Omnisend Vs Moosend Comparison (2024)
Hey there, if you’re deep in research to find the best email marketing platform for your brand, you’ve come to the right place. To make this easier for you, below table has a detailed overview of Omnisend vs Moosend, to help you choose the right platform. If you want to talk to an expert to help you decide, feel free to book a demo.
How Omnisend compares with Moosend
Here’s a summary and non-biased comparison between Omnisend and Moosend on the basis of email marketing features
| TL;DR |  |  |
|---|---|---|
| Email editing and creation | Provides a basic email editor, HTML editor and a text editor. Editor can create HTML emails only. | Provides standard HTML editor. |
| Automation | Automations have restricted email handling cabability along conditions to perform basic logics. The big blockage is due to connection with a store. And has ecommerce focused features only. | Automations have numerous triggers to choose from with 4 diffrent conditional steps. |
| Integration | 80 integrations | 85 integrations |
| Transactional emails | Not available. | Not available. |
| Ease of Access | Ecommerce focused email marketing software with requirement for ecommerce industry. This makes it frustating for users to get a hands on all fuctionality. | Simple newsletter creation and sending solution but have a lot of gliches and bugs. |
| Customer Support | Email Support, In-App dedicated support, In-App Knowledge base, Customer Support. | Chat support, Knowledge base, Video tutorials. |
| Interactive emails | No | Doesn't support AMP emails |
| Other marketing features | - Signup forms for pages <br> - SMS marketing <br> - Web push notifications for apps <br> | Has the following tools on marketing: ○ Signup forms for pages. ○ Landing page builder for website. |
Why not consider an email marketing tool that gets 3x conversions?
Interactive Emails
Create & send dynamic forms for customer feedback, product reviews, NPS surveys, and so much more.
Dedicated Human Support
Get support whenever you need it via email, live chat, slack, or calls.
Automate pre-built user journeys
Trigger emails based on Webhooks, conditional logic, time delays, and more.
Detailed comparision of Moosend, Omnisend, and Mailmodo
Email Creation
When a tool has features like a drag-and-drop editor, pre-made templates, and interactive widgets, creating emails is quick and fun.
| Feature | omnisend | moosend | Mailmodo |
|---|---|---|---|
| Template editor | Can create from scratch or select template from library | Can create from scratch or select template from library | Can create from scratch or select template from library |
| Email Dimensions | Have width from 600-700 px | Width can range from 600 px to 900 px | 3 Width options(600px, 700px, 800px) are provided(that resemble industry standards). Rich text emails can be sent with full width email |
| Pre-made layouts | Not Applicable | 12 variations of layouts to select from | 12 variations of layouts to select from |
| Pre-made blocks/modules |
| NA |
|
| Ability to save & reuse blocks | Can save any layout block and element | NA | Can save any layout block |
| Design Options | Common options like email bg color options are provided | Common options like email bg color options are provided. Background can be a image and also has advanced editing options for the image within the editor | Common options like pading, email body and email bg color options are provided |
| Supported Email Fonts | Total 53 fonts
| Have a mixed collection of total 20 fonts (email safe, websafe and web fonts) | Total 46 fonts
|
| If non-standard font is used | No prompt | No Prompt | Prompts are provided for Web Safe fonts while editing. In case, non-email safe font is use, then Mailmodo replaces it with a fallback font for clients where the fonts are not supported |
| Template preview | Only HTML email with side by side display of desktop and mobile screens | HTML display with toggle between desktop, tablet and mobile screens | HTML and AMP are displayed together with toggle between desktop and mobile screens |
| Template testing | Only HTML. Supports unlimited testing. | Yes | HTML and AMP versions are different, supports unlimited testing |
| Adding custom HTML code | Yes | Yes | No |
| Rich text editor | Yes | Yes | Yes |
| Feature | omnisend | moosend | Mailmodo |
|---|---|---|---|
| In-product templates | 35 and growing templates | 82 and growing templates | 67 and growing templates |
| Has a template inspiration gallery | Yes, free inspiration gallery | Yes, free inspiration gallery | Yes, free inspiration gallery |
| Inspirational Templates count | 80 templates | 75+ newsletter templates | 200+ templates |
| Feature | omnisend | moosend | Mailmodo |
|---|---|---|---|
| AMP email creation | No | No | Support AMP email creation with no code WYSIWYG editor. Doesn't require coding knowledge |
| Whitelisting support | No | No | Provides dedicated whitelisting support |
| Automatic HTML fallback | Yes | Yes | Yes |
| Customize HTML fallback | Yes | Yes | Allows customization for manual inputs |
| Sending AMP emails | No | No | Yes |
| Feature | omnisend | moosend | Mailmodo |
|---|---|---|---|
| Interactive AMP widgets | No AMP elements | AMP Emails not supported | 16 AMP elements |
| Carousel/Image Carousel | No | No | Yes |
| Accordion | No | No | No |
| Basic Event invitation | No | Yes, through eventbrite integration | Yes,with forms |
| Add to calendar | No | No | Yes |
| Calendly | No | No | Yes |
| Zoom Webinar | No | No | Yes |
| Shopify Card Abandoment | No | Yes, through integration with thrivecart | Yes |
| Shopify Product Recommendation | No | Yes, through integration with thrivecart | Yes |
| Poll | No | No | Yes |
| Live Price Ticker | No | No | Yes |
| Star Rating | No | No | Yes |
| NPS Rating | No | No | Yes |
| Thumbs up or down | No | No | Yes |
| Emoji Rating | No | No | Yes |
| Chip selection | No | No | Yes |
| Spin the Wheel | No | No | Yes |
| Quiz | No | No | Yes |
| Gokwik | No | No | Yes |
| Form | Yes, has website forms | No, but has subscription forms | Yes |
| Star Rating | No | No | Yes |
| Thumbs up or down | No | No | Yes |
| Thumbs up or down | Not Applicable | No | Structured for case specific |
| Star Rating | Not Applicable | No | Yes |
| Form Submission capture | Collects form submission data as contacts | Moosend doesn't have interactive email forms but has subscription forms | Automatic collection and storage of form submission data. Export options available |
| Conditional forms | Not Applicable | No | Yes |
| Step wise forms | Not Applicable | No | Yes |
| Hidden field | Not Applicable | No | No |
| Form fields | 9 field options Also have spin the wheel | No | 15 field options |
| Dropdown | Yes | No | Yes |
| Radio | Yes | No | Yes |
| Checkbox | Yes | No | Yes |
| Emoji | Not Applicable | No | Yes |
| Thumbs up or down | Not Applicable | No | Structured for case specific |
| Text | Yes | Yes | Yes |
| Multiline | Yes | No | Yes |
| Image Link | Yes | No | Structured for case specific |
| Date picker | Yes | No | Yes |
| Time picker | Yes | No | Yes |
| Phone number | Yes | No | Yes |
| Single chip | Not Applicable | No | Yes |
| Multichip | Not Applicable | No | Yes |
| Star Rating | Not Applicable | No | Yes |
| Nps Rating | Not Applicable | No | Yes |
Contact & Campaign
Your email campaigns perform better when your tool monitors your subscriber’s behavior. You can use it to create dynamic segments and optimize for open rates.
| Feature | omnisend | moosend | Mailmodo |
|---|---|---|---|
| Triggered | No, but possible by automations | No but possible via automations | Yes |
| Bulk | Yes | Yes | Yes |
| AB testing subject line | Yes | Yes | Yes |
| Sending Schedule | Send and Schedule are two different options | Send now, Send later, Deliver based on timezones | Supports email sending by send now, schedule later and fragmented scheduling |
| Fragmented/Batch Scheduling | No | No | Yes |
| Send time optimization | No | Yes | Yes |
| Feature | omnisend | moosend | Mailmodo |
|---|---|---|---|
| Dynamic segments | Yes | Yes | Yes |
| Static segments | No | No | Yes |
| Segment on basis of campaign activity | Yes | Yes | Yes |
| Pre-built segments | Yes | Yes | based on engagement |
| Contact-level campaign data | Yes | Yes | Yes |
| Add contacts via | Add single contact, Paste contact's details, File import, Mailchimp data import tool, Klaviyo data import tool | Manually, import from CSV, Excel, Copy-Paste | Manually, CSV, API, Apps, CRM, etc. |
Automation
You are more productive when you have set up automations to trigger emails based on a contact’s activity - clicks, opens, submissions, and more.
| Feature | omnisend | moosend | Mailmodo |
|---|---|---|---|
| Journey Advancement | Basic email handling with very limited trigger and automations | Basic email handling | Basic email handling and webhooks available |
| Drag & drop journey builder | No | No | Yes |
| Trigger options | 13 trigger options
| 6 trigger options
| 12 trigger options and 5 Categories of start point
|
| Rules/Conditions | 4 Rules
| 4 rules
| 9 Rules
|
| Actions | 3 Actions Email, messages, push notifications | 11 Actions Send Email Campaign, Send message to Slack,ping me, subscribe to list,subscribe from list, set custom field value, add tags to member,remove tags from member, increase/decrease custom field value,trigger another automation, post webhook | 6 Actions Send campaign, Webhook, Add contact to a list, Remove contact from a list, Update contact property, Exit journey |
| Limitations | Needs to have ecommerce store to start with |
| Only one trigger point, also post webhook you cannot proceed further with journey. There is only API entry point and no webhook trigger |
| Web/App/External event triggers | Yes | Yes, with moosend's tracking script | Yes |
| CRM triggers | Yes | Yes | Yes |
| Pre-made email flows | Yes, 18 flows available | Yes, Total 18 inspirations Abandoned Cart, Anniversary, Change in custom field, Happy Birthday Mail, Loyalty Sequence, New Customer thank you mail, Onboarding Email Sequence, Re-engagement email based on weather, Repeat purchases reminder, Special offer reminder, Special area of interest, Specific custom field value is changed, Survey buyers, Upsell/Cross-sell, Weather based upsell/cross-sell, Website Re-engagement, Welcome Email Sequence | No |
| Email flows Inspiration | No | No | Yes, have a dedicated industry wise research to send engaging drips. |
Analytics
What your email marketing tool can track, you can improve. Data on opens, clicks, bounces, and unsubscribes are a must-have. Some tools also have advanced features like click heatmap.
| Feature | omnisend | moosend | Mailmodo |
|---|---|---|---|
| Opens | Yes | Yes | Yes |
| Clicks | Yes | Yes | Yes |
| CTOR | No | No | Yes |
| Submissions | No | Yes | Yes |
| Bounces | Yes | Yes | Yes |
| Blocked | Yes | No | Yes |
| Unsubscribe | Yes | Yes | Yes |
| Spam complaints | Yes | Yes | Yes |
| Forwards | No | No | Yes |
| Device usage | Yes | Yes | Yes |
| Email clients | Yes | Yes | Yes |
| Link click tracking | Yes | Yes | Yes |
| Click heatmap | No | Yes | Yes |
| Custom analytics dashboard | No | No | No, upcoming |
| Graphical rep | No | No | No |
Customer Support
Most email platforms provide chat and email support, while a few also help you with human customer support. You can choose a tool based on your preferred mode of communication.
| Feature | omnisend | moosend | Mailmodo |
|---|---|---|---|
| Trial Period | Has free plan | 30 days trial, all features are included | 21 days on all plans |
| Customer support | Email Support, Phone Support, Help center | Chat support, Knowledge base and Video tutorials | Includes video tutorials, knowledge base, ticketing system, live chat, email support, personalized kick off call and onboarding manager too |
| Account activation | No verification | Email verification | Generally email verification is done. 2-factor authentication can be configured manually |
| Onboarding form | Onboarding form requires:
| Onboarding form requires:
| Onboarding form requires:
|
| Product education | Prompts to connect store or ecommerce account. More focused towards ecommerce | Stepwise instructions are provided to send out first email |
|
| Product theme | Light theme | Light theme | Light theme |
| Feature | omnisend | moosend | Mailmodo |
|---|---|---|---|
| Dynamic data | Yes | Yes | Yes |
| Spam testing | No | No | No |
| Integrations | 80 integrations More details. | 85 integrations More details. | 21 integrations More details. |
| Drag and drop | Yes | Yes | Yes |
| Transactional emails | No | No, but can done by automations | Yes |
| Content optimization | No | No | No |
| REST API | Yes Has contro over contacts, orders and carts Refer this page to understand in detail. | Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail. |
Frequently asked questions
Everything you need to know about the product and billing.
You can sign up for Omnisend’s free plan and send up to 500 emails monthly. However, if you find the trial plan too limiting, you can consider taking advantage of Mailmodo’s free trial plan.
If you’re not able to build complex workflows with Omnisend, it is likely that you’re among the many customers who have complained about its limited automation capabilities. If you’re looking for an automation solution that offers you pre-made workflows, custom triggers, and endless integrations, try Mailmodo. It’s a great Omnisend alternative.
Omnisend has a poor deliverability rate, which leads to your users’ low inbox placement rates. Want to achieve better email deliverability? You can rely on Mailmodo's dedicated servers, warmed up domain, and suppression management strategies.
You can use Moosend for free to send unlimited emails to 1,000 contacts. However, if the contact limit feels restricting, consider using Moosend alternatives like Mailmodo that comes with an affordable pricing plan.
We recommend you to use Moosend if you manage invitations via email marketing. But we don’t recommend the tool for businesses that need advanced automation. Instead, Moosend alternatives like Mailmodo offer custom multistep automation at a more affordable price.
Moosend’s spam rate is high enough to cause low email deliverability. Their users’ emails often end up in spam. You can achieve better email deliverability with Mailmodo's dedicated servers, consultation, and help with your domain warm-up.
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