What is an Expired listing email flow?
Send this series to sellers whose listings have expired before making the sale to nudge them to renew their listing and help them make the sale.
🎯 The goal of this sequence
Notify the expiry of the listing
Retain sellers by getting them to renew their listing
Help sellers reach potential buyers and make the sale
Recommended emails in this sequence: 3 emails
Optimal flow time: 4 days
Emails in this sequence
Email # 1: Expired listing
📩 Why this email
Send this email to notify sellers that their listing has expired before they could sell the property/house. Nudge them to renew their listing.
Email # 2: Helpful information
📩 Why this email
Send sellers a few resources (blogs, videos, guides, etc) to help them understand marketing strategies to get more traffic to their listing and help them make the sale.
Email # 3: Nudge to renew the listing
📩 Why this email
Urge them to renew the listing soon to make sure they don’t miss out on potential sales. Tell them the steps they need to take to renew their listing.
â›” Sequence exit:
If the listing is renewed, send them to the new listing series. If they have not renewed their listing for a long time, remove them from your email list.
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