Not a lot of people understand the powerful impact of a good, well-framed subject line. Open rates greatly depend on effective subject lines. This blog will discuss what makes or breaks a subject line and how we can craft one for better engagement and conversion.
What is an email subject line?
An email subject line is a brief description or summary of the content that awaits the recipient in the body of an email. It serves as the first impression and determines whether the email will be opened or ignored. Crafting an effective subject line is crucial to grab attention, increase open rates, and encourage engagement.
Why do you need to pay attention to your email subject lines?
Email marketing plays a vital role in generating ROI and building a loyal customer base in digital marketing. The very fact that email marketing helps in acquiring customers makes it an integral part of a digital marketing campaign. But putting together good email copy, taglines, call-to-actions, and images in an email campaign isn't enough. Research has proved that a good and well thought out yet short and to the point subject line for introduction emails increases the open rates and helps boost your email campaign ROI.
What are the best practices for writing effective email subject lines
1. Focus on the usage of the character
A lengthy subject line will be hidden on mobile devices, so you won't be able to read more than six words on your mobile device. This impacts the email open rates. Thus, keeping the subject line short and crispy increases the email opens chances of up to 33%.
Research has shown that many of us open emails on our mobile devices rather than desktops. It was also analyzed that most people open emails with subject lines ranging between 6-10 words. Although it is advisable to keep your subject lines between 6-10 words or less than 90 characters, you shouldn't restrict yourself to numbers while framing the email, and the value of the words matters more than the number of words used.
2. Add a personal touch
Adding a personal touch to everything gives it a unique advantage, and the same goes for subject lines. In email marketing, adding the recipient's name in the subject line or adding subject line emojis gives a personal touch to the email campaign itself. This gives your customers the notion that you care for them. Birthday and special occasion subject lines with a unique customer-centric touch work wonders.
3. Be specific with your words
Word restrictions won't allow you to have an elaborate approach. By the word 'specific,' we don't mean word count restrictions; instead, you should be specific about your message and the words to be used while conveying that message to your audience. Your usage of specific words will make you stand out from your competitors. Choose your words wisely. If you could speak your customer's language in the subject line, it is a plus.
4. Urgent and appealing tone
Before writing a subject line, always write a maximum of 4-5 variations before finalizing the perfect subject line.
- Using urgency as a cognitive bias while selling or conveying your message has always worked in the marketing world.
- Using words that indicate urgency in your subject line increases the open rate.
- Using words like "hurry up," "time is running," "discount is getting over" induces urgency in the minds of the readers, thus increasing the click rates.
5. Add a call-to-action
Include a call-to-action in your subject line if the need persists. This will give your recipients a fair insight into the content in your email before they decide on opening it or not. "Click to avail our latest offer just for the existing customers" is a simple call-to-action subject line example. Always make sure not to use the "no-reply" word in your subject line business email.
6. Test your subject lines
Running A/B testing is a must before sending out any email campaign. It is always recommended to test your subject lines to zero down on that one effective subject line for your campaign. It will give you an insight into your recipients' preferences, which will boost your campaign reach.
How to write a winning email subject line?
At this point, you’re probably feeling discouraged. If a low-scoring email subject line is outperforming fancier ones, how can you possibly turn best practices into email subject lines that get emails opened and lead to email recipients acting on that email?
The bad news is that you won’t be able to figure it out without learning more about your audience and what works for them.
The good news is that you can make this learning process go smoother by looking at best practices through a wider lens:
- Start with context
- Identify approaches that are likely to work
- Create a list of subject lines
- Choose the best ones based on a pre-publication checklist
- Keep testing and optimizing
Decision tree to determine the context
Before you write a single subject line, you need to be clear on the context and the goal of your email.
Whether you’re inviting newsletter subscribers to join a webinar, sending a re-engagement mass email campaign to existing customers, or asking new customers for feedback, this information will help you decide how to frame the email to get the most opens.
Worksheet to generate email subject line variations
Some email marketers simply create lists of email subject lines. And if that works for you, good for you!
But sometimes, it can be harder to break out of the mold. When that happens, adding a little more structure to your email subject line brainstorming process can help.
Using this worksheet can help you focus on using a specific type of hook (CTA / question / curiosity-driven hook) and combine it with the “Why should I care?” angle to create an email subject line that is more likely to deliver, especially since you’ve already established the email context.
Here’s how we used the worksheet to work through some subject line options for our email experiment:
Once you have a list of headlines, it’s time to run them through a pre-send checklist and eliminate the ones that are less likely to work.
Pre-send checklist
To whittle down your list of email subject lines, run them through this checklist:
✅ Does it show why your readers should care?
✅ Does it provide enough context for the subject line to make sense?
✅ Does it sound like it creates work for your readers?
✅ Is the subject line connected to the email body?
✅ Does the subject line tease the email body contents?
✅ Does the subject line work within the context of your audience?
✅ Does the subject line follow the character length best practices?
✅ If you decide to make the subject line longer than the recommended character length, does it break in a potentially cringe-y way (this has been known to happen)?
✅ Same for the preheader/preview text copy.
Wrapping up
If you want to stand out in the race and increase your open rates, focusing on your email subject line is necessary. The next time you start writing your subject line, make sure to keep these tips and tricks in your mind to convert worthy subject lines for your email campaign.
Customer-centric marketing ensures a loyal customer base and good ROI. Email Marketing is amongst the limited marketing channels that can be completely personalized. So, use your subject lines wisely as they can make or break your business.
Continuing the conversation: Can we discuss next steps?
Why this subject line works?
The subject line effectively captures the recipient's attention by referring to a previous conversation and implying an opportunity for further discussion. It creates curiosity and a sense of importance, making the recipient more likely to open the email. The addition of the question about next steps adds a sense of urgency and entices the recipient to engage with the email.
Unlocking Doors: Let's Connect and Elevate Together
Why this subject line works?
This subject line employs a captivating and inclusive language that fosters a sense of partnership and growth. The use of "unlocking doors" metaphorically emphasizes the potential for mutual success. The call to action, "Let's Connect and Elevate Together," encourages engagement and conveys a positive and ambitious tone. Overall, this subject line effectively captures attention and prompts recipients to open the email.
Game-changer: Don't miss this amazing opportunity!
Why this subject line works?
The subject line captures attention and entices recipients with the promise of a game-changing opportunity. It effectively creates curiosity and intrigue while conveying a sense of excitement. The use of evocative language adds a persuasive element to the subject line, making it highly compelling.
We miss you! 🙁 Let's reignite the romance!
Why this subject line works?
The subject line effectively targets the emotions of the recipient by using the words "miss you" and a sad face emoji. It also offers a solution by suggesting to "reignite the romance." The combination of personalization and a call to action makes it highly engaging and likely to yield a positive response.
Don't Miss It! The Most Epic Black Friday Sale 🎉
Why this subject line works?
The subject line is highly compelling, using a combination of urgency, excitement, and relevant keywords to entice recipients. The use of "Don't Miss It!" creates a sense of urgency, while "The Most Epic Black Friday Sale" generates excitement. The inclusion of the celebration emoji adds a touch of visual interest. Overall, this subject line is likely to capture attention and drive engagement.
Ready to unlock your potential with an internship?
Why this subject line works?
The subject line is compelling and appeals to the recipient's desire for personal growth and career advancement. It creates a sense of curiosity and urgency by mentioning the opportunity to unlock their potential through an internship. The use of "ready" implies that the recipient has the necessary qualities and is positioned to take advantage of the offer. Overall, the subject line is effective in capturing attention and motivating action.
Welcome to the party! 🎉
Why this subject line works?
The subject line is warm and inviting, using emojis to create a sense of excitement and celebration. The use of exclamation point and the phrase "Welcome to the party!" creates a sense of anticipation and intrigue, making the recipient curious to open the email and learn more about the event.
Congratulations! You're hired! 🎉
Why this subject line works?
The subject line is attention-grabbing with the use of an exclamation mark and celebratory emoji. It creates excitement and delivers good news, likely leading recipients to open the email immediately. The brevity and clear message make it highly effective in generating interest and engagement.
Need professional help for [specific issue]
Why this subject line works?
The subject line clearly states the need for help with a specific issue and the intention to seek professional support. It provides a sense of urgency and creates intrigue, making recipients more likely to open the email. The inclusion of the word "professional" also instills confidence in the quality of the assistance being sought.
Moving on—can we stay in touch?
Why this subject line works?
The subject line captures attention by using the phrase "Moving on" to create curiosity. It also leverages the power of a question by asking if the recipient would like to stay in touch. The subject line sparks interest and encourages the recipient to open the email to find out more.
Inquiry: Your Expertise Wanted
Why this subject line works?
The subject line indicates a specific purpose, seeking insight on a specific issue. The use of "Your Expertise Requested" adds a personal touch and creates a sense of importance. It is likely to appeal to recipients who value their expertise being recognized and sought after. The subject line is concise and direct, making it likely to grab attention in a recipient's inbox.
Eco-friendly hacks for lazy environmentalists! ♻️
Why this subject line works?
This subject line earns a high score due to its clever and attention-grabbing nature. By targeting "lazy environmentalists," it appeals to a specific audience and offers eco-friendly hacks, which shows relevance and value. The use of the recycling symbol adds visual appeal and reinforces the topic. Overall, a great subject line for engaging environmentally-conscious individuals.
Breaking News: The Proposal that Will Blow Your Socks Off!
Why this subject line works?
The subject line is attention-grabbing and intriguing, immediately capturing the reader's interest with the promise of groundbreaking news. The use of bold language, such as "blow your socks off," adds excitement and anticipation. It creates a sense of urgency, compelling the reader to open the email and learn more about the proposal. Overall, it effectively conveys the value proposition and offers a strong reason for engagement.
Can't decide between pie and cake? Let's settle this!
Why this subject line works?
The subject line immediately grabs the recipient's attention by presenting a relatable dilemma - choosing between pie and cake. The use of the phrase "Let's settle this!" creates anticipation and a sense of friendly engagement, enticing the recipient to open the email. The subject line is lively, playful, and sparks curiosity.
May Madness Sale! Don't Miss Out, Save Big!
Why this subject line works?
The subject line uses effective language to create a sense of urgency and excitement. The mention of "May Madness Sale" captures attention, while the phrase "Don't Miss Out, Save Big!" emphasizes the value of the offer. This subject line is likely to prompt recipients to open the email and take advantage of the savings.
Your superhero cape is in the mail 🦸♂️⚡️
Why this subject line works?
The subject line creatively refers to the recipient's superhero cape being shipped, instantly grabbing attention and intriguing curiosity. The use of emojis adds visual interest and reinforces the superhero theme. This subject line is likely to generate high open rates and engagement.
Superheroes assemble! Epic interview awaits!
Why this subject line works?
The subject line is attention-grabbing and intriguing, targeting individuals by referring to them as "superheroes" and promising an interview of epic proportions. It creates a sense of excitement and exclusivity, making recipients curious and eager to open the email. The use of exclamation marks adds urgency and energy, increasing its impact.
Your cart is feeling lonely without you.
Why this subject line works?
The subject line taps into the recipient's emotions by using the term "lonely" to create a sense of missing out. It also creates a sense of urgency by encouraging the recipient to come back and shop. The use of personalization ("your cart") adds a personalized touch, increasing the likelihood of engagement. Overall, the subject line is creative, conversational, and highly effective in capturing the recipient's attention.
Did our service blow your mind? Let us know!
Why this subject line works?
The subject line captures attention with a strong call to action, asking recipients to share their experience. It uses a bold and intriguing phrase, "blow your mind," to pique curiosity and encourage engagement. The prompt for feedback creates a sense of importance, making recipients feel valued and likely to respond.
How have you been feeling lately?
Why this subject line works?
The subject line effectively piques the recipient's curiosity and engages them on a personal level by expressing concern for their well-being. The use of a question sparks immediate interest, making the recipient more likely to open the email and engage with its content.
Discover rare deals for your September getaway!
Why this subject line works?
The subject line creates a sense of urgency and exclusivity by mentioning limited-time offers for a perfect September escape. By appealing to the recipient's desire for a getaway, the subject line effectively captures attention and motivates action.
Act now to unlock your personalized discount!
Why this subject line works?
The subject line is highly effective as it immediately grabs the reader's attention with the phrase "Act now" which creates a sense of urgency. It also offers a personalized discount, which indicates personalization and exclusivity. These elements combine to encourage immediate action and increase the likelihood of opening the email.
Is there any way to show my appreciation?
Why this subject line works?
The subject line creates intrigue and evokes curiosity in recipients, subtly urging them to open the email to find out how they can show appreciation. It is concise and personal, making it likely to stand out in a crowded inbox.
Confidential memo: urgent action needed 🚨
Why this subject line works?
The subject line is highly attention-grabbing and urgent, using keywords like "Confidential," "urgent action," and an alarm emoji to create a sense of importance. This subject line is likely to pique curiosity and motivate recipients to open the email promptly.
Meet someone who'll make your day 1000X better!
Why this subject line works?
The subject line is intriguing and appeals to the recipient's desire for improvement. The promise of someone who can make their day 1000X better creates a sense of curiosity and excitement, making the email highly likely to be opened.
Is it true? Your service will solve all my problems?
Why this subject line works?
The subject line creates curiosity through asking a question and promising a solution to the recipient's problems. This approach piques interest and encourages the recipient to open the email to find out more. The use of personal pronouns adds a touch of personalization, increasing the likelihood of engagement.
URGENT: Emergency Situation - Immediate Action Required!
Why this subject line works?
This subject line is highly urgent and attention-grabbing, indicating an emergency situation that requires immediate action. The use of capital letters and exclamation marks effectively convey the importance and urgency. Recipients are likely to open the email right away to find out more.
Want to join the coolest club in town, [Name]?
Why this subject line works?
The subject line appeals to the recipient's desire for inclusivity and exclusivity, creating a sense of FOMO (fear of missing out) by referring to the coolest club in town. By personalizing the subject line with the recipient's name, it adds a personalized touch, increasing the likelihood of engagement and curiosity. The subject line effectively captures attention and sparks interest.
August only: The secret to staying cool in summer revealed!
Why this subject line works?
The subject line highlights a time-bound offer for August, promoting the secret to staying cool in summer. It creates a sense of intrigue and urgency, compelling recipients to open the email and discover the revealed secret. The use of the word "revealed" adds curiosity, increasing the likelihood of engagement.
February Updates: Have Any Questions?
Why this subject line works?
The subject line is engaging and captures attention by referencing "February goals" and involving the recipient in the decision-making process. It creates a sense of collaboration and urgency, making it highly likely that recipients will open the email to contribute their input.
🔥 Time to Jump In! Urgent Issue Demands Resolution! 💪
Why this subject line works?
The subject line utilizes attention-grabbing emojis and strong language to create a sense of urgency, inviting the recipient to take action. By emphasizing the need for immediate resolution, it piques curiosity and drives engagement.
So long and thanks for all the spreadsheets!
Why this subject line works?
The subject line cleverly references the popular phrase from the book "The Hitchhiker's Guide to the Galaxy" but with a twist related to spreadsheets. It creates curiosity and humor, making it compelling for recipients. The use of familiar terms creates a connection and increases the chances of the email being opened.
Last call - important task deadline approaching!
Why this subject line works?
This subject line is highly effective in creating a sense of urgency and importance. The use of "last call" and "deadline approaching" captures the recipient's attention while emphasizing the timeliness and significance of the task. The concise and direct nature of the subject line enhances its impact and increases the likelihood of it being opened and acted upon.
Calling all superheroes! 🦸🏻♂️ Action required!
Why this subject line works?
The subject line is attention-grabbing and engaging with the use of superhero emoji and a call to action. It creates a sense of urgency and prompts recipients to take action, increasing the likelihood of them opening the email. The combination of excitement, personalization, and urgency makes it highly effective.
Handover complete: New sheriff in town!
Why this subject line works?
The subject line is attention-grabbing and intriguing. It plays with the concept of a handover and introduces the idea of a new authority figure or leader with the phrase "new sheriff in town." This creates curiosity and interest among the recipients, increasing the likelihood of them opening the email to find out more. The subject line is concise and delivers a clear message, making it highly effective in engaging the recipients.
Exclusive Holiday Sale! Don't Miss Out!
Why this subject line works?
This subject line effectively captures the attention of recipients by mentioning two key elements: urgency (Black Friday) and savings (Save Big). The use of "exclusive" adds exclusivity, making the offer more enticing. The clear call-to-action ("Shop Now") encourages immediate engagement. The subject line is succinct and powerful, delivering a high score.
🚀 Unveiling the ultimate secret of success!
Why this subject line works?
This subject line is highly compelling and intriguing, making it likely to grab the recipient's attention and inspire them to open the email. The use of emojis and the mention of the "ultimate secret of success" create curiosity and a sense of urgency, increasing the chances of engagement.
Did your coffee just hibernate? ⏰
Why this subject line works?
The subject line creatively grabs attention by using personification to describe the coffee as hibernating, which intrigues the reader. The use of the clock emoji also adds a sense of urgency, compelling recipients to open the email to find out more about waking up their coffee. The subject line is concise and playful, making it highly engaging and likely to stand out in a busy inbox.
Warm your heart with the spirit of Christmas - RSVP now!
Why this subject line works?
This subject line successfully invokes emotions by linking the warmth of the heart with the spirit of Christmas. Additionally, it creates a sense of urgency by requesting an RSVP, which makes recipients feel compelled to act quickly. The use of inclusive language, such as "now," adds further persuasiveness. Overall, this subject line is highly engaging and effective in promoting a festive event.
Take Advantage: New Opportunities in [Topic]
Why this subject line works?
The subject line is compelling and action-oriented, urging the recipient to "Take Advantage" of new opportunities. The use of brackets allows for personalization by filling in the relevant topic. It creates a sense of curiosity and excitement while also highlighting the potential benefits. This subject line has a strong likelihood of capturing the reader's attention and motivating them to open the email.
Get Guaranteed Smiles - Open this Email!
Why this subject line works?
The subject line is captivating and commands attention by promising guaranteed smiles. The use of "Open this Email!" adds a sense of urgency while enticing recipients to click, making it highly effective in engaging readers.
Beyond words: Thank you for making a difference
Why this subject line works?
The subject line is emotionally powerful and expresses sincere gratitude. It creates interest and curiosity by suggesting that there is something important beyond words that the recipient has done to make a difference. The message is personal and appreciative, increasing the likelihood of engagement and response.
Can we discuss your availability?
Why this subject line works?
The subject line is intriguing and personal, directly addressing the recipient's availability. By posing a question, it invites engagement and requests a response. The use of "we" adds a sense of familiarity and implies a personal connection, increasing open and response rates.
Unleash potential: Grow your business together
Why this subject line works?
This subject line combines the elements of intrigue and collaboration, appealing to the recipient's desire for business growth. The mention of "unlocking infinite possibilities" creates a sense of curiosity, while the call to "join forces" adds a collaborative aspect. Overall, it is engaging and generates interest in the email content.
Your voice matters: Can we count on your input?
Why this subject line works?
The subject line is attention-grabbing, inclusive, and appeals to the recipient's desire to be heard and make a difference. It creates a sense of importance and engagement by asking for their input and emphasizing the value of their voice. The use of "your" personalizes the message, making it more persuasive.
April Deals: Get ready for discounts, rain or shine!
Why this subject line works?
The subject line cleverly incorporates the popular phrase "April Showers Bring May Flowers" and adapts it to entice recipients with rainy day savings. It creates a sense of urgency and anticipation, encouraging them to take advantage of the discounts offered. The subject line effectively conveys the message while being concise and attention-grabbing.
Ready to taste culinary perfection?
Why this subject line works?
The subject line is intriguing and enticing, appealing to recipients' desire for culinary excellence. The use of the word "perfection" indicates a high-quality experience. It creates curiosity, enticing recipients to open the email and learn more about the culinary offerings.
Did Someone Order a One-Way Ticket to the Afterlife?
Why this subject line works?
The subject line is attention-grabbing and thrilling, invoking curiosity and urgency. The use of dramatic language adds intrigue and entices the recipient to open the email to find out more about the offer or message being conveyed. Its high score is due to its ability to create intrigue and stand out in a crowded inbox.
Ready to amplify your brand? Let's collaborate!
Why this subject line works?
The subject line is inviting and enticing, prompting the recipient to take action and collaborate to amplify their brand. It creates a sense of partnership and opportunity, sparking curiosity and interest in the reader. The use of the exclamation mark adds enthusiasm and energy to the message.
Witness the magic of spring unfold 💫
Why this subject line works?
The subject line captivates recipients by inviting them to witness the enchantment of spring unfold. The use of a sparkling emoji adds visual appeal and creates intrigue. The subject line is concise, intriguing, and evokes a sense of wonder, making it highly engaging and likely to catch the recipient's attention in their inbox.
Continuing the conversation: Can we discuss next steps?
Why this subject line works?
The subject line effectively captures the recipient's attention by referring to a previous conversation and implying an opportunity for further discussion. It creates curiosity and a sense of importance, making the recipient more likely to open the email. The addition of the question about next steps adds a sense of urgency and entices the recipient to engage with the email.
Unlocking Doors: Let's Connect and Elevate Together
Why this subject line works?
This subject line employs a captivating and inclusive language that fosters a sense of partnership and growth. The use of "unlocking doors" metaphorically emphasizes the potential for mutual success. The call to action, "Let's Connect and Elevate Together," encourages engagement and conveys a positive and ambitious tone. Overall, this subject line effectively captures attention and prompts recipients to open the email.
Game-changer: Don't miss this amazing opportunity!
Why this subject line works?
The subject line captures attention and entices recipients with the promise of a game-changing opportunity. It effectively creates curiosity and intrigue while conveying a sense of excitement. The use of evocative language adds a persuasive element to the subject line, making it highly compelling.
We miss you! 🙁 Let's reignite the romance!
Why this subject line works?
The subject line effectively targets the emotions of the recipient by using the words "miss you" and a sad face emoji. It also offers a solution by suggesting to "reignite the romance." The combination of personalization and a call to action makes it highly engaging and likely to yield a positive response.
Don't Miss It! The Most Epic Black Friday Sale 🎉
Why this subject line works?
The subject line is highly compelling, using a combination of urgency, excitement, and relevant keywords to entice recipients. The use of "Don't Miss It!" creates a sense of urgency, while "The Most Epic Black Friday Sale" generates excitement. The inclusion of the celebration emoji adds a touch of visual interest. Overall, this subject line is likely to capture attention and drive engagement.
Ready to unlock your potential with an internship?
Why this subject line works?
The subject line is compelling and appeals to the recipient's desire for personal growth and career advancement. It creates a sense of curiosity and urgency by mentioning the opportunity to unlock their potential through an internship. The use of "ready" implies that the recipient has the necessary qualities and is positioned to take advantage of the offer. Overall, the subject line is effective in capturing attention and motivating action.
Welcome to the party! 🎉
Why this subject line works?
The subject line is warm and inviting, using emojis to create a sense of excitement and celebration. The use of exclamation point and the phrase "Welcome to the party!" creates a sense of anticipation and intrigue, making the recipient curious to open the email and learn more about the event.
Congratulations! You're hired! 🎉
Why this subject line works?
The subject line is attention-grabbing with the use of an exclamation mark and celebratory emoji. It creates excitement and delivers good news, likely leading recipients to open the email immediately. The brevity and clear message make it highly effective in generating interest and engagement.
Need professional help for [specific issue]
Why this subject line works?
The subject line clearly states the need for help with a specific issue and the intention to seek professional support. It provides a sense of urgency and creates intrigue, making recipients more likely to open the email. The inclusion of the word "professional" also instills confidence in the quality of the assistance being sought.
Moving on—can we stay in touch?
Why this subject line works?
The subject line captures attention by using the phrase "Moving on" to create curiosity. It also leverages the power of a question by asking if the recipient would like to stay in touch. The subject line sparks interest and encourages the recipient to open the email to find out more.
Inquiry: Your Expertise Wanted
Why this subject line works?
The subject line indicates a specific purpose, seeking insight on a specific issue. The use of "Your Expertise Requested" adds a personal touch and creates a sense of importance. It is likely to appeal to recipients who value their expertise being recognized and sought after. The subject line is concise and direct, making it likely to grab attention in a recipient's inbox.
Eco-friendly hacks for lazy environmentalists! ♻️
Why this subject line works?
This subject line earns a high score due to its clever and attention-grabbing nature. By targeting "lazy environmentalists," it appeals to a specific audience and offers eco-friendly hacks, which shows relevance and value. The use of the recycling symbol adds visual appeal and reinforces the topic. Overall, a great subject line for engaging environmentally-conscious individuals.
Breaking News: The Proposal that Will Blow Your Socks Off!
Why this subject line works?
The subject line is attention-grabbing and intriguing, immediately capturing the reader's interest with the promise of groundbreaking news. The use of bold language, such as "blow your socks off," adds excitement and anticipation. It creates a sense of urgency, compelling the reader to open the email and learn more about the proposal. Overall, it effectively conveys the value proposition and offers a strong reason for engagement.
Can't decide between pie and cake? Let's settle this!
Why this subject line works?
The subject line immediately grabs the recipient's attention by presenting a relatable dilemma - choosing between pie and cake. The use of the phrase "Let's settle this!" creates anticipation and a sense of friendly engagement, enticing the recipient to open the email. The subject line is lively, playful, and sparks curiosity.
May Madness Sale! Don't Miss Out, Save Big!
Why this subject line works?
The subject line uses effective language to create a sense of urgency and excitement. The mention of "May Madness Sale" captures attention, while the phrase "Don't Miss Out, Save Big!" emphasizes the value of the offer. This subject line is likely to prompt recipients to open the email and take advantage of the savings.
Your superhero cape is in the mail 🦸♂️⚡️
Why this subject line works?
The subject line creatively refers to the recipient's superhero cape being shipped, instantly grabbing attention and intriguing curiosity. The use of emojis adds visual interest and reinforces the superhero theme. This subject line is likely to generate high open rates and engagement.
Superheroes assemble! Epic interview awaits!
Why this subject line works?
The subject line is attention-grabbing and intriguing, targeting individuals by referring to them as "superheroes" and promising an interview of epic proportions. It creates a sense of excitement and exclusivity, making recipients curious and eager to open the email. The use of exclamation marks adds urgency and energy, increasing its impact.
Your cart is feeling lonely without you.
Why this subject line works?
The subject line taps into the recipient's emotions by using the term "lonely" to create a sense of missing out. It also creates a sense of urgency by encouraging the recipient to come back and shop. The use of personalization ("your cart") adds a personalized touch, increasing the likelihood of engagement. Overall, the subject line is creative, conversational, and highly effective in capturing the recipient's attention.
Did our service blow your mind? Let us know!
Why this subject line works?
The subject line captures attention with a strong call to action, asking recipients to share their experience. It uses a bold and intriguing phrase, "blow your mind," to pique curiosity and encourage engagement. The prompt for feedback creates a sense of importance, making recipients feel valued and likely to respond.
How have you been feeling lately?
Why this subject line works?
The subject line effectively piques the recipient's curiosity and engages them on a personal level by expressing concern for their well-being. The use of a question sparks immediate interest, making the recipient more likely to open the email and engage with its content.
Discover rare deals for your September getaway!
Why this subject line works?
The subject line creates a sense of urgency and exclusivity by mentioning limited-time offers for a perfect September escape. By appealing to the recipient's desire for a getaway, the subject line effectively captures attention and motivates action.
Act now to unlock your personalized discount!
Why this subject line works?
The subject line is highly effective as it immediately grabs the reader's attention with the phrase "Act now" which creates a sense of urgency. It also offers a personalized discount, which indicates personalization and exclusivity. These elements combine to encourage immediate action and increase the likelihood of opening the email.
Is there any way to show my appreciation?
Why this subject line works?
The subject line creates intrigue and evokes curiosity in recipients, subtly urging them to open the email to find out how they can show appreciation. It is concise and personal, making it likely to stand out in a crowded inbox.
Confidential memo: urgent action needed 🚨
Why this subject line works?
The subject line is highly attention-grabbing and urgent, using keywords like "Confidential," "urgent action," and an alarm emoji to create a sense of importance. This subject line is likely to pique curiosity and motivate recipients to open the email promptly.
Meet someone who'll make your day 1000X better!
Why this subject line works?
The subject line is intriguing and appeals to the recipient's desire for improvement. The promise of someone who can make their day 1000X better creates a sense of curiosity and excitement, making the email highly likely to be opened.
Is it true? Your service will solve all my problems?
Why this subject line works?
The subject line creates curiosity through asking a question and promising a solution to the recipient's problems. This approach piques interest and encourages the recipient to open the email to find out more. The use of personal pronouns adds a touch of personalization, increasing the likelihood of engagement.
URGENT: Emergency Situation - Immediate Action Required!
Why this subject line works?
This subject line is highly urgent and attention-grabbing, indicating an emergency situation that requires immediate action. The use of capital letters and exclamation marks effectively convey the importance and urgency. Recipients are likely to open the email right away to find out more.
Want to join the coolest club in town, [Name]?
Why this subject line works?
The subject line appeals to the recipient's desire for inclusivity and exclusivity, creating a sense of FOMO (fear of missing out) by referring to the coolest club in town. By personalizing the subject line with the recipient's name, it adds a personalized touch, increasing the likelihood of engagement and curiosity. The subject line effectively captures attention and sparks interest.
August only: The secret to staying cool in summer revealed!
Why this subject line works?
The subject line highlights a time-bound offer for August, promoting the secret to staying cool in summer. It creates a sense of intrigue and urgency, compelling recipients to open the email and discover the revealed secret. The use of the word "revealed" adds curiosity, increasing the likelihood of engagement.
February Updates: Have Any Questions?
Why this subject line works?
The subject line is engaging and captures attention by referencing "February goals" and involving the recipient in the decision-making process. It creates a sense of collaboration and urgency, making it highly likely that recipients will open the email to contribute their input.
🔥 Time to Jump In! Urgent Issue Demands Resolution! 💪
Why this subject line works?
The subject line utilizes attention-grabbing emojis and strong language to create a sense of urgency, inviting the recipient to take action. By emphasizing the need for immediate resolution, it piques curiosity and drives engagement.
So long and thanks for all the spreadsheets!
Why this subject line works?
The subject line cleverly references the popular phrase from the book "The Hitchhiker's Guide to the Galaxy" but with a twist related to spreadsheets. It creates curiosity and humor, making it compelling for recipients. The use of familiar terms creates a connection and increases the chances of the email being opened.
Last call - important task deadline approaching!
Why this subject line works?
This subject line is highly effective in creating a sense of urgency and importance. The use of "last call" and "deadline approaching" captures the recipient's attention while emphasizing the timeliness and significance of the task. The concise and direct nature of the subject line enhances its impact and increases the likelihood of it being opened and acted upon.
Calling all superheroes! 🦸🏻♂️ Action required!
Why this subject line works?
The subject line is attention-grabbing and engaging with the use of superhero emoji and a call to action. It creates a sense of urgency and prompts recipients to take action, increasing the likelihood of them opening the email. The combination of excitement, personalization, and urgency makes it highly effective.
Handover complete: New sheriff in town!
Why this subject line works?
The subject line is attention-grabbing and intriguing. It plays with the concept of a handover and introduces the idea of a new authority figure or leader with the phrase "new sheriff in town." This creates curiosity and interest among the recipients, increasing the likelihood of them opening the email to find out more. The subject line is concise and delivers a clear message, making it highly effective in engaging the recipients.
Exclusive Holiday Sale! Don't Miss Out!
Why this subject line works?
This subject line effectively captures the attention of recipients by mentioning two key elements: urgency (Black Friday) and savings (Save Big). The use of "exclusive" adds exclusivity, making the offer more enticing. The clear call-to-action ("Shop Now") encourages immediate engagement. The subject line is succinct and powerful, delivering a high score.
🚀 Unveiling the ultimate secret of success!
Why this subject line works?
This subject line is highly compelling and intriguing, making it likely to grab the recipient's attention and inspire them to open the email. The use of emojis and the mention of the "ultimate secret of success" create curiosity and a sense of urgency, increasing the chances of engagement.
Did your coffee just hibernate? ⏰
Why this subject line works?
The subject line creatively grabs attention by using personification to describe the coffee as hibernating, which intrigues the reader. The use of the clock emoji also adds a sense of urgency, compelling recipients to open the email to find out more about waking up their coffee. The subject line is concise and playful, making it highly engaging and likely to stand out in a busy inbox.
Warm your heart with the spirit of Christmas - RSVP now!
Why this subject line works?
This subject line successfully invokes emotions by linking the warmth of the heart with the spirit of Christmas. Additionally, it creates a sense of urgency by requesting an RSVP, which makes recipients feel compelled to act quickly. The use of inclusive language, such as "now," adds further persuasiveness. Overall, this subject line is highly engaging and effective in promoting a festive event.
Take Advantage: New Opportunities in [Topic]
Why this subject line works?
The subject line is compelling and action-oriented, urging the recipient to "Take Advantage" of new opportunities. The use of brackets allows for personalization by filling in the relevant topic. It creates a sense of curiosity and excitement while also highlighting the potential benefits. This subject line has a strong likelihood of capturing the reader's attention and motivating them to open the email.
Get Guaranteed Smiles - Open this Email!
Why this subject line works?
The subject line is captivating and commands attention by promising guaranteed smiles. The use of "Open this Email!" adds a sense of urgency while enticing recipients to click, making it highly effective in engaging readers.
Beyond words: Thank you for making a difference
Why this subject line works?
The subject line is emotionally powerful and expresses sincere gratitude. It creates interest and curiosity by suggesting that there is something important beyond words that the recipient has done to make a difference. The message is personal and appreciative, increasing the likelihood of engagement and response.
Can we discuss your availability?
Why this subject line works?
The subject line is intriguing and personal, directly addressing the recipient's availability. By posing a question, it invites engagement and requests a response. The use of "we" adds a sense of familiarity and implies a personal connection, increasing open and response rates.
Unleash potential: Grow your business together
Why this subject line works?
This subject line combines the elements of intrigue and collaboration, appealing to the recipient's desire for business growth. The mention of "unlocking infinite possibilities" creates a sense of curiosity, while the call to "join forces" adds a collaborative aspect. Overall, it is engaging and generates interest in the email content.
Your voice matters: Can we count on your input?
Why this subject line works?
The subject line is attention-grabbing, inclusive, and appeals to the recipient's desire to be heard and make a difference. It creates a sense of importance and engagement by asking for their input and emphasizing the value of their voice. The use of "your" personalizes the message, making it more persuasive.
April Deals: Get ready for discounts, rain or shine!
Why this subject line works?
The subject line cleverly incorporates the popular phrase "April Showers Bring May Flowers" and adapts it to entice recipients with rainy day savings. It creates a sense of urgency and anticipation, encouraging them to take advantage of the discounts offered. The subject line effectively conveys the message while being concise and attention-grabbing.
Ready to taste culinary perfection?
Why this subject line works?
The subject line is intriguing and enticing, appealing to recipients' desire for culinary excellence. The use of the word "perfection" indicates a high-quality experience. It creates curiosity, enticing recipients to open the email and learn more about the culinary offerings.
Did Someone Order a One-Way Ticket to the Afterlife?
Why this subject line works?
The subject line is attention-grabbing and thrilling, invoking curiosity and urgency. The use of dramatic language adds intrigue and entices the recipient to open the email to find out more about the offer or message being conveyed. Its high score is due to its ability to create intrigue and stand out in a crowded inbox.
Ready to amplify your brand? Let's collaborate!
Why this subject line works?
The subject line is inviting and enticing, prompting the recipient to take action and collaborate to amplify their brand. It creates a sense of partnership and opportunity, sparking curiosity and interest in the reader. The use of the exclamation mark adds enthusiasm and energy to the message.
Witness the magic of spring unfold 💫
Why this subject line works?
The subject line captivates recipients by inviting them to witness the enchantment of spring unfold. The use of a sparkling emoji adds visual appeal and creates intrigue. The subject line is concise, intriguing, and evokes a sense of wonder, making it highly engaging and likely to catch the recipient's attention in their inbox.
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Frequently asked
questions
Start by being concise and specific about the content of the email. Use action words to create a sense of urgency and excitement. Personalize the subject line with the recipient's name or location. Use emojis strategically to add visual interest. Test different subject lines with A/B testing and analyze the results to see what works best for your audience. By following these tips, you can create subject lines that stand out in a crowded inbox and drive engagement with your email content.
A good subject line is specific, captivating, and relevant to the email's content. It should pique curiosity, offer value, or create urgency, enticing recipients to open and read the email. To grab attention in 2023, consider using subject lines that are personalized, provocative, or humorous. Some examples include "Get 50% off your next purchase," "Don't miss out on this limited-time offer," or "We have a surprise for you." By crafting subject lines that are attention-grabbing, you can increase the likelihood that your emails will be opened and read.
Personalized, time-sensitive, and curiosity-driven subject lines are the top performers, as they create urgency, evoke curiosity, and offer solutions to recipients' problems. These elements prompt higher open rates, making them essential for email marketing success.
Short subject lines are desirable because they are concise and easy to grasp quickly. In a cluttered inbox, brevity is essential. Short lines capture attention, ensuring recipients understand the email's essence swiftly, increasing the likelihood of being opened. In summary, short subject lines are efficient and effective in communicating the essence of an email quickly.
Yes, when used correctly! Emojis can add a visual pop, convey emotion, and break up the monotony of text-heavy inboxes. However, it's important to use them judiciously and in the appropriate context. When used effectively, emojis can make your subject lines more engaging and increase the likelihood of your email being opened. So don't be afraid to use emojis, just use them wisely!
Yes, certain special characters like !, $, % can be used, but it's crucial to use them sparingly. Excessive special characters might trigger spam filters or make the email appear unprofessional. Balance is key for an effective and professional email subject line.
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- Generate subject lines and preheader in seconds
- Write engaging email copy with one click
- Create interactive emails that lets you add calendars, calculators, and forms inside emails
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