Campaign Monitor Vs EmailOctopus Comparison (2024)
Hey there, if you’re deep in research to find the best email marketing platform for your brand, you’ve come to the right place. To make this easier for you, below table has a detailed overview of Campaign Monitor vs EmailOctopus, to help you choose the right platform. If you want to talk to an expert to help you decide, feel free to book a demo.
How Campaign Monitor compares with EmailOctopus
Here’s a summary and non-biased comparison between Campaign Monitor and EmailOctopus on the basis of email marketing features
| TL;DR |  |  |
|---|---|---|
| Email editing and creation | Provides a basic email editor, HTML editor and a text editor. Editor can create HTML emails only. | Provides a HTML editor. It has drag and drop, responsive features |
| Automation | Automations have basic email handling cabability along conditions to perform basic email marketing. | Automation is simple with limited actions and conditions along with triggers including API |
| Integration | 107 integrations | 78 integrations |
| Transactional emails | Yes | No. |
| Ease of Access | Basic email marketing software with every other requirement but lacks at places where we expect automation triggered from 3rd party. Also, creating email editing capability is low | Pretty easy to use, stepwise advancement in each stage of building a campaign/automation |
| Customer Support | Email Support, In-App dedicated support, In-App Knowledge base, Customer Support | Telephonic support,Email Support, Chat Support, Video Tutorials, Knowledge base |
| Interactive emails | No | No |
| Other marketing features | - Signup forms for pages <br> - SMS marketing <br> | NA |
Why not consider an email marketing tool that gets 3x conversions?
Interactive Emails
Create & send dynamic forms for customer feedback, product reviews, NPS surveys, and so much more.
Dedicated Human Support
Get support whenever you need it via email, live chat, slack, or calls.
Automate pre-built user journeys
Trigger emails based on Webhooks, conditional logic, time delays, and more.
Detailed comparision of EmailOctopus, Campaign Monitor, and Mailmodo
Email Creation
When a tool has features like a drag-and-drop editor, pre-made templates, and interactive widgets, creating emails is quick and fun.
| Feature | campaignmonitor | emailoctopus | Mailmodo |
|---|---|---|---|
| Template editor | Can create from scratch or select template from library | Classic Editor - HTML code and Drag and Drop editor | Can create from scratch or select template from library |
| Email Dimensions | Have fixed width of 600 px | Width can be modified between 600 px - 900 px | 3 Width options(600px, 700px, 800px) are provided(that resemble industry standards). Rich text emails can be sent with full width email |
| Pre-made layouts | 4 layout to select from - Newsletter, Welcome, Annoucements and Update | No page layouts, just 6 different row layouts | 12 variations of layouts to select from |
| Pre-made blocks/modules | Not Applicable | NA |
|
| Ability to save & reuse blocks | Not Applicable | NA | Can save any layout block |
| Design Options | Common options like email bg color options are provided but email padding doesn't exist | Common options like email bg color and BG image. Some other options like Email border size, Color, Margin and Padding are provided | Common options like pading, email body and email bg color options are provided |
| Supported Email Fonts | Total 37 fonts | 12 fonts | Total 46 fonts
|
| If non-standard font is used | No prompt | It does not give a prompt message | Prompts are provided for Web Safe fonts while editing. In case, non-email safe font is use, then Mailmodo replaces it with a fallback font for clients where the fonts are not supported |
| Template preview | Only HTML email with side by side display of desktop and mobile screens | HTML email is displayed with toggle between desktop and mobile screens | HTML and AMP are displayed together with toggle between desktop and mobile screens |
| Template testing | Only HTML and supports unlimited testing. | Only HTML and plain text Supports unlimited testing | HTML and AMP versions are different, supports unlimited testing |
| Adding custom HTML code | No | Yes | No |
| Rich text editor | No | Yes | Yes |
| Feature | campaignmonitor | emailoctopus | Mailmodo |
|---|---|---|---|
| In-product templates | 120 and growing templates | 34 templates | 67 and growing templates |
| Has a template inspiration gallery | Yes, free inspiration gallery | Yes, which gives 11 free templates | Yes, free inspiration gallery |
| Inspirational Templates count | 108 templates | 11 templates | 200+ templates |
| Feature | campaignmonitor | emailoctopus | Mailmodo |
|---|---|---|---|
| AMP email creation | No | No | Support AMP email creation with no code WYSIWYG editor. Doesn't require coding knowledge |
| Whitelisting support | No | No | Provides dedicated whitelisting support |
| Automatic HTML fallback | Yes | Yes | Yes |
| Customize HTML fallback | Yes | Yes | Allows customization for manual inputs |
| Sending AMP emails | No | No | Yes |
| Feature | campaignmonitor | emailoctopus | Mailmodo |
|---|---|---|---|
| Interactive AMP widgets | No AMP elements | AMP Emails not supported | 16 AMP elements |
| Carousel/Image Carousel | No | No | Yes |
| Accordion | No | No | No |
| Basic Event invitation | No | Yes, through Eventbrite | Yes,with forms |
| Add to calendar | No | No | Yes |
| Calendly | No | No | Yes |
| Zoom Webinar | No | No | Yes |
| Shopify Card Abandoment | No | Yes, through Shopify integration | Yes |
| Shopify Product Recommendation | No | Yes, through Shopify integration | Yes |
| Poll | No | Yes | Yes |
| Live Price Ticker | No | No | Yes |
| Star Rating | No | No | Yes |
| NPS Rating | No | No | Yes |
| Thumbs up or down | No | No | Yes |
| Emoji Rating | No | No | Yes |
| Chip selection | No | No | Yes |
| Spin the Wheel | No | No | Yes |
| Quiz | No | No | Yes |
| Gokwik | No | No | Yes |
| Form | No | Yes, signup form available | Yes |
| Star Rating | No | No | Yes |
| Thumbs up or down | No | No | Yes |
| Thumbs up or down | Not Applicable | No | Structured for case specific |
| Star Rating | Not Applicable | No | Yes |
| Form Submission capture | Not Applicable | Email Octopus doesn't have interactive email forms but has subscription forms | Automatic collection and storage of form submission data. Export options available |
| Conditional forms | Not Applicable | No | Yes |
| Step wise forms | Not Applicable | No | Yes |
| Hidden field | Not Applicable | Yes | No |
| Form fields | Not Applicable | 17 field types | 15 field options |
| Dropdown | Not Applicable | No | Yes |
| Radio | Not Applicable | No | Yes |
| Checkbox | Not Applicable | No | Yes |
| Emoji | Not Applicable | No | Yes |
| Thumbs up or down | Not Applicable | No | Structured for case specific |
| Text | Not Applicable | Yes | Yes |
| Multiline | Not Applicable | No | Yes |
| Image Link | Not Applicable | No | Structured for case specific |
| Date picker | Not Applicable | No | Yes |
| Time picker | Not Applicable | No | Yes |
| Phone number | Not Applicable | No | Yes |
| Single chip | Not Applicable | No | Yes |
| Multichip | Not Applicable | No | Yes |
| Star Rating | Not Applicable | No | Yes |
| Nps Rating | Not Applicable | No | Yes |
Contact & Campaign
Your email campaigns perform better when your tool monitors your subscriber’s behavior. You can use it to create dynamic segments and optimize for open rates.
| Feature | campaignmonitor | emailoctopus | Mailmodo |
|---|---|---|---|
| Triggered | Yes | Yes | Yes |
| Bulk | Yes | Yes | Yes |
| AB testing subject line | Yes | No | Yes |
| Sending Schedule | Send and Schedule are two different options | Send now, Send later- date and time specified by the sender, and can also change send time | Supports email sending by send now, schedule later and fragmented scheduling |
| Fragmented/Batch Scheduling | No | No | Yes |
| Send time optimization | No | No | Yes |
| Feature | campaignmonitor | emailoctopus | Mailmodo |
|---|---|---|---|
| Dynamic segments | Yes | Yes | |
| Static segments | No | Yes | |
| Segment on basis of campaign activity | Yes | Yes | |
| Pre-built segments | Yes | based on engagement | |
| Contact-level campaign data | Yes | Yes | |
| Add contacts via | Manually, import from file (CSV,DSV,TXT supported) | Manually, CSV, API, Apps, CRM, etc. |
Automation
You are more productive when you have set up automations to trigger emails based on a contact’s activity - clicks, opens, submissions, and more.
| Feature | campaignmonitor | emailoctopus | Mailmodo |
|---|---|---|---|
| Journey Advancement | Basic email handling with very limited trigger and automations | basic email handling activities with limited triggers, conditions and actions | Basic email handling and webhooks available |
| Drag & drop journey builder | No | No | Yes |
| Trigger options | 8 trigger options
| 6 types of trigger options:
| 12 trigger options and 5 Categories of start point
|
| Rules/Conditions | 5 Rules
| Yes/No condition and wait time | 9 Rules
|
| Actions | 2 actions Email, Delay | 6 types of Actions: Update field, Add tag, Remove tag, Unsubscribe, Trigger another automation | 6 Actions Send campaign, Webhook, Add contact to a list, Remove contact from a list, Update contact property, Exit journey |
| Limitations | Only one trigger point and limited actions | Only one trigger point, with limited options like only one if/else condition | Only one trigger point, also post webhook you cannot proceed further with journey. There is only API entry point and no webhook trigger |
| Web/App/External event triggers | Yes | Yes | Yes |
| CRM triggers | Yes | No | Yes |
| Pre-made email flows | Yes, aka work flow guides | No | No |
| Email flows Inspiration | No | No | Yes, have a dedicated industry wise research to send engaging drips. |
Analytics
What your email marketing tool can track, you can improve. Data on opens, clicks, bounces, and unsubscribes are a must-have. Some tools also have advanced features like click heatmap.
| Feature | campaignmonitor | emailoctopus | Mailmodo |
|---|---|---|---|
| Opens | Yes, with time stamp | Yes | |
| Clicks | Yes, with time stamp | Yes | |
| CTOR | No | Yes | |
| Submissions | Yes | Yes | |
| Bounces | Yes | Yes | |
| Blocked | No | Yes | |
| Unsubscribe | Yes | Yes | |
| Spam complaints | Yes | Yes | |
| Forwards | No | Yes | |
| Device usage | No | Yes | |
| Email clients | Yes | Yes | |
| Link click tracking | Yes | Yes | |
| Click heatmap | No | Yes | |
| Custom analytics dashboard | No | No, upcoming | |
| Graphical rep | Yes | No |
Customer Support
Most email platforms provide chat and email support, while a few also help you with human customer support. You can choose a tool based on your preferred mode of communication.
| Feature | campaignmonitor | emailoctopus | Mailmodo |
|---|---|---|---|
| Trial Period | Using free trial, one can send campaigns to up to 5 people | 14-day trial | 21 days on all plans |
| Customer support | Email Support, Phone Support, Deliverability support, Help center, Training videos, Email academy | Knowledge base, Video Tutorials, Email support, Live chat support and Priority support | Includes video tutorials, knowledge base, ticketing system, live chat, email support, personalized kick off call and onboarding manager too |
| Account activation | Email verification | Email verification | Generally email verification is done. 2-factor authentication can be configured manually |
| Onboarding form | Onboarding form requires:
| Onboarding form requires:
After sign in
| Onboarding form requires:
|
| Product education | No education but redirects from dashboard to section based on requirement | Stepwise instructions(basic) are provided to send out the first email |
|
| Product theme | Light theme | Light theme | Light theme |
| Feature | campaignmonitor | emailoctopus | Mailmodo |
|---|---|---|---|
| Dynamic data | Yes, but complex | Yes | Yes |
| Spam testing | Yes | No | No |
| Integrations | 107 Integrations More details. | 78 integrations More details. | 21 integrations More details. |
| Drag and drop | Yes | Yes | Yes |
| Transactional emails | Yes | No | Yes |
| REST API | Yes Has email, campaign and journey level APIs Refer this page to understand in detail. | Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail. |
Frequently asked questions
Everything you need to know about the product and billing.
You can create an account for free to try Campaign Monitor and send an email campaign to five contacts. If you exceed the contact limit, you will have to buy the paid plan starting from $9/month, where you can send emails to 500 contacts. For a more affordable alternative, you can consider using Mailmodo.
Campaign Monitor is not HIPAA compliant. Although they’ve signed a Business Associate Agreement (BAA), Campaign Monitor won't allow you to utilize their service to send emails containing Protected Health Information (PHI). If you’re looking for a HIPAA compliant ESP, consider using Mailmodo.
Subscribers have frequently expressed frustration with Campaign Monitor for its high spam rates and occasionally blocked servers. Use Mailmodo if you want a higher deliverability rate. We assist clients with domain warming, stop spammers, and provide advice on increasing deliverability rates.
Yes, EmailOctopus has a free trial using which you can send 10,000 emails per month to 2,500 subscribers. If you exceed the contact or monthly sending limit, you start getting charged around $8/monthly. Their free plan, however, offers basic support and limited analytics. This is why prospects prefer EmailOctopus alternatives like Mailmodo, which has affordable pricing plans.
Mailmodo is superior in terms of email deliverability. The platform helps you land your emails in the user's inbox with dedicated servers, authentication protocols, warmed up SMTP, suppression management, fragmented scheduling, and an analysis of your email infrastructure.
EmailOctopus don't provide SMTP connection to set up transactional emails and their spam rate has been reported as high, which makes them rather unreliable. If you're an EmailOctopus user looking to boost your inbox placement rate, consider switching to an alternative platform like Mailmodo with a warmed up SMTP and advanced spam filters.
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