Zoho Campaigns Vs Drip Comparison (2024)
Hey there, if you’re deep in research to find the best email marketing platform for your brand, you’ve come to the right place. To make this easier for you, below table has a detailed overview of Zoho Campaigns vs Drip, to help you choose the right platform. If you want to talk to an expert to help you decide, feel free to book a demo.
How Zoho Campaigns compares with Drip
Here’s a summary and non-biased comparison between Zoho Campaigns and Drip on the basis of email marketing features
| TL;DR |  |  |
|---|---|---|
| Email editing and creation | Provides a HTML and plain text editor. It has drag and drop, responsive features | Provides a visual builder and text/HTML editor. Editor can create HTML emails only |
| Automation | Automation is divided into autoresponders and workflows. It has 7 different types of pre-defined auto responders making it easy to create. Workflows consists of numerous triggers including API? webhook/integrations, actions and conditions | Automations have restricted email handling cabability along conditions to perform basic logics. Webhooks are missing and lacks external platform connectivity which is generally expected |
| Integration | 65 integrations | 217 integrations |
| Transactional emails | No. but can done by automations. Also transactional emails are supported by their in-house transactional email service- zepto mail | Not available |
| Ease of Access | Good UI/Ux design and the campaign builder is pretty easy to understand and use. | Ecommerce focused email and SMS marketing software. Feels like it is missing major functionalities too |
| Customer Support | Telephonic support,Email Support, Chat Support, Video Tutorials, Knowledge base. | Email Support, Phone Support, In-App dedicated support, Customer Support |
| Interactive emails | No. | No |
| Other marketing features | Has the following tools on marketing: ○ Websites builder for landing pages ○ Online stores on websites ○ RSS Campaigns ○ SMS marketing ○ Social media campaigns | Has the following tools on marketing: ○ Signup forms for pages ○ SMS marketing |
Why not consider an email marketing tool that gets 3x conversions?
Interactive Emails
Create & send dynamic forms for customer feedback, product reviews, NPS surveys, and so much more.
Dedicated Human Support
Get support whenever you need it via email, live chat, slack, or calls.
Automate pre-built user journeys
Trigger emails based on Webhooks, conditional logic, time delays, and more.
Detailed comparision of Drip, Zoho Campaigns, and Mailmodo
Email Creation
When a tool has features like a drag-and-drop editor, pre-made templates, and interactive widgets, creating emails is quick and fun.
| Feature | zoho-campaigns | drip | Mailmodo |
|---|---|---|---|
| Template editor | Can create from scratch or select from pre-designed templates | Can create from scratch or select template from library | Can create from scratch or select template from library |
| Email Dimensions | Width can be modified between 600 px - 800 px | Have a width from 100-600 px | 3 Width options(600px, 700px, 800px) are provided(that resemble industry standards). Rich text emails can be sent with full width email |
| Pre-made layouts | 10 variations of layouts to select from | 4 variations of layouts to select from | 12 variations of layouts to select from |
| Pre-made blocks/modules | No | Not applicable |
|
| Ability to save & reuse blocks | No | Can save any layout block and element | Can save any layout block |
| Design Options | Common options like email bg color options are provided. Some notable options are Email border size and color, and option to enable RTL layout mode -Use this mode for languages written from right-to-left (Arabic and Hebrew). | Common options like email bg color options are provided but for section instead of the whole email | Common options like pading, email body and email bg color options are provided |
| Supported Email Fonts |
| Total 40 fonts | Total 46 fonts
|
| If non-standard font is used | It gives a prompt message - The font type that you have selected is a non-standard font and may not render properly in all email clients. In such cases, we will show your content in a similar web-safe font | No prompt | Prompts are provided for Web Safe fonts while editing. In case, non-email safe font is use, then Mailmodo replaces it with a fallback font for clients where the fonts are not supported |
| Template preview | HTML and text are displayed together with toggle between desktop and mobile screens | Only HTML email with side by side display of desktop, tablet and mobile screens | HTML and AMP are displayed together with toggle between desktop and mobile screens |
| Template testing | Only HTML, Text or HTML and plain text. Supports unlimited testing | Only HTML. Supports unlimited testing. | HTML and AMP versions are different, supports unlimited testing |
| Adding custom HTML code | Yes | No | No |
| Rich text editor | Yes | Yes |
| Feature | zoho-campaigns | drip | Mailmodo |
|---|---|---|---|
| In-product templates | 144 and growing templates | 48 and growing templates | 67 and growing templates |
| Has a template inspiration gallery | Yes, which only gives a preview to the templates | No inspiration gallery | Yes, free inspiration gallery |
| Inspirational Templates count | 144 templates | Not applicable | 200+ templates |
| Feature | zoho-campaigns | drip | Mailmodo |
|---|---|---|---|
| AMP email creation | No | No | Support AMP email creation with no code WYSIWYG editor. Doesn't require coding knowledge |
| Whitelisting support | No | No | Provides dedicated whitelisting support |
| Automatic HTML fallback | Yes | Yes | Yes |
| Customize HTML fallback | Yes | Yes | Allows customization for manual inputs |
| Sending AMP emails | No | No | Yes |
| Feature | zoho-campaigns | drip | Mailmodo |
|---|---|---|---|
| Interactive AMP widgets | AMP Emails not supported | No AMP elements | 16 AMP elements |
| Carousel/Image Carousel | No | No | Yes |
| Accordion | No | No | No |
| Basic Event invitation | Yes, through Eventbrite | No | Yes,with forms |
| Add to calendar | No | No | Yes |
| Calendly | No | No | Yes |
| Zoom Webinar | No | No | Yes |
| Shopify Card Abandoment | Yes,through Shopify integration | No | Yes |
| Shopify Product Recommendation | Yes,through Shopify integration | No | Yes |
| Poll | Yes | No | Yes |
| Live Price Ticker | No | No | Yes |
| Star Rating | No | No | Yes |
| NPS Rating | No | No | Yes |
| Thumbs up or down | No | No | Yes |
| Emoji Rating | No | No | Yes |
| Chip selection | No | No | Yes |
| Spin the Wheel | No | No, but present in subscription forms | Yes |
| Quiz | No | No | Yes |
| Gokwik | No | No | Yes |
| Form | Yes, signup form available | Yes, has website subscription forms | Yes |
| Star Rating | No | No | Yes |
| Thumbs up or down | No | No | Yes |
| Thumbs up or down | No | No | Structured for case specific |
| Star Rating | No | No | Yes |
| Form Submission capture | Zoho campaigns doesn't have interactive email forms but has subscription forms | Collects form submission data as contacts from websites | Automatic collection and storage of form submission data. Export options available |
| Conditional forms | No | Not Applicable | Yes |
| Step wise forms | No | Not Applicable | Yes |
| Hidden field | No | Not Applicable | No |
| Form fields | 17 field types | 9 field options Also have spin the wheel | 15 field options |
| Dropdown | Yes | Yes | Yes |
| Radio | Yes | Yes | Yes |
| Checkbox | Yes | Yes | Yes |
| Emoji | No | No | Yes |
| Thumbs up or down | No | No | Structured for case specific |
| Text | Yes | Yes | Yes |
| Multiline | Yes | Yes | Yes |
| Image Link | No | Yes | Structured for case specific |
| Date picker | Yes | Yes | Yes |
| Time picker | Yes | Yes | Yes |
| Phone number | Yes | Yes | Yes |
| Single chip | No | No | Yes |
| Multichip | No | No | Yes |
| Star Rating | No | No | Yes |
| Nps Rating | No | No | Yes |
Contact & Campaign
Your email campaigns perform better when your tool monitors your subscriber’s behavior. You can use it to create dynamic segments and optimize for open rates.
| Feature | zoho-campaigns | drip | Mailmodo |
|---|---|---|---|
| Triggered | Yes | No, but possible by automations | Yes |
| Bulk | Yes | Yes | Yes |
| AB testing subject line | Yes | Yes | Yes |
| Sending Schedule | Send now,Send later- date and time specified by sender, send in batches, based on recipient's time zone, based on optimal open time | Send and Schedule are two different options | Supports email sending by send now, schedule later and fragmented scheduling |
| Fragmented/Batch Scheduling | Yes | No | Yes |
| Send time optimization | Yes | No | Yes |
| Feature | zoho-campaigns | drip | Mailmodo |
|---|---|---|---|
| Dynamic segments | Yes | Yes | |
| Static segments | No | No | Yes |
| Segment on basis of campaign activity | Yes | Yes | Yes |
| Pre-built segments | Yes | Yes | based on engagement |
| Contact-level campaign data | Yes | Yes | Yes |
| Add contacts via | Manually, import from database, sync contacts, through signup forms | Add single contact, Paste email list, CSV File import, Mailchimp data import tool | Manually, CSV, API, Apps, CRM, etc. |
Automation
You are more productive when you have set up automations to trigger emails based on a contact’s activity - clicks, opens, submissions, and more.
| Feature | zoho-campaigns | drip | Mailmodo |
|---|---|---|---|
| Journey Advancement | basic email handling, webhooks. SMS and CRM activities | Basic email handling with very limited trigger and actions | Basic email handling and webhooks available |
| Drag & drop journey builder | Yes | No, click based journey builder | Yes |
| Trigger options | 12 trigger options
| 4 trigger options
| 12 trigger options and 5 Categories of start point
|
| Rules/Conditions | 3 rules
| 5 Rules
| 9 Rules
|
| Actions | 3 types of Action
| 16 Actions Actions are dependent on 9 different platforms. While most integrations work as a simple API/webhook, i.e., to PUSH or PULL data | 6 Actions Send campaign, Webhook, Add contact to a list, Remove contact from a list, Update contact property, Exit journey |
| Limitations | Difficulty in handling nodes, requires manual moving | Lacking webhooks and API. Also external triggers are limited | Only one trigger point, also post webhook you cannot proceed further with journey. There is only API entry point and no webhook trigger |
| Web/App/External event triggers | Yes | Yes | Yes |
| CRM triggers | Yes | No | Yes |
| Pre-made email flows | Yes. Total 10 inspirations
| Yes, 40 flows available | No |
| Email flows Inspiration | No | Yes, 20 workflows available More details. | Yes, have a dedicated industry wise research to send engaging drips. |
Analytics
What your email marketing tool can track, you can improve. Data on opens, clicks, bounces, and unsubscribes are a must-have. Some tools also have advanced features like click heatmap.
| Feature | zoho-campaigns | drip | Mailmodo |
|---|---|---|---|
| Opens | Yes ,also last time for activity is stored | Yes | Yes |
| Clicks | Yes, also last time for activity is stored | Yes | Yes |
| CTOR | Yes | No | Yes |
| Submissions | Yes | No | Yes |
| Bounces | Yes | No | Yes |
| Blocked | No | No | Yes |
| Unsubscribe | Yes | Yes | Yes |
| Spam complaints | No | No | Yes |
| Forwards | Yes | No | Yes |
| Device usage | Yes | No | Yes |
| Email clients | Yes | No | Yes |
| Link click tracking | Yes, aka Click performance | No | Yes |
| Click heatmap | No | No | Yes |
| Custom analytics dashboard | No, integration with google analytics | No | No, upcoming |
| Graphical rep | No | No | No |
Customer Support
Most email platforms provide chat and email support, while a few also help you with human customer support. You can choose a tool based on your preferred mode of communication.
| Feature | zoho-campaigns | drip | Mailmodo |
|---|---|---|---|
| Trial Period | 14-day trial | Has 14 days trial plan | 21 days on all plans |
| Customer support | Telephonic support,Email Support, Chat Support, Video Tutorials, Knowledge base | Email Support, Phone Support, Help center | Includes video tutorials, knowledge base, ticketing system, live chat, email support, personalized kick off call and onboarding manager too |
| Account activation | Email verification | No verification | Generally email verification is done. 2-factor authentication can be configured manually |
| Onboarding form | Onboarding from requires:
| Onboarding form requires:
| Onboarding form requires:
|
| Product education | Stepwise instructions(basic and advanced) are provided to send out the first email | Prompts to import contacts, send first campaign and adding code snippet to website |
|
| Product theme | Light theme | Light theme | Light theme |
| Feature | zoho-campaigns | drip | Mailmodo |
|---|---|---|---|
| Dynamic data | Yes | Yes | Yes |
| Spam testing | No | No | No |
| Integrations | 65 integrations More details. | 217 integrations More details. | 21 integrations More details. |
| Drag and drop | Yes | Yes | Yes |
| Transactional emails | No, but can done by automations. Also trasactional mails are supported by their in-house transactional email service- zepto mail | No | Yes |
| REST API | Yes, has shopper activity Refer this page to understand in detail. | Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail. |
Frequently asked questions
Everything you need to know about the product and billing.
Zoho Campaign offers a free trial for 14 days where you can access all the features and send up to 6,000 emails to 2,000 contacts. However, if you find the trial plan too brief and are looking to get your skin in the email marketing game, you can consider taking advantage of Mailmodo’s free trial plan.
If you’re not able to build complex workflows with Zoho Campaigns, you’re not alone. A lot of customers have complained about its limited automation capabilities. If you’re looking for an automation solution which offers you pre-made workflows, custom triggers, and endless integrations, consider using Mailmodo.
Zoho Campaigns has a poor deliverability rate, which causes your users’ emails to land in spam. Want to achieve better email deliverability? You can rely on Mailmodo's dedicated servers, warmed up domain, and suppression management strategies.
You can use Drip for free for 14 days. Their free trial restricts you from sending unlimited emails, though. If you’re keen to access unlimited email templates, advanced reporting and automation features, we suggest considering Drip alternatives like Mailmodo. Mailmodo has affordable pricing plans.
Drip has a low number of integrations and limited reporting features. If you’re looking for a full-stack email marketing solution to measure campaign metrics such as open rates, click rates, submissions, and bounces using a visual reporting dashboard and get access to A/B testing and exporting analytics data, consider using Drip alternatives like Mailmodo.
Getting the automation feature to work well in Drip requires some practice because it's a complex and cluttered platform. If you’re looking for an intuitive and user-friendly email automation platform, consider using Drip alternatives like Mailmodo. Build custom journeys, use ready-made workflows, and trigger them from anywhere with Mailmodo.
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