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Mailerlite Vs GetResponse Comparison (2024)
Hey there, if you’re deep in research to find the best email marketing platform for your brand, you’ve come to the right place. To make this easier for you, below table has a detailed overview of Mailerlite vs GetResponse, to help you choose the right platform. If you want to talk to an expert to help you decide, feel free to book a demo.
How Mailerlite compares with GetResponse
Here’s a summary and non-biased comparison between Mailerlite and GetResponse on the basis of email marketing features
| TL;DR |  |  |
|---|---|---|
| Email editing and creation | Provides 3 editors: Drag-&-Drop, Rich text and custom HTML. Editor can create only HTML email | Provides a visual email builder, AI based email builder, HTML and text editor. Editor can create HTML emails only. |
| Automation | Automations are capable of very basic email handling functionality, such as sending emails or updating contact information | Automations have basic capability. |
| Integration | 139 integrations | 65 integrations. |
| Transactional emails | No. Available in another product - MailerSend | Yes, available. |
| Ease of Access | Simple newsletter creation and sending solution but have a lot of gliches and bugs. The classic editor is slow while the new editor is better than the former | Multi tool based software focused for marketing with no learning curves. |
| Customer Support | Email & chat support | Email, chat, phone, slack, dedicated customer experience manager. |
| Interactive emails | Has an accordion. But it doesn't support AMP emails | Not available. |
| Other marketing features | Has the following tools on marketing: ○ Websites builder for landing pages and blogs ○ Web Forms available ○ iPad Subscribe App to collect offline subscribers. ○ eCommerce store for website | Has the following tools for marketing: ○ Signup forms for pages ○ Landing pages for the website ○ Website builder for the website ○ Webinars ○ Chats, Web push notifications, Paid ads for business |
Why not consider an email marketing tool that gets 3x conversions?
Interactive Emails
Create & send dynamic forms for customer feedback, product reviews, NPS surveys, and so much more.
Dedicated Human Support
Get support whenever you need it via email, live chat, slack, or calls.
Automate pre-built user journeys
Trigger emails based on Webhooks, conditional logic, time delays, and more.
Detailed comparision of GetResponse, Mailerlite, and Mailmodo
Email Creation
When a tool has features like a drag-and-drop editor, pre-made templates, and interactive widgets, creating emails is quick and fun.
| Feature | mailerlite | getresponse | Mailmodo |
|---|---|---|---|
| Template editor | Can create from scratch or select template from library | Can create from scratch or select template from library | Can create from scratch or select template from library |
| Drag and Drop | Elements can be dragged and dropped anywhere on to the canvas or moved up and down by one block at a time within the email | Elements can be dragged and dropped any where within the email | Selection (single click) based template editor, can only stack new layout and elements at the selected position. To move elements up and down, there is a up and down button |
| Email Dimensions | Have fixed width (640 px) but provides 3 different block ability Basically blocks can be simple blocks or changed to cards (sepreated by some gap) or be of full width | Have a fixed options of 600px width or full width | 3 Width options(600px, 700px, 800px) are provided(that resemble industry standards). Rich text emails can be sent with full width email |
| Pre-made layouts | Not Available | NA | 12 variations of layouts to select from |
| Pre-made blocks/modules |
| NA |
|
| Ability to save & reuse blocks | Not Applicable | Can save any layout block and element | Can save any layout block |
| Design Options | Common options like email bg color options are provided and background can be a image and also has advanced editing options for the image within the editor | Common options like email bg color options are provided. Corner radius for individual sections are surplus | Common options like pading, email body and email bg color options are provided |
| Supported Email Fonts | Have a mixed collection of total 35 fonts (email safe, websafe and web fonts) | Total 23 fonts
| Total 46 fonts
|
| If non-standard font is used | No Prompt | No prompt for both fonts | Prompts are provided for Web Safe fonts while editing. In case, non-email safe font is use, then Mailmodo replaces it with a fallback font for clients where the fonts are not supported |
| Template preview | HTML display with toggle between desktop and mobile screens | HTML displayed with toggle between desktop and mobile screens and both comparitive Provides dark mode checking, spam checking and inbox preview on higher plans | HTML and AMP are displayed together with toggle between desktop and mobile screens |
| Template testing | No, but has dedicated HTML editor | Only HTML, supports unlimited testing | HTML and AMP versions are different, supports unlimited testing |
| Adding custom HTML code | Yes | Yes | No |
| Rich text editor | Yes | Yes | Yes |
| Feature | mailerlite | getresponse | Mailmodo |
|---|---|---|---|
| In-product templates | 90 and growing templates | 192 and growing templates | 67 and growing templates |
| Has a template inspiration gallery | Yes, free inspiration gallery | Yes, free inspiration gallery | Yes, free inspiration gallery |
| Inspirational Templates count | 84 templates but is same as that of in-product | 191 templates | 200+ templates |
| Feature | mailerlite | getresponse | Mailmodo |
|---|---|---|---|
| AMP email creation | No | No | Support AMP email creation with no code WYSIWYG editor. Doesn't require coding knowledge |
| Whitelisting support | No | No | Provides dedicated whitelisting support |
| Automatic HTML fallback | No | No | Yes |
| Customize HTML fallback | No | No | Allows customization for manual inputs |
| Sending AMP emails | No | No | Yes |
| Feature | mailerlite | getresponse | Mailmodo |
|---|---|---|---|
| Interactive AMP widgets | AMP Emails not supported | No AMP elements | 16 AMP elements |
| Carousel/Image Carousel | No, But has HTML carousel | No | Yes |
| Accordion | No, But has HTML accordion | No | No |
| Basic Event invitation | No, But has HTML invitation | No | Yes,with forms |
| Add to calendar | No | No | Yes |
| Calendly | No | No | Yes |
| Zoom Webinar | No | No | Yes |
| Shopify Card Abandoment | Yes | No | Yes |
| Shopify Product Recommendation | Yes | No | Yes |
| Poll | No | No | Yes |
| Live Price Ticker | No | No | Yes |
| Star Rating | No | No | Yes |
| NPS Rating | No, but has external web surveys that can be linked | No | Yes |
| Thumbs up or down | No, but has external web surveys that can be linked | No | Yes |
| Emoji Rating | No, but has external web surveys that can be linked | No | Yes |
| Chip selection | No, but has external web surveys that can be linked | No | Yes |
| Spin the Wheel | No | No | Yes |
| Quiz | No, but has HTML quiz | No | Yes |
| Gokwik | No | No | Yes |
| Form | No, but has external web surveys that can be linked | Yes, has website forms | Yes |
| Star Rating | No | Not Applicable | Yes |
| Thumbs up or down | No, but has external web surveys that can be linked | Not Applicable | Yes |
| Thumbs up or down | Yes | No | Structured for case specific |
| Star Rating | Yes | No | Yes |
| Form Submission capture | Automatic collection and storage of form submission data. Export options available | Collects form submission data as contacts from websites | Automatic collection and storage of form submission data. Export options available |
| Conditional forms | Yes, can perform like journey but only with a form | Not Applicable | Yes |
| Step wise forms | Yes | Not Applicable | Yes |
| Hidden field | No | Not Applicable | No |
| Form fields | 7 field options | 5 field options | 15 field options |
| Dropdown | No | Not Applicable | Yes |
| Radio | No | Not Applicable | Yes |
| Checkbox | No | Not Applicable | Yes |
| Emoji | Yes | Not Applicable | Yes |
| Thumbs up or down | Yes | Not Applicable | Structured for case specific |
| Text | Yes | Yes | Yes |
| Multiline | Yes | Yes | Yes |
| Image Link | No | Yes | Structured for case specific |
| Date picker | No | Yes | Yes |
| Time picker | No | Not Applicable | Yes |
| Phone number | No | Yes | Yes |
| Single chip | No | Not Applicable | Yes |
| Multichip | Yes, as a multiselection | Not Applicable | Yes |
| Star Rating | Yes | Not Applicable | Yes |
| Nps Rating | Yes | Not Applicable | Yes |
Contact & Campaign
Your email campaigns perform better when your tool monitors your subscriber’s behavior. You can use it to create dynamic segments and optimize for open rates.
| Feature | mailerlite | getresponse | Mailmodo |
|---|---|---|---|
| Triggered | No, but possible via automations | Yes, for RSS to email and autoresponder | Yes |
| Bulk | Yes | Yes | Yes |
| AB testing subject line | Yes, Mailerlite has A/B testing for subject lines, email content and sender ID | Yes | Yes |
| Sending Schedule | Send now, send later, deliver based on timezones | Send, Schedule and time optimized sending are provided. | Supports email sending by send now, schedule later and fragmented scheduling |
| Fragmented/Batch Scheduling | No | No | Yes |
| Send time optimization | Yes | Yes | Yes |
| Feature | mailerlite | getresponse | Mailmodo |
|---|---|---|---|
| Dynamic segments | Yes | Yes | Yes |
| Static segments | No | No | Yes |
| Segment on basis of campaign activity | Yes | Yes | Yes |
| Pre-built segments | No | No | based on engagement |
| Contact-level campaign data | Yes | Yes | Yes |
| Add contacts via | Copy & Paste, Upload a file, Import from MailChimp, CSV, Txt file, Add a single subscriber | One by one manually, Upload a file, use an external service, or paste rows | Manually, CSV, API, Apps, CRM, etc. |
Automation
You are more productive when you have set up automations to trigger emails based on a contact’s activity - clicks, opens, submissions, and more.
| Feature | mailerlite | getresponse | Mailmodo |
|---|---|---|---|
| Journey Advancement | Basic email handling | Basic email handling | Basic email handling and webhooks available |
| Drag & drop journey builder | No | Yes | Yes |
| Trigger options | 5 trigger options
| 17 trigger options
| 12 trigger options and 5 Categories of start point
|
| Rules/Conditions | 6 rules
| 17 Rules
| 9 Rules
|
| Actions | 7 Actions
| 18 Actions
| 6 Actions Send campaign, Webhook, Add contact to a list, Remove contact from a list, Update contact property, Exit journey |
| Limitations | Only one trigger points. and no API/Webhook trigger | Only one trigger point | Only one trigger point, also post webhook you cannot proceed further with journey. There is only API entry point and no webhook trigger |
| Web/App/External event triggers | No | Yes | Yes |
| CRM triggers | Yes | Yes | Yes |
| Pre-made email flows | Yes, Total 15 inspirations
| Yes, 46 flows available | No |
| Email flows Inspiration | No | No | Yes, have a dedicated industry wise research to send engaging drips. |
Analytics
What your email marketing tool can track, you can improve. Data on opens, clicks, bounces, and unsubscribes are a must-have. Some tools also have advanced features like click heatmap.
| Feature | mailerlite | getresponse | Mailmodo |
|---|---|---|---|
| Opens | Yes | Yes | Yes |
| Clicks | Yes | Yes | Yes |
| CTOR | Yes | No | Yes |
| Submissions | Yes | No | Yes |
| Bounces | Yes | Yes | Yes |
| Blocked | Yes | No | Yes |
| Unsubscribe | Yes | Yes | Yes |
| Spam complaints | Yes | No | Yes |
| Forwards | Yes | No | Yes |
| Device usage | Yes | No | Yes |
| Email clients | Yes | Yes | Yes |
| Link click tracking | Yes | Yes | Yes |
| Click heatmap | Yes | No | Yes |
| Custom analytics dashboard | Yes | No. | No, upcoming |
| Graphical rep | Yes | Yes | No |
Customer Support
Most email platforms provide chat and email support, while a few also help you with human customer support. You can choose a tool based on your preferred mode of communication.
| Feature | mailerlite | getresponse | Mailmodo |
|---|---|---|---|
| Trial Period | 30 days on premium features | Has 14 days trial plan | 21 days on all plans |
| Customer support | Email Support, Knowledge base, Video tutorials | No support for free plan | Includes video tutorials, knowledge base, ticketing system, live chat, email support, personalized kick off call and onboarding manager too |
| Account activation | Email verification | Email verification. Can enable 2 factor authentication manually | Generally email verification is done. 2-factor authentication can be configured manually |
| Onboarding form | Onboarding form requires:
| Onboarding form requires:
| Onboarding form requires:
|
| Product education | No education | Stepwise prompts are provided to send out the first newsletter, setup autoresponder and check analytics |
|
| Product theme | Light and Dark themes | Light theme | Light theme |
| Feature | mailerlite | getresponse | Mailmodo |
|---|---|---|---|
| Dynamic data | Yes | Yes | Yes |
| Spam testing | No | Yes | No |
| Integrations | 139 integrations More details. | 65 integrations More details. | 21 integrations More details. |
| Drag and drop | Yes | Yes | Yes |
| Transactional emails | No, but can done by automations | Yes | Yes |
| REST API | Basic activity for API and 2 versions of API are present | Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail. |
Frequently asked questions
Everything you need to know about the product and billing.
MailerLite’s email automation is sophisticated to use. Their automation feature is part of every plan, including the free trial. You can use autoresponders to set up marketing emails, like welcome emails. Building automation flows using their drag-and-drop builder is easy because the platform is intuitive. However, if you’re looking to do triggered email marketing, Mailmodo is a complete value for money. It’s a powerful tool for building multistep automation flows and is cost-effective.
With MailerLite’s free plan, you can send 12,000 emails monthly to 1,000 contacts. Only 1 user can sign up for the trial account. Also, key features such as drag-and-drop editor, email automation builder, signup forms, and pop-ups are included in the trial. However, if the contact limit is exceeded, you will have to shell out money and switch to a paid plan.
Yes, Mailmodo is a far more advanced alternative to MailerLite. With Mailmodo, you can send AMP emails that reduce redirections and drop-offs. Connecting your own SMTP is also a huge advantage for any email marketing team. Besides, Mailmodo offers 24/7 email, phone, and chat support.
With Getresponse, you can send unlimited newsletters to 500 contacts free of cost. It also lets you connect your domain during the 30-day free trial. But without domain warmup and tracking analytics, this free trial is quite limiting for small businesses. A better alternative would be to sign up with Mailmodo. Besides unlimited templates and campaigns, it also provides you the complete analytics suite. Track opens, clicks, bounce, submissions, and unsubscribes at no cost.
If you're an individual looking to start a newsletter, then Getresponse is a suitable email marketing platform for you. During the 30-day free trial, you can experiment using the drag-and-drop creator and predesigned email templates. But if you're a small business looking to kickstart email marketing, use other Getresponse alternatives. Mailmodo, for example, lets you track your emails, improve your deliverability, and warm up your domain to help you get more opens, clicks, and subscribes.
Emails from GetResponse are known to land in the Promotions tab in the user's inbox. Besides, its limited pricing plans and poor deliverability encourage users to look for alternatives. Email marketing platforms like Mailmodo offer expert deliverability consultation to ensure your emails reach your customers' inboxes every time. Tap into the Mailmodo SMTP, that’s consistently warmed up for higher email deliverability.
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