Mailerlite Vs ConvertKit Comparison (2024)
Hey there, if you’re deep in research to find the best email marketing platform for your brand, you’ve come to the right place. To make this easier for you, below table has a detailed overview of Mailerlite vs ConvertKit, to help you choose the right platform. If you want to talk to an expert to help you decide, feel free to book a demo.
How Mailerlite compares with ConvertKit
Here’s a summary and non-biased comparison between Mailerlite and ConvertKit on the basis of email marketing features
| TL;DR |  |  |
|---|---|---|
| Email editing and creation | Provides 3 editors: Drag-&-Drop, Rich text and custom HTML. Editor can create only HTML email | Provides standard HTML editor which is similar to Notion |
| Automation | Automations are capable of very basic email handling functionality, such as sending emails or updating contact information | Automations have huge scope it misses simple elements and thus making operations complicated. Let's say I have to send email sequence but based on conditions that if the user has been previously approached or not. For the above case you need to have level 1 tags as User or Customer while level 2 tags as non contacted lead or contacted lead. This keeps on multiplying down a funnel |
| Integration | 139 integrations | 320 integrations |
| Transactional emails | No. Available in another product - MailerSend | Only on paid plans |
| Ease of Access | Simple newsletter creation and sending solution but have a lot of gliches and bugs. The classic editor is slow while the new editor is better than the former | Simple marketing solution but feature are to complicated to understand and use. Therefore needs enormous efforts to build basic funnels |
| Customer Support | Email & chat support | Email & chat support |
| Interactive emails | Has an accordion. But it doesn't support AMP emails | No. |
| Other marketing features | Has the following tools on marketing: ○ Websites builder for landing pages and blogs ○ Web Forms available ○ iPad Subscribe App to collect offline subscribers. ○ eCommerce store for website | Has the following tools on marketing: ○ Websites builder for landing pages ○ Forms for website ○ Creator network for better engagement |
Why not consider an email marketing tool that gets 3x conversions?
Interactive Emails
Create & send dynamic forms for customer feedback, product reviews, NPS surveys, and so much more.
Dedicated Human Support
Get support whenever you need it via email, live chat, slack, or calls.
Automate pre-built user journeys
Trigger emails based on Webhooks, conditional logic, time delays, and more.
Detailed comparision of ConvertKit, Mailerlite, and Mailmodo
Email Creation
When a tool has features like a drag-and-drop editor, pre-made templates, and interactive widgets, creating emails is quick and fun.
| Feature | mailerlite | convertkit | Mailmodo |
|---|---|---|---|
| Template editor | Can create from scratch or select template from library | Can create from pre-made templates or layouts from library | Can create from scratch or select template from library |
| Drag and Drop | Elements can be dragged and dropped anywhere on to the canvas or moved up and down by one block at a time within the email | Double click(add symbol and then element selection) based template editor, can only stack new elements at the selected position | Selection (single click) based template editor, can only stack new layout and elements at the selected position. To move elements up and down, there is a up and down button |
| Email Dimensions | Have fixed width (640 px) but provides 3 different block ability Basically blocks can be simple blocks or changed to cards (sepreated by some gap) or be of full width | Have fixed width of 912 px | 3 Width options(600px, 700px, 800px) are provided(that resemble industry standards). Rich text emails can be sent with full width email |
| Pre-made layouts | Not Available | Have 8 basic layout | 12 variations of layouts to select from |
| Pre-made blocks/modules |
| Not Applicable |
|
| Ability to save & reuse blocks | Not Applicable | Not Applicable | Can save any layout block |
| Design Options | Common options like email bg color options are provided and background can be a image and also has advanced editing options for the image within the editor | Common options like email background color options are provided | Common options like pading, email body and email bg color options are provided |
| Supported Email Fonts | Have a mixed collection of total 35 fonts (email safe, websafe and web fonts) | Total 14 fonts | Total 46 fonts
|
| If non-standard font is used | No Prompt | In classic, for custom web safe fonts, Mailchimp uses a similar standard font instead and No prompt while editing | Prompts are provided for Web Safe fonts while editing. In case, non-email safe font is use, then Mailmodo replaces it with a fallback font for clients where the fonts are not supported |
| Template preview | HTML display with toggle between desktop and mobile screens | HTML preview is displayed for desktop only | HTML and AMP are displayed together with toggle between desktop and mobile screens |
| Template testing | No, but has dedicated HTML editor | Only HTML and supports unlimited testing | HTML and AMP versions are different, supports unlimited testing |
| Adding custom HTML code | Yes | Yes | No |
| Rich text editor | Yes | Yes | Yes |
| Feature | mailerlite | convertkit | Mailmodo |
|---|---|---|---|
| In-product templates | 90 and growing templates | 23 and growing templates | 67 and growing templates |
| Has a template inspiration gallery | Yes, free inspiration gallery | No inspirational gallery | Yes, free inspiration gallery |
| Inspirational Templates count | 84 templates but is same as that of in-product | Not applicable | 200+ templates |
| Feature | mailerlite | convertkit | Mailmodo |
|---|---|---|---|
| AMP email creation | No | No | Support AMP email creation with no code WYSIWYG editor. Doesn't require coding knowledge |
| Whitelisting support | No | No | Provides dedicated whitelisting support |
| Automatic HTML fallback | No | No | Yes |
| Customize HTML fallback | No | No | Allows customization for manual inputs |
| Sending AMP emails | No | No | Yes |
| Feature | mailerlite | convertkit | Mailmodo |
|---|---|---|---|
| Interactive AMP widgets | AMP Emails not supported | AMP Emails not supported | 16 AMP elements |
| Carousel/Image Carousel | No, But has HTML carousel | No | Yes |
| Accordion | No, But has HTML accordion | No | No |
| Basic Event invitation | No, But has HTML invitation | No, but has web forms | Yes,with forms |
| Add to calendar | No | No | Yes |
| Calendly | No | No | Yes |
| Zoom Webinar | No | No | Yes |
| Shopify Card Abandoment | Yes | No | Yes |
| Shopify Product Recommendation | Yes | No | Yes |
| Poll | No | No | Yes |
| Live Price Ticker | No | No | Yes |
| Star Rating | No | No | Yes |
| NPS Rating | No, but has external web surveys that can be linked | No, but has web forms | Yes |
| Thumbs up or down | No, but has external web surveys that can be linked | No | Yes |
| Emoji Rating | No, but has external web surveys that can be linked | No | Yes |
| Chip selection | No, but has external web surveys that can be linked | No | Yes |
| Spin the Wheel | No | No | Yes |
| Quiz | No, but has HTML quiz | No | Yes |
| Gokwik | No | No | Yes |
| Form | No, but has external web surveys that can be linked | No | Yes |
| Star Rating | No | Not Applicable | Yes |
| Thumbs up or down | No, but has external web surveys that can be linked | Not Applicable | Yes |
| Thumbs up or down | Yes | No | Structured for case specific |
| Star Rating | Yes | No | Yes |
| Form Submission capture | Automatic collection and storage of form submission data. Export options available | Convertkit has only webforms | Automatic collection and storage of form submission data. Export options available |
| Conditional forms | Yes, can perform like journey but only with a form | Not Applicable | Yes |
| Step wise forms | Yes | Not Applicable | Yes |
| Hidden field | No | Not Applicable | No |
| Form fields | 7 field options | Not Applicable | 15 field options |
| Dropdown | No | Not Applicable | Yes |
| Radio | No | Not Applicable | Yes |
| Checkbox | No | Not Applicable | Yes |
| Emoji | Yes | Not Applicable | Yes |
| Thumbs up or down | Yes | Not Applicable | Structured for case specific |
| Text | Yes | Not Applicable | Yes |
| Multiline | Yes | Not Applicable | Yes |
| Image Link | No | Not Applicable | Structured for case specific |
| Date picker | No | Not Applicable | Yes |
| Time picker | No | Not Applicable | Yes |
| Phone number | No | Not Applicable | Yes |
| Single chip | No | Not Applicable | Yes |
| Multichip | Yes, as a multiselection | Not Applicable | Yes |
| Star Rating | Yes | Not Applicable | Yes |
| Nps Rating | Yes | Not Applicable | Yes |
Contact & Campaign
Your email campaigns perform better when your tool monitors your subscriber’s behavior. You can use it to create dynamic segments and optimize for open rates.
| Feature | mailerlite | convertkit | Mailmodo |
|---|---|---|---|
| Triggered | No, but possible via automations | No | Yes |
| Bulk | Yes | Yes | Yes |
| AB testing subject line | Yes, Mailerlite has A/B testing for subject lines, email content and sender ID | No | Yes |
| Sending Schedule | Send now, send later, deliver based on timezones | Send and Schedule are two different options | Supports email sending by send now, schedule later and fragmented scheduling |
| Fragmented/Batch Scheduling | No | No | Yes |
| Send time optimization | Yes | No | Yes |
| Feature | mailerlite | convertkit | Mailmodo |
|---|---|---|---|
| Dynamic segments | Yes | Yes | Yes |
| Static segments | No | No | Yes |
| Segment on basis of campaign activity | Yes | No | Yes |
| Pre-built segments | No | No | based on engagement |
| Contact-level campaign data | Yes | No | Yes |
| Add contacts via | Copy & Paste, Upload a file, Import from MailChimp, CSV, Txt file, Add a single subscriber | Adding a single subscriber, Import a CSV, Import from another provider | Manually, CSV, API, Apps, CRM, etc. |
Automation
You are more productive when you have set up automations to trigger emails based on a contact’s activity - clicks, opens, submissions, and more.
| Feature | mailerlite | convertkit | Mailmodo |
|---|---|---|---|
| Journey Advancement | Basic email handling | comparable to Zapier | Basic email handling and webhooks available |
| Drag & drop journey builder | No | Yes | Yes |
| Trigger options | 5 trigger options
| 4 event/trigger options
| 12 trigger options and 5 Categories of start point
|
| Rules/Conditions | 6 rules
| 3 rules/conditions
| 9 Rules
|
| Actions | 7 Actions
| Total 10 Actions
| 6 Actions Send campaign, Webhook, Add contact to a list, Remove contact from a list, Update contact property, Exit journey |
| Limitations | Only one trigger points. and no API/Webhook trigger |
| Only one trigger point, also post webhook you cannot proceed further with journey. There is only API entry point and no webhook trigger |
| Web/App/External event triggers | No | Yes | Yes |
| CRM triggers | Yes | Yes | Yes |
| Pre-made email flows | Yes, Total 15 inspirations
| Yes Total 28 inspirations | No |
| Email flows Inspiration | No | No | Yes, have a dedicated industry wise research to send engaging drips. |
Analytics
What your email marketing tool can track, you can improve. Data on opens, clicks, bounces, and unsubscribes are a must-have. Some tools also have advanced features like click heatmap.
| Feature | mailerlite | convertkit | Mailmodo |
|---|---|---|---|
| Opens | Yes | Yes, also last time for activity is stored | Yes |
| Clicks | Yes | Yes, also last time for activity is stored | Yes |
| CTOR | Yes | No | Yes |
| Submissions | Yes | No | Yes |
| Bounces | Yes | No | Yes |
| Blocked | Yes | No | Yes |
| Unsubscribe | Yes | Yes, also last time for activity is stored | Yes |
| Spam complaints | Yes | No | Yes |
| Forwards | Yes | No | Yes |
| Device usage | Yes | No | Yes |
| Email clients | Yes | No | Yes |
| Link click tracking | Yes | Yes | Yes |
| Click heatmap | Yes | No | Yes |
| Custom analytics dashboard | Yes | No | No, upcoming |
| Graphical rep | Yes | No | No |
Customer Support
Most email platforms provide chat and email support, while a few also help you with human customer support. You can choose a tool based on your preferred mode of communication.
| Feature | mailerlite | convertkit | Mailmodo |
|---|---|---|---|
| Trial Period | 30 days on premium features | 14 days trial | 21 days on all plans |
| Customer support | Email Support, Knowledge base, Video tutorials | Community Support for free, Live Chat and Email Support for Creator, Priority Chat and Email Support for Creator Pro | Includes video tutorials, knowledge base, ticketing system, live chat, email support, personalized kick off call and onboarding manager too |
| Account activation | Email verification | Email verification | Generally email verification is done. 2-factor authentication can be configured manually |
| Onboarding form | Onboarding form requires:
| Onboarding form requires:
| Onboarding form requires:
|
| Product education | No education | Stepwise instructions(basic) are provided to broadcast out the message |
|
| Product theme | Light and Dark themes | Light theme | Light theme |
| Feature | mailerlite | convertkit | Mailmodo |
|---|---|---|---|
| Dynamic data | Yes | Yes | Yes |
| Spam testing | No | No | No |
| Integrations | 139 integrations More details. | 320 integrations More details. | 21 integrations More details. |
| Drag and drop | Yes | Yes | Yes |
| Transactional emails | No, but can done by automations | No, but can done by automations | Yes |
| REST API | Basic activity for API and 2 versions of API are present | Has basic email marketing properties, ecommerce product and page, and Campaign and automation level details too. Refer this page to understand in detail. | Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail. |
Frequently asked questions
Everything you need to know about the product and billing.
MailerLite’s email automation is sophisticated to use. Their automation feature is part of every plan, including the free trial. You can use autoresponders to set up marketing emails, like welcome emails. Building automation flows using their drag-and-drop builder is easy because the platform is intuitive. However, if you’re looking to do triggered email marketing, Mailmodo is a complete value for money. It’s a powerful tool for building multistep automation flows and is cost-effective.
With MailerLite’s free plan, you can send 12,000 emails monthly to 1,000 contacts. Only 1 user can sign up for the trial account. Also, key features such as drag-and-drop editor, email automation builder, signup forms, and pop-ups are included in the trial. However, if the contact limit is exceeded, you will have to shell out money and switch to a paid plan.
Yes, Mailmodo is a far more advanced alternative to MailerLite. With Mailmodo, you can send AMP emails that reduce redirections and drop-offs. Connecting your own SMTP is also a huge advantage for any email marketing team. Besides, Mailmodo offers 24/7 email, phone, and chat support.
You can sign up for free on ConvertKit to send unlimited emails to 1,000 subscribers. However, the trial, besides list segmentation and audience insights, doesn't give you a taste of automation and advanced reporting. You can consider using a ConvertKit alternative like Mailmodo. Mailmodo also offers complete analytics and automation features in its trial plan.
ConvertKit is tailormade for content creators, but it receives a lot of flak for poor deliverability and lack of advanced insights. If you've faced a low inbox placement rate recently, you can consider switching to a ConvertKit alternative like Mailmodo to fix your low engagement history, poor domain reputation, and scammy email list.
Mailmodo is a better choice in terms of email deliverability. The platform helps boost your email deliverability by offering you expert consultations to clean your lists, setting up proper authentication protocols, and managing your suppression lists.
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Create & send interactive emails without coding
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