What is Post-purchase series?
Send this sequence after the prospect completes the purchase and converts into a customer.
🎯 The goal of this sequence
Confirm the purchase
Stay in touch with customers
Get feedback to improve the customer experience
Recommended emails in this sequence: 3 emails
Optimum flow time: 1 week
Emails in this sequence
Email #1: Confirmation email
📩 Why this email
Confirm the purchase and congratulate them on buying a home or property. In this email, you can also send a few blog posts to help them with any issue they might face as a new homeowner.
Email # 2: Next steps
📩 Why this email
Tell them what they must do now that they have bought the house or property. What documents and other legalities would they have to complete, etc.
Email # 3: Feedback email
📩 Why this email
Ask them for a review or feedback on their overall experience with your company. Also, get their thoughts on what you could have done differently to help them.
â›” Sequence exit:
Move them to the referral series.
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