What is a lead re-engagement sequence?
The lead re-engagement sequence has audiences that have shown interest in your product or offerings (through webinar or resource downloads) or talked to sales but took no further action.
🎯 The goal of this sequence
Brand recall and relationship building
Keeping the prospects engaged before they convert
💼 Expert tip
"Since these leads have been through nurture or sales sequences before, don't push them back to demo CTAs."
Recommended emails in this sequence: 2-3 emails
Optimum flow time: Quarterly, or once in two months.
The following emails can be sent in no particular order.
Emails in this sequence
- Email # 1: Helpful resources
- Email # 2: New case study/testimonial
- Email # 3: New feature/product release
Email # 1: Helpful resources
📩 Why this email
Provide your audience with other resources (ebooks, webinars) that they might find helpful. Establish a presence as a thought leader. Focus on one topic per email relevant to their interest.
Email # 2: New case study/testimonial
📩 Why this email
Show how people can use your product to solve their pain points. Provide social proof of how effective your product or service is. Re-engage leads who were interested in certain industries or features.
Email # 3: New feature/product release
📩 Why this email
Show how people can use your new feature to solve their pain points, which they weren't able to do before. Re-engage leads who were interested in certain industries or features.
⛔ Sequence exit
Keep sending them this flow every few months to keep in touch. But, if they have signed up, take them to welcome, freemium or self-serve onboarding based on your brand needs.
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