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Klaviyo Vs ConvertKit Comparison (2024)
Hey there, if you’re deep in research to find the best email marketing platform for your brand, you’ve come to the right place. To make this easier for you, below table has a detailed overview of Klaviyo vs ConvertKit, to help you choose the right platform. If you want to talk to an expert to help you decide, feel free to book a demo.
How Klaviyo compares with ConvertKit
Here’s a summary and non-biased comparison between Klaviyo and ConvertKit on the basis of email marketing features
| TL;DR |  |  |
|---|---|---|
| Email editing and creation | Provides 3 different editors: drag and drop, text only and HTML custom code. Editor can create HTML emails only. | Provides standard HTML editor which is similar to Notion |
| Automation | Automations have basic email handling capability. The most common things seem missing. There is not conditional flow based on the stats of the previous email sent. | Automations have huge scope it misses simple elements and thus making operations complicated. Let's say I have to send email sequence but based on conditions that if the user has been previously approached or not. For the above case you need to have level 1 tags as User or Customer while level 2 tags as non contacted lead or contacted lead. This keeps on multiplying down a funnel |
| Integration | 325 integrations | 320 integrations |
| Transactional emails | Not available. | Only on paid plans |
| Ease of Access | Email marketing software focused on ecommerce but lacks basic functionalities. | Simple marketing solution but feature are to complicated to understand and use. Therefore needs enormous efforts to build basic funnels |
| Customer Support | Email Support, In-App dedicated support, In-App Knowledge base, Dedicated Account Manager. | Email & chat support |
| Interactive emails | Not available | No. |
| Other marketing features | Has the following tools on marketing: - Signup forms for pages - SMS marketing | Has the following tools on marketing: ○ Websites builder for landing pages ○ Forms for website ○ Creator network for better engagement |
Why not consider an email marketing tool that gets 3x conversions?
Interactive Emails
Create & send dynamic forms for customer feedback, product reviews, NPS surveys, and so much more.
Dedicated Human Support
Get support whenever you need it via email, live chat, slack, or calls.
Automate pre-built user journeys
Trigger emails based on Webhooks, conditional logic, time delays, and more.
Detailed comparision of ConvertKit, Klaviyo, and Mailmodo
Email Creation
When a tool has features like a drag-and-drop editor, pre-made templates, and interactive widgets, creating emails is quick and fun.
| Feature | klaviyo | convertkit | Mailmodo |
|---|---|---|---|
| Template editor | Can create from scratch or select template from library | Can create from pre-made templates or layouts from library | Can create from scratch or select template from library |
| Email Dimensions | Have a fixed width of 600 px | Have fixed width of 912 px | 3 Width options(600px, 700px, 800px) are provided(that resemble industry standards). Rich text emails can be sent with full width email |
| Pre-made layouts | Not Applicable | Have 8 basic layout | 12 variations of layouts to select from |
| Pre-made blocks/modules | Not Applicable | Not Applicable |
|
| Ability to save & reuse blocks | Can save any layout block and element | Not Applicable | Can save any layout block |
| Design Options | Common options like email bg color options are provided. Email border is an add on | Common options like email background color options are provided | Common options like pading, email body and email bg color options are provided |
| Supported Email Fonts | Total 20 fonts Can add extra fonts | Total 14 fonts | Total 46 fonts
|
| If non-standard font is used | No prompt | In classic, for custom web safe fonts, Mailchimp uses a similar standard font instead and No prompt while editing | Prompts are provided for Web Safe fonts while editing. In case, non-email safe font is use, then Mailmodo replaces it with a fallback font for clients where the fonts are not supported |
| Template preview | Only HTML email with side by side display of desktop and mobile screens | HTML preview is displayed for desktop only | HTML and AMP are displayed together with toggle between desktop and mobile screens |
| Template testing | Only HTML, supports unlimited testing | Only HTML and supports unlimited testing | HTML and AMP versions are different, supports unlimited testing |
| Adding custom HTML code | No. But can be done with dedicated HTML editor | Yes | No |
| Rich text editor | Yes | Yes | Yes |
| Feature | klaviyo | convertkit | Mailmodo |
|---|---|---|---|
| In-product templates | 94 and growing templates | 23 and growing templates | 67 and growing templates |
| Has a template inspiration gallery | Yes, free inspiration gallery | No inspirational gallery | Yes, free inspiration gallery |
| Inspirational Templates count | 2035 templates | Not applicable | 200+ templates |
| Feature | klaviyo | convertkit | Mailmodo |
|---|---|---|---|
| AMP email creation | No | No | Support AMP email creation with no code WYSIWYG editor. Doesn't require coding knowledge |
| Whitelisting support | No | No | Provides dedicated whitelisting support |
| Automatic HTML fallback | Yes | No | Yes |
| Customize HTML fallback | No | No | Allows customization for manual inputs |
| Sending AMP emails | No | No | Yes |
| Feature | klaviyo | convertkit | Mailmodo |
|---|---|---|---|
| Interactive AMP widgets | No AMP elements. | AMP Emails not supported | 16 AMP elements |
| Carousel/Image Carousel | No | No | Yes |
| Accordion | No | No | No |
| Basic Event invitation | No | No, but has web forms | Yes,with forms |
| Add to calendar | No | No | Yes |
| Calendly | No | No | Yes |
| Zoom Webinar | No | No | Yes |
| Shopify Card Abandoment | No | No | Yes |
| Shopify Product Recommendation | No | No | Yes |
| Poll | No | No | Yes |
| Live Price Ticker | No | No | Yes |
| Star Rating | No | No | Yes |
| NPS Rating | No | No, but has web forms | Yes |
| Thumbs up or down | No | No | Yes |
| Emoji Rating | No | No | Yes |
| Chip selection | No | No | Yes |
| Spin the Wheel | No | No | Yes |
| Quiz | No | No | Yes |
| Gokwik | No | No | Yes |
| Form | Yes, has website signup forms | No | Yes |
| Star Rating | No | Not Applicable | Yes |
| Thumbs up or down | No | Not Applicable | Yes |
| Thumbs up or down | No | No | Structured for case specific |
| Star Rating | No | No | Yes |
| Form Submission capture | Collects form submission data as contacts | Convertkit has only webforms | Automatic collection and storage of form submission data. Export options available |
| Conditional forms | Not Applicable | Not Applicable | Yes |
| Step wise forms | Not Applicable | Not Applicable | Yes |
| Hidden field | Not Applicable | Not Applicable | No |
| Form fields | 9 field options Also have discount coupon | Not Applicable | 15 field options |
| Dropdown | Yes | Not Applicable | Yes |
| Radio | Yes | Not Applicable | Yes |
| Checkbox | Yes | Not Applicable | Yes |
| Emoji | No | Not Applicable | Yes |
| Thumbs up or down | No | Not Applicable | Structured for case specific |
| Text | Yes | Not Applicable | Yes |
| Multiline | Yes | Not Applicable | Yes |
| Image Link | Yes | Not Applicable | Structured for case specific |
| Date picker | Yes | Not Applicable | Yes |
| Time picker | Yes | Not Applicable | Yes |
| Phone number | Yes | Not Applicable | Yes |
| Single chip | No | Not Applicable | Yes |
| Multichip | No | Not Applicable | Yes |
| Star Rating | No | Not Applicable | Yes |
| Nps Rating | No | Not Applicable | Yes |
Contact & Campaign
Your email campaigns perform better when your tool monitors your subscriber’s behavior. You can use it to create dynamic segments and optimize for open rates.
| Feature | klaviyo | convertkit | Mailmodo |
|---|---|---|---|
| Triggered | No, but possible by automations | No | Yes |
| Bulk | Yes | Yes | Yes |
| AB testing subject line | Yes | No | Yes |
| Sending Schedule | Send and Schedule(at a particular time or over a time period) are two different options | Send and Schedule are two different options | Supports email sending by send now, schedule later and fragmented scheduling |
| Fragmented/Batch Scheduling | Yes | No | Yes |
| Send time optimization | No | No | Yes |
| Feature | klaviyo | convertkit | Mailmodo |
|---|---|---|---|
| Dynamic segments | Yes | Yes | Yes |
| Static segments | No | No | Yes |
| Segment on basis of campaign activity | Yes | No | Yes |
| Pre-built segments | No | No | based on engagement |
| Contact-level campaign data | Yes | No | Yes |
| Add contacts via | File import, copy and paste contact's details | Adding a single subscriber, Import a CSV, Import from another provider | Manually, CSV, API, Apps, CRM, etc. |
Automation
You are more productive when you have set up automations to trigger emails based on a contact’s activity - clicks, opens, submissions, and more.
| Feature | klaviyo | convertkit | Mailmodo |
|---|---|---|---|
| Journey Advancement | Basic email handling with very limited trigger and actions | comparable to Zapier | Basic email handling and webhooks available |
| Drag & drop journey builder | No | Yes | Yes |
| Trigger options | 4 trigger options
| 4 event/trigger options
| 12 trigger options and 5 Categories of start point
|
| Rules/Conditions | 3 Rules
| 3 rules/conditions
| 9 Rules
|
| Actions | 5 Actions Email, SMS, Update profile property, notification, webhook | Total 10 Actions
| 6 Actions Send campaign, Webhook, Add contact to a list, Remove contact from a list, Update contact property, Exit journey |
| Limitations | Only one trigger point and cannot be changed once configured. Previous email campaign stats cannot be used in flow individually. |
| Only one trigger point, also post webhook you cannot proceed further with journey. There is only API entry point and no webhook trigger |
| Web/App/External event triggers | Yes | Yes | Yes |
| CRM triggers | Yes | Yes | Yes |
| Pre-made email flows | Yes, 10 flows available | Yes Total 28 inspirations | No |
| Email flows Inspiration | No | No | Yes, have a dedicated industry wise research to send engaging drips. |
Analytics
What your email marketing tool can track, you can improve. Data on opens, clicks, bounces, and unsubscribes are a must-have. Some tools also have advanced features like click heatmap.
| Feature | klaviyo | convertkit | Mailmodo |
|---|---|---|---|
| Opens | Yes, last open time | Yes, also last time for activity is stored | Yes |
| Clicks | Yes, last clicked time | Yes, also last time for activity is stored | Yes |
| CTOR | No | No | Yes |
| Submissions | No | No | Yes |
| Bounces | Yes | No | Yes |
| Blocked | No | No | Yes |
| Unsubscribe | Yes | Yes, also last time for activity is stored | Yes |
| Spam complaints | Yes | No | Yes |
| Forwards | No | No | Yes |
| Device usage | Yes | No | Yes |
| Email clients | Yes | No | Yes |
| Link click tracking | Yes | Yes | Yes |
| Click heatmap | No | No | Yes |
| Custom analytics dashboard | No | No | No, upcoming |
| Graphical rep | Yes | No | No |
Customer Support
Most email platforms provide chat and email support, while a few also help you with human customer support. You can choose a tool based on your preferred mode of communication.
| Feature | klaviyo | convertkit | Mailmodo |
|---|---|---|---|
| Trial Period | Has free plan. | 14 days trial | 21 days on all plans |
| Customer support | Email and chat support | Community Support for free, Live Chat and Email Support for Creator, Priority Chat and Email Support for Creator Pro | Includes video tutorials, knowledge base, ticketing system, live chat, email support, personalized kick off call and onboarding manager too |
| Account activation | Email verification | Email verification | Generally email verification is done. 2-factor authentication can be configured manually |
| Onboarding form | Onboarding form requires:
| Onboarding form requires:
| Onboarding form requires:
|
| Product education | Prompts from connecting store till recovering lost audience. Focused towards ecommerce yet segmented users to connect with them effectively | Stepwise instructions(basic) are provided to broadcast out the message |
|
| Product theme | Light theme | Light theme | Light theme |
| Feature | klaviyo | convertkit | Mailmodo |
|---|---|---|---|
| Dynamic data | Yes | Yes | Yes |
| Spam testing | No | No | No |
| Integrations | 325 integrations [More details.] (https://www.klaviyo.com/ecommerce-integrations) | 320 integrations More details. | 21 integrations More details. |
| Drag and drop | Yes | Yes | Yes |
| Transactional emails | No | No, but can done by automations | Yes |
| REST API | Has basic email marketing properties, ecommerce product and page, and Campaign and automation level details too. Refer this page to understand in detail. | Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail. |
Frequently asked questions
Everything you need to know about the product and billing.
Klaviyo offers a free trial. You can create an account, edit and customize email templates, import and sync your data, and send emails with it. You can send a maximum of 500 emails to up to 250 contacts. You also receive 150 SMS credits. Once you exceed that limit, you will receive a prompt to upgrade your account by paying a fee.
Klaviyo was designed keeping eCommerce businesses in mind, while Mailmodo is an email marketing platform that caters to all kinds of organizations. For businesses that don’t sell physical products online, like service-based companies, Mailmodo has a range of features, such as AMP email interactivity and integrations with Hubspot, Google Sheets, Influencer Bit, and Pabbly to help you scale up.
Mailmodo is a better choice in terms of email deliverability. If you’re a Klaviyo user, your fluctuating email deliverability rates may be attributed to a low engagement history, poor domain reputation, or scammy email list. Mailmodo helps boost your email deliverability by giving you expert consultations, helping you with domain warm up, and removing spammers from our platform.
You can sign up for free on ConvertKit to send unlimited emails to 1,000 subscribers. However, the trial, besides list segmentation and audience insights, doesn't give you a taste of automation and advanced reporting. You can consider using a ConvertKit alternative like Mailmodo. Mailmodo also offers complete analytics and automation features in its trial plan.
ConvertKit is tailormade for content creators, but it receives a lot of flak for poor deliverability and lack of advanced insights. If you've faced a low inbox placement rate recently, you can consider switching to a ConvertKit alternative like Mailmodo to fix your low engagement history, poor domain reputation, and scammy email list.
Mailmodo is a better choice in terms of email deliverability. The platform helps boost your email deliverability by offering you expert consultations to clean your lists, setting up proper authentication protocols, and managing your suppression lists.
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