ConvertKit Vs Omnisend Comparison (2024)
Hey there, if you’re deep in research to find the best email marketing platform for your brand, you’ve come to the right place. To make this easier for you, below table has a detailed overview of ConvertKit vs Omnisend, to help you choose the right platform. If you want to talk to an expert to help you decide, feel free to book a demo.
How ConvertKit compares with Omnisend
Here’s a summary and non-biased comparison between ConvertKit and Omnisend on the basis of email marketing features
| TL;DR |  |  |
|---|---|---|
| Email editing and creation | Provides standard HTML editor which is similar to Notion | Provides a basic email editor, HTML editor and a text editor. Editor can create HTML emails only. |
| Automation | Automations have huge scope it misses simple elements and thus making operations complicated. Let's say I have to send email sequence but based on conditions that if the user has been previously approached or not. For the above case you need to have level 1 tags as User or Customer while level 2 tags as non contacted lead or contacted lead. This keeps on multiplying down a funnel | Automations have restricted email handling cabability along conditions to perform basic logics. The big blockage is due to connection with a store. And has ecommerce focused features only. |
| Integration | 320 integrations | 80 integrations |
| Transactional emails | Only on paid plans | Not available. |
| Ease of Access | Simple marketing solution but feature are to complicated to understand and use. Therefore needs enormous efforts to build basic funnels | Ecommerce focused email marketing software with requirement for ecommerce industry. This makes it frustating for users to get a hands on all fuctionality. |
| Customer Support | Email & chat support | Email Support, In-App dedicated support, In-App Knowledge base, Customer Support. |
| Interactive emails | No. | No |
| Other marketing features | Has the following tools on marketing: ○ Websites builder for landing pages ○ Forms for website ○ Creator network for better engagement | - Signup forms for pages <br> - SMS marketing <br> - Web push notifications for apps <br> |
Why not consider an email marketing tool that gets 3x conversions?
Interactive Emails
Create & send dynamic forms for customer feedback, product reviews, NPS surveys, and so much more.
Dedicated Human Support
Get support whenever you need it via email, live chat, slack, or calls.
Automate pre-built user journeys
Trigger emails based on Webhooks, conditional logic, time delays, and more.
Detailed comparision of Omnisend, ConvertKit, and Mailmodo
Email Creation
When a tool has features like a drag-and-drop editor, pre-made templates, and interactive widgets, creating emails is quick and fun.
| Feature | convertkit | omnisend | Mailmodo |
|---|---|---|---|
| Template editor | Can create from pre-made templates or layouts from library | Can create from scratch or select template from library | Can create from scratch or select template from library |
| Drag and Drop | Double click(add symbol and then element selection) based template editor, can only stack new elements at the selected position | Elements can be dragged and dropped any where within the email | Selection (single click) based template editor, can only stack new layout and elements at the selected position. To move elements up and down, there is a up and down button |
| Email Dimensions | Have fixed width of 912 px | Have width from 600-700 px | 3 Width options(600px, 700px, 800px) are provided(that resemble industry standards). Rich text emails can be sent with full width email |
| Pre-made layouts | Have 8 basic layout | Not Applicable | 12 variations of layouts to select from |
| Pre-made blocks/modules | Not Applicable |
|
|
| Ability to save & reuse blocks | Not Applicable | Can save any layout block and element | Can save any layout block |
| Design Options | Common options like email background color options are provided | Common options like email bg color options are provided | Common options like pading, email body and email bg color options are provided |
| Supported Email Fonts | Total 14 fonts | Total 53 fonts
| Total 46 fonts
|
| If non-standard font is used | In classic, for custom web safe fonts, Mailchimp uses a similar standard font instead and No prompt while editing | No prompt | Prompts are provided for Web Safe fonts while editing. In case, non-email safe font is use, then Mailmodo replaces it with a fallback font for clients where the fonts are not supported |
| Template preview | HTML preview is displayed for desktop only | Only HTML email with side by side display of desktop and mobile screens | HTML and AMP are displayed together with toggle between desktop and mobile screens |
| Template testing | Only HTML and supports unlimited testing | Only HTML. Supports unlimited testing. | HTML and AMP versions are different, supports unlimited testing |
| Adding custom HTML code | Yes | Yes | No |
| Rich text editor | Yes | Yes | Yes |
| Feature | convertkit | omnisend | Mailmodo |
|---|---|---|---|
| In-product templates | 23 and growing templates | 35 and growing templates | 67 and growing templates |
| Has a template inspiration gallery | No inspirational gallery | Yes, free inspiration gallery | Yes, free inspiration gallery |
| Inspirational Templates count | Not applicable | 80 templates | 200+ templates |
| Feature | convertkit | omnisend | Mailmodo |
|---|---|---|---|
| AMP email creation | No | No | Support AMP email creation with no code WYSIWYG editor. Doesn't require coding knowledge |
| Whitelisting support | No | No | Provides dedicated whitelisting support |
| Automatic HTML fallback | No | Yes | Yes |
| Customize HTML fallback | No | Yes | Allows customization for manual inputs |
| Sending AMP emails | No | No | Yes |
| Feature | convertkit | omnisend | Mailmodo |
|---|---|---|---|
| Interactive AMP widgets | AMP Emails not supported | No AMP elements | 16 AMP elements |
| Carousel/Image Carousel | No | No | Yes |
| Accordion | No | No | No |
| Basic Event invitation | No, but has web forms | No | Yes,with forms |
| Add to calendar | No | No | Yes |
| Calendly | No | No | Yes |
| Zoom Webinar | No | No | Yes |
| Shopify Card Abandoment | No | No | Yes |
| Shopify Product Recommendation | No | No | Yes |
| Poll | No | No | Yes |
| Live Price Ticker | No | No | Yes |
| Star Rating | No | No | Yes |
| NPS Rating | No, but has web forms | No | Yes |
| Thumbs up or down | No | No | Yes |
| Emoji Rating | No | No | Yes |
| Chip selection | No | No | Yes |
| Spin the Wheel | No | No | Yes |
| Quiz | No | No | Yes |
| Gokwik | No | No | Yes |
| Form | No | Yes, has website forms | Yes |
| Star Rating | No | Not Applicable | Yes |
| Thumbs up or down | No | Not Applicable | Yes |
| Thumbs up or down | Not Applicable | No | Structured for case specific |
| Star Rating | Not Applicable | No | Yes |
| Form Submission capture | Convertkit has only webforms | Collects form submission data as contacts | Automatic collection and storage of form submission data. Export options available |
| Conditional forms | Not Applicable | Not Applicable | Yes |
| Step wise forms | Not Applicable | Not Applicable | Yes |
| Hidden field | Not Applicable | Not Applicable | No |
| Form fields | Not Applicable | 9 field options Also have spin the wheel | 15 field options |
| Dropdown | Not Applicable | Yes | Yes |
| Radio | Not Applicable | Yes | Yes |
| Checkbox | Not Applicable | Yes | Yes |
| Emoji | Not Applicable | Not Applicable | Yes |
| Thumbs up or down | Not Applicable | Not Applicable | Structured for case specific |
| Text | Not Applicable | Yes | Yes |
| Multiline | Not Applicable | Yes | Yes |
| Image Link | Not Applicable | Yes | Structured for case specific |
| Date picker | Not Applicable | Yes | Yes |
| Time picker | Not Applicable | Yes | Yes |
| Phone number | Not Applicable | Yes | Yes |
| Single chip | Not Applicable | Not Applicable | Yes |
| Multichip | Not Applicable | Not Applicable | Yes |
| Star Rating | Not Applicable | Not Applicable | Yes |
| Nps Rating | Not Applicable | Not Applicable | Yes |
Contact & Campaign
Your email campaigns perform better when your tool monitors your subscriber’s behavior. You can use it to create dynamic segments and optimize for open rates.
| Feature | convertkit | omnisend | Mailmodo |
|---|---|---|---|
| Triggered | No | No, but possible by automations | Yes |
| Bulk | Yes | Yes | Yes |
| AB testing subject line | No | Yes | Yes |
| Sending Schedule | Send and Schedule are two different options | Send and Schedule are two different options | Supports email sending by send now, schedule later and fragmented scheduling |
| Fragmented/Batch Scheduling | No | No | Yes |
| Send time optimization | No | No | Yes |
| Feature | convertkit | omnisend | Mailmodo |
|---|---|---|---|
| Dynamic segments | Yes | Yes | Yes |
| Static segments | No | No | Yes |
| Segment on basis of campaign activity | No | Yes | Yes |
| Pre-built segments | No | Yes | based on engagement |
| Contact-level campaign data | No | Yes | Yes |
| Add contacts via | Adding a single subscriber, Import a CSV, Import from another provider | Add single contact, Paste contact's details, File import, Mailchimp data import tool, Klaviyo data import tool | Manually, CSV, API, Apps, CRM, etc. |
Automation
You are more productive when you have set up automations to trigger emails based on a contact’s activity - clicks, opens, submissions, and more.
| Feature | convertkit | omnisend | Mailmodo |
|---|---|---|---|
| Journey Advancement | comparable to Zapier | Basic email handling with very limited trigger and automations | Basic email handling and webhooks available |
| Drag & drop journey builder | Yes | No | Yes |
| Trigger options | 4 event/trigger options
| 13 trigger options
| 12 trigger options and 5 Categories of start point
|
| Rules/Conditions | 3 rules/conditions
| 4 Rules
| 9 Rules
|
| Actions | Total 10 Actions
| 3 Actions Email, messages, push notifications | 6 Actions Send campaign, Webhook, Add contact to a list, Remove contact from a list, Update contact property, Exit journey |
| Limitations |
| Needs to have ecommerce store to start with | Only one trigger point, also post webhook you cannot proceed further with journey. There is only API entry point and no webhook trigger |
| Web/App/External event triggers | Yes | Yes | Yes |
| CRM triggers | Yes | Yes | Yes |
| Pre-made email flows | Yes Total 28 inspirations | Yes, 18 flows available | No |
| Email flows Inspiration | No | No | Yes, have a dedicated industry wise research to send engaging drips. |
Analytics
What your email marketing tool can track, you can improve. Data on opens, clicks, bounces, and unsubscribes are a must-have. Some tools also have advanced features like click heatmap.
| Feature | convertkit | omnisend | Mailmodo |
|---|---|---|---|
| Opens | Yes, also last time for activity is stored | Yes | Yes |
| Clicks | Yes, also last time for activity is stored | Yes | Yes |
| CTOR | No | No | Yes |
| Submissions | No | No | Yes |
| Bounces | No | Yes | Yes |
| Blocked | No | Yes | Yes |
| Unsubscribe | Yes, also last time for activity is stored | Yes | Yes |
| Spam complaints | No | Yes | Yes |
| Forwards | No | No | Yes |
| Device usage | No | Yes | Yes |
| Email clients | No | Yes | Yes |
| Link click tracking | Yes | Yes | Yes |
| Click heatmap | No | No | Yes |
| Custom analytics dashboard | No | No | No, upcoming |
| Graphical rep | No | No | No |
Customer Support
Most email platforms provide chat and email support, while a few also help you with human customer support. You can choose a tool based on your preferred mode of communication.
| Feature | convertkit | omnisend | Mailmodo |
|---|---|---|---|
| Trial Period | 14 days trial | Has free plan | 21 days on all plans |
| Customer support | Community Support for free, Live Chat and Email Support for Creator, Priority Chat and Email Support for Creator Pro | Email Support, Phone Support, Help center | Includes video tutorials, knowledge base, ticketing system, live chat, email support, personalized kick off call and onboarding manager too |
| Account activation | Email verification | No verification | Generally email verification is done. 2-factor authentication can be configured manually |
| Onboarding form | Onboarding form requires:
| Onboarding form requires:
| Onboarding form requires:
|
| Product education | Stepwise instructions(basic) are provided to broadcast out the message | Prompts to connect store or ecommerce account. More focused towards ecommerce |
|
| Product theme | Light theme | Light theme | Light theme |
| Feature | convertkit | omnisend | Mailmodo |
|---|---|---|---|
| Dynamic data | Yes | Yes | Yes |
| Spam testing | No | No | No |
| Integrations | 320 integrations More details. | 80 integrations More details. | 21 integrations More details. |
| Drag and drop | Yes | Yes | Yes |
| Transactional emails | No, but can done by automations | No | Yes |
| Content optimization | Yes | No | No |
| REST API | Has basic email marketing properties, ecommerce product and page, and Campaign and automation level details too. Refer this page to understand in detail. | Yes Has contro over contacts, orders and carts Refer this page to understand in detail. | Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail. |
Frequently asked questions
Everything you need to know about the product and billing.
You can sign up for free on ConvertKit to send unlimited emails to 1,000 subscribers. However, the trial, besides list segmentation and audience insights, doesn't give you a taste of automation and advanced reporting. You can consider using a ConvertKit alternative like Mailmodo. Mailmodo also offers complete analytics and automation features in its trial plan.
ConvertKit is tailormade for content creators, but it receives a lot of flak for poor deliverability and lack of advanced insights. If you've faced a low inbox placement rate recently, you can consider switching to a ConvertKit alternative like Mailmodo to fix your low engagement history, poor domain reputation, and scammy email list.
Mailmodo is a better choice in terms of email deliverability. The platform helps boost your email deliverability by offering you expert consultations to clean your lists, setting up proper authentication protocols, and managing your suppression lists.
You can sign up for Omnisend’s free plan and send up to 500 emails monthly. However, if you find the trial plan too limiting, you can consider taking advantage of Mailmodo’s free trial plan.
If you’re not able to build complex workflows with Omnisend, it is likely that you’re among the many customers who have complained about its limited automation capabilities. If you’re looking for an automation solution that offers you pre-made workflows, custom triggers, and endless integrations, try Mailmodo. It’s a great Omnisend alternative.
Omnisend has a poor deliverability rate, which leads to your users’ low inbox placement rates. Want to achieve better email deliverability? You can rely on Mailmodo's dedicated servers, warmed up domain, and suppression management strategies.
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