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Constant Contact Vs Klaviyo Comparison (2024)
Hey there, if you’re deep in research to find the best email marketing platform for your brand, you’ve come to the right place. To make this easier for you, below table has a detailed overview of Constant Contact vs Klaviyo, to help you choose the right platform. If you want to talk to an expert to help you decide, feel free to book a demo.
How Constant Contact compares with Klaviyo
Here’s a summary and non-biased comparison between Constant Contact and Klaviyo on the basis of email marketing features
| TL;DR |  |  |
|---|---|---|
| Email editing and creation | Provides a basic email editor and HTML editor. Editor can create HTML emails | Provides 3 different editors: drag and drop, text only and HTML custom code. Editor can create HTML emails only. |
| Automation | Automations have very basic email handling capability that can send email only | Automations have basic email handling capability. The most common things seem missing. There is not conditional flow based on the stats of the previous email sent. |
| Integration | 5000+ integrations | 325 integrations |
| Transactional emails | No. Possible with email integrations | Not available. |
| Ease of Access | Basic email editing and sending software but has a lot of integrations. Doesn't require dedicated learning as it can be self taught | Email marketing software focused on ecommerce but lacks basic functionalities. |
| Customer Support | Live phone and chat support, learning resources, personalized kickoff call | Email Support, In-App dedicated support, In-App Knowledge base, Dedicated Account Manager. |
| Interactive emails | No | Not available |
| Other marketing features | ○ Websites builder for landing pages ○ Event marketing to create and promote events ○ CRM for marketing and sales ○ eCommerce to sell products or services ○ SMS, Social media, and Mobile App software also | Has the following tools on marketing: - Signup forms for pages - SMS marketing |
Why not consider an email marketing tool that gets 3x conversions?
Interactive Emails
Create & send dynamic forms for customer feedback, product reviews, NPS surveys, and so much more.
Dedicated Human Support
Get support whenever you need it via email, live chat, slack, or calls.
Automate pre-built user journeys
Trigger emails based on Webhooks, conditional logic, time delays, and more.
Detailed comparision of Klaviyo, Constant Contact, and Mailmodo
Email Creation
When a tool has features like a drag-and-drop editor, pre-made templates, and interactive widgets, creating emails is quick and fun.
| Feature | constantcontact | klaviyo | Mailmodo |
|---|---|---|---|
| Template editor | Can create from scratch or select template from library | Can create from scratch or select template from library | Can create from scratch or select template from library |
| Email Dimensions | Have fixed width 680 px | Have a fixed width of 600 px | 3 Width options(600px, 700px, 800px) are provided(that resemble industry standards). Rich text emails can be sent with full width email |
| Pre-made layouts | 12 layout designs, categoried as per use case Can also be filtered: Single column, multi column, multimedia and text | Not Applicable | 12 variations of layouts to select from |
| Pre-made blocks/modules |
| Not Applicable |
|
| Ability to save & reuse blocks | No | Can save any layout block and element | Can save any layout block |
| Design Options | Common options like email bg color options are provided | Common options like email bg color options are provided. Email border is an add on | Common options like pading, email body and email bg color options are provided |
| Supported Email Fonts | Total 45 fonts
| Total 20 fonts Can add extra fonts | Total 46 fonts
|
| If non-standard font is used | No Prompt | No prompt | Prompts are provided for Web Safe fonts while editing. In case, non-email safe font is use, then Mailmodo replaces it with a fallback font for clients where the fonts are not supported |
| Template preview | Only HTML display with toggle between desktop and mobile screens | Only HTML email with side by side display of desktop and mobile screens | HTML and AMP are displayed together with toggle between desktop and mobile screens |
| Template testing | Only HTML. and supports unlimited testing | Only HTML, supports unlimited testing | HTML and AMP versions are different, supports unlimited testing |
| Adding custom HTML code | No | No. But can be done with dedicated HTML editor | No |
| Rich text editor | No | Yes | Yes |
| Feature | constantcontact | klaviyo | Mailmodo |
|---|---|---|---|
| In-product templates | 410 and growing templates | 94 and growing templates | 67 and growing templates |
| Has a template inspiration gallery | Same as the in product templates | Yes, free inspiration gallery | Yes, free inspiration gallery |
| Inspirational Templates count | Same as the in product templates | 2035 templates | 200+ templates |
| Feature | constantcontact | klaviyo | Mailmodo |
|---|---|---|---|
| AMP email creation | No | No | Support AMP email creation with no code WYSIWYG editor. Doesn't require coding knowledge |
| Whitelisting support | No | No | Provides dedicated whitelisting support |
| Automatic HTML fallback | No | Yes | Yes |
| Customize HTML fallback | No | No | Allows customization for manual inputs |
| Sending AMP emails | No | No | Yes |
| Feature | constantcontact | klaviyo | Mailmodo |
|---|---|---|---|
| Interactive AMP widgets | 3 AMP elements | No AMP elements. | 16 AMP elements |
| Carousel/Image Carousel | No | No | Yes |
| Accordion | No | No | No |
| Basic Event invitation | Yes, aka RSVP | No | Yes,with forms |
| Add to calendar | No | No | Yes |
| Calendly | No | No | Yes |
| Zoom Webinar | No | No | Yes |
| Shopify Card Abandoment | No | No | Yes |
| Shopify Product Recommendation | Yes | No | Yes |
| Poll | Yes | No | Yes |
| Live Price Ticker | No | No | Yes |
| Star Rating | No | No | Yes |
| NPS Rating | No | No | Yes |
| Thumbs up or down | No | No | Yes |
| Emoji Rating | No | No | Yes |
| Chip selection | No | No | Yes |
| Spin the Wheel | No | No | Yes |
| Quiz | No | No | Yes |
| Gokwik | No | No | Yes |
| Form | Yes | Yes, has website signup forms | Yes |
| Star Rating | No | No | Yes |
| Thumbs up or down | No | No | Yes |
| Thumbs up or down | No | No | Structured for case specific |
| Star Rating | No | No | Yes |
| Form Submission capture | No | Collects form submission data as contacts | Automatic collection and storage of form submission data. Export options available |
| Conditional forms | No | Not Applicable | Yes |
| Step wise forms | No | Not Applicable | Yes |
| Hidden field | No | Not Applicable | No |
| Form fields | No | 9 field options Also have discount coupon | 15 field options |
| Dropdown | No | Yes | Yes |
| Radio | No | Yes | Yes |
| Checkbox | No | Yes | Yes |
| Emoji | No | No | Yes |
| Thumbs up or down | No | No | Structured for case specific |
| Text | No | Yes | Yes |
| Multiline | No | Yes | Yes |
| Image Link | No | Yes | Structured for case specific |
| Date picker | No | Yes | Yes |
| Time picker | No | Yes | Yes |
| Phone number | No | Yes | Yes |
| Single chip | No | No | Yes |
| Multichip | No | No | Yes |
| Star Rating | No | No | Yes |
| Nps Rating | No | No | Yes |
Contact & Campaign
Your email campaigns perform better when your tool monitors your subscriber’s behavior. You can use it to create dynamic segments and optimize for open rates.
| Feature | constantcontact | klaviyo | Mailmodo |
|---|---|---|---|
| Triggered | No, but possible via automations | No, but possible by automations | Yes |
| Bulk | Yes | Yes | Yes |
| AB testing subject line | Yes | Yes | Yes |
| Sending Schedule | Send and Schedule are two different options | Send and Schedule(at a particular time or over a time period) are two different options | Supports email sending by send now, schedule later and fragmented scheduling |
| Fragmented/Batch Scheduling | No | Yes | Yes |
| Send time optimization | No | No | Yes |
| Feature | constantcontact | klaviyo | Mailmodo |
|---|---|---|---|
| Dynamic segments | Yes | Yes | Yes |
| Static segments | No | No | Yes |
| Segment on basis of campaign activity | Yes | Yes | Yes |
| Pre-built segments | Yes | No | based on engagement |
| Contact-level campaign data | Yes | Yes | Yes |
| Add contacts via | Create a contact, Type or paste contacts, Upload a file, Integrations, Upload unsubscribed emails, Sign-up forms, Facebook lead ads | File import, copy and paste contact's details | Manually, CSV, API, Apps, CRM, etc. |
Automation
You are more productive when you have set up automations to trigger emails based on a contact’s activity - clicks, opens, submissions, and more.
| Feature | constantcontact | klaviyo | Mailmodo |
|---|---|---|---|
| Journey Advancement | Basic email handling | Basic email handling with very limited trigger and actions | Basic email handling and webhooks available |
| Drag & drop journey builder | No | No | Yes |
| Trigger options | 7 trigger options
| 4 trigger options
| 12 trigger options and 5 Categories of start point
|
| Rules/Conditions | 1 Rule
| 3 Rules
| 9 Rules
|
| Actions | 2 Actions -Send Email or Time delay | 5 Actions Email, SMS, Update profile property, notification, webhook | 6 Actions Send campaign, Webhook, Add contact to a list, Remove contact from a list, Update contact property, Exit journey |
| Limitations | Pre select triggers and limited and no webhooks or APIs. Also, don't have logical actions or conditional statements | Only one trigger point and cannot be changed once configured. Previous email campaign stats cannot be used in flow individually. | Only one trigger point, also post webhook you cannot proceed further with journey. There is only API entry point and no webhook trigger |
| Web/App/External event triggers | Yes | Yes | Yes |
| CRM triggers | No | Yes | Yes |
| Pre-made email flows | No | Yes, 10 flows available | No |
| Email flows Inspiration | No | No | Yes, have a dedicated industry wise research to send engaging drips. |
Analytics
What your email marketing tool can track, you can improve. Data on opens, clicks, bounces, and unsubscribes are a must-have. Some tools also have advanced features like click heatmap.
| Feature | constantcontact | klaviyo | Mailmodo |
|---|---|---|---|
| Opens | Yes | Yes, last open time | Yes |
| Clicks | Yes | Yes, last clicked time | Yes |
| CTOR | Yes | No | Yes |
| Submissions | Yes, requires extra clicks to reach the submissions, also hard to locate the option | No | Yes |
| Bounces | Yes | Yes | Yes |
| Blocked | Yes | No | Yes |
| Unsubscribe | Yes | Yes | Yes |
| Spam complaints | Yes | Yes | Yes |
| Forwards | No | No | Yes |
| Device usage | Yes | Yes | Yes |
| Email clients | No | Yes | Yes |
| Link click tracking | Yes | Yes | Yes |
| Click heatmap | Yes | No | Yes |
| Custom analytics dashboard | No | No | No, upcoming |
| Graphical rep | No | Yes | No |
Customer Support
Most email platforms provide chat and email support, while a few also help you with human customer support. You can choose a tool based on your preferred mode of communication.
| Feature | constantcontact | klaviyo | Mailmodo |
|---|---|---|---|
| Trial Period | 60 days | Has free plan. | 21 days on all plans |
| Customer support | Live phone and chat support, learning resources, personalized kickoff call | Email and chat support | Includes video tutorials, knowledge base, ticketing system, live chat, email support, personalized kick off call and onboarding manager too |
| Account activation | Double opt in and email verification | Email verification | Generally email verification is done. 2-factor authentication can be configured manually |
| Onboarding form | Onboarding form requires:
| Onboarding form requires:
| Onboarding form requires:
|
| Product education |
| Prompts from connecting store till recovering lost audience. Focused towards ecommerce yet segmented users to connect with them effectively |
|
| Product theme | Light theme | Light theme | Light theme |
| Feature | constantcontact | klaviyo | Mailmodo |
|---|---|---|---|
| Dynamic data | No | Yes | Yes |
| Spam testing | No | No | No |
| Integrations | 5000+ integrations More details. | 325 integrations [More details.] (https://www.klaviyo.com/ecommerce-integrations) | 21 integrations More details. |
| Drag and drop | Yes | Yes | Yes |
| Transactional emails | No, but possible with email integrations | No | Yes |
| Content optimization | No. | No | No |
| REST API | Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail. | Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail. |
Frequently asked questions
Everything you need to know about the product and billing.
You can try Constant Contact for 60 days for free if you’re living in the US. If you’re outside of the US, you can try it for free for a month to send 2,400 emails monthly to 100 contacts. But only on the condition that you share your payment details upfront. After a month, you’re upgraded to the paid plan, which can be expensive for companies just starting out. On the other hand, Constant Contact alternatives like Mailmodo are more affordably priced.
We recommend you to use Constant Contact if you run events and want to manage registrations and invitations via email marketing. But we don’t recommend the tool for businesses that need advanced automation. They offer basic automations but flexible and sophisticated automation workflows are missing. Instead, Constant Contact alternatives like Mailmodo offer custom multistep automations at a more affordable price. Mailmodo also had a way better price-performance ratio, as compared to Constant Contact.
A common complaint among Constant Contact users is that they often have to ask their customers to whitelist their emails to ensure they’re receiving newsletters. The IPs from Constant Contact are found in many blacklisted databases such as Mxtoolbox. Constant Contact’s high spam rate can deter you from achieving good email deliverability.To go spam free and achieve better deliverability, we suggest using Mailmodo. We provide you domain warmup, quality product support, no spammy contacts, and abundant expert consultations.
Klaviyo offers a free trial. You can create an account, edit and customize email templates, import and sync your data, and send emails with it. You can send a maximum of 500 emails to up to 250 contacts. You also receive 150 SMS credits. Once you exceed that limit, you will receive a prompt to upgrade your account by paying a fee.
Klaviyo was designed keeping eCommerce businesses in mind, while Mailmodo is an email marketing platform that caters to all kinds of organizations. For businesses that don’t sell physical products online, like service-based companies, Mailmodo has a range of features, such as AMP email interactivity and integrations with Hubspot, Google Sheets, Influencer Bit, and Pabbly to help you scale up.
Mailmodo is a better choice in terms of email deliverability. If you’re a Klaviyo user, your fluctuating email deliverability rates may be attributed to a low engagement history, poor domain reputation, or scammy email list. Mailmodo helps boost your email deliverability by giving you expert consultations, helping you with domain warm up, and removing spammers from our platform.
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Create & send interactive emails without coding
Put revenue on auto-pilot with pre-built journeys
Save time with AI-powered email content creation
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