Zoho Campaign vs Mailmodo

Escape the spam folder with managed deliverability

Tired of low deliverability rate, slow customer support, and limited design capabilities? Introducing Mailmodo, the Zoho alternative to scale your email marketing campaigns

High deliverability rate with interactive emails

Intuitive email marketing platform

300+ customizable pre-made email templates

Is your email tool limiting your campaigns?

Low deliverability?

Facing spam folders frequently due to deliverability issues?

Unresponsive user interface?

Frustrated with slow and outdated user interface?

Constrained customizations?

Unable to customize your emails the way you want?

You’re not the only one who’s looking for an alternative

This is my announcement that I hate Zoho campaigns
— Harvey, the Horror Cowboy (@HomoBabadook) December 16, 2022

@ZohoCares I'm having trouble with Zoho Campaigns.
The page keeps on loading but nothing comes up. pic.twitter.com/zwY4DkBaqq
— Nithin Suren (@nithinsuren) January 17, 2023

Why do you have a plugin that isn't updated to match each update of Wordpress though? To me it shows a lack of dedication to the platform. 9 months is a long time not to update a plugin. It makes me feel that if there were issues, they wouldn't be addressed.
— Peter Cucè (@petekachu) February 8, 2023

It seems like there is no way to get form data directly into Zoho Campaigns from Wordpress without coding or spending money, if we are not using a Zoho form
— Peter Cucè (@petekachu) February 16, 2023

I already have forms. I need to connect those forms to Zoho. There are plugins like this for Mailchimp. I haven’t found one for Zoho. API requires coding. Zoho Flow is quite expensive
— Peter Cucè (@petekachu) February 17, 2023

@ZohoCares - No one responded to my ticket, Its been 3 hours- Dear Babu,
This is an acknowledgement mail for your request.
Your request has been created with id 86561935.
— Babu Munavar Basha (@babumunavar) March 28, 2023

Features that make your emails inbox-friendly

Mailmodo helps you in engaging your customers with highly featured customizable interactive emails

✅ Managed deliverability

1:1 with experts, fragmented scheduling, native integration with Google Postmaster, STO and more

✅ Intuitive email marketing

Create and send emails effortlessly with bug-free email marketing platform for improved user experience

✅ Limitless customization

Use 300+ templates, pre-built email sequences, 30+ interactive email widgets, etc. without writing a single line of code

Mailmodo is a better choice for growth-hungry companies

Here’s a summary and non-biased comparison between Zoho Campaigns and Mailmodo.


Email editing and creation	Provides a flexible email editor software that supports HTML as well as AMP email creation	Provides a HTML and plain text editor. It has drag and drop, responsive features
Automation	Has a visual email journey builder. It also offers different triggers, actions and conditions, including API/Webhook/Integrations	Automation is divided into autoresponders and workflows. It has 7 different types of pre-defined auto responders making it easy to create. Workflows consists of numerous triggers including API? webhook/integrations, actions and conditions
Integration	21 integrations	65 integrations
Transactional emails	Included in all plans	No. but can done by automations. Also transactional emails are supported by their in-house transactional email service- zepto mail
Ease of Access	Easy to setup and create campaigns with clear navigation and detailed dashboards	Good UI/Ux design and the campaign builder is pretty easy to understand and use.
Customer Support	Includes knowledge base, emails, chat, phone and video support from experts	Telephonic support,Email Support, Chat Support, Video Tutorials, Knowledge base.
Interactive emails	Create and send interactive AMP emails with widgets such as carts, forms, surveys, quizzes, etc. to improve engagement and submission rat	No.
Other marketing features	○ Forms inside emails ○ Ecommerce integration with Shopify ○ Dark mode email tester ○ Smart template suggestion	Has the following tools on marketing: ○ Websites builder for landing pages ○ Online stores on websites ○ RSS Campaigns ○ SMS marketing ○ Social media campaigns

Affordable alternative to Zoho Campaigns

With high deliverability, and better customer service, and seamless user interface Mailmodo has a better price-performance ratio than Zoho Campaigns.

Contacts	Mailmodo	Zoho Campaigns
50,000	$249/mo	$100/mo
75,000	$429/mo	$136/mo
150,000	$649/mo	$535/mo

Based on Zoho Campaigns' pricing on 08/21/23.

Here's detailed non-biased feature wise breakdown of how Zoho Campaigns compares with Mailmodo

Feature	Mailmodo	zoho-campaigns
Trial Period	21 days on all plans	14-day trial
Customer support	Includes video tutorials, knowledge base, ticketing system, live chat, email support, personalized kick off call and onboarding manager too	Telephonic support,Email Support, Chat Support, Video Tutorials, Knowledge base
Account activation	Generally email verification is done. 2-factor authentication can be configured manually	Email verification
Onboarding form	Onboarding form requires: First name of the user Reason for using Mailmodo as a tool Total number of emails or subscribers Phone number of the user	Onboarding from requires: Name of the user Email of the user Password of the user Phone number of the user After sign in Full Name Role in the company Phone number Company Name Complete address of the company Current size of contact list Company Industry Free migration support (Need help migrating from your current email marketing platform to Zoho Campaigns?)
Product education	Stepwise instructions(basic and advanced) are provided to send out the first email. Team provides demo on-demand. Also have dedicated course(Email Marketing Masterclass)	Stepwise instructions(basic and advanced) are provided to send out the first email
Product theme	Light theme	Light theme

Feature	Mailmodo	zoho-campaigns
In-product templates	67 and growing templates	144 and growing templates
Has a template inspiration gallery	Yes, free inspiration gallery	Yes, which only gives a preview to the templates
Inspirational Templates count	200+ templates	144 templates

Feature	Mailmodo	zoho-campaigns
AMP email creation	Support AMP email creation with no code WYSIWYG editor. Doesn't require coding knowledge	No
Whitelisting support	Provides dedicated whitelisting support	No
Automatic HTML fallback	Yes	Yes
Customize HTML fallback	Allows customization for manual inputs	Yes
Sending AMP emails	Yes	No

Feature	Mailmodo	zoho-campaigns
Template editor	Can create from scratch or select template from library	Can create from scratch or select from pre-designed templates
Drag and Drop	Selection (single click) based template editor, can only stack new layout and elements at the selected position. To move elements up and down, there is a up and down button	Elements can be dragged and dropped any where within the email
Email Dimensions	3 Width options(600px, 700px, 800px) are provided(that resemble industry standards). Rich text emails can be sent with full width email	Width can be modified between 600 px - 800 px
Pre-made layouts	12 variations of layouts to select from	10 variations of layouts to select from
Pre-made blocks/modules	12 Headers 54 Content Cards 14 Gallery 13 CTAs 29 Forms 15 Product Cards 12 Footers	No
Ability to save & reuse blocks	Can save any layout block	No
Design Options	Common options like pading, email body and email bg color options are provided	Common options like email bg color options are provided. Some notable options are Email border size and color, and option to enable RTL layout mode -Use this mode for languages written from right-to-left (Arabic and Hebrew).
Supported Email Fonts	Total 46 fonts 11 email safe fonts 24 web safe fonts 11 web fonts.	12 standard fonts 11 non-standard fonts
If non-standard font is used	Prompts are provided for Web Safe fonts while editing. In case, non-email safe font is use, then Mailmodo replaces it with a fallback font for clients where the fonts are not supported	It gives a prompt message - The font type that you have selected is a non-standard font and may not render properly in all email clients. In such cases, we will show your content in a similar web-safe font
Template preview	HTML and AMP are displayed together with toggle between desktop and mobile screens	HTML and text are displayed together with toggle between desktop and mobile screens
Template testing	HTML and AMP versions are different, supports unlimited testing	Only HTML, Text or HTML and plain text. Supports unlimited testing
Adding custom HTML code	No	Yes
Rich text editor	Yes	Yes

Feature	Mailmodo	zoho-campaigns
Interactive AMP widgets	16 AMP elements	AMP Emails not supported
Carousel/Image Carousel	Yes	No
Accordion	No	No
Basic Event invitation	Yes,with forms	Yes, through Eventbrite
Add to calendar	Yes	No
Calendly	Yes	No
Zoom Webinar	Yes	No
Shopify Card Abandoment	Yes	Yes,through Shopify integration
Shopify Product Recommendation	Yes	Yes,through Shopify integration
Poll	Yes	Yes
Live Price Ticker	Yes	No
Star Rating	Yes	No
NPS Rating	Yes	No
Thumbs up or down	Yes	No
Emoji Rating	Yes	No
Chip selection	Yes	No
Spin the Wheel	Yes	No
Quiz	Yes	No
Gokwik	Yes	No
Form	Yes	Yes, signup form available

Feature	Mailmodo	zoho-campaigns
Form Submission capture	Automatic collection and storage of form submission data. Export options available	Zoho campaigns doesn't have interactive email forms but has subscription forms
Conditional forms	Yes	No
Step wise forms	Yes	No
Hidden field	No	No
Form fields	15 field options	17 field types
Dropdown	Yes	Yes
Radio	Yes	Yes
Checkbox	Yes	Yes
Emoji	Yes	No
Thumbs up or down	Structured for case specific	No
Text	Yes	Yes
Multiline	Yes	Yes
Image Link	Structured for case specific	No
Date picker	Yes	Yes
Time picker	Yes	Yes
Phone number	Yes	Yes
Single chip	Yes	No
Multichip	Yes	No
Star Rating	Yes	No
Nps Rating	Yes	No

Feature	Mailmodo	zoho-campaigns
Dynamic segments	Yes
Static segments	Yes	No
Segment on basis of campaign activity	Yes	Yes
Pre-built segments	based on engagement	Yes
Contact-level campaign data	Yes	Yes
Add contacts via	Manually, CSV, API, Apps, CRM, etc.	Manually, import from database, sync contacts, through signup forms

Feature	Mailmodo	zoho-campaigns
Triggered	Yes	Yes
Bulk	Yes	Yes
AB testing subject line	Yes	Yes
Sending Schedule	Supports email sending by send now, schedule later and fragmented scheduling	Send now,Send later- date and time specified by sender, send in batches, based on recipient's time zone, based on optimal open time
Fragmented/Batch Scheduling	Yes	Yes
Send time optimization	Yes	Yes

Feature	Mailmodo	zoho-campaigns
Opens	Yes	Yes ,also last time for activity is stored
Clicks	Yes	Yes, also last time for activity is stored
CTOR	Yes	Yes
Submissions	Yes	Yes
Bounces	Yes	Yes
Blocked	Yes	No
Unsubscribe	Yes	Yes
Spam complaints	Yes	No
Forwards	Yes	Yes
Device usage	Yes	Yes
Email clients	Yes	Yes
Link click tracking	Yes	Yes, aka Click performance
Click heatmap	Yes	No
Custom analytics dashboard	No, upcoming	No, integration with google analytics
Graphical rep	No	No

Feature	Mailmodo	zoho-campaigns
Journey Advancement	Basic email handling and webhooks available	basic email handling, webhooks. SMS and CRM activities
Drag & drop journey builder	Yes	Yes
Trigger options	12 trigger options and 5 Categories of start point Manual Trigger Specific Contacts Contacts Contacts added to a list, Change in property of a contact, Contact enters or leaves a segment, Occurance of date AMP activities Form Submission Custom events Occurence of an event External Platform API/Webhook, Zapier, Make, Integromat, Influencerbit	12 trigger options Form submission List entry Enter a segment datefield Email action Field update Tag assigned Tag Removed Open Trigger Abandoned cart Purchase follow-up Poduct specific follow-up
Rules/Conditions	9 Rules Campaign Activities: Opened, Clicked, Submitted Advanced Conditions: Contact property, List/Segment membership Delay: Wait for a time period, Wait till specific time, Wait for an event	3 rules Simple Multiway Email Activity
Actions	6 Actions Send campaign, Webhook, Add contact to a list, Remove contact from a list, Update contact property, Exit journey	3 types of Action Engagement Send Email, A/B Test, Send SMS Productivity Add to list, Remove from list, Assign tag, Remove tag, Add score, Subtract score, Subscription management, Update field, Internal Notification Email, Exit from Workflow, Wait time, Wait Condition, Move to another Workflow ZOHO CRM Actions Push Data, Create Task
Limitations	Only one trigger point, also post webhook you cannot proceed further with journey. There is only API entry point and no webhook trigger	Difficulty in handling nodes, requires manual moving
Web/App/External event triggers	Yes	Yes
CRM triggers	Yes	Yes
Pre-made email flows	No	Yes. Total 10 inspirations Welcome and Onboarding - 2 Nurture series -.1 Re-engagement - 1 Customer Retention - 1 E-Commerce - 2 Conditional Workflow - 3
Email flows Inspiration	Yes, have a dedicated industry wise research to send engaging drips.	No

Feature	Mailmodo	zoho-campaigns
Dynamic data	Yes	Yes
Spam testing	No	No
Integrations	21 integrations More details.	65 integrations More details.
Drag and drop	Yes	Yes
Transactional emails	Yes	No, but can done by automations. Also trasactional mails are supported by their in-house transactional email service- zepto mail
Content optimization	No	No
REST API	Has basic email marketing properties, and Campaign and automation level details Refer this page to understand in detail.	Refer this page to understand in detail.

Mailmodo is your one-stop email marketing need

Mailmodo can help you with any email marketing use-case you have. It’s a complete email marketing platform

Visual Journey Builder

Create and send targeted automated email workflows with multiple trigger points and conditions

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30+ Integrations

Streamline your workflows with CRMs and marketing tools integrations like Hubspot, Zapier, and Shopify

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Transactional Emails

Send bulk transactional AMP emails using API & webhooks triggers based on user behaviors

Contact List Management

Segment users based on attributes or past campaign activities like Open, Click & Form Submissions

Detailed Email Analytics

Get an in-depth analysis of your email campaign performance in a single dashboard

High Deliverability

Land in the inbox with well managed & dedicated IPs and advice from our deliverability experts

Migration from Zoho Campaigns to Mailmodo is easy and worth it

Companies trust Mailmodo to deliver a great email experience.

Easy to use

We’re ramping up our email volume with Mailmodo as the platform is intuitive and collaborative.

Saloni Rohatgi

Email Marketing

AMP email interactivity

Our campaigns saw a visible increase in numbers with Mailmodo’s interactive emails. The convenience of customer actions in the email is unparalleled.

Ridhima Achaliya

Growth Marketing

Powerful integrations

With the Mailmodo-Zapier-Slack integration, each time a user fills up the AMP feedback form, responses are posted on our Slack channel. We got 6% CTR and 15% open rates.

Pranav Goyal

Growth Lead

Frequently Asked Questions

Zoho Campaign offers a free trial for 14 days where you can access all the features and send up to 6,000 emails to 2,000 contacts. However, if you find the trial plan too brief and are looking to get your skin in the email marketing game, you can consider taking advantage of Mailmodo’s free trial plan.

If you’re not able to build complex workflows with Zoho Campaigns, you’re not alone. A lot of customers have complained about its limited automation capabilities. If you’re looking for an automation solution which offers you pre-made workflows, custom triggers, and endless integrations, consider using Mailmodo.

Zoho Campaigns has a poor deliverability rate, which causes your users’ emails to land in spam. Want to achieve better email deliverability? You can rely on Mailmodo's dedicated servers, warmed up domain, and suppression management strategies.

Zoho Campaigns is buggy to use, which makes it a rather unreliable platform. These are the primary reasons most users prefer switching to an alternative email marketing platform like Mailmodo.

Moving to Mailmodo from Zoho Campaigns is an exciting transition. Here are the steps to make the switch: clean your email list, qualify active contacts, remove merge tags assigned to contacts, export them, export the templates, sunset your Zoho Campaigns account, and you’re ready to start using Mailmodo to get more conversions.