trigger options and 5 Categories of start point
| 4 event/trigger options
| 12 trigger options and 5 Categories of start point
|
| Rules/Conditions | 4 rules
| 3 rules/conditions
| 9 Rules
|
| Actions | 13 Actions Send an email, Send a payment request, Send an SMS, Send a Whatsapp message, Send a notification, Add the contact into a list, Remove the contact from a list, Call a webhook, Update contact attribute, Blocklist a contact, Start another workflow, Go to another step, Record a coversion. | Total 10 Actions
| 6 Actions Send campaign, Webhook, Add contact to a list, Remove contact from a list, Update contact property, Exit journey |
| Limitations | Unlimited trigger points for each workflow and Automations can be used to change contact property, send email, send SMS, send whatsapp message and many more functionaity |
| Only one trigger point, also post webhook you cannot proceed further with journey. There is only API entry point and no webhook trigger |
| Web/App/External event triggers | Yes | Yes | Yes |
| CRM triggers | Yes | Yes | Yes |
| Pre-made email flows | Yes. Total 8 inspirations Abandon cart, product purchase, welcome message, marketing activity, anniversary date, website event, transactional activity, page visit. | Yes Total 28 inspirations | No |
| Email flows Inspiration | No | No | Yes, have a dedicated industry wise research to send engaging drips. |
Analytics
What your email marketing tool can track, you can improve. Data on opens, clicks, bounces, and unsubscribes are a must-have. Some tools also have advanced features like click heatmap.
| Feature | brevo | convertkit | Mailmodo |
|---|---|---|---|
| Opens | Yes | Yes, also last time for activity is stored | Yes |
| Clicks | Yes | Yes, also last time for activity is stored | Yes |
| CTOR | No | No | Yes |
| Submissions | No | No | Yes |
| Bounces | Yes | No | Yes |
| Blocked | No | No | Yes |
| Unsubscribe | Yes | Yes, also last time for activity is stored | Yes |
| Spam complaints | Yes | No | Yes |
| Forwards | No | No | Yes |
| Device usage | No | No | Yes |
| Email clients | No | No | Yes |
| Link click tracking | Yes, on Business plan | Yes | Yes |
| Click heatmap | No | No | Yes |
| Custom analytics dashboard | No | No | No, upcoming |
| Graphical rep | No | No | No |
Customer Support
Most email platforms provide chat and email support, while a few also help you with human customer support. You can choose a tool based on your preferred mode of communication.
| Feature | brevo | convertkit | Mailmodo |
|---|---|---|---|
| Trial Period | No trial | 14 days trial | 21 days on all plans |
| Customer support | Email Support, Chat and Phone Support, & Dedicated account manager support | Community Support for free, Live Chat and Email Support for Creator, Priority Chat and Email Support for Creator Pro | Includes video tutorials, knowledge base, ticketing system, live chat, email support, personalized kick off call and onboarding manager too |
| Account activation | SMS & Email verification | Email verification | Generally email verification is done. 2-factor authentication can be configured manually |
| Onboarding form | Onboarding form requires:
| Onboarding form requires:
| Onboarding form requires:
|
| Product education | Stepwise instructions(basics) are provided to send out the first campaign | Stepwise instructions(basic) are provided to broadcast out the message |
|
| Product theme | Light theme | Light theme | Light theme |
| Feature | brevo | convertkit | Mailmodo |
|---|---|---|---|
| Dynamic data | Yes | Yes | Yes |
| Spam testing | No | No | No |
| Integrations | 58 integrations More details. | 320 integrations More details. | 21 integrations More details. |
| Drag and drop | Yes | Yes | Yes |
| Transactional emails | Yes | No, but can done by automations | Yes |
| REST API | Has basic email marketing properties, ecommerce product and page, and Campaign and automation level details too. Refer this page to understand in detail. | Has basic email marketing properties, ecommerce product and page, and Campaign and automation level details too. Refer this page to understand in detail. | Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail. |
Frequently asked questions
Everything you need to know about the product and billing.
SendinBlue is free for the first 1,000 emails like most email marketing companies in the space. However, the problem with SendinBlue is that it offers a set number of emails per month, thus neglecting the number of contacts. A great choice could be Mailmodo’s pricing plan, which offers almost unlimited templates and campaigns and makes it suitable to cater to a large contact list.
The top competitor of SendinBlue is Mailmodo. You can send interactive emails with many customization options, ensuring better deliverability and high volume contact conversion.
Mailmodo offers far better deliverability as your emails are authenticated, and you get expert assistance to warmup your domain. You also receive personalized recommendations to improve your email health to boost your inbox placement rate.
You can sign up for free on ConvertKit to send unlimited emails to 1,000 subscribers. However, the trial, besides list segmentation and audience insights, doesn't give you a taste of automation and advanced reporting. You can consider using a ConvertKit alternative like Mailmodo. Mailmodo also offers complete analytics and automation features in its trial plan.
ConvertKit is tailormade for content creators, but it receives a lot of flak for poor deliverability and lack of advanced insights. If you've faced a low inbox placement rate recently, you can consider switching to a ConvertKit alternative like Mailmodo to fix your low engagement history, poor domain reputation, and scammy email list.
Mailmodo is a better choice in terms of email deliverability. The platform helps boost your email deliverability by offering you expert consultations to clean your lists, setting up proper authentication protocols, and managing your suppression lists.
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Create & send interactive emails without coding
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