Brevo (formerly Sendinblue) Vs Omnisend Comparison (2024)
Hey there, if you’re deep in research to find the best email marketing platform for your brand, you’ve come to the right place. To make this easier for you, below table has a detailed overview of Brevo (formerly Sendinblue) vs Omnisend, to help you choose the right platform. If you want to talk to an expert to help you decide, feel free to book a demo.
How Brevo (formerly Sendinblue) compares with Omnisend
Here’s a summary and non-biased comparison between Brevo (formerly Sendinblue) and Omnisend on the basis of email marketing features
| TL;DR |  |  |
|---|---|---|
| Email editing and creation | Provides a HTML drag and drop email editor. | Provides a basic email editor, HTML editor and a text editor. Editor can create HTML emails only. |
| Automation | Has a visual email journey builder. It also offers different triggers, actions and conditions, including API/Webhook/Integrations | Automations have restricted email handling cabability along conditions to perform basic logics. The big blockage is due to connection with a store. And has ecommerce focused features only. |
| Integration | 58 integrations. | 80 integrations |
| Transactional emails | On all plans (includes free as well as paid). | Not available. |
| Ease of Access | Omnichannel software with easy usage to enable any user learn without any previous experience. | Ecommerce focused email marketing software with requirement for ecommerce industry. This makes it frustating for users to get a hands on all fuctionality. |
| Customer Support | Email, chat & phone support 24/7. | Email Support, In-App dedicated support, In-App Knowledge base, Customer Support. |
| Interactive emails | No interactive emails. | No |
| Other marketing features | Has the following tools on marketing: ○ Subscription forms (embedded forms) for landing pages. ○ SMS to send transactional SMS to customers. ○ Send Whastapp messages. ○ Send notifications and many more. | - Signup forms for pages <br> - SMS marketing <br> - Web push notifications for apps <br> |
Why not consider an email marketing tool that gets 3x conversions?
Interactive Emails
Create & send dynamic forms for customer feedback, product reviews, NPS surveys, and so much more.
Dedicated Human Support
Get support whenever you need it via email, live chat, slack, or calls.
Automate pre-built user journeys
Trigger emails based on Webhooks, conditional logic, time delays, and more.
Detailed comparision of Omnisend, Brevo (formerly Sendinblue), and Mailmodo
Email Creation
When a tool has features like a drag-and-drop editor, pre-made templates, and interactive widgets, creating emails is quick and fun.
| Feature | brevo | omnisend | Mailmodo |
|---|---|---|---|
| Template editor | Can create from scratch or select template from library | Can create from scratch or select template from library | Can create from scratch or select template from library |
| Drag and Drop | Elements can be dragged and dropped any where within the email | Elements can be dragged and dropped any where within the email | Selection (single click) based template editor, can only stack new layout and elements at the selected position. To move elements up and down, there is a up and down button |
| Email Dimensions | Have fixed width of 600 px | Have width from 600-700 px | 3 Width options(600px, 700px, 800px) are provided(that resemble industry standards). Rich text emails can be sent with full width email |
| Pre-made layouts | 6 variations of layouts to select from | Not Applicable | 12 variations of layouts to select from |
| Pre-made blocks/modules | Not Applicable |
|
|
| Ability to save & reuse blocks | Yes, have saved blocks option | Can save any layout block and element | Can save any layout block |
| Design Options | Common options like email bg color options are provided | Common options like email bg color options are provided | Common options like pading, email body and email bg color options are provided |
| Supported Email Fonts | Total 26 fonts
| Total 53 fonts
| Total 46 fonts
|
| If non-standard font is used | No prompt, but in manage fonts we can assign fallback fonts for each font | No prompt | Prompts are provided for Web Safe fonts while editing. In case, non-email safe font is use, then Mailmodo replaces it with a fallback font for clients where the fonts are not supported |
| Template preview | Only HTML display with toggle between desktop and mobile screens | Only HTML email with side by side display of desktop and mobile screens | HTML and AMP are displayed together with toggle between desktop and mobile screens |
| Template testing | Only HTML and supports unlimited testing | Only HTML. Supports unlimited testing. | HTML and AMP versions are different, supports unlimited testing |
| Adding custom HTML code | Yes | Yes | No |
| Rich text editor | Yes | Yes | Yes |
| Feature | brevo | omnisend | Mailmodo |
|---|---|---|---|
| In-product templates | 42 and growing templates | 35 and growing templates | 67 and growing templates |
| Has a template inspiration gallery | No inspiration gallery | Yes, free inspiration gallery | Yes, free inspiration gallery |
| Inspirational Templates count | No inspiration gallery | 80 templates | 200+ templates |
| Feature | brevo | omnisend | Mailmodo |
|---|---|---|---|
| AMP email creation | No | No | Support AMP email creation with no code WYSIWYG editor. Doesn't require coding knowledge |
| Whitelisting support | No | No | Provides dedicated whitelisting support |
| Automatic HTML fallback | No | Yes | Yes |
| Customize HTML fallback | No | Yes | Allows customization for manual inputs |
| Sending AMP emails | No | No | Yes |
| Feature | brevo | omnisend | Mailmodo |
|---|---|---|---|
| Interactive AMP widgets | AMP elements are not supported | No AMP elements | 16 AMP elements |
| Carousel/Image Carousel | No | No | Yes |
| Accordion | No | No | No |
| Basic Event invitation | No | No | Yes,with forms |
| Add to calendar | No | No | Yes |
| Calendly | No | No | Yes |
| Zoom Webinar | No | No | Yes |
| Shopify Card Abandoment | No | No | Yes |
| Shopify Product Recommendation | No | No | Yes |
| Poll | No | No | Yes |
| Live Price Ticker | No | No | Yes |
| Star Rating | No | No | Yes |
| NPS Rating | No | No | Yes |
| Thumbs up or down | No | No | Yes |
| Emoji Rating | No | No | Yes |
| Chip selection | No | No | Yes |
| Spin the Wheel | No | No | Yes |
| Quiz | No | No | Yes |
| Gokwik | No | No | Yes |
| Form | No, but has subscription forms for website | Yes, has website forms | Yes |
| Star Rating | No | Not Applicable | Yes |
| Thumbs up or down | No | Not Applicable | Yes |
| Thumbs up or down | Not Applicable | No | Structured for case specific |
| Star Rating | Not Applicable | No | Yes |
| Form Submission capture | Sendinblue doesn't have email forms but have subscription forms for websites | Collects form submission data as contacts | Automatic collection and storage of form submission data. Export options available |
| Conditional forms | Not Applicable | Not Applicable | Yes |
| Step wise forms | Not Applicable | Not Applicable | Yes |
| Hidden field | Not Applicable | Not Applicable | No |
| Form fields | 11 field options | 9 field options Also have spin the wheel | 15 field options |
| Dropdown | Yes | Yes | Yes |
| Radio | Yes | Yes | Yes |
| Checkbox | Yes | Yes | Yes |
| Emoji | Not Applicable | Not Applicable | Yes |
| Thumbs up or down | Not Applicable | Not Applicable | Structured for case specific |
| Text | Yes | Yes | Yes |
| Multiline | Yes | Yes | Yes |
| Image Link | Not Applicable | Yes | Structured for case specific |
| Date picker | Not Applicable | Yes | Yes |
| Time picker | Not Applicable | Yes | Yes |
| Phone number | Yes | Yes | Yes |
| Single chip | Not Applicable | Not Applicable | Yes |
| Multichip | Not Applicable | Not Applicable | Yes |
| Star Rating | Not Applicable | Not Applicable | Yes |
| Nps Rating | Not Applicable | Not Applicable | Yes |
Contact & Campaign
Your email campaigns perform better when your tool monitors your subscriber’s behavior. You can use it to create dynamic segments and optimize for open rates.
| Feature | brevo | omnisend | Mailmodo |
|---|---|---|---|
| Triggered | Yes | No, but possible by automations | Yes |
| Bulk | Yes | Yes | Yes |
| AB testing subject line | Yes | Yes | Yes |
| Sending Schedule | Send now, Schedule for later and Best time sending options are available | Send and Schedule are two different options | Supports email sending by send now, schedule later and fragmented scheduling |
| Fragmented/Batch Scheduling | No | No | Yes |
| Send time optimization | Yes | No | Yes |
| Feature | brevo | omnisend | Mailmodo |
|---|---|---|---|
| Dynamic segments | Yes | Yes | Yes |
| Static segments | No | No | Yes |
| Segment on basis of campaign activity | Yes | Yes | Yes |
| Pre-built segments | No | Yes | based on engagement |
| Contact-level campaign data | Yes | Yes | Yes |
| Add contacts via | Copy & Paste, Upload a file, Form and landing pages | Add single contact, Paste contact's details, File import, Mailchimp data import tool, Klaviyo data import tool | Manually, CSV, API, Apps, CRM, etc. |
Automation
You are more productive when you have set up automations to trigger emails based on a contact’s activity - clicks, opens, submissions, and more.
| Feature | brevo | omnisend | Mailmodo |
|---|---|---|---|
| Journey Advancement | Multiple entry point and advanced email and whatsapp handling, webhooks are available | Basic email handling with very limited trigger and automations | Basic email handling and webhooks available |
| Drag & drop journey builder | Yes | No | Yes |
| Trigger options | 35 trigger options and 5 Categories of start point
| 13 trigger options
| 12 trigger options and 5 Categories of start point
|
| Rules/Conditions | 4 rules
| 4 Rules
| 9 Rules
|
| Actions | 13 Actions Send an email, Send a payment request, Send an SMS, Send a Whatsapp message, Send a notification, Add the contact into a list, Remove the contact from a list, Call a webhook, Update contact attribute, Blocklist a contact, Start another workflow, Go to another step, Record a coversion. | 3 Actions Email, messages, push notifications | 6 Actions Send campaign, Webhook, Add contact to a list, Remove contact from a list, Update contact property, Exit journey |
| Limitations | Unlimited trigger points for each workflow and Automations can be used to change contact property, send email, send SMS, send whatsapp message and many more functionaity | Needs to have ecommerce store to start with | Only one trigger point, also post webhook you cannot proceed further with journey. There is only API entry point and no webhook trigger |
| Web/App/External event triggers | Yes | Yes | Yes |
| CRM triggers | Yes | Yes | Yes |
| Pre-made email flows | Yes. Total 8 inspirations Abandon cart, product purchase, welcome message, marketing activity, anniversary date, website event, transactional activity, page visit. | Yes, 18 flows available | No |
| Email flows Inspiration | No | No | Yes, have a dedicated industry wise research to send engaging drips. |
Analytics
What your email marketing tool can track, you can improve. Data on opens, clicks, bounces, and unsubscribes are a must-have. Some tools also have advanced features like click heatmap.
| Feature | brevo | omnisend | Mailmodo |
|---|---|---|---|
| Opens | Yes | Yes | Yes |
| Clicks | Yes | Yes | Yes |
| CTOR | No | No | Yes |
| Submissions | No | No | Yes |
| Bounces | Yes | Yes | Yes |
| Blocked | No | Yes | Yes |
| Unsubscribe | Yes | Yes | Yes |
| Spam complaints | Yes | Yes | Yes |
| Forwards | No | No | Yes |
| Device usage | No | Yes | Yes |
| Email clients | No | Yes | Yes |
| Link click tracking | Yes, on Business plan | Yes | Yes |
| Click heatmap | No | No | Yes |
| Custom analytics dashboard | No | No | No, upcoming |
| Graphical rep | No | No | No |
Customer Support
Most email platforms provide chat and email support, while a few also help you with human customer support. You can choose a tool based on your preferred mode of communication.
| Feature | brevo | omnisend | Mailmodo |
|---|---|---|---|
| Trial Period | No trial | Has free plan | 21 days on all plans |
| Customer support | Email Support, Chat and Phone Support, & Dedicated account manager support | Email Support, Phone Support, Help center | Includes video tutorials, knowledge base, ticketing system, live chat, email support, personalized kick off call and onboarding manager too |
| Account activation | SMS & Email verification | No verification | Generally email verification is done. 2-factor authentication can be configured manually |
| Onboarding form | Onboarding form requires:
| Onboarding form requires:
| Onboarding form requires:
|
| Product education | Stepwise instructions(basics) are provided to send out the first campaign | Prompts to connect store or ecommerce account. More focused towards ecommerce |
|
| Product theme | Light theme | Light theme | Light theme |
| Feature | brevo | omnisend | Mailmodo |
|---|---|---|---|
| Dynamic data | Yes | Yes | Yes |
| Spam testing | No | No | No |
| Integrations | 58 integrations More details. | 80 integrations More details. | 21 integrations More details. |
| Drag and drop | Yes | Yes | Yes |
| Transactional emails | Yes | No | Yes |
| REST API | Has basic email marketing properties, ecommerce product and page, and Campaign and automation level details too. Refer this page to understand in detail. | Yes Has contro over contacts, orders and carts Refer this page to understand in detail. | Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail. |
Frequently asked questions
Everything you need to know about the product and billing.
SendinBlue is free for the first 1,000 emails like most email marketing companies in the space. However, the problem with SendinBlue is that it offers a set number of emails per month, thus neglecting the number of contacts. A great choice could be Mailmodo’s pricing plan, which offers almost unlimited templates and campaigns and makes it suitable to cater to a large contact list.
The top competitor of SendinBlue is Mailmodo. You can send interactive emails with many customization options, ensuring better deliverability and high volume contact conversion.
Mailmodo offers far better deliverability as your emails are authenticated, and you get expert assistance to warmup your domain. You also receive personalized recommendations to improve your email health to boost your inbox placement rate.
You can sign up for Omnisend’s free plan and send up to 500 emails monthly. However, if you find the trial plan too limiting, you can consider taking advantage of Mailmodo’s free trial plan.
If you’re not able to build complex workflows with Omnisend, it is likely that you’re among the many customers who have complained about its limited automation capabilities. If you’re looking for an automation solution that offers you pre-made workflows, custom triggers, and endless integrations, try Mailmodo. It’s a great Omnisend alternative.
Omnisend has a poor deliverability rate, which leads to your users’ low inbox placement rates. Want to achieve better email deliverability? You can rely on Mailmodo's dedicated servers, warmed up domain, and suppression management strategies.
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