Constant Contact Vs Mailerlite Comparison (2024)
Hey there, if you’re deep in research to find the best email marketing platform for your brand, you’ve come to the right place. To make this easier for you, below table has a detailed overview of Constant Contact vs Mailerlite, to help you choose the right platform. If you want to talk to an expert to help you decide, feel free to book a demo.
How Constant Contact compares with Mailerlite
Here’s a summary and non-biased comparison between Constant Contact and Mailerlite on the basis of email marketing features
| TL;DR |  |  |
|---|---|---|
| Email editing and creation | Provides a basic email editor and HTML editor. Editor can create HTML emails | Provides 3 editors: Drag-&-Drop, Rich text and custom HTML. Editor can create only HTML email |
| Automation | Automations have very basic email handling capability that can send email only | Automations are capable of very basic email handling functionality, such as sending emails or updating contact information |
| Integration | 5000+ integrations | 139 integrations |
| Transactional emails | No. Possible with email integrations | No. Available in another product - MailerSend |
| Ease of Access | Basic email editing and sending software but has a lot of integrations. Doesn't require dedicated learning as it can be self taught | Simple newsletter creation and sending solution but have a lot of gliches and bugs. The classic editor is slow while the new editor is better than the former |
| Customer Support | Live phone and chat support, learning resources, personalized kickoff call | Email & chat support |
| Interactive emails | No | Has an accordion. But it doesn't support AMP emails |
| Other marketing features | ○ Websites builder for landing pages ○ Event marketing to create and promote events ○ CRM for marketing and sales ○ eCommerce to sell products or services ○ SMS, Social media, and Mobile App software also | Has the following tools on marketing: ○ Websites builder for landing pages and blogs ○ Web Forms available ○ iPad Subscribe App to collect offline subscribers. ○ eCommerce store for website |
Why not consider an email marketing tool that gets 3x conversions?
Interactive Emails
Create & send dynamic forms for customer feedback, product reviews, NPS surveys, and so much more.
Dedicated Human Support
Get support whenever you need it via email, live chat, slack, or calls.
Automate pre-built user journeys
Trigger emails based on Webhooks, conditional logic, time delays, and more.
Detailed comparision of Mailerlite, Constant Contact, and Mailmodo
Email Creation
When a tool has features like a drag-and-drop editor, pre-made templates, and interactive widgets, creating emails is quick and fun.
| Feature | constantcontact | mailerlite | Mailmodo |
|---|---|---|---|
| Template editor | Can create from scratch or select template from library | Can create from scratch or select template from library | Can create from scratch or select template from library |
| Drag and Drop | Elements can be dragged and dropped any where within the email | Elements can be dragged and dropped anywhere on to the canvas or moved up and down by one block at a time within the email | Selection (single click) based template editor, can only stack new layout and elements at the selected position. To move elements up and down, there is a up and down button |
| Email Dimensions | Have fixed width 680 px | Have fixed width (640 px) but provides 3 different block ability Basically blocks can be simple blocks or changed to cards (sepreated by some gap) or be of full width | 3 Width options(600px, 700px, 800px) are provided(that resemble industry standards). Rich text emails can be sent with full width email |
| Pre-made layouts | 12 layout designs, categoried as per use case Can also be filtered: Single column, multi column, multimedia and text | Not Available | 12 variations of layouts to select from |
| Pre-made blocks/modules |
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|
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| Ability to save & reuse blocks | No | Not Applicable | Can save any layout block |
| Design Options | Common options like email bg color options are provided | Common options like email bg color options are provided and background can be a image and also has advanced editing options for the image within the editor | Common options like pading, email body and email bg color options are provided |
| Supported Email Fonts | Total 45 fonts
| Have a mixed collection of total 35 fonts (email safe, websafe and web fonts) | Total 46 fonts
|
| If non-standard font is used | No Prompt | No Prompt | Prompts are provided for Web Safe fonts while editing. In case, non-email safe font is use, then Mailmodo replaces it with a fallback font for clients where the fonts are not supported |
| Template preview | Only HTML display with toggle between desktop and mobile screens | HTML display with toggle between desktop and mobile screens | HTML and AMP are displayed together with toggle between desktop and mobile screens |
| Template testing | Only HTML. and supports unlimited testing | No, but has dedicated HTML editor | HTML and AMP versions are different, supports unlimited testing |
| Adding custom HTML code | No | Yes | No |
| Rich text editor | No | Yes | Yes |
| Feature | constantcontact | mailerlite | Mailmodo |
|---|---|---|---|
| In-product templates | 410 and growing templates | 90 and growing templates | 67 and growing templates |
| Has a template inspiration gallery | Same as the in product templates | Yes, free inspiration gallery | Yes, free inspiration gallery |
| Inspirational Templates count | Same as the in product templates | 84 templates but is same as that of in-product | 200+ templates |
| Feature | constantcontact | mailerlite | Mailmodo |
|---|---|---|---|
| AMP email creation | No | No | Support AMP email creation with no code WYSIWYG editor. Doesn't require coding knowledge |
| Whitelisting support | No | No | Provides dedicated whitelisting support |
| Automatic HTML fallback | No | No | Yes |
| Customize HTML fallback | No | No | Allows customization for manual inputs |
| Sending AMP emails | No | No | Yes |
| Feature | constantcontact | mailerlite | Mailmodo |
|---|---|---|---|
| Interactive AMP widgets | 3 AMP elements | AMP Emails not supported | 16 AMP elements |
| Carousel/Image Carousel | No | No, But has HTML carousel | Yes |
| Accordion | No | No, But has HTML accordion | No |
| Basic Event invitation | Yes, aka RSVP | No, But has HTML invitation | Yes,with forms |
| Add to calendar | No | No | Yes |
| Calendly | No | No | Yes |
| Zoom Webinar | No | No | Yes |
| Shopify Card Abandoment | No | Yes | Yes |
| Shopify Product Recommendation | Yes | Yes | Yes |
| Poll | Yes | No | Yes |
| Live Price Ticker | No | No | Yes |
| Star Rating | No | No | Yes |
| NPS Rating | No | No, but has external web surveys that can be linked | Yes |
| Thumbs up or down | No | No, but has external web surveys that can be linked | Yes |
| Emoji Rating | No | No, but has external web surveys that can be linked | Yes |
| Chip selection | No | No, but has external web surveys that can be linked | Yes |
| Spin the Wheel | No | No | Yes |
| Quiz | No | No, but has HTML quiz | Yes |
| Gokwik | No | No | Yes |
| Form | Yes | No, but has external web surveys that can be linked | Yes |
| Star Rating | No | Yes | Yes |
| Thumbs up or down | No | Yes | Yes |
| Thumbs up or down | No | No, but has external web surveys that can be linked | Structured for case specific |
| Star Rating | No | No | Yes |
| Form Submission capture | No | Automatic collection and storage of form submission data. Export options available | Automatic collection and storage of form submission data. Export options available |
| Conditional forms | No | Yes, can perform like journey but only with a form | Yes |
| Step wise forms | No | Yes | Yes |
| Hidden field | No | No | No |
| Form fields | No | 7 field options | 15 field options |
| Dropdown | No | No | Yes |
| Radio | No | No | Yes |
| Checkbox | No | No | Yes |
| Emoji | No | Yes | Yes |
| Thumbs up or down | No | Yes | Structured for case specific |
| Text | No | Yes | Yes |
| Multiline | No | Yes | Yes |
| Image Link | No | No | Structured for case specific |
| Date picker | No | No | Yes |
| Time picker | No | No | Yes |
| Phone number | No | No | Yes |
| Single chip | No | No | Yes |
| Multichip | No | Yes, as a multiselection | Yes |
| Star Rating | No | Yes | Yes |
| Nps Rating | No | Yes | Yes |
Contact & Campaign
Your email campaigns perform better when your tool monitors your subscriber’s behavior. You can use it to create dynamic segments and optimize for open rates.
| Feature | constantcontact | mailerlite | Mailmodo |
|---|---|---|---|
| Triggered | No, but possible via automations | No, but possible via automations | Yes |
| Bulk | Yes | Yes | Yes |
| AB testing subject line | Yes | Yes, Mailerlite has A/B testing for subject lines, email content and sender ID | Yes |
| Sending Schedule | Send and Schedule are two different options | Send now, send later, deliver based on timezones | Supports email sending by send now, schedule later and fragmented scheduling |
| Fragmented/Batch Scheduling | No | No | Yes |
| Send time optimization | No | Yes | Yes |
| Feature | constantcontact | mailerlite | Mailmodo |
|---|---|---|---|
| Dynamic segments | Yes | Yes | Yes |
| Static segments | No | No | Yes |
| Segment on basis of campaign activity | Yes | Yes | Yes |
| Pre-built segments | Yes | No | based on engagement |
| Contact-level campaign data | Yes | Yes | Yes |
| Add contacts via | Create a contact, Type or paste contacts, Upload a file, Integrations, Upload unsubscribed emails, Sign-up forms, Facebook lead ads | Copy & Paste, Upload a file, Import from MailChimp, CSV, Txt file, Add a single subscriber | Manually, CSV, API, Apps, CRM, etc. |
Automation
You are more productive when you have set up automations to trigger emails based on a contact’s activity - clicks, opens, submissions, and more.
| Feature | constantcontact | mailerlite | Mailmodo |
|---|---|---|---|
| Journey Advancement | Basic email handling | Basic email handling | Basic email handling and webhooks available |
| Drag & drop journey builder | No | No | Yes |
| Trigger options | 7 trigger options
| 5 trigger options
| 12 trigger options and 5 Categories of start point
|
| Rules/Conditions | 1 Rule
| 6 rules
| 9 Rules
|
| Actions | 2 Actions -Send Email or Time delay | 7 Actions
| 6 Actions Send campaign, Webhook, Add contact to a list, Remove contact from a list, Update contact property, Exit journey |
| Limitations | Pre select triggers and limited and no webhooks or APIs. Also, don't have logical actions or conditional statements | Only one trigger points. and no API/Webhook trigger | Only one trigger point, also post webhook you cannot proceed further with journey. There is only API entry point and no webhook trigger |
| Web/App/External event triggers | Yes | No | Yes |
| CRM triggers | No | Yes | Yes |
| Pre-made email flows | No | Yes, Total 15 inspirations
| No |
| Email flows Inspiration | No | No | Yes, have a dedicated industry wise research to send engaging drips. |
Analytics
What your email marketing tool can track, you can improve. Data on opens, clicks, bounces, and unsubscribes are a must-have. Some tools also have advanced features like click heatmap.
| Feature | constantcontact | mailerlite | Mailmodo |
|---|---|---|---|
| Opens | Yes | Yes | Yes |
| Clicks | Yes | Yes | Yes |
| CTOR | Yes | Yes | Yes |
| Submissions | Yes, requires extra clicks to reach the submissions, also hard to locate the option | Yes | Yes |
| Bounces | Yes | Yes | Yes |
| Blocked | Yes | Yes | Yes |
| Unsubscribe | Yes | Yes | Yes |
| Spam complaints | Yes | Yes | Yes |
| Forwards | No | Yes | Yes |
| Device usage | Yes | Yes | Yes |
| Email clients | No | Yes | Yes |
| Link click tracking | Yes | Yes | Yes |
| Click heatmap | Yes | Yes | Yes |
| Custom analytics dashboard | No | Yes | No, upcoming |
| Graphical rep | No | Yes | No |
Customer Support
Most email platforms provide chat and email support, while a few also help you with human customer support. You can choose a tool based on your preferred mode of communication.
| Feature | constantcontact | mailerlite | Mailmodo |
|---|---|---|---|
| Trial Period | 60 days | 30 days on premium features | 21 days on all plans |
| Customer support | Live phone and chat support, learning resources, personalized kickoff call | Email Support, Knowledge base, Video tutorials | Includes video tutorials, knowledge base, ticketing system, live chat, email support, personalized kick off call and onboarding manager too |
| Account activation | Double opt in and email verification | Email verification | Generally email verification is done. 2-factor authentication can be configured manually |
| Onboarding form | Onboarding form requires:
| Onboarding form requires:
| Onboarding form requires:
|
| Product education |
| No education |
|
| Product theme | Light theme | Light and Dark themes | Light theme |
| Feature | constantcontact | mailerlite | Mailmodo |
|---|---|---|---|
| Dynamic data | No | Yes | Yes |
| Spam testing | No | No | No |
| Integrations | 5000+ integrations More details. | 139 integrations More details. | 21 integrations More details. |
| Drag and drop | Yes | Yes | Yes |
| Transactional emails | No, but possible with email integrations | No, but can done by automations | Yes |
| Content optimization | No. | No | No |
| REST API | Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail. | Basic activity for API and 2 versions of API are present | Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail. |
Frequently asked questions
Everything you need to know about the product and billing.
You can try Constant Contact for 60 days for free if you’re living in the US. If you’re outside of the US, you can try it for free for a month to send 2,400 emails monthly to 100 contacts. But only on the condition that you share your payment details upfront. After a month, you’re upgraded to the paid plan, which can be expensive for companies just starting out. On the other hand, Constant Contact alternatives like Mailmodo are more affordably priced.
We recommend you to use Constant Contact if you run events and want to manage registrations and invitations via email marketing. But we don’t recommend the tool for businesses that need advanced automation. They offer basic automations but flexible and sophisticated automation workflows are missing. Instead, Constant Contact alternatives like Mailmodo offer custom multistep automations at a more affordable price. Mailmodo also had a way better price-performance ratio, as compared to Constant Contact.
A common complaint among Constant Contact users is that they often have to ask their customers to whitelist their emails to ensure they’re receiving newsletters. The IPs from Constant Contact are found in many blacklisted databases such as Mxtoolbox. Constant Contact’s high spam rate can deter you from achieving good email deliverability.To go spam free and achieve better deliverability, we suggest using Mailmodo. We provide you domain warmup, quality product support, no spammy contacts, and abundant expert consultations.
MailerLite’s email automation is sophisticated to use. Their automation feature is part of every plan, including the free trial. You can use autoresponders to set up marketing emails, like welcome emails. Building automation flows using their drag-and-drop builder is easy because the platform is intuitive. However, if you’re looking to do triggered email marketing, Mailmodo is a complete value for money. It’s a powerful tool for building multistep automation flows and is cost-effective.
With MailerLite’s free plan, you can send 12,000 emails monthly to 1,000 contacts. Only 1 user can sign up for the trial account. Also, key features such as drag-and-drop editor, email automation builder, signup forms, and pop-ups are included in the trial. However, if the contact limit is exceeded, you will have to shell out money and switch to a paid plan.
Yes, Mailmodo is a far more advanced alternative to MailerLite. With Mailmodo, you can send AMP emails that reduce redirections and drop-offs. Connecting your own SMTP is also a huge advantage for any email marketing team. Besides, Mailmodo offers 24/7 email, phone, and chat support.
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Easiest to use email marketing software in 2024
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Create & send interactive emails without coding
Put revenue on auto-pilot with pre-built journeys
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