Mailerlite Vs Moosend Comparison (2024)
Hey there, if you’re deep in research to find the best email marketing platform for your brand, you’ve come to the right place. To make this easier for you, below table has a detailed overview of Mailerlite vs Moosend, to help you choose the right platform. If you want to talk to an expert to help you decide, feel free to book a demo.
How Mailerlite compares with Moosend
Here’s a summary and non-biased comparison between Mailerlite and Moosend on the basis of email marketing features
| TL;DR |  |  |
|---|---|---|
| Email editing and creation | Provides 3 editors: Drag-&-Drop, Rich text and custom HTML. Editor can create only HTML email | Provides standard HTML editor. |
| Automation | Automations are capable of very basic email handling functionality, such as sending emails or updating contact information | Automations have numerous triggers to choose from with 4 diffrent conditional steps. |
| Integration | 139 integrations | 85 integrations |
| Transactional emails | No. Available in another product - MailerSend | Not available. |
| Ease of Access | Simple newsletter creation and sending solution but have a lot of gliches and bugs. The classic editor is slow while the new editor is better than the former | Simple newsletter creation and sending solution but have a lot of gliches and bugs. |
| Customer Support | Email & chat support | Chat support, Knowledge base, Video tutorials. |
| Interactive emails | Has an accordion. But it doesn't support AMP emails | Doesn't support AMP emails |
| Other marketing features | Has the following tools on marketing: ○ Websites builder for landing pages and blogs ○ Web Forms available ○ iPad Subscribe App to collect offline subscribers. ○ eCommerce store for website | Has the following tools on marketing: ○ Signup forms for pages. ○ Landing page builder for website. |
Why not consider an email marketing tool that gets 3x conversions?
Interactive Emails
Create & send dynamic forms for customer feedback, product reviews, NPS surveys, and so much more.
Dedicated Human Support
Get support whenever you need it via email, live chat, slack, or calls.
Automate pre-built user journeys
Trigger emails based on Webhooks, conditional logic, time delays, and more.
Detailed comparision of Moosend, Mailerlite, and Mailmodo
Email Creation
When a tool has features like a drag-and-drop editor, pre-made templates, and interactive widgets, creating emails is quick and fun.
| Feature | mailerlite | moosend | Mailmodo |
|---|---|---|---|
| Template editor | Can create from scratch or select template from library | Can create from scratch or select template from library | Can create from scratch or select template from library |
| Email Dimensions | Have fixed width (640 px) but provides 3 different block ability Basically blocks can be simple blocks or changed to cards (sepreated by some gap) or be of full width | Width can range from 600 px to 900 px | 3 Width options(600px, 700px, 800px) are provided(that resemble industry standards). Rich text emails can be sent with full width email |
| Pre-made layouts | Not Available | 12 variations of layouts to select from | 12 variations of layouts to select from |
| Pre-made blocks/modules |
| NA |
|
| Ability to save & reuse blocks | Not Applicable | NA | Can save any layout block |
| Design Options | Common options like email bg color options are provided and background can be a image and also has advanced editing options for the image within the editor | Common options like email bg color options are provided. Background can be a image and also has advanced editing options for the image within the editor | Common options like pading, email body and email bg color options are provided |
| Supported Email Fonts | Have a mixed collection of total 35 fonts (email safe, websafe and web fonts) | Have a mixed collection of total 20 fonts (email safe, websafe and web fonts) | Total 46 fonts
|
| If non-standard font is used | No Prompt | No Prompt | Prompts are provided for Web Safe fonts while editing. In case, non-email safe font is use, then Mailmodo replaces it with a fallback font for clients where the fonts are not supported |
| Template preview | HTML display with toggle between desktop and mobile screens | HTML display with toggle between desktop, tablet and mobile screens | HTML and AMP are displayed together with toggle between desktop and mobile screens |
| Template testing | No, but has dedicated HTML editor | Yes | HTML and AMP versions are different, supports unlimited testing |
| Adding custom HTML code | Yes | Yes | No |
| Rich text editor | Yes | Yes | Yes |
| Feature | mailerlite | moosend | Mailmodo |
|---|---|---|---|
| In-product templates | 90 and growing templates | 82 and growing templates | 67 and growing templates |
| Has a template inspiration gallery | Yes, free inspiration gallery | Yes, free inspiration gallery | Yes, free inspiration gallery |
| Inspirational Templates count | 84 templates but is same as that of in-product | 75+ newsletter templates | 200+ templates |
| Feature | mailerlite | moosend | Mailmodo |
|---|---|---|---|
| AMP email creation | No | No | Support AMP email creation with no code WYSIWYG editor. Doesn't require coding knowledge |
| Whitelisting support | No | No | Provides dedicated whitelisting support |
| Automatic HTML fallback | No | Yes | Yes |
| Customize HTML fallback | No | Yes | Allows customization for manual inputs |
| Sending AMP emails | No | No | Yes |
| Feature | mailerlite | moosend | Mailmodo |
|---|---|---|---|
| Interactive AMP widgets | AMP Emails not supported | AMP Emails not supported | 16 AMP elements |
| Carousel/Image Carousel | No, But has HTML carousel | No | Yes |
| Accordion | No, But has HTML accordion | No | No |
| Basic Event invitation | No, But has HTML invitation | Yes, through eventbrite integration | Yes,with forms |
| Add to calendar | No | No | Yes |
| Calendly | No | No | Yes |
| Zoom Webinar | No | No | Yes |
| Shopify Card Abandoment | Yes | Yes, through integration with thrivecart | Yes |
| Shopify Product Recommendation | Yes | Yes, through integration with thrivecart | Yes |
| Poll | No | No | Yes |
| Live Price Ticker | No | No | Yes |
| Star Rating | No | No | Yes |
| NPS Rating | No, but has external web surveys that can be linked | No | Yes |
| Thumbs up or down | No, but has external web surveys that can be linked | No | Yes |
| Emoji Rating | No, but has external web surveys that can be linked | No | Yes |
| Chip selection | No, but has external web surveys that can be linked | No | Yes |
| Spin the Wheel | No | No | Yes |
| Quiz | No, but has HTML quiz | No | Yes |
| Gokwik | No | No | Yes |
| Form | No, but has external web surveys that can be linked | No, but has subscription forms | Yes |
| Star Rating | No | No | Yes |
| Thumbs up or down | No, but has external web surveys that can be linked | No | Yes |
| Thumbs up or down | Yes | No | Structured for case specific |
| Star Rating | Yes | No | Yes |
| Form Submission capture | Automatic collection and storage of form submission data. Export options available | Moosend doesn't have interactive email forms but has subscription forms | Automatic collection and storage of form submission data. Export options available |
| Conditional forms | Yes, can perform like journey but only with a form | No | Yes |
| Step wise forms | Yes | No | Yes |
| Hidden field | No | No | No |
| Form fields | 7 field options | No | 15 field options |
| Dropdown | No | No | Yes |
| Radio | No | No | Yes |
| Checkbox | No | No | Yes |
| Emoji | Yes | No | Yes |
| Thumbs up or down | Yes | No | Structured for case specific |
| Text | Yes | Yes | Yes |
| Multiline | Yes | No | Yes |
| Image Link | No | No | Structured for case specific |
| Date picker | No | No | Yes |
| Time picker | No | No | Yes |
| Phone number | No | No | Yes |
| Single chip | No | No | Yes |
| Multichip | Yes, as a multiselection | No | Yes |
| Star Rating | Yes | No | Yes |
| Nps Rating | Yes | No | Yes |
Contact & Campaign
Your email campaigns perform better when your tool monitors your subscriber’s behavior. You can use it to create dynamic segments and optimize for open rates.
| Feature | mailerlite | moosend | Mailmodo |
|---|---|---|---|
| Triggered | No, but possible via automations | No but possible via automations | Yes |
| Bulk | Yes | Yes | Yes |
| AB testing subject line | Yes, Mailerlite has A/B testing for subject lines, email content and sender ID | Yes | Yes |
| Sending Schedule | Send now, send later, deliver based on timezones | Send now, Send later, Deliver based on timezones | Supports email sending by send now, schedule later and fragmented scheduling |
| Fragmented/Batch Scheduling | No | No | Yes |
| Send time optimization | Yes | Yes | Yes |
| Feature | mailerlite | moosend | Mailmodo |
|---|---|---|---|
| Dynamic segments | Yes | Yes | Yes |
| Static segments | No | No | Yes |
| Segment on basis of campaign activity | Yes | Yes | Yes |
| Pre-built segments | No | Yes | based on engagement |
| Contact-level campaign data | Yes | Yes | Yes |
| Add contacts via | Copy & Paste, Upload a file, Import from MailChimp, CSV, Txt file, Add a single subscriber | Manually, import from CSV, Excel, Copy-Paste | Manually, CSV, API, Apps, CRM, etc. |
Automation
You are more productive when you have set up automations to trigger emails based on a contact’s activity - clicks, opens, submissions, and more.
| Feature | mailerlite | moosend | Mailmodo |
|---|---|---|---|
| Journey Advancement | Basic email handling | Basic email handling | Basic email handling and webhooks available |
| Drag & drop journey builder | No | No | Yes |
| Trigger options | 5 trigger options
| 6 trigger options
| 12 trigger options and 5 Categories of start point
|
| Rules/Conditions | 6 rules
| 4 rules
| 9 Rules
|
| Actions | 7 Actions
| 11 Actions Send Email Campaign, Send message to Slack,ping me, subscribe to list,subscribe from list, set custom field value, add tags to member,remove tags from member, increase/decrease custom field value,trigger another automation, post webhook | 6 Actions Send campaign, Webhook, Add contact to a list, Remove contact from a list, Update contact property, Exit journey |
| Limitations | Only one trigger points. and no API/Webhook trigger |
| Only one trigger point, also post webhook you cannot proceed further with journey. There is only API entry point and no webhook trigger |
| Web/App/External event triggers | No | Yes, with moosend's tracking script | Yes |
| CRM triggers | Yes | Yes | Yes |
| Pre-made email flows | Yes, Total 15 inspirations
| Yes, Total 18 inspirations Abandoned Cart, Anniversary, Change in custom field, Happy Birthday Mail, Loyalty Sequence, New Customer thank you mail, Onboarding Email Sequence, Re-engagement email based on weather, Repeat purchases reminder, Special offer reminder, Special area of interest, Specific custom field value is changed, Survey buyers, Upsell/Cross-sell, Weather based upsell/cross-sell, Website Re-engagement, Welcome Email Sequence | No |
| Email flows Inspiration | No | No | Yes, have a dedicated industry wise research to send engaging drips. |
Analytics
What your email marketing tool can track, you can improve. Data on opens, clicks, bounces, and unsubscribes are a must-have. Some tools also have advanced features like click heatmap.
| Feature | mailerlite | moosend | Mailmodo |
|---|---|---|---|
| Opens | Yes | Yes | Yes |
| Clicks | Yes | Yes | Yes |
| CTOR | Yes | No | Yes |
| Submissions | Yes | Yes | Yes |
| Bounces | Yes | Yes | Yes |
| Blocked | Yes | No | Yes |
| Unsubscribe | Yes | Yes | Yes |
| Spam complaints | Yes | Yes | Yes |
| Forwards | Yes | No | Yes |
| Device usage | Yes | Yes | Yes |
| Email clients | Yes | Yes | Yes |
| Link click tracking | Yes | Yes | Yes |
| Click heatmap | Yes | Yes | Yes |
| Custom analytics dashboard | Yes | No | No, upcoming |
| Graphical rep | Yes | No | No |
Customer Support
Most email platforms provide chat and email support, while a few also help you with human customer support. You can choose a tool based on your preferred mode of communication.
| Feature | mailerlite | moosend | Mailmodo |
|---|---|---|---|
| Trial Period | 30 days on premium features | 30 days trial, all features are included | 21 days on all plans |
| Customer support | Email Support, Knowledge base, Video tutorials | Chat support, Knowledge base and Video tutorials | Includes video tutorials, knowledge base, ticketing system, live chat, email support, personalized kick off call and onboarding manager too |
| Account activation | Email verification | Email verification | Generally email verification is done. 2-factor authentication can be configured manually |
| Onboarding form | Onboarding form requires:
| Onboarding form requires:
| Onboarding form requires:
|
| Product education | No education | Stepwise instructions are provided to send out first email |
|
| Product theme | Light and Dark themes | Light theme | Light theme |
| Feature | mailerlite | moosend | Mailmodo |
|---|---|---|---|
| Dynamic data | Yes | Yes | Yes |
| Spam testing | No | No | No |
| Integrations | 139 integrations More details. | 85 integrations More details. | 21 integrations More details. |
| Drag and drop | Yes | Yes | Yes |
| Transactional emails | No, but can done by automations | No, but can done by automations | Yes |
| REST API | Basic activity for API and 2 versions of API are present | Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail. |
Frequently asked questions
Everything you need to know about the product and billing.
MailerLite’s email automation is sophisticated to use. Their automation feature is part of every plan, including the free trial. You can use autoresponders to set up marketing emails, like welcome emails. Building automation flows using their drag-and-drop builder is easy because the platform is intuitive. However, if you’re looking to do triggered email marketing, Mailmodo is a complete value for money. It’s a powerful tool for building multistep automation flows and is cost-effective.
With MailerLite’s free plan, you can send 12,000 emails monthly to 1,000 contacts. Only 1 user can sign up for the trial account. Also, key features such as drag-and-drop editor, email automation builder, signup forms, and pop-ups are included in the trial. However, if the contact limit is exceeded, you will have to shell out money and switch to a paid plan.
Yes, Mailmodo is a far more advanced alternative to MailerLite. With Mailmodo, you can send AMP emails that reduce redirections and drop-offs. Connecting your own SMTP is also a huge advantage for any email marketing team. Besides, Mailmodo offers 24/7 email, phone, and chat support.
You can use Moosend for free to send unlimited emails to 1,000 contacts. However, if the contact limit feels restricting, consider using Moosend alternatives like Mailmodo that comes with an affordable pricing plan.
We recommend you to use Moosend if you manage invitations via email marketing. But we don’t recommend the tool for businesses that need advanced automation. Instead, Moosend alternatives like Mailmodo offer custom multistep automation at a more affordable price.
Moosend’s spam rate is high enough to cause low email deliverability. Their users’ emails often end up in spam. You can achieve better email deliverability with Mailmodo's dedicated servers, consultation, and help with your domain warm-up.
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Create & send interactive emails without coding
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