EmailOctopus vs Mailmodo

Q: EmailOctopus vs. Mailmodo, which is better in terms of email deliverability?

Mailmodo is superior in terms of email deliverability . The platform helps you land your emails in the user's inbox with dedicated servers, authentication protocols, warmed up SMTP, suppression management, fragmented scheduling, and an analysis of your email infrastructure.

Increase your business potential with emails using Mailmodo

Tired of limited automations, complex contact management, limited templates and no interactivity? Introducing Mailmodo, the EmailOcotpus alternative to scale your email marketing campaigns.

Advanced visual automation builder

Hazel-free contact list management

200+ pre-made customizable email templates

Are you frustrated with limited featured email marketing platform?

Constrained automations?

Unable to automate your campaigns with limited triggers and conditions?

Complex list management?

Facing problems while managing your audience list with limited filters?

Limited template options?

Creating emails using same old basic email templates?

Features of Mailmodo that will help you win

Mailmodo helps you ace email marketing with the best of features and interactivity in emails

✅ Seamless contact list management

Manage your audience list the way you want for better email marketing

✅ Advanced visual automation builder

Build your campaigns with seamless automation builder using various triggers and actions

✅ 200+ customizable email templates

Create your emails using pre-made customizable templates and scale up your engagement rate

How EmailOctopus compares with Mailmodo

Here’s a summary and non-biased comparison between EmailOctopus and Mailmodo.


Email editing and creation	Provides a flexible email editor software that supports HTML as well as AMP email creation	Provides a HTML editor. It has drag and drop, responsive features
Automation	Has a visual email journey builder. It also offers different triggers, actions and conditions, including API/Webhook/Integrations	Automation is simple with limited actions and conditions along with triggers including API
Integration	21 integrations	78 integrations
Transactional emails	Included in all plans	No.
Ease of Access	Easy to setup and create campaigns with clear navigation and detailed dashboards	Pretty easy to use, stepwise advancement in each stage of building a campaign/automation
Customer Support	Includes knowledge base, emails, chat, phone and video support from experts	Telephonic support,Email Support, Chat Support, Video Tutorials, Knowledge base
Interactive emails	Create and send interactive AMP emails with widgets such as carts, forms, surveys, quizzes, etc. to improve engagement and submission rat	No
Other marketing features	Forms inside emails Ecommerce integration with Shopify Dark mode email tester Smart template suggestion	NA

Try Mailmodo today to send interactive emails.

Affordable alternative to Email Octopus

Compared to Email Octopus pricing plans, Mailmodo has a far better price-to-performance ratio, backed by industry-leading deliverability, reliability, and support.

Contacts	Mailmodo	EmailOctopus
50,000	$149/mo	$85/mo
100,000	$429/mo	$235/mo
200,000	$499/mo	$310/mo

*EmailOctopus does not support Transactional Emails

Feature	Mailmodo	emailoctopus
Trial Period	21 days on all plans	14-day trial
Customer support	Includes video tutorials, knowledge base, ticketing system, live chat, email support, personalized kick off call and onboarding manager too	Knowledge base, Video Tutorials, Email support, Live chat support and Priority support
Account activation	Generally email verification is done. 2-factor authentication can be configured manually	Email verification
Onboarding form	Onboarding form requires: First name of the user Reason for using Mailmodo as a tool Total number of emails or subscribers Phone number of the user	Onboarding form requires: Email of the user Password of the user After sign in First Name and Last Name Company or organisation name Website URL Industry How you heard about us (optional) Address line 1 Address line 2 (optional) City, Region, Zipcode, Country
Product education	Stepwise instructions(basic and advanced) are provided to send out the first email. Team provides demo on-demand. Also have dedicated course(Email Marketing Masterclass)	Stepwise instructions(basic) are provided to send out the first email
Product theme	Light theme	Light theme

Feature	Mailmodo	emailoctopus
In-product templates	67 and growing templates	34 templates
Has a template inspiration gallery	Yes, free inspiration gallery	Yes, which gives 11 free templates
Inspirational Templates count	200+ templates	11 templates

Feature	Mailmodo	emailoctopus
AMP email creation	Support AMP email creation with no code WYSIWYG editor. Doesn't require coding knowledge	No
Whitelisting support	Provides dedicated whitelisting support	No
Automatic HTML fallback	Yes	Yes
Customize HTML fallback	Allows customization for manual inputs	Yes
Sending AMP emails	Yes	No

Feature	Mailmodo	emailoctopus
Template editor	Can create from scratch or select template from library	Classic Editor - HTML code and Drag and Drop editor
Template building fuctionality	Selection (single click) based template editor, can only stack new layout and elements at the selected position. To move elements up and down, there is a up and down button	Elements can be dragged and dropped any where within the email
Email Dimensions	3 Width options(600px, 700px, 800px) are provided(that resemble industry standards). Rich text emails can be sent with full width email	Width can be modified between 600 px - 900 px
Pre-made layouts	12 variations of layouts to select from	No page layouts, just 6 different row layouts
Pre-made blocks/modules	12 Headers 54 Content Cards 14 Gallery 13 CTAs 29 Forms 15 Product Cards 12 Footers	NA
Ability to save & reuse blocks	Can save any layout block	NA
Design Options	Common options like pading, email body and email bg color options are provided	Common options like email bg color and BG image. Some other options like Email border size, Color, Margin and Padding are provided
Supported Email Fonts	Total 46 fonts 11 email safe fonts 24 web safe fonts 11 web fonts.	12 fonts
If non-standard font is used	Prompts are provided for Web Safe fonts while editing. In case, non-email safe font is use, then Mailmodo replaces it with a fallback font for clients where the fonts are not supported	It does not give a prompt message
Template preview	HTML and AMP are displayed together with toggle between desktop and mobile screens	HTML email is displayed with toggle between desktop and mobile screens
Template testing	HTML and AMP versions are different, supports unlimited testing	Only HTML and plain text Supports unlimited testing
Adding custom HTML code	No	Yes
Rich text editor	Yes	Yes

Feature	Mailmodo	emailoctopus
Interactive AMP widgets	16 AMP elements	AMP Emails not supported
Carousel/Image Carousel	Yes	No
Accordion	No	No
Basic Event invitation	Yes,with forms	Yes, through Eventbrite
Add to calendar	Yes	No
Calendly	Yes	No
Zoom Webinar	Yes	No
Shopify Card Abandoment	Yes	Yes, through Shopify integration
Shopify Product Recommendation	Yes	Yes, through Shopify integration
Poll	Yes	Yes
Live Price Ticker	Yes	No
Star Rating	Yes	No
NPS Rating	Yes	No
Thumbs up or down	Yes	No
Emoji Rating	Yes	No
Chip selection	Yes	No
Spin the Wheel	Yes	No
Quiz	Yes	No
Gokwik	Yes	No
Form	Yes	Yes, signup form available

Feature	Mailmodo	emailoctopus
Form Submission capture	Automatic collection and storage of form submission data. Export options available	Email Octopus doesn't have interactive email forms but has subscription forms
Conditional forms	Yes	No
Step wise forms	Yes	No
Hidden field	No	Yes
Form fields	15 field options	17 field types
Dropdown	Yes	No
Radio	Yes	No
Checkbox	Yes	No
Emoji	Yes	No
Thumbs up or down	Structured for case specific	No
Text	Yes	Yes
Multiline	Yes	No
Image Link	Structured for case specific	No
Date picker	Yes	No
Time picker	Yes	No
Phone number	Yes	No
Single chip	Yes	No
Multichip	Yes	No
Star Rating	Yes	No
Nps Rating	Yes	No

Feature	Mailmodo	emailoctopus
Dynamic segments	Yes	Yes
Static segments	Yes	No
Segment on basis of campaign activity	Yes	Yes
Pre-built segments	based on engagement	Yes
Contact-level campaign data	Yes	Yes
Add contacts via	Manually, CSV, API, Apps, CRM, etc.	Manually, import from file (CSV,DSV,TXT supported)

Feature	Mailmodo	emailoctopus
Triggered	Yes	Yes
Bulk	Yes	Yes
AB testing subject line	Yes	No
Sending Schedule	Supports email sending by send now, schedule later and fragmented scheduling	Send now, Send later- date and time specified by the sender, and can also change send time
Fragmented/Batch Scheduling	Yes	No
Send time optimization	Yes	No

Feature	Mailmodo	emailoctopus
Opens	Yes	Yes, with time stamp
Clicks	Yes	Yes, with time stamp
CTOR	Yes	No
Submissions	Yes	Yes
Bounces	Yes	Yes
Blocked	Yes	No
Unsubscribe	Yes	Yes
Spam complaints	Yes	Yes
Forwards	Yes	No
Device usage	Yes	No
Email clients	Yes	Yes
Link click tracking	Yes	Yes
Click heatmap	Yes	No
Custom analytics dashboard	No, upcoming	No
Graphical rep	No	Yes

Feature	Mailmodo	emailoctopus
Journey Advancement	Basic email handling and webhooks available	basic email handling activities with limited triggers, conditions and actions
Drag & drop journey builder	Yes	No
Trigger options	12 trigger options and 5 Categories of start point Manual Trigger Specific Contacts Contacts Contacts added to a list, Change in property of a contact, Contact enters or leaves a segment, Occurance of date AMP activities Form Submission Custom events Occurence of an event External Platform API/Webhook, Zapier, Make, Integromat, Influencerbit	6 types of trigger options: Contact Added to List Contact Field updated Contact Tag Added Contact Tag Removed Manually via another Automation Manually via the API
Rules/Conditions	9 Rules Campaign Activities: Opened, Clicked, Submitted Advanced Conditions: Contact property, List/Segment membership Delay: Wait for a time period, Wait till specific time, Wait for an event	Yes/No condition and wait time
Actions	6 Actions Send campaign, Webhook, Add contact to a list, Remove contact from a list, Update contact property, Exit journey	6 types of Actions: Update field, Add tag, Remove tag, Unsubscribe, Trigger another automation
Limitations	Only one trigger point, also post webhook you cannot proceed further with journey. There is only API entry point and no webhook trigger	Only one trigger point, with limited options like only one if/else condition
Web/App/External event triggers	Yes	Yes
CRM triggers	Yes	No
Pre-made email flows	No	No
Email flows Inspiration	Yes, have a dedicated industry wise research to send engaging drips.	No

Feature	Mailmodo	emailoctopus
Dynamic data	Yes	Yes
Spam testing	No	No
Integrations	21 integrations More details.	78 integrations More details.
Drag and drop	Yes	Yes
Transactional emails	Yes	No
Content optimization	No	No
REST API	Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail.	Refer this page to understand in detail.

Mailmodo is your one-stop email marketing need

Mailmodo can help you with any email marketing use-case you have. It’s a complete email marketing platform.

Visual Journey Builder

Build a user journey to send automated emails triggered by events, webhooks, integrations, CRMs, etc.

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Easy Integrations

Integrate with CRMs and marketing tools like HubSpot, Zapier, Google Sheets, Calendly, Zoom

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Transactional emails

Send bulk transactional AMP emails using API & webhook triggers based on user behaviors

Contact List Management

Segment users based on attributes or past campaign activities like Open, Click & Form Submissions

Complete Email Analytics

Analyze all your data- Delivered, Opens, Clicks, Subject line A/B tests, etc. for both AMP & HTML emails

High Deliverability

Get high deliverability & opens with well managed & dedicated IPs and advice from our deliverability team

Do more with emails - bring in the interactive email experience

Mailmodo helps you use AMP emails without any developer or designers' help

No redirects

Get amazing inbox placement with consultation support

Unique email experience

Send emails that wow your users with interactivity

Higher conversions

Remove friction and make it easy for users to convert

Our clients speak

Companies trust Mailmodo to deliver a great email experience.

Easy to use

We’re ramping up our email volume with Mailmodo as the platform is intuitive and collaborative.

Saloni Rohatgi

Email Marketing

AMP email interactivity

Our campaigns saw a visible increase in numbers with Mailmodo’s interactive emails. The convenience of customer actions in the email is unparalleled.

Ridhima Achaliya

Growth Marketing

Powerful integrations

With the Mailmodo-Zapier-Slack integration, each time a user fills up the AMP feedback form, responses are posted on our Slack channel. We got 6% CTR and 15% open rates.

Pranav Goyal

Growth Lead

Frequently Asked Questions

Yes, EmailOctopus has a free trial using which you can send 10,000 emails per month to 2,500 subscribers. If you exceed the contact or monthly sending limit, you start getting charged around $8/monthly. Their free plan, however, offers basic support and limited analytics. This is why prospects prefer EmailOctopus alternatives like Mailmodo, which has affordable pricing plans.

Mailmodo is superior in terms of email deliverability. The platform helps you land your emails in the user's inbox with dedicated servers, authentication protocols, warmed up SMTP, suppression management, fragmented scheduling, and an analysis of your email infrastructure.

EmailOctopus don't provide SMTP connection to set up transactional emails and their spam rate has been reported as high, which makes them rather unreliable. If you're an EmailOctopus user looking to boost your inbox placement rate, consider switching to an alternative platform like Mailmodo with a warmed up SMTP and advanced spam filters.

EmailOctopus's price-to-performance ratio is poor, owing to its high spam rate and poor deliverability. If you're looking for an affordable email marketing tool, consider switching to Mailmodo.

To ensure that the data you wish to keep from EmailOctopus will still be accessible when the migration is finished, import contact data into Mailmodo.