Brevo (formerly Sendinblue) Vs Mailerlite Comparison (2024)
Hey there, if you’re deep in research to find the best email marketing platform for your brand, you’ve come to the right place. To make this easier for you, below table has a detailed overview of Brevo (formerly Sendinblue) vs Mailerlite, to help you choose the right platform. If you want to talk to an expert to help you decide, feel free to book a demo.
How Brevo (formerly Sendinblue) compares with Mailerlite
Here’s a summary and non-biased comparison between Brevo (formerly Sendinblue) and Mailerlite on the basis of email marketing features
| TL;DR |  |  |
|---|---|---|
| Email editing and creation | Provides a HTML drag and drop email editor. | Provides 3 editors: Drag-&-Drop, Rich text and custom HTML. Editor can create only HTML email |
| Automation | Has a visual email journey builder. It also offers different triggers, actions and conditions, including API/Webhook/Integrations | Automations are capable of very basic email handling functionality, such as sending emails or updating contact information |
| Integration | 58 integrations. | 139 integrations |
| Transactional emails | On all plans (includes free as well as paid). | No. Available in another product - MailerSend |
| Ease of Access | Omnichannel software with easy usage to enable any user learn without any previous experience. | Simple newsletter creation and sending solution but have a lot of gliches and bugs. The classic editor is slow while the new editor is better than the former |
| Customer Support | Email, chat & phone support 24/7. | Email & chat support |
| Interactive emails | No interactive emails. | Has an accordion. But it doesn't support AMP emails |
| Other marketing features | Has the following tools on marketing: ○ Subscription forms (embedded forms) for landing pages. ○ SMS to send transactional SMS to customers. ○ Send Whastapp messages. ○ Send notifications and many more. | Has the following tools on marketing: ○ Websites builder for landing pages and blogs ○ Web Forms available ○ iPad Subscribe App to collect offline subscribers. ○ eCommerce store for website |
Why not consider an email marketing tool that gets 3x conversions?
Interactive Emails
Create & send dynamic forms for customer feedback, product reviews, NPS surveys, and so much more.
Dedicated Human Support
Get support whenever you need it via email, live chat, slack, or calls.
Automate pre-built user journeys
Trigger emails based on Webhooks, conditional logic, time delays, and more.
Detailed comparision of Mailerlite, Brevo (formerly Sendinblue), and Mailmodo
Email Creation
When a tool has features like a drag-and-drop editor, pre-made templates, and interactive widgets, creating emails is quick and fun.
| Feature | brevo | mailerlite | Mailmodo |
|---|---|---|---|
| Template editor | Can create from scratch or select template from library | Can create from scratch or select template from library | Can create from scratch or select template from library |
| Drag and Drop | Elements can be dragged and dropped any where within the email | Elements can be dragged and dropped anywhere on to the canvas or moved up and down by one block at a time within the email | Selection (single click) based template editor, can only stack new layout and elements at the selected position. To move elements up and down, there is a up and down button |
| Email Dimensions | Have fixed width of 600 px | Have fixed width (640 px) but provides 3 different block ability Basically blocks can be simple blocks or changed to cards (sepreated by some gap) or be of full width | 3 Width options(600px, 700px, 800px) are provided(that resemble industry standards). Rich text emails can be sent with full width email |
| Pre-made layouts | 6 variations of layouts to select from | Not Available | 12 variations of layouts to select from |
| Pre-made blocks/modules | Not Applicable |
|
|
| Ability to save & reuse blocks | Yes, have saved blocks option | Not Applicable | Can save any layout block |
| Design Options | Common options like email bg color options are provided | Common options like email bg color options are provided and background can be a image and also has advanced editing options for the image within the editor | Common options like pading, email body and email bg color options are provided |
| Supported Email Fonts | Total 26 fonts
| Have a mixed collection of total 35 fonts (email safe, websafe and web fonts) | Total 46 fonts
|
| If non-standard font is used | No prompt, but in manage fonts we can assign fallback fonts for each font | No Prompt | Prompts are provided for Web Safe fonts while editing. In case, non-email safe font is use, then Mailmodo replaces it with a fallback font for clients where the fonts are not supported |
| Template preview | Only HTML display with toggle between desktop and mobile screens | HTML display with toggle between desktop and mobile screens | HTML and AMP are displayed together with toggle between desktop and mobile screens |
| Template testing | Only HTML and supports unlimited testing | No, but has dedicated HTML editor | HTML and AMP versions are different, supports unlimited testing |
| Adding custom HTML code | Yes | Yes | No |
| Rich text editor | Yes | Yes | Yes |
| Feature | brevo | mailerlite | Mailmodo |
|---|---|---|---|
| In-product templates | 42 and growing templates | 90 and growing templates | 67 and growing templates |
| Has a template inspiration gallery | No inspiration gallery | Yes, free inspiration gallery | Yes, free inspiration gallery |
| Inspirational Templates count | No inspiration gallery | 84 templates but is same as that of in-product | 200+ templates |
| Feature | brevo | mailerlite | Mailmodo |
|---|---|---|---|
| AMP email creation | No | No | Support AMP email creation with no code WYSIWYG editor. Doesn't require coding knowledge |
| Whitelisting support | No | No | Provides dedicated whitelisting support |
| Automatic HTML fallback | No | No | Yes |
| Customize HTML fallback | No | No | Allows customization for manual inputs |
| Sending AMP emails | No | No | Yes |
| Feature | brevo | mailerlite | Mailmodo |
|---|---|---|---|
| Interactive AMP widgets | AMP elements are not supported | AMP Emails not supported | 16 AMP elements |
| Carousel/Image Carousel | No | No, But has HTML carousel | Yes |
| Accordion | No | No, But has HTML accordion | No |
| Basic Event invitation | No | No, But has HTML invitation | Yes,with forms |
| Add to calendar | No | No | Yes |
| Calendly | No | No | Yes |
| Zoom Webinar | No | No | Yes |
| Shopify Card Abandoment | No | Yes | Yes |
| Shopify Product Recommendation | No | Yes | Yes |
| Poll | No | No | Yes |
| Live Price Ticker | No | No | Yes |
| Star Rating | No | No | Yes |
| NPS Rating | No | No, but has external web surveys that can be linked | Yes |
| Thumbs up or down | No | No, but has external web surveys that can be linked | Yes |
| Emoji Rating | No | No, but has external web surveys that can be linked | Yes |
| Chip selection | No | No, but has external web surveys that can be linked | Yes |
| Spin the Wheel | No | No | Yes |
| Quiz | No | No, but has HTML quiz | Yes |
| Gokwik | No | No | Yes |
| Form | No, but has subscription forms for website | No, but has external web surveys that can be linked | Yes |
| Star Rating | No | Yes | Yes |
| Thumbs up or down | No | Yes | Yes |
| Thumbs up or down | Not Applicable | No, but has external web surveys that can be linked | Structured for case specific |
| Star Rating | Not Applicable | No | Yes |
| Form Submission capture | Sendinblue doesn't have email forms but have subscription forms for websites | Automatic collection and storage of form submission data. Export options available | Automatic collection and storage of form submission data. Export options available |
| Conditional forms | Not Applicable | Yes, can perform like journey but only with a form | Yes |
| Step wise forms | Not Applicable | Yes | Yes |
| Hidden field | Not Applicable | No | No |
| Form fields | 11 field options | 7 field options | 15 field options |
| Dropdown | Yes | No | Yes |
| Radio | Yes | No | Yes |
| Checkbox | Yes | No | Yes |
| Emoji | Not Applicable | Yes | Yes |
| Thumbs up or down | Not Applicable | Yes | Structured for case specific |
| Text | Yes | Yes | Yes |
| Multiline | Yes | Yes | Yes |
| Image Link | Not Applicable | No | Structured for case specific |
| Date picker | Not Applicable | No | Yes |
| Time picker | Not Applicable | No | Yes |
| Phone number | Yes | No | Yes |
| Single chip | Not Applicable | No | Yes |
| Multichip | Not Applicable | Yes, as a multiselection | Yes |
| Star Rating | Not Applicable | Yes | Yes |
| Nps Rating | Not Applicable | Yes | Yes |
Contact & Campaign
Your email campaigns perform better when your tool monitors your subscriber’s behavior. You can use it to create dynamic segments and optimize for open rates.
| Feature | brevo | mailerlite | Mailmodo |
|---|---|---|---|
| Triggered | Yes | No, but possible via automations | Yes |
| Bulk | Yes | Yes | Yes |
| AB testing subject line | Yes | Yes, Mailerlite has A/B testing for subject lines, email content and sender ID | Yes |
| Sending Schedule | Send now, Schedule for later and Best time sending options are available | Send now, send later, deliver based on timezones | Supports email sending by send now, schedule later and fragmented scheduling |
| Fragmented/Batch Scheduling | No | No | Yes |
| Send time optimization | Yes | Yes | Yes |
| Feature | brevo | mailerlite | Mailmodo |
|---|---|---|---|
| Dynamic segments | Yes | Yes | Yes |
| Static segments | No | No | Yes |
| Segment on basis of campaign activity | Yes | Yes | Yes |
| Pre-built segments | No | No | based on engagement |
| Contact-level campaign data | Yes | Yes | Yes |
| Add contacts via | Copy & Paste, Upload a file, Form and landing pages | Copy & Paste, Upload a file, Import from MailChimp, CSV, Txt file, Add a single subscriber | Manually, CSV, API, Apps, CRM, etc. |
Automation
You are more productive when you have set up automations to trigger emails based on a contact’s activity - clicks, opens, submissions, and more.
| Feature | brevo | mailerlite | Mailmodo |
|---|---|---|---|
| Journey Advancement | Multiple entry point and advanced email and whatsapp handling, webhooks are available | Basic email handling | Basic email handling and webhooks available |
| Drag & drop journey builder | Yes | No | Yes |
| Trigger options | 35 trigger options and 5 Categories of start point
| 5 trigger options
| 12 trigger options and 5 Categories of start point
|
| Rules/Conditions | 4 rules
| 6 rules
| 9 Rules
|
| Actions | 13 Actions Send an email, Send a payment request, Send an SMS, Send a Whatsapp message, Send a notification, Add the contact into a list, Remove the contact from a list, Call a webhook, Update contact attribute, Blocklist a contact, Start another workflow, Go to another step, Record a coversion. | 7 Actions
| 6 Actions Send campaign, Webhook, Add contact to a list, Remove contact from a list, Update contact property, Exit journey |
| Limitations | Unlimited trigger points for each workflow and Automations can be used to change contact property, send email, send SMS, send whatsapp message and many more functionaity | Only one trigger points. and no API/Webhook trigger | Only one trigger point, also post webhook you cannot proceed further with journey. There is only API entry point and no webhook trigger |
| Web/App/External event triggers | Yes | No | Yes |
| CRM triggers | Yes | Yes | Yes |
| Pre-made email flows | Yes. Total 8 inspirations Abandon cart, product purchase, welcome message, marketing activity, anniversary date, website event, transactional activity, page visit. | Yes, Total 15 inspirations
| No |
| Email flows Inspiration | No | No | Yes, have a dedicated industry wise research to send engaging drips. |
Analytics
What your email marketing tool can track, you can improve. Data on opens, clicks, bounces, and unsubscribes are a must-have. Some tools also have advanced features like click heatmap.
| Feature | brevo | mailerlite | Mailmodo |
|---|---|---|---|
| Opens | Yes | Yes | Yes |
| Clicks | Yes | Yes | Yes |
| CTOR | No | Yes | Yes |
| Submissions | No | Yes | Yes |
| Bounces | Yes | Yes | Yes |
| Blocked | No | Yes | Yes |
| Unsubscribe | Yes | Yes | Yes |
| Spam complaints | Yes | Yes | Yes |
| Forwards | No | Yes | Yes |
| Device usage | No | Yes | Yes |
| Email clients | No | Yes | Yes |
| Link click tracking | Yes, on Business plan | Yes | Yes |
| Click heatmap | No | Yes | Yes |
| Custom analytics dashboard | No | Yes | No, upcoming |
| Graphical rep | No | Yes | No |
Customer Support
Most email platforms provide chat and email support, while a few also help you with human customer support. You can choose a tool based on your preferred mode of communication.
| Feature | brevo | mailerlite | Mailmodo |
|---|---|---|---|
| Trial Period | No trial | 30 days on premium features | 21 days on all plans |
| Customer support | Email Support, Chat and Phone Support, & Dedicated account manager support | Email Support, Knowledge base, Video tutorials | Includes video tutorials, knowledge base, ticketing system, live chat, email support, personalized kick off call and onboarding manager too |
| Account activation | SMS & Email verification | Email verification | Generally email verification is done. 2-factor authentication can be configured manually |
| Onboarding form | Onboarding form requires:
| Onboarding form requires:
| Onboarding form requires:
|
| Product education | Stepwise instructions(basics) are provided to send out the first campaign | No education |
|
| Product theme | Light theme | Light and Dark themes | Light theme |
| Feature | brevo | mailerlite | Mailmodo |
|---|---|---|---|
| Dynamic data | Yes | Yes | Yes |
| Spam testing | No | No | No |
| Integrations | 58 integrations More details. | 139 integrations More details. | 21 integrations More details. |
| Drag and drop | Yes | Yes | Yes |
| Transactional emails | Yes | No, but can done by automations | Yes |
| Content optimization | No | No | No |
| REST API | Has basic email marketing properties, ecommerce product and page, and Campaign and automation level details too. Refer this page to understand in detail. | Basic activity for API and 2 versions of API are present | Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail. |
Frequently asked questions
Everything you need to know about the product and billing.
SendinBlue is free for the first 1,000 emails like most email marketing companies in the space. However, the problem with SendinBlue is that it offers a set number of emails per month, thus neglecting the number of contacts. A great choice could be Mailmodo’s pricing plan, which offers almost unlimited templates and campaigns and makes it suitable to cater to a large contact list.
The top competitor of SendinBlue is Mailmodo. You can send interactive emails with many customization options, ensuring better deliverability and high volume contact conversion.
Mailmodo offers far better deliverability as your emails are authenticated, and you get expert assistance to warmup your domain. You also receive personalized recommendations to improve your email health to boost your inbox placement rate.
MailerLite’s email automation is sophisticated to use. Their automation feature is part of every plan, including the free trial. You can use autoresponders to set up marketing emails, like welcome emails. Building automation flows using their drag-and-drop builder is easy because the platform is intuitive. However, if you’re looking to do triggered email marketing, Mailmodo is a complete value for money. It’s a powerful tool for building multistep automation flows and is cost-effective.
With MailerLite’s free plan, you can send 12,000 emails monthly to 1,000 contacts. Only 1 user can sign up for the trial account. Also, key features such as drag-and-drop editor, email automation builder, signup forms, and pop-ups are included in the trial. However, if the contact limit is exceeded, you will have to shell out money and switch to a paid plan.
Yes, Mailmodo is a far more advanced alternative to MailerLite. With Mailmodo, you can send AMP emails that reduce redirections and drop-offs. Connecting your own SMTP is also a huge advantage for any email marketing team. Besides, Mailmodo offers 24/7 email, phone, and chat support.
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