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Mailerlite Vs Omnisend Comparison (2024)
Hey there, if you’re deep in research to find the best email marketing platform for your brand, you’ve come to the right place. To make this easier for you, below table has a detailed overview of Mailerlite vs Omnisend, to help you choose the right platform. If you want to talk to an expert to help you decide, feel free to book a demo.
How Mailerlite compares with Omnisend
Here’s a summary and non-biased comparison between Mailerlite and Omnisend on the basis of email marketing features
| TL;DR |  |  |
|---|---|---|
| Email editing and creation | Provides 3 editors: Drag-&-Drop, Rich text and custom HTML. Editor can create only HTML email | Provides a basic email editor, HTML editor and a text editor. Editor can create HTML emails only. |
| Automation | Automations are capable of very basic email handling functionality, such as sending emails or updating contact information | Automations have restricted email handling cabability along conditions to perform basic logics. The big blockage is due to connection with a store. And has ecommerce focused features only. |
| Integration | 139 integrations | 80 integrations |
| Transactional emails | No. Available in another product - MailerSend | Not available. |
| Ease of Access | Simple newsletter creation and sending solution but have a lot of gliches and bugs. The classic editor is slow while the new editor is better than the former | Ecommerce focused email marketing software with requirement for ecommerce industry. This makes it frustating for users to get a hands on all fuctionality. |
| Customer Support | Email & chat support | Email Support, In-App dedicated support, In-App Knowledge base, Customer Support. |
| Interactive emails | Has an accordion. But it doesn't support AMP emails | No |
| Other marketing features | Has the following tools on marketing: ○ Websites builder for landing pages and blogs ○ Web Forms available ○ iPad Subscribe App to collect offline subscribers. ○ eCommerce store for website | - Signup forms for pages <br> - SMS marketing <br> - Web push notifications for apps <br> |
Why not consider an email marketing tool that gets 3x conversions?
Interactive Emails
Create & send dynamic forms for customer feedback, product reviews, NPS surveys, and so much more.
Dedicated Human Support
Get support whenever you need it via email, live chat, slack, or calls.
Automate pre-built user journeys
Trigger emails based on Webhooks, conditional logic, time delays, and more.
Detailed comparision of Omnisend, Mailerlite, and Mailmodo
Email Creation
When a tool has features like a drag-and-drop editor, pre-made templates, and interactive widgets, creating emails is quick and fun.
| Feature | mailerlite | omnisend | Mailmodo |
|---|---|---|---|
| Template editor | Can create from scratch or select template from library | Can create from scratch or select template from library | Can create from scratch or select template from library |
| Drag and Drop | Elements can be dragged and dropped anywhere on to the canvas or moved up and down by one block at a time within the email | Elements can be dragged and dropped any where within the email | Selection (single click) based template editor, can only stack new layout and elements at the selected position. To move elements up and down, there is a up and down button |
| Email Dimensions | Have fixed width (640 px) but provides 3 different block ability Basically blocks can be simple blocks or changed to cards (sepreated by some gap) or be of full width | Have width from 600-700 px | 3 Width options(600px, 700px, 800px) are provided(that resemble industry standards). Rich text emails can be sent with full width email |
| Pre-made layouts | Not Available | Not Applicable | 12 variations of layouts to select from |
| Pre-made blocks/modules |
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| Ability to save & reuse blocks | Not Applicable | Can save any layout block and element | Can save any layout block |
| Design Options | Common options like email bg color options are provided and background can be a image and also has advanced editing options for the image within the editor | Common options like email bg color options are provided | Common options like pading, email body and email bg color options are provided |
| Supported Email Fonts | Have a mixed collection of total 35 fonts (email safe, websafe and web fonts) | Total 53 fonts
| Total 46 fonts
|
| If non-standard font is used | No Prompt | No prompt | Prompts are provided for Web Safe fonts while editing. In case, non-email safe font is use, then Mailmodo replaces it with a fallback font for clients where the fonts are not supported |
| Template preview | HTML display with toggle between desktop and mobile screens | Only HTML email with side by side display of desktop and mobile screens | HTML and AMP are displayed together with toggle between desktop and mobile screens |
| Template testing | No, but has dedicated HTML editor | Only HTML. Supports unlimited testing. | HTML and AMP versions are different, supports unlimited testing |
| Adding custom HTML code | Yes | Yes | No |
| Rich text editor | Yes | Yes | Yes |
| Feature | mailerlite | omnisend | Mailmodo |
|---|---|---|---|
| In-product templates | 90 and growing templates | 35 and growing templates | 67 and growing templates |
| Has a template inspiration gallery | Yes, free inspiration gallery | Yes, free inspiration gallery | Yes, free inspiration gallery |
| Inspirational Templates count | 84 templates but is same as that of in-product | 80 templates | 200+ templates |
| Feature | mailerlite | omnisend | Mailmodo |
|---|---|---|---|
| AMP email creation | No | No | Support AMP email creation with no code WYSIWYG editor. Doesn't require coding knowledge |
| Whitelisting support | No | No | Provides dedicated whitelisting support |
| Automatic HTML fallback | No | Yes | Yes |
| Customize HTML fallback | No | Yes | Allows customization for manual inputs |
| Sending AMP emails | No | No | Yes |
| Feature | mailerlite | omnisend | Mailmodo |
|---|---|---|---|
| Interactive AMP widgets | AMP Emails not supported | No AMP elements | 16 AMP elements |
| Carousel/Image Carousel | No, But has HTML carousel | No | Yes |
| Accordion | No, But has HTML accordion | No | No |
| Basic Event invitation | No, But has HTML invitation | No | Yes,with forms |
| Add to calendar | No | No | Yes |
| Calendly | No | No | Yes |
| Zoom Webinar | No | No | Yes |
| Shopify Card Abandoment | Yes | No | Yes |
| Shopify Product Recommendation | Yes | No | Yes |
| Poll | No | No | Yes |
| Live Price Ticker | No | No | Yes |
| Star Rating | No | No | Yes |
| NPS Rating | No, but has external web surveys that can be linked | No | Yes |
| Thumbs up or down | No, but has external web surveys that can be linked | No | Yes |
| Emoji Rating | No, but has external web surveys that can be linked | No | Yes |
| Chip selection | No, but has external web surveys that can be linked | No | Yes |
| Spin the Wheel | No | No | Yes |
| Quiz | No, but has HTML quiz | No | Yes |
| Gokwik | No | No | Yes |
| Form | No, but has external web surveys that can be linked | Yes, has website forms | Yes |
| Star Rating | No | Not Applicable | Yes |
| Thumbs up or down | No, but has external web surveys that can be linked | Not Applicable | Yes |
| Thumbs up or down | Yes | No | Structured for case specific |
| Star Rating | Yes | No | Yes |
| Form Submission capture | Automatic collection and storage of form submission data. Export options available | Collects form submission data as contacts | Automatic collection and storage of form submission data. Export options available |
| Conditional forms | Yes, can perform like journey but only with a form | Not Applicable | Yes |
| Step wise forms | Yes | Not Applicable | Yes |
| Hidden field | No | Not Applicable | No |
| Form fields | 7 field options | 9 field options Also have spin the wheel | 15 field options |
| Dropdown | No | Yes | Yes |
| Radio | No | Yes | Yes |
| Checkbox | No | Yes | Yes |
| Emoji | Yes | Not Applicable | Yes |
| Thumbs up or down | Yes | Not Applicable | Structured for case specific |
| Text | Yes | Yes | Yes |
| Multiline | Yes | Yes | Yes |
| Image Link | No | Yes | Structured for case specific |
| Date picker | No | Yes | Yes |
| Time picker | No | Yes | Yes |
| Phone number | No | Yes | Yes |
| Single chip | No | Not Applicable | Yes |
| Multichip | Yes, as a multiselection | Not Applicable | Yes |
| Star Rating | Yes | Not Applicable | Yes |
| Nps Rating | Yes | Not Applicable | Yes |
Contact & Campaign
Your email campaigns perform better when your tool monitors your subscriber’s behavior. You can use it to create dynamic segments and optimize for open rates.
| Feature | mailerlite | omnisend | Mailmodo |
|---|---|---|---|
| Triggered | No, but possible via automations | No, but possible by automations | Yes |
| Bulk | Yes | Yes | Yes |
| AB testing subject line | Yes, Mailerlite has A/B testing for subject lines, email content and sender ID | Yes | Yes |
| Sending Schedule | Send now, send later, deliver based on timezones | Send and Schedule are two different options | Supports email sending by send now, schedule later and fragmented scheduling |
| Fragmented/Batch Scheduling | No | No | Yes |
| Send time optimization | Yes | No | Yes |
| Feature | mailerlite | omnisend | Mailmodo |
|---|---|---|---|
| Dynamic segments | Yes | Yes | Yes |
| Static segments | No | No | Yes |
| Segment on basis of campaign activity | Yes | Yes | Yes |
| Pre-built segments | No | Yes | based on engagement |
| Contact-level campaign data | Yes | Yes | Yes |
| Add contacts via | Copy & Paste, Upload a file, Import from MailChimp, CSV, Txt file, Add a single subscriber | Add single contact, Paste contact's details, File import, Mailchimp data import tool, Klaviyo data import tool | Manually, CSV, API, Apps, CRM, etc. |
Automation
You are more productive when you have set up automations to trigger emails based on a contact’s activity - clicks, opens, submissions, and more.
| Feature | mailerlite | omnisend | Mailmodo |
|---|---|---|---|
| Journey Advancement | Basic email handling | Basic email handling with very limited trigger and automations | Basic email handling and webhooks available |
| Drag & drop journey builder | No | No | Yes |
| Trigger options | 5 trigger options
| 13 trigger options
| 12 trigger options and 5 Categories of start point
|
| Rules/Conditions | 6 rules
| 4 Rules
| 9 Rules
|
| Actions | 7 Actions
| 3 Actions Email, messages, push notifications | 6 Actions Send campaign, Webhook, Add contact to a list, Remove contact from a list, Update contact property, Exit journey |
| Limitations | Only one trigger points. and no API/Webhook trigger | Needs to have ecommerce store to start with | Only one trigger point, also post webhook you cannot proceed further with journey. There is only API entry point and no webhook trigger |
| Web/App/External event triggers | No | Yes | Yes |
| CRM triggers | Yes | Yes | Yes |
| Pre-made email flows | Yes, Total 15 inspirations
| Yes, 18 flows available | No |
| Email flows Inspiration | No | No | Yes, have a dedicated industry wise research to send engaging drips. |
Analytics
What your email marketing tool can track, you can improve. Data on opens, clicks, bounces, and unsubscribes are a must-have. Some tools also have advanced features like click heatmap.
| Feature | mailerlite | omnisend | Mailmodo |
|---|---|---|---|
| Opens | Yes | Yes | Yes |
| Clicks | Yes | Yes | Yes |
| CTOR | Yes | No | Yes |
| Submissions | Yes | No | Yes |
| Bounces | Yes | Yes | Yes |
| Blocked | Yes | Yes | Yes |
| Unsubscribe | Yes | Yes | Yes |
| Spam complaints | Yes | Yes | Yes |
| Forwards | Yes | No | Yes |
| Device usage | Yes | Yes | Yes |
| Email clients | Yes | Yes | Yes |
| Link click tracking | Yes | Yes | Yes |
| Click heatmap | Yes | No | Yes |
| Custom analytics dashboard | Yes | No | No, upcoming |
| Graphical rep | Yes | No | No |
Customer Support
Most email platforms provide chat and email support, while a few also help you with human customer support. You can choose a tool based on your preferred mode of communication.
| Feature | mailerlite | omnisend | Mailmodo |
|---|---|---|---|
| Trial Period | 30 days on premium features | Has free plan | 21 days on all plans |
| Customer support | Email Support, Knowledge base, Video tutorials | Email Support, Phone Support, Help center | Includes video tutorials, knowledge base, ticketing system, live chat, email support, personalized kick off call and onboarding manager too |
| Account activation | Email verification | No verification | Generally email verification is done. 2-factor authentication can be configured manually |
| Onboarding form | Onboarding form requires:
| Onboarding form requires:
| Onboarding form requires:
|
| Product education | No education | Prompts to connect store or ecommerce account. More focused towards ecommerce |
|
| Product theme | Light and Dark themes | Light theme | Light theme |
| Feature | mailerlite | omnisend | Mailmodo |
|---|---|---|---|
| Dynamic data | Yes | Yes | Yes |
| Spam testing | No | No | No |
| Integrations | 139 integrations More details. | 80 integrations More details. | 21 integrations More details. |
| Drag and drop | Yes | Yes | Yes |
| Transactional emails | No, but can done by automations | No | Yes |
| REST API | Basic activity for API and 2 versions of API are present | Yes Has contro over contacts, orders and carts Refer this page to understand in detail. | Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail. |
Frequently asked questions
Everything you need to know about the product and billing.
MailerLite’s email automation is sophisticated to use. Their automation feature is part of every plan, including the free trial. You can use autoresponders to set up marketing emails, like welcome emails. Building automation flows using their drag-and-drop builder is easy because the platform is intuitive. However, if you’re looking to do triggered email marketing, Mailmodo is a complete value for money. It’s a powerful tool for building multistep automation flows and is cost-effective.
With MailerLite’s free plan, you can send 12,000 emails monthly to 1,000 contacts. Only 1 user can sign up for the trial account. Also, key features such as drag-and-drop editor, email automation builder, signup forms, and pop-ups are included in the trial. However, if the contact limit is exceeded, you will have to shell out money and switch to a paid plan.
Yes, Mailmodo is a far more advanced alternative to MailerLite. With Mailmodo, you can send AMP emails that reduce redirections and drop-offs. Connecting your own SMTP is also a huge advantage for any email marketing team. Besides, Mailmodo offers 24/7 email, phone, and chat support.
You can sign up for Omnisend’s free plan and send up to 500 emails monthly. However, if you find the trial plan too limiting, you can consider taking advantage of Mailmodo’s free trial plan.
If you’re not able to build complex workflows with Omnisend, it is likely that you’re among the many customers who have complained about its limited automation capabilities. If you’re looking for an automation solution that offers you pre-made workflows, custom triggers, and endless integrations, try Mailmodo. It’s a great Omnisend alternative.
Omnisend has a poor deliverability rate, which leads to your users’ low inbox placement rates. Want to achieve better email deliverability? You can rely on Mailmodo's dedicated servers, warmed up domain, and suppression management strategies.
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