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Brevo (formerly Sendinblue) Vs Drip Comparison (2024)
Hey there, if you’re deep in research to find the best email marketing platform for your brand, you’ve come to the right place. To make this easier for you, below table has a detailed overview of Brevo (formerly Sendinblue) vs Drip, to help you choose the right platform. If you want to talk to an expert to help you decide, feel free to book a demo.
How Brevo (formerly Sendinblue) compares with Drip
Here’s a summary and non-biased comparison between Brevo (formerly Sendinblue) and Drip on the basis of email marketing features
| TL;DR |  |  |
|---|---|---|
| Email editing and creation | Provides a HTML drag and drop email editor. | Provides a visual builder and text/HTML editor. Editor can create HTML emails only |
| Automation | Has a visual email journey builder. It also offers different triggers, actions and conditions, including API/Webhook/Integrations | Automations have restricted email handling cabability along conditions to perform basic logics. Webhooks are missing and lacks external platform connectivity which is generally expected |
| Integration | 58 integrations. | 217 integrations |
| Transactional emails | On all plans (includes free as well as paid). | Not available |
| Ease of Access | Omnichannel software with easy usage to enable any user learn without any previous experience. | Ecommerce focused email and SMS marketing software. Feels like it is missing major functionalities too |
| Customer Support | Email, chat & phone support 24/7. | Email Support, Phone Support, In-App dedicated support, Customer Support |
| Interactive emails | No interactive emails. | No |
| Other marketing features | Has the following tools on marketing: ○ Subscription forms (embedded forms) for landing pages. ○ SMS to send transactional SMS to customers. ○ Send Whastapp messages. ○ Send notifications and many more. | Has the following tools on marketing: ○ Signup forms for pages ○ SMS marketing |
Why not consider an email marketing tool that gets 3x conversions?
Interactive Emails
Create & send dynamic forms for customer feedback, product reviews, NPS surveys, and so much more.
Dedicated Human Support
Get support whenever you need it via email, live chat, slack, or calls.
Automate pre-built user journeys
Trigger emails based on Webhooks, conditional logic, time delays, and more.
Detailed comparision of Drip, Brevo (formerly Sendinblue), and Mailmodo
Email Creation
When a tool has features like a drag-and-drop editor, pre-made templates, and interactive widgets, creating emails is quick and fun.
| Feature | brevo | drip | Mailmodo |
|---|---|---|---|
| Template editor | Can create from scratch or select template from library | Can create from scratch or select template from library | Can create from scratch or select template from library |
| Email Dimensions | Have fixed width of 600 px | Have a width from 100-600 px | 3 Width options(600px, 700px, 800px) are provided(that resemble industry standards). Rich text emails can be sent with full width email |
| Pre-made layouts | 6 variations of layouts to select from | 4 variations of layouts to select from | 12 variations of layouts to select from |
| Pre-made blocks/modules | Not Applicable | Not applicable |
|
| Ability to save & reuse blocks | Yes, have saved blocks option | Can save any layout block and element | Can save any layout block |
| Design Options | Common options like email bg color options are provided | Common options like email bg color options are provided but for section instead of the whole email | Common options like pading, email body and email bg color options are provided |
| Supported Email Fonts | Total 26 fonts
| Total 40 fonts | Total 46 fonts
|
| If non-standard font is used | No prompt, but in manage fonts we can assign fallback fonts for each font | No prompt | Prompts are provided for Web Safe fonts while editing. In case, non-email safe font is use, then Mailmodo replaces it with a fallback font for clients where the fonts are not supported |
| Template preview | Only HTML display with toggle between desktop and mobile screens | Only HTML email with side by side display of desktop, tablet and mobile screens | HTML and AMP are displayed together with toggle between desktop and mobile screens |
| Template testing | Only HTML and supports unlimited testing | Only HTML. Supports unlimited testing. | HTML and AMP versions are different, supports unlimited testing |
| Adding custom HTML code | Yes | No | No |
| Rich text editor | Yes | Yes |
| Feature | brevo | drip | Mailmodo |
|---|---|---|---|
| In-product templates | 42 and growing templates | 48 and growing templates | 67 and growing templates |
| Has a template inspiration gallery | No inspiration gallery | No inspiration gallery | Yes, free inspiration gallery |
| Inspirational Templates count | No inspiration gallery | Not applicable | 200+ templates |
| Feature | brevo | drip | Mailmodo |
|---|---|---|---|
| AMP email creation | No | No | Support AMP email creation with no code WYSIWYG editor. Doesn't require coding knowledge |
| Whitelisting support | No | No | Provides dedicated whitelisting support |
| Automatic HTML fallback | No | Yes | Yes |
| Customize HTML fallback | No | Yes | Allows customization for manual inputs |
| Sending AMP emails | No | No | Yes |
| Feature | brevo | drip | Mailmodo |
|---|---|---|---|
| Interactive AMP widgets | AMP elements are not supported | No AMP elements | 16 AMP elements |
| Carousel/Image Carousel | No | No | Yes |
| Accordion | No | No | No |
| Basic Event invitation | No | No | Yes,with forms |
| Add to calendar | No | No | Yes |
| Calendly | No | No | Yes |
| Zoom Webinar | No | No | Yes |
| Shopify Card Abandoment | No | No | Yes |
| Shopify Product Recommendation | No | No | Yes |
| Poll | No | No | Yes |
| Live Price Ticker | No | No | Yes |
| Star Rating | No | No | Yes |
| NPS Rating | No | No | Yes |
| Thumbs up or down | No | No | Yes |
| Emoji Rating | No | No | Yes |
| Chip selection | No | No | Yes |
| Spin the Wheel | No | No, but present in subscription forms | Yes |
| Quiz | No | No | Yes |
| Gokwik | No | No | Yes |
| Form | No, but has subscription forms for website | Yes, has website subscription forms | Yes |
| Star Rating | No | No | Yes |
| Thumbs up or down | No | No | Yes |
| Thumbs up or down | Not Applicable | No | Structured for case specific |
| Star Rating | Not Applicable | No | Yes |
| Form Submission capture | Sendinblue doesn't have email forms but have subscription forms for websites | Collects form submission data as contacts from websites | Automatic collection and storage of form submission data. Export options available |
| Conditional forms | Not Applicable | Not Applicable | Yes |
| Step wise forms | Not Applicable | Not Applicable | Yes |
| Hidden field | Not Applicable | Not Applicable | No |
| Form fields | 11 field options | 9 field options Also have spin the wheel | 15 field options |
| Dropdown | Yes | Yes | Yes |
| Radio | Yes | Yes | Yes |
| Checkbox | Yes | Yes | Yes |
| Emoji | Not Applicable | No | Yes |
| Thumbs up or down | Not Applicable | No | Structured for case specific |
| Text | Yes | Yes | Yes |
| Multiline | Yes | Yes | Yes |
| Image Link | Not Applicable | Yes | Structured for case specific |
| Date picker | Not Applicable | Yes | Yes |
| Time picker | Not Applicable | Yes | Yes |
| Phone number | Yes | Yes | Yes |
| Single chip | Not Applicable | No | Yes |
| Multichip | Not Applicable | No | Yes |
| Star Rating | Not Applicable | No | Yes |
| Nps Rating | Not Applicable | No | Yes |
Contact & Campaign
Your email campaigns perform better when your tool monitors your subscriber’s behavior. You can use it to create dynamic segments and optimize for open rates.
| Feature | brevo | drip | Mailmodo |
|---|---|---|---|
| Triggered | Yes | No, but possible by automations | Yes |
| Bulk | Yes | Yes | Yes |
| AB testing subject line | Yes | Yes | Yes |
| Sending Schedule | Send now, Schedule for later and Best time sending options are available | Send and Schedule are two different options | Supports email sending by send now, schedule later and fragmented scheduling |
| Fragmented/Batch Scheduling | No | No | Yes |
| Send time optimization | Yes | No | Yes |
| Feature | brevo | drip | Mailmodo |
|---|---|---|---|
| Dynamic segments | Yes | Yes | Yes |
| Static segments | No | No | Yes |
| Segment on basis of campaign activity | Yes | Yes | Yes |
| Pre-built segments | No | Yes | based on engagement |
| Contact-level campaign data | Yes | Yes | Yes |
| Add contacts via | Copy & Paste, Upload a file, Form and landing pages | Add single contact, Paste email list, CSV File import, Mailchimp data import tool | Manually, CSV, API, Apps, CRM, etc. |
Automation
You are more productive when you have set up automations to trigger emails based on a contact’s activity - clicks, opens, submissions, and more.
| Feature | brevo | drip | Mailmodo |
|---|---|---|---|
| Journey Advancement | Multiple entry point and advanced email and whatsapp handling, webhooks are available | Basic email handling with very limited trigger and actions | Basic email handling and webhooks available |
| Drag & drop journey builder | Yes | No, click based journey builder | Yes |
| Trigger options | 35 trigger options and 5 Categories of start point
| 4 trigger options
| 12 trigger options and 5 Categories of start point
|
| Rules/Conditions | 4 rules
| 5 Rules
| 9 Rules
|
| Actions | 13 Actions Send an email, Send a payment request, Send an SMS, Send a Whatsapp message, Send a notification, Add the contact into a list, Remove the contact from a list, Call a webhook, Update contact attribute, Blocklist a contact, Start another workflow, Go to another step, Record a coversion. | 16 Actions Actions are dependent on 9 different platforms. While most integrations work as a simple API/webhook, i.e., to PUSH or PULL data | 6 Actions Send campaign, Webhook, Add contact to a list, Remove contact from a list, Update contact property, Exit journey |
| Limitations | Unlimited trigger points for each workflow and Automations can be used to change contact property, send email, send SMS, send whatsapp message and many more functionaity | Lacking webhooks and API. Also external triggers are limited | Only one trigger point, also post webhook you cannot proceed further with journey. There is only API entry point and no webhook trigger |
| Web/App/External event triggers | Yes | Yes | Yes |
| CRM triggers | Yes | No | Yes |
| Pre-made email flows | Yes. Total 8 inspirations Abandon cart, product purchase, welcome message, marketing activity, anniversary date, website event, transactional activity, page visit. | Yes, 40 flows available | No |
| Email flows Inspiration | No | Yes, 20 workflows available More details. | Yes, have a dedicated industry wise research to send engaging drips. |
Analytics
What your email marketing tool can track, you can improve. Data on opens, clicks, bounces, and unsubscribes are a must-have. Some tools also have advanced features like click heatmap.
| Feature | brevo | drip | Mailmodo |
|---|---|---|---|
| Opens | Yes | Yes | Yes |
| Clicks | Yes | Yes | Yes |
| CTOR | No | No | Yes |
| Submissions | No | No | Yes |
| Bounces | Yes | No | Yes |
| Blocked | No | No | Yes |
| Unsubscribe | Yes | Yes | Yes |
| Spam complaints | Yes | No | Yes |
| Forwards | No | No | Yes |
| Device usage | No | No | Yes |
| Email clients | No | No | Yes |
| Link click tracking | Yes, on Business plan | No | Yes |
| Click heatmap | No | No | Yes |
| Custom analytics dashboard | No | No | No, upcoming |
| Graphical rep | No | No | No |
Customer Support
Most email platforms provide chat and email support, while a few also help you with human customer support. You can choose a tool based on your preferred mode of communication.
| Feature | brevo | drip | Mailmodo |
|---|---|---|---|
| Trial Period | No trial | Has 14 days trial plan | 21 days on all plans |
| Customer support | Email Support, Chat and Phone Support, & Dedicated account manager support | Email Support, Phone Support, Help center | Includes video tutorials, knowledge base, ticketing system, live chat, email support, personalized kick off call and onboarding manager too |
| Account activation | SMS & Email verification | No verification | Generally email verification is done. 2-factor authentication can be configured manually |
| Onboarding form | Onboarding form requires:
| Onboarding form requires:
| Onboarding form requires:
|
| Product education | Stepwise instructions(basics) are provided to send out the first campaign | Prompts to import contacts, send first campaign and adding code snippet to website |
|
| Product theme | Light theme | Light theme | Light theme |
| Feature | brevo | drip | Mailmodo |
|---|---|---|---|
| Dynamic data | Yes | Yes | Yes |
| Spam testing | No | No | No |
| Integrations | 58 integrations More details. | 217 integrations More details. | 21 integrations More details. |
| Drag and drop | Yes | Yes | Yes |
| Transactional emails | Yes | No | Yes |
| REST API | Has basic email marketing properties, ecommerce product and page, and Campaign and automation level details too. Refer this page to understand in detail. | Yes, has shopper activity Refer this page to understand in detail. | Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail. |
Frequently asked questions
Everything you need to know about the product and billing.
SendinBlue is free for the first 1,000 emails like most email marketing companies in the space. However, the problem with SendinBlue is that it offers a set number of emails per month, thus neglecting the number of contacts. A great choice could be Mailmodo’s pricing plan, which offers almost unlimited templates and campaigns and makes it suitable to cater to a large contact list.
The top competitor of SendinBlue is Mailmodo. You can send interactive emails with many customization options, ensuring better deliverability and high volume contact conversion.
Mailmodo offers far better deliverability as your emails are authenticated, and you get expert assistance to warmup your domain. You also receive personalized recommendations to improve your email health to boost your inbox placement rate.
You can use Drip for free for 14 days. Their free trial restricts you from sending unlimited emails, though. If you’re keen to access unlimited email templates, advanced reporting and automation features, we suggest considering Drip alternatives like Mailmodo. Mailmodo has affordable pricing plans.
Drip has a low number of integrations and limited reporting features. If you’re looking for a full-stack email marketing solution to measure campaign metrics such as open rates, click rates, submissions, and bounces using a visual reporting dashboard and get access to A/B testing and exporting analytics data, consider using Drip alternatives like Mailmodo.
Getting the automation feature to work well in Drip requires some practice because it's a complex and cluttered platform. If you’re looking for an intuitive and user-friendly email automation platform, consider using Drip alternatives like Mailmodo. Build custom journeys, use ready-made workflows, and trigger them from anywhere with Mailmodo.
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