Brevo (formerly Sendinblue) Vs Klaviyo Comparison (2024)
Hey there, if you’re deep in research to find the best email marketing platform for your brand, you’ve come to the right place. To make this easier for you, below table has a detailed overview of Brevo (formerly Sendinblue) vs Klaviyo, to help you choose the right platform. If you want to talk to an expert to help you decide, feel free to book a demo.
How Brevo (formerly Sendinblue) compares with Klaviyo
Here’s a summary and non-biased comparison between Brevo (formerly Sendinblue) and Klaviyo on the basis of email marketing features
| TL;DR |  |  |
|---|---|---|
| Email editing and creation | Provides a HTML drag and drop email editor. | Provides 3 different editors: drag and drop, text only and HTML custom code. Editor can create HTML emails only. |
| Automation | Has a visual email journey builder. It also offers different triggers, actions and conditions, including API/Webhook/Integrations | Automations have basic email handling capability. The most common things seem missing. There is not conditional flow based on the stats of the previous email sent. |
| Integration | 58 integrations. | 325 integrations |
| Transactional emails | On all plans (includes free as well as paid). | Not available. |
| Ease of Access | Omnichannel software with easy usage to enable any user learn without any previous experience. | Email marketing software focused on ecommerce but lacks basic functionalities. |
| Customer Support | Email, chat & phone support 24/7. | Email Support, In-App dedicated support, In-App Knowledge base, Dedicated Account Manager. |
| Interactive emails | No interactive emails. | Not available |
| Other marketing features | Has the following tools on marketing: ○ Subscription forms (embedded forms) for landing pages. ○ SMS to send transactional SMS to customers. ○ Send Whastapp messages. ○ Send notifications and many more. | Has the following tools on marketing: - Signup forms for pages - SMS marketing |
Why not consider an email marketing tool that gets 3x conversions?
Interactive Emails
Create & send dynamic forms for customer feedback, product reviews, NPS surveys, and so much more.
Dedicated Human Support
Get support whenever you need it via email, live chat, slack, or calls.
Automate pre-built user journeys
Trigger emails based on Webhooks, conditional logic, time delays, and more.
Detailed comparision of Klaviyo, Brevo (formerly Sendinblue), and Mailmodo
Email Creation
When a tool has features like a drag-and-drop editor, pre-made templates, and interactive widgets, creating emails is quick and fun.
| Feature | brevo | klaviyo | Mailmodo |
|---|---|---|---|
| Template editor | Can create from scratch or select template from library | Can create from scratch or select template from library | Can create from scratch or select template from library |
| Email Dimensions | Have fixed width of 600 px | Have a fixed width of 600 px | 3 Width options(600px, 700px, 800px) are provided(that resemble industry standards). Rich text emails can be sent with full width email |
| Pre-made layouts | 6 variations of layouts to select from | Not Applicable | 12 variations of layouts to select from |
| Pre-made blocks/modules | Not Applicable | Not Applicable |
|
| Ability to save & reuse blocks | Yes, have saved blocks option | Can save any layout block and element | Can save any layout block |
| Design Options | Common options like email bg color options are provided | Common options like email bg color options are provided. Email border is an add on | Common options like pading, email body and email bg color options are provided |
| Supported Email Fonts | Total 26 fonts
| Total 20 fonts Can add extra fonts | Total 46 fonts
|
| If non-standard font is used | No prompt, but in manage fonts we can assign fallback fonts for each font | No prompt | Prompts are provided for Web Safe fonts while editing. In case, non-email safe font is use, then Mailmodo replaces it with a fallback font for clients where the fonts are not supported |
| Template preview | Only HTML display with toggle between desktop and mobile screens | Only HTML email with side by side display of desktop and mobile screens | HTML and AMP are displayed together with toggle between desktop and mobile screens |
| Template testing | Only HTML and supports unlimited testing | Only HTML, supports unlimited testing | HTML and AMP versions are different, supports unlimited testing |
| Adding custom HTML code | Yes | No. But can be done with dedicated HTML editor | No |
| Rich text editor | Yes | Yes | Yes |
| Feature | brevo | klaviyo | Mailmodo |
|---|---|---|---|
| In-product templates | 42 and growing templates | 94 and growing templates | 67 and growing templates |
| Has a template inspiration gallery | No inspiration gallery | Yes, free inspiration gallery | Yes, free inspiration gallery |
| Inspirational Templates count | No inspiration gallery | 2035 templates | 200+ templates |
| Feature | brevo | klaviyo | Mailmodo |
|---|---|---|---|
| AMP email creation | No | No | Support AMP email creation with no code WYSIWYG editor. Doesn't require coding knowledge |
| Whitelisting support | No | No | Provides dedicated whitelisting support |
| Automatic HTML fallback | No | Yes | Yes |
| Customize HTML fallback | No | No | Allows customization for manual inputs |
| Sending AMP emails | No | No | Yes |
| Feature | brevo | klaviyo | Mailmodo |
|---|---|---|---|
| Interactive AMP widgets | AMP elements are not supported | No AMP elements. | 16 AMP elements |
| Carousel/Image Carousel | No | No | Yes |
| Accordion | No | No | No |
| Basic Event invitation | No | No | Yes,with forms |
| Add to calendar | No | No | Yes |
| Calendly | No | No | Yes |
| Zoom Webinar | No | No | Yes |
| Shopify Card Abandoment | No | No | Yes |
| Shopify Product Recommendation | No | No | Yes |
| Poll | No | No | Yes |
| Live Price Ticker | No | No | Yes |
| Star Rating | No | No | Yes |
| NPS Rating | No | No | Yes |
| Thumbs up or down | No | No | Yes |
| Emoji Rating | No | No | Yes |
| Chip selection | No | No | Yes |
| Spin the Wheel | No | No | Yes |
| Quiz | No | No | Yes |
| Gokwik | No | No | Yes |
| Form | No, but has subscription forms for website | Yes, has website signup forms | Yes |
| Star Rating | No | No | Yes |
| Thumbs up or down | No | No | Yes |
| Thumbs up or down | Not Applicable | No | Structured for case specific |
| Star Rating | Not Applicable | No | Yes |
| Form Submission capture | Sendinblue doesn't have email forms but have subscription forms for websites | Collects form submission data as contacts | Automatic collection and storage of form submission data. Export options available |
| Conditional forms | Not Applicable | Not Applicable | Yes |
| Step wise forms | Not Applicable | Not Applicable | Yes |
| Hidden field | Not Applicable | Not Applicable | No |
| Form fields | 11 field options | 9 field options Also have discount coupon | 15 field options |
| Dropdown | Yes | Yes | Yes |
| Radio | Yes | Yes | Yes |
| Checkbox | Yes | Yes | Yes |
| Emoji | Not Applicable | No | Yes |
| Thumbs up or down | Not Applicable | No | Structured for case specific |
| Text | Yes | Yes | Yes |
| Multiline | Yes | Yes | Yes |
| Image Link | Not Applicable | Yes | Structured for case specific |
| Date picker | Not Applicable | Yes | Yes |
| Time picker | Not Applicable | Yes | Yes |
| Phone number | Yes | Yes | Yes |
| Single chip | Not Applicable | No | Yes |
| Multichip | Not Applicable | No | Yes |
| Star Rating | Not Applicable | No | Yes |
| Nps Rating | Not Applicable | No | Yes |
Contact & Campaign
Your email campaigns perform better when your tool monitors your subscriber’s behavior. You can use it to create dynamic segments and optimize for open rates.
| Feature | brevo | klaviyo | Mailmodo |
|---|---|---|---|
| Triggered | Yes | No, but possible by automations | Yes |
| Bulk | Yes | Yes | Yes |
| AB testing subject line | Yes | Yes | Yes |
| Sending Schedule | Send now, Schedule for later and Best time sending options are available | Send and Schedule(at a particular time or over a time period) are two different options | Supports email sending by send now, schedule later and fragmented scheduling |
| Fragmented/Batch Scheduling | No | Yes | Yes |
| Send time optimization | Yes | No | Yes |
| Feature | brevo | klaviyo | Mailmodo |
|---|---|---|---|
| Dynamic segments | Yes | Yes | Yes |
| Static segments | No | No | Yes |
| Segment on basis of campaign activity | Yes | Yes | Yes |
| Pre-built segments | No | No | based on engagement |
| Contact-level campaign data | Yes | Yes | Yes |
| Add contacts via | Copy & Paste, Upload a file, Form and landing pages | File import, copy and paste contact's details | Manually, CSV, API, Apps, CRM, etc. |
Automation
You are more productive when you have set up automations to trigger emails based on a contact’s activity - clicks, opens, submissions, and more.
| Feature | brevo | klaviyo | Mailmodo |
|---|---|---|---|
| Journey Advancement | Multiple entry point and advanced email and whatsapp handling, webhooks are available | Basic email handling with very limited trigger and actions | Basic email handling and webhooks available |
| Drag & drop journey builder | Yes | No | Yes |
| Trigger options | 35 trigger options and 5 Categories of start point
| 4 trigger options
| 12 trigger options and 5 Categories of start point
|
| Rules/Conditions | 4 rules
| 3 Rules
| 9 Rules
|
| Actions | 13 Actions Send an email, Send a payment request, Send an SMS, Send a Whatsapp message, Send a notification, Add the contact into a list, Remove the contact from a list, Call a webhook, Update contact attribute, Blocklist a contact, Start another workflow, Go to another step, Record a coversion. | 5 Actions Email, SMS, Update profile property, notification, webhook | 6 Actions Send campaign, Webhook, Add contact to a list, Remove contact from a list, Update contact property, Exit journey |
| Limitations | Unlimited trigger points for each workflow and Automations can be used to change contact property, send email, send SMS, send whatsapp message and many more functionaity | Only one trigger point and cannot be changed once configured. Previous email campaign stats cannot be used in flow individually. | Only one trigger point, also post webhook you cannot proceed further with journey. There is only API entry point and no webhook trigger |
| Web/App/External event triggers | Yes | Yes | Yes |
| CRM triggers | Yes | Yes | Yes |
| Pre-made email flows | Yes. Total 8 inspirations Abandon cart, product purchase, welcome message, marketing activity, anniversary date, website event, transactional activity, page visit. | Yes, 10 flows available | No |
| Email flows Inspiration | No | No | Yes, have a dedicated industry wise research to send engaging drips. |
Analytics
What your email marketing tool can track, you can improve. Data on opens, clicks, bounces, and unsubscribes are a must-have. Some tools also have advanced features like click heatmap.
| Feature | brevo | klaviyo | Mailmodo |
|---|---|---|---|
| Opens | Yes | Yes, last open time | Yes |
| Clicks | Yes | Yes, last clicked time | Yes |
| CTOR | No | No | Yes |
| Submissions | No | No | Yes |
| Bounces | Yes | Yes | Yes |
| Blocked | No | No | Yes |
| Unsubscribe | Yes | Yes | Yes |
| Spam complaints | Yes | Yes | Yes |
| Forwards | No | No | Yes |
| Device usage | No | Yes | Yes |
| Email clients | No | Yes | Yes |
| Link click tracking | Yes, on Business plan | Yes | Yes |
| Click heatmap | No | No | Yes |
| Custom analytics dashboard | No | No | No, upcoming |
| Graphical rep | No | Yes | No |
Customer Support
Most email platforms provide chat and email support, while a few also help you with human customer support. You can choose a tool based on your preferred mode of communication.
| Feature | brevo | klaviyo | Mailmodo |
|---|---|---|---|
| Trial Period | No trial | Has free plan. | 21 days on all plans |
| Customer support | Email Support, Chat and Phone Support, & Dedicated account manager support | Email and chat support | Includes video tutorials, knowledge base, ticketing system, live chat, email support, personalized kick off call and onboarding manager too |
| Account activation | SMS & Email verification | Email verification | Generally email verification is done. 2-factor authentication can be configured manually |
| Onboarding form | Onboarding form requires:
| Onboarding form requires:
| Onboarding form requires:
|
| Product education | Stepwise instructions(basics) are provided to send out the first campaign | Prompts from connecting store till recovering lost audience. Focused towards ecommerce yet segmented users to connect with them effectively |
|
| Product theme | Light theme | Light theme | Light theme |
| Feature | brevo | klaviyo | Mailmodo |
|---|---|---|---|
| Dynamic data | Yes | Yes | Yes |
| Spam testing | No | No | No |
| Integrations | 58 integrations More details. | 325 integrations [More details.] (https://www.klaviyo.com/ecommerce-integrations) | 21 integrations More details. |
| Drag and drop | Yes | Yes | Yes |
| Transactional emails | Yes | No | Yes |
| Content optimization | No | No | No |
| REST API | Has basic email marketing properties, ecommerce product and page, and Campaign and automation level details too. Refer this page to understand in detail. | Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail. |
Frequently asked questions
Everything you need to know about the product and billing.
SendinBlue is free for the first 1,000 emails like most email marketing companies in the space. However, the problem with SendinBlue is that it offers a set number of emails per month, thus neglecting the number of contacts. A great choice could be Mailmodo’s pricing plan, which offers almost unlimited templates and campaigns and makes it suitable to cater to a large contact list.
The top competitor of SendinBlue is Mailmodo. You can send interactive emails with many customization options, ensuring better deliverability and high volume contact conversion.
Mailmodo offers far better deliverability as your emails are authenticated, and you get expert assistance to warmup your domain. You also receive personalized recommendations to improve your email health to boost your inbox placement rate.
Klaviyo offers a free trial. You can create an account, edit and customize email templates, import and sync your data, and send emails with it. You can send a maximum of 500 emails to up to 250 contacts. You also receive 150 SMS credits. Once you exceed that limit, you will receive a prompt to upgrade your account by paying a fee.
Klaviyo was designed keeping eCommerce businesses in mind, while Mailmodo is an email marketing platform that caters to all kinds of organizations. For businesses that don’t sell physical products online, like service-based companies, Mailmodo has a range of features, such as AMP email interactivity and integrations with Hubspot, Google Sheets, Influencer Bit, and Pabbly to help you scale up.
Mailmodo is a better choice in terms of email deliverability. If you’re a Klaviyo user, your fluctuating email deliverability rates may be attributed to a low engagement history, poor domain reputation, or scammy email list. Mailmodo helps boost your email deliverability by giving you expert consultations, helping you with domain warm up, and removing spammers from our platform.
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Create & send interactive emails without coding
Put revenue on auto-pilot with pre-built journeys
Save time with AI-powered email content creation
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