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Klaviyo Vs SendPulse Comparison (2024)
Hey there, if you’re deep in research to find the best email marketing platform for your brand, you’ve come to the right place. To make this easier for you, below table has a detailed overview of Klaviyo vs SendPulse, to help you choose the right platform. If you want to talk to an expert to help you decide, feel free to book a demo.
How Klaviyo compares with SendPulse
Here’s a summary and non-biased comparison between Klaviyo and SendPulse on the basis of email marketing features
| TL;DR |  |  |
|---|---|---|
| Email editing and creation | Provides 3 different editors: drag and drop, text only and HTML custom code. Editor can create HTML emails only. | Provides a HTML text editor which has drag and drop as well as a custom editor It allows to send coded AMP mails. |
| Automation | Automations have basic email handling capability. The most common things seem missing. There is not conditional flow based on the stats of the previous email sent. | Automation with basic triggers conditions and actions and they have webhook in actions and triggers |
| Integration | 325 integrations | 65 integrations |
| Transactional emails | Not available. | Yes, available in all plans |
| Ease of Access | Email marketing software focused on ecommerce but lacks basic functionalities. | Easy handling, and no prior education required to create campaigns |
| Customer Support | Email Support, In-App dedicated support, In-App Knowledge base, Dedicated Account Manager. | Telephonic support, Email Support, Chat Support, Video Tutorials, Knowledge base |
| Interactive emails | Not available | Allows you to send interactive AMP mails through uploading code |
| Other marketing features | Has the following tools on marketing: - Signup forms for pages - SMS marketing | No other features |
Why not consider an email marketing tool that gets 3x conversions?
Interactive Emails
Create & send dynamic forms for customer feedback, product reviews, NPS surveys, and so much more.
Dedicated Human Support
Get support whenever you need it via email, live chat, slack, or calls.
Automate pre-built user journeys
Trigger emails based on Webhooks, conditional logic, time delays, and more.
Detailed comparision of SendPulse, Klaviyo, and Mailmodo
Email Creation
When a tool has features like a drag-and-drop editor, pre-made templates, and interactive widgets, creating emails is quick and fun.
| Feature | klaviyo | sendpulse | Mailmodo |
|---|---|---|---|
| Template editor | Can create from scratch or select template from library | Can create from scratch or select from pre-designed templates | Can create from scratch or select template from library |
| Email Dimensions | Have a fixed width of 600 px | Width can be modified between 500 px - 700 px | 3 Width options(600px, 700px, 800px) are provided(that resemble industry standards). Rich text emails can be sent with full width email |
| Pre-made layouts | Not Applicable | 6 variations of layouts to select from | 12 variations of layouts to select from |
| Pre-made blocks/modules | Not Applicable | NA |
|
| Ability to save & reuse blocks | Can save any layout block and element | NA | Can save any layout block |
| Design Options | Common options like email bg color options are provided. Email border is an add on |
| Common options like pading, email body and email bg color options are provided |
| Supported Email Fonts | Total 20 fonts Can add extra fonts | 13 fonts | Total 46 fonts
|
| If non-standard font is used | No prompt | No prompt message | Prompts are provided for Web Safe fonts while editing. In case, non-email safe font is use, then Mailmodo replaces it with a fallback font for clients where the fonts are not supported |
| Template preview | Only HTML email with side by side display of desktop and mobile screens | HTML and text are displayed together with toggle between desktop and mobile screens | HTML and AMP are displayed together with toggle between desktop and mobile screens |
| Template testing | Only HTML, supports unlimited testing | Supports testing. | HTML and AMP versions are different, supports unlimited testing |
| Adding custom HTML code | No. But can be done with dedicated HTML editor | Yes | No |
| Rich text editor | Yes | Yes | Yes |
| Feature | klaviyo | sendpulse | Mailmodo |
|---|---|---|---|
| In-product templates | 94 and growing templates | 73 and growing templates | 67 and growing templates |
| Has a template inspiration gallery | Yes, free inspiration gallery | Yes, free HTML templates | Yes, free inspiration gallery |
| Inspirational Templates count | 2035 templates | 62 templates | 200+ templates |
| Feature | klaviyo | sendpulse | Mailmodo |
|---|---|---|---|
| AMP email creation | No | Yes | Support AMP email creation with no code WYSIWYG editor. Doesn't require coding knowledge |
| Whitelisting support | No | No | Provides dedicated whitelisting support |
| Automatic HTML fallback | Yes | No | Yes |
| Customize HTML fallback | No | Yes | Allows customization for manual inputs |
| Sending AMP emails | No | Yes | Yes |
| Feature | klaviyo | sendpulse | Mailmodo |
|---|---|---|---|
| Interactive AMP widgets | No AMP elements. | AMP supported, but no widgets | 16 AMP elements |
| Carousel/Image Carousel | No | No | Yes |
| Accordion | No | No | No |
| Basic Event invitation | No | Yes, through Eventbrite integration via zapier | Yes,with forms |
| Add to calendar | No | No | Yes |
| Calendly | No | Yes,through integration via Zapier | Yes |
| Zoom Webinar | No | No | Yes |
| Shopify Card Abandoment | No | Yes,through Shopify integration via Zapier | Yes |
| Shopify Product Recommendation | No | Yes,through Shopify integration via Zapier | Yes |
| Poll | No | Yes | Yes |
| Live Price Ticker | No | No | Yes |
| Star Rating | No | No | Yes |
| NPS Rating | No | No | Yes |
| Thumbs up or down | No | No | Yes |
| Emoji Rating | No | No | Yes |
| Chip selection | No | No | Yes |
| Spin the Wheel | No | No | Yes |
| Quiz | No | No | Yes |
| Gokwik | No | No | Yes |
| Form | Yes, has website signup forms | Yes, subscription form available | Yes |
| Star Rating | No | No | Yes |
| Thumbs up or down | No | No | Yes |
| Thumbs up or down | No | No | Structured for case specific |
| Star Rating | No | No | Yes |
| Form Submission capture | Collects form submission data as contacts | SendPulse doesn't have interactive email forms but has subscription forms | Automatic collection and storage of form submission data. Export options available |
| Conditional forms | Not Applicable | Yes | Yes |
| Step wise forms | Not Applicable | Yes | Yes |
| Hidden field | Not Applicable | No | No |
| Form fields | 9 field options Also have discount coupon | 8 field options | 15 field options |
| Dropdown | Yes | Yes | Yes |
| Radio | Yes | Yes | Yes |
| Checkbox | Yes | Yes | Yes |
| Emoji | No | No | Yes |
| Thumbs up or down | No | No | Structured for case specific |
| Text | Yes | Yes | Yes |
| Multiline | Yes | Yes | Yes |
| Image Link | Yes | No | Structured for case specific |
| Date picker | Yes | No | Yes |
| Time picker | Yes | No | Yes |
| Phone number | Yes | Yes | Yes |
| Single chip | No | No | Yes |
| Multichip | No | No | Yes |
| Star Rating | No | No | Yes |
| Nps Rating | No | No | Yes |
Contact & Campaign
Your email campaigns perform better when your tool monitors your subscriber’s behavior. You can use it to create dynamic segments and optimize for open rates.
| Feature | klaviyo | sendpulse | Mailmodo |
|---|---|---|---|
| Triggered | No, but possible by automations | Yes | Yes |
| Bulk | Yes | Yes | Yes |
| AB testing subject line | Yes | Yes | Yes |
| Sending Schedule | Send and Schedule(at a particular time or over a time period) are two different options | Send now,Send later- date and time specified by sender | Supports email sending by send now, schedule later and fragmented scheduling |
| Fragmented/Batch Scheduling | Yes | No | Yes |
| Send time optimization | No | No | Yes |
| Feature | klaviyo | sendpulse | Mailmodo |
|---|---|---|---|
| Dynamic segments | Yes | Yes | Yes |
| Static segments | No | No | Yes |
| Segment on basis of campaign activity | Yes | Yes | Yes |
| Pre-built segments | No | Yes | based on engagement |
| Contact-level campaign data | Yes | Yes | Yes |
| Add contacts via | File import, copy and paste contact's details | Manually, import from other apps, copy paste, upload files(CSV,XLS,XLSX) | Manually, CSV, API, Apps, CRM, etc. |
Automation
You are more productive when you have set up automations to trigger emails based on a contact’s activity - clicks, opens, submissions, and more.
| Feature | klaviyo | sendpulse | Mailmodo |
|---|---|---|---|
| Journey Advancement | Basic email handling with very limited trigger and actions | basic email handling, webhooks. SMS and CRM activities | Basic email handling and webhooks available |
| Drag & drop journey builder | No | Yes | Yes |
| Trigger options | 4 trigger options
| 11 types of trigger options and 3 types start points
| 12 trigger options and 5 Categories of start point
|
| Rules/Conditions | 3 Rules
| 3 rules Delivery, Opens, Clicks | 9 Rules
|
| Actions | 5 Actions Email, SMS, Update profile property, notification, webhook | 4 types of Action:
| 6 Actions Send campaign, Webhook, Add contact to a list, Remove contact from a list, Update contact property, Exit journey |
| Limitations | Only one trigger point and cannot be changed once configured. Previous email campaign stats cannot be used in flow individually. | Trigger points are not properly defined, conditions are also vague | Only one trigger point, also post webhook you cannot proceed further with journey. There is only API entry point and no webhook trigger |
| Web/App/External event triggers | Yes | Yes | Yes |
| CRM triggers | Yes | Yes | Yes |
| Pre-made email flows | Yes, 10 flows available | Yes, Total 20 inspirations | No |
| Email flows Inspiration | No | No | Yes, have a dedicated industry wise research to send engaging drips. |
Analytics
What your email marketing tool can track, you can improve. Data on opens, clicks, bounces, and unsubscribes are a must-have. Some tools also have advanced features like click heatmap.
| Feature | klaviyo | sendpulse | Mailmodo |
|---|---|---|---|
| Opens | Yes, last open time | Yes, also last time for activity is stored | Yes |
| Clicks | Yes, last clicked time | Yes, also last time for activity is stored | Yes |
| CTOR | No | Yes | Yes |
| Submissions | No | Yes | Yes |
| Bounces | Yes | Yes | Yes |
| Blocked | No | No | Yes |
| Unsubscribe | Yes | Yes | Yes |
| Spam complaints | Yes | Yes | Yes |
| Forwards | No | No | Yes |
| Device usage | Yes | Yes | |
| Email clients | Yes | Yes | Yes |
| Link click tracking | Yes | Yes, aka clicks map | Yes |
| Click heatmap | No | No | Yes |
| Custom analytics dashboard | No | No | No, upcoming |
| Graphical rep | Yes | No | No |
Customer Support
Most email platforms provide chat and email support, while a few also help you with human customer support. You can choose a tool based on your preferred mode of communication.
| Feature | klaviyo | sendpulse | Mailmodo |
|---|---|---|---|
| Trial Period | Has free plan. | 21 days on all plans | |
| Customer support | Email and chat support | Fill a form, Live Chat Support, Video Tutorials, Knowledge base, How to videos, Glossary | Includes video tutorials, knowledge base, ticketing system, live chat, email support, personalized kick off call and onboarding manager too |
| Account activation | Email verification | Email verification | Generally email verification is done. 2-factor authentication can be configured manually |
| Onboarding form | Onboarding form requires:
| Onbaording form requires:
| Onboarding form requires:
|
| Product education | Prompts from connecting store till recovering lost audience. Focused towards ecommerce yet segmented users to connect with them effectively | Stepwise instructions(basic and advanced) are provided to send out the first email |
|
| Product theme | Light theme | Light theme | Light theme |
| Feature | klaviyo | sendpulse | Mailmodo |
|---|---|---|---|
| Dynamic data | Yes | Yes | Yes |
| Spam testing | No | No | No |
| Integrations | 325 integrations [More details.] (https://www.klaviyo.com/ecommerce-integrations) | 65 integrations More details. | 21 integrations More details. |
| Drag and drop | Yes | Yes | Yes |
| Transactional emails | No | Yes | Yes |
| REST API | Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail. |
Frequently asked questions
Everything you need to know about the product and billing.
Klaviyo offers a free trial. You can create an account, edit and customize email templates, import and sync your data, and send emails with it. You can send a maximum of 500 emails to up to 250 contacts. You also receive 150 SMS credits. Once you exceed that limit, you will receive a prompt to upgrade your account by paying a fee.
Klaviyo was designed keeping eCommerce businesses in mind, while Mailmodo is an email marketing platform that caters to all kinds of organizations. For businesses that don’t sell physical products online, like service-based companies, Mailmodo has a range of features, such as AMP email interactivity and integrations with Hubspot, Google Sheets, Influencer Bit, and Pabbly to help you scale up.
Mailmodo is a better choice in terms of email deliverability. If you’re a Klaviyo user, your fluctuating email deliverability rates may be attributed to a low engagement history, poor domain reputation, or scammy email list. Mailmodo helps boost your email deliverability by giving you expert consultations, helping you with domain warm up, and removing spammers from our platform.
SendPulse has a free plan for upto 500 contacts, however it has several restrictions on analytics and automation features you can access. If you want to avail unlimited email templates, advanced reporting and automation features, we suggest considering SendPulse alternatives like Mailmodo. Mailmodo has affordable pricing plans, which you can check out here.
Drip has a low number of integrations and limited reporting features. If you’re looking for a full-stack email marketing solution to measure campaign metrics such as open rates, click rates, submissions, and bounces using a visual reporting dashboard and get access to A/B testing and exporting analytics data, consider using Drip alternatives like Mailmodo.
Getting the automation feature to work well in SendPulse requires practice because it's a complex platform. If you’re looking for an intuitive and user-friendly email automation platform, use Mailmodo.
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