What is a customer engagement sequence?
The customer engagement sequence contains emails that can be sent in no particular order to stay in touch with your customers and keep them up to date with what your company has been working on.
🎯 The goal of this sequence
Brand recall and relationship-building
Keeping the customers engaged
Recommended emails in this sequence: 2-3 emails
Optimum flow time: Quarterly or once in two months.
Emails in this sequence
Email # 1: Helpful resources
📩 Why this email
Provide your customers with some of your latest resources (ebooks, reports, etc.) that they might find helpful. If you already know their pain points, then send them relevant resources accordingly.
Email # 2: Webinar/event Invites
📩 Why this email
Invite your customers to join any upcoming webinars or events you host, as they might find it helpful for them.
Email # 3: New feature/product update
📩 Why this email
Inform your customers about your new features and explain how it works in a regular monthly product update email. Show how people can use your new feature to solve their pain points, which they couldn't do before.
⛔ Sequence exit
Keep sending them this flow every few months to keep in touch. However, if you identify people as churn risk, send them to the churn prevention flow.
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