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GetResponse Vs Zoho Campaigns Comparison (2024)
Hey there, if you’re deep in research to find the best email marketing platform for your brand, you’ve come to the right place. To make this easier for you, below table has a detailed overview of GetResponse vs Zoho Campaigns, to help you choose the right platform. If you want to talk to an expert to help you decide, feel free to book a demo.
How GetResponse compares with Zoho Campaigns
Here’s a summary and non-biased comparison between GetResponse and Zoho Campaigns on the basis of email marketing features
| TL;DR |  |  |
|---|---|---|
| Email editing and creation | Provides a visual email builder, AI based email builder, HTML and text editor. Editor can create HTML emails only. | Provides a HTML and plain text editor. It has drag and drop, responsive features |
| Automation | Automations have basic capability. | Automation is divided into autoresponders and workflows. It has 7 different types of pre-defined auto responders making it easy to create. Workflows consists of numerous triggers including API? webhook/integrations, actions and conditions |
| Integration | 65 integrations. | 65 integrations |
| Transactional emails | Yes, available. | No. but can done by automations. Also transactional emails are supported by their in-house transactional email service- zepto mail |
| Ease of Access | Multi tool based software focused for marketing with no learning curves. | Good UI/Ux design and the campaign builder is pretty easy to understand and use. |
| Customer support | Email, chat, phone, slack, dedicated customer experience manager. | Telephonic support,Email Support, Chat Support, Video Tutorials, Knowledge base. |
| Interactive emails | Not available. | No. |
| Other marketing features | Has the following tools for marketing: ○ Signup forms for pages ○ Landing pages for the website ○ Website builder for the website ○ Webinars ○ Chats, Web push notifications, Paid ads for business | Has the following tools on marketing: ○ Websites builder for landing pages ○ Online stores on websites ○ RSS Campaigns ○ SMS marketing ○ Social media campaigns |
Why not consider an email marketing tool that gets 3x conversions?
Interactive Emails
Create & send dynamic forms for customer feedback, product reviews, NPS surveys, and so much more.
Dedicated Human Support
Get support whenever you need it via email, live chat, slack, or calls.
Automate pre-built user journeys
Trigger emails based on Webhooks, conditional logic, time delays, and more.
Detailed comparision of Zoho Campaigns, GetResponse, and Mailmodo
Email Creation
When a tool has features like a drag-and-drop editor, pre-made templates, and interactive widgets, creating emails is quick and fun.
| Feature | getresponse | zoho-campaigns | Mailmodo |
|---|---|---|---|
| Template editor | Can create from scratch or select template from library | Can create from scratch or select from pre-designed templates | Can create from scratch or select template from library |
| Drag and Drop | Elements can be dragged and dropped any where within the email | Elements can be dragged and dropped any where within the email | Selection (single click) based template editor, can only stack new layout and elements at the selected position. To move elements up and down, there is a up and down button |
| Email Dimensions | Have a fixed options of 600px width or full width | Width can be modified between 600 px - 800 px |
|
| Pre-made layouts | NA | 10 variations of layouts to select from | 12 variations of layouts to select from |
| Pre-made blocks/modules | NA | No |
|
| Ability to save & reuse blocks | Can save any layout block and element | No | Can save any layout block |
| Design Options | Common options like email bg color options are provided. Corner radius for individual sections are surplus | Common options like email bg color options are provided. Some notable options are Email border size and color, and option to enable RTL layout mode -Use this mode for languages written from right-to-left (Arabic and Hebrew). | Common options like pading, email body and email bg color options are provided |
| Supported Email Fonts | Total 23 fonts
|
| Total 46 fonts
|
| If non-standard font is used | No prompt for both fonts | It gives a prompt message - The font type that you have selected is a non-standard font and may not render properly in all email clients. In such cases, we will show your content in a similar web-safe font | Prompts are provided for Web Safe fonts while editing. In case, non-email safe font is use, then Mailmodo replaces it with a fallback font for clients where the fonts are not supported |
| Template preview | HTML displayed with toggle between desktop and mobile screens and both comparitive Provides dark mode checking, spam checking and inbox preview on higher plans | HTML and text are displayed together with toggle between desktop and mobile screens | HTML and AMP are displayed together with toggle between desktop and mobile screens |
| Template testing | Only HTML, supports unlimited testing | Only HTML, Text or HTML and plain text. Supports unlimited testing | HTML and AMP versions are different, supports unlimited testing |
| Adding custom HTML code | Yes | Yes | No |
| Rich text editor | Yes | Yes | Yes |
| Feature | getresponse | zoho-campaigns | Mailmodo |
|---|---|---|---|
| In-product templates | 192 and growing templates | 144 and growing templates | 67 and growing templates |
| Has a template inspiration gallery | Yes, free inspiration gallery | Yes, which only gives a preview to the templates | Yes, free inspiration gallery |
| Inspirational Templates count | 191 templates | 144 templates | 200+ templates |
| Feature | getresponse | zoho-campaigns | Mailmodo |
|---|---|---|---|
| AMP email creation | No | No | Support AMP email creation with no code WYSIWYG editor. Doesn't require coding knowledge |
| Whitelisting support | No | No | Provides dedicated whitelisting support |
| Automatic HTML fallback | No | Yes | Yes |
| Customize HTML fallback | No | Yes | Allows customization for manual inputs |
| Sending AMP emails | No | No | Yes |
| Feature | getresponse | zoho-campaigns | Mailmodo |
|---|---|---|---|
| Interactive AMP widgets | No AMP elements | AMP Emails not supported | 16 AMP elements |
| Carousel/Image Carousel | No | No | Yes |
| Accordion | No | No | No |
| Basic Event invitation | No | Yes, through Eventbrite | Yes,with forms |
| Add to calendar | No | No | Yes |
| Calendly | No | No | Yes |
| Zoom Webinar | No | No | Yes |
| Shopify Card Abandoment | No | Yes,through Shopify integration | Yes |
| Shopify Product Recommendation | No | Yes,through Shopify integration | Yes |
| Poll | No | Yes | Yes |
| Live Price Ticker | No | No | Yes |
| Star Rating | No | No | Yes |
| NPS Rating | No | No | Yes |
| Thumbs up or down | No | No | Yes |
| Emoji Rating | No | No | Yes |
| Chip selection | No | No | Yes |
| Spin the Wheel | No | No | Yes |
| Quiz | No | No | Yes |
| Gokwik | No | No | Yes |
| Form | Yes, has website forms | Yes, signup form available | Yes |
| Star Rating | No | No | Yes |
| Thumbs up or down | No | No | Yes |
| Thumbs up or down | Not Applicable | No | Structured for case specific |
| Star Rating | Not Applicable | No | Yes |
| Form Submission capture | Collects form submission data as contacts from websites | Zoho campaigns doesn't have interactive email forms but has subscription forms | Automatic collection and storage of form submission data. Export options available |
| Conditional forms | Not Applicable | No | Yes |
| Step wise forms | Not Applicable | No | Yes |
| Hidden field | Not Applicable | No | No |
| Form fields | 5 field options | 17 field types | 15 field options |
| Dropdown | Not Applicable | Yes | Yes |
| Radio | Not Applicable | Yes | Yes |
| Checkbox | Not Applicable | Yes | Yes |
| Emoji | Not Applicable | No | Yes |
| Thumbs up or down | Not Applicable | No | Structured for case specific |
| Text | Yes | Yes | Yes |
| Multiline | Yes | Yes | Yes |
| Image Link | Yes | No | Structured for case specific |
| Date picker | Yes | Yes | Yes |
| Time picker | Not Applicable | Yes | Yes |
| Phone number | Yes | Yes | Yes |
| Single chip | Not Applicable | No | Yes |
| Multichip | Not Applicable | No | Yes |
| Star Rating | Not Applicable | No | Yes |
| Nps Rating | Not Applicable | No | Yes |
Contact & Campaign
Your email campaigns perform better when your tool monitors your subscriber’s behavior. You can use it to create dynamic segments and optimize for open rates.
| Feature | getresponse | zoho-campaigns | Mailmodo |
|---|---|---|---|
| Triggered | Yes, for RSS to email and autoresponder | Yes | Yes |
| Bulk | Yes | Yes | Yes |
| AB testing subject line | Yes | Yes | Yes |
| Sending Schedule | Send, Schedule and time optimized sending are provided. | Send now,Send later- date and time specified by sender, send in batches, based on recipient's time zone, based on optimal open time | Supports email sending by send now, schedule later and fragmented scheduling |
| Fragmented/Batch Scheduling | No | Yes | Yes |
| Send time optimization | Yes | Yes | Yes |
| Feature | getresponse | zoho-campaigns | Mailmodo |
|---|---|---|---|
| Dynamic segments | Yes | Yes | |
| Static segments | No | No | Yes |
| Segment on basis of campaign activity | Yes | Yes | Yes |
| Pre-built segments | No | Yes | based on engagement |
| Contact-level campaign data | Yes | Yes | Yes |
| Add contacts via | One by one manually, Upload a file, use an external service, or paste rows | Manually, import from database, sync contacts, through signup forms | Manually, CSV, API, Apps, CRM, etc. |
Automation
You are more productive when you have set up automations to trigger emails based on a contact’s activity - clicks, opens, submissions, and more.
| Feature | getresponse | zoho-campaigns | Mailmodo |
|---|---|---|---|
| Journey Advancement | Basic email handling | basic email handling, webhooks. SMS and CRM activities | Basic email handling and webhooks available |
| Drag & drop journey builder | Yes | Yes | Yes |
| Trigger options | 17 trigger options
| 12 trigger options
| 12 trigger options and 5 Categories of start point
|
| Rules/Conditions | 17 Rules
| 3 rules
| 9 Rules
|
| Actions | 18 Actions
| 3 types of Action
| 6 Actions Send campaign, Webhook, Add contact to a list, Remove contact from a list, Update contact property, Exit journey |
| Limitations | Only one trigger point | Difficulty in handling nodes, requires manual moving | Only one trigger point, also post webhook you cannot proceed further with journey. There is only API entry point and no webhook trigger |
| Web/App/External event triggers | Yes | Yes | Yes |
| CRM triggers | Yes | Yes | Yes |
| Pre-made email flows | Yes, 46 flows available | Yes. Total 10 inspirations
| No |
| Email flows Inspiration | No | No | Yes, have a dedicated industry wise research to send engaging drips. |
Analytics
What your email marketing tool can track, you can improve. Data on opens, clicks, bounces, and unsubscribes are a must-have. Some tools also have advanced features like click heatmap.
| Feature | getresponse | zoho-campaigns | Mailmodo |
|---|---|---|---|
| Opens | Yes | Yes ,also last time for activity is stored | Yes |
| Clicks | Yes | Yes, also last time for activity is stored | Yes |
| CTOR | No | Yes | Yes |
| Submissions | No | Yes | Yes |
| Bounces | Yes | Yes | Yes |
| Blocked | No | No | Yes |
| Unsubscribe | Yes | Yes | Yes |
| Spam complaints | No | No | Yes |
| Forwards | No | Yes | Yes |
| Device usage | No | Yes | Yes |
| Email clients | Yes | Yes | Yes |
| Link click tracking | Yes | Yes, aka Click performance | Yes |
| Click heatmap | No | No | Yes |
| Custom analytics dashboard | No. | No, integration with google analytics | No, upcoming |
| Graphical rep | Yes | No | No |
Customer Support
Most email platforms provide chat and email support, while a few also help you with human customer support. You can choose a tool based on your preferred mode of communication.
| Feature | getresponse | zoho-campaigns | Mailmodo |
|---|---|---|---|
| Trial Period | Has 14 days trial plan | 14-day trial | 21 days on all plans |
| Customer support | No support for free plan | Telephonic support,Email Support, Chat Support, Video Tutorials, Knowledge base | Includes video tutorials, knowledge base, ticketing system, live chat, email support, personalized kick off call and onboarding manager too |
| Account activation | Email verification. Can enable 2 factor authentication manually | Email verification | Generally email verification is done. 2-factor authentication can be configured manually |
| Onboarding form | Onboarding form requires:
| Onboarding from requires:
| Onboarding form requires:
|
| Product education | Stepwise prompts are provided to send out the first newsletter, setup autoresponder and check analytics | Stepwise instructions(basic and advanced) are provided to send out the first email |
|
| Product theme | Light theme | Light theme | Light theme |
| Feature | getresponse | zoho-campaigns | Mailmodo |
|---|---|---|---|
| Dynamic data | Yes | Yes | Yes |
| Spam testing | Yes | No | No |
| Integrations | 65 integrations More details. | 65 integrations More details. | 21 integrations More details. |
| Drag and drop | Yes | Yes | Yes |
| Transactional emails | Yes | No, but can done by automations. Also trasactional mails are supported by their in-house transactional email service- zepto mail | Yes |
| Content optimization | No | No | No |
| REST API | Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail. |
Frequently asked questions
Everything you need to know about the product and billing.
With Getresponse, you can send unlimited newsletters to 500 contacts free of cost. It also lets you connect your domain during the 30-day free trial. But without domain warmup and tracking analytics, this free trial is quite limiting for small businesses. A better alternative would be to sign up with Mailmodo. Besides unlimited templates and campaigns, it also provides you the complete analytics suite. Track opens, clicks, bounce, submissions, and unsubscribes at no cost.
If you're an individual looking to start a newsletter, then Getresponse is a suitable email marketing platform for you. During the 30-day free trial, you can experiment using the drag-and-drop creator and predesigned email templates. But if you're a small business looking to kickstart email marketing, use other Getresponse alternatives. Mailmodo, for example, lets you track your emails, improve your deliverability, and warm up your domain to help you get more opens, clicks, and subscribes.
Emails from GetResponse are known to land in the Promotions tab in the user's inbox. Besides, its limited pricing plans and poor deliverability encourage users to look for alternatives. Email marketing platforms like Mailmodo offer expert deliverability consultation to ensure your emails reach your customers' inboxes every time. Tap into the Mailmodo SMTP, that’s consistently warmed up for higher email deliverability.
Zoho Campaign offers a free trial for 14 days where you can access all the features and send up to 6,000 emails to 2,000 contacts. However, if you find the trial plan too brief and are looking to get your skin in the email marketing game, you can consider taking advantage of Mailmodo’s free trial plan.
If you’re not able to build complex workflows with Zoho Campaigns, you’re not alone. A lot of customers have complained about its limited automation capabilities. If you’re looking for an automation solution which offers you pre-made workflows, custom triggers, and endless integrations, consider using Mailmodo.
Zoho Campaigns has a poor deliverability rate, which causes your users’ emails to land in spam. Want to achieve better email deliverability? You can rely on Mailmodo's dedicated servers, warmed up domain, and suppression management strategies.
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