Free Abandoned Cart Email Templates

What is an abandoned cart email?

An abandoned cart email is a targeted marketing tactic designed to re-engage potential customers who have added products to their online shopping cart but exited without purchasing. These emails typically include personalized reminders of the abandoned items and enticing offers or incentives, such as discounts or free shipping. This encourages customers to revisit their cart and complete the transaction.

Abandoned cart email subject lines

The subject line of an abandoned cart discount email plays a crucial role in capturing the recipient's attention and encouraging them to open the email. Here are some attention-grabbing subject line examples:

• "Don't Let These Deals Slip Away, [Customer Name]!"

• "Your Cart is Waiting – Claim Your [Discount Percentage]% Off"

• "Hurry! Your Exclusive Discount Expires Soon"

• "We Saved Your Cart – Complete Your Purchase Now"

• "[Customer Name], Your Savings Are Just a Click Away"

• "Do not Miss Out on This Limited-Time Offer!"

• "Your Personalized Discount is Here, [Customer Name]"

• "Unlock Your Savings with This Special Code"

• "Your Cart Misses You – Let's Reunite with a Discount!"

• "Last Chance to Claim Your [Discount Percentage]% Off"

• Remember, the subject line should be concise compelling, and create a sense of urgency or exclusivity to entice the recipient to open the email.

Types of abandoned cart emails

Online retailers can use several common abandoned cart emails to encourage customers to complete their purchases. Here are some types of abandoned cart emails to consider:

• Initial reminder: Send the first abandoned cart email within 1-2 hours of the customer abandoning it. This timely reminder can help recapture their interest while the purchase intent remains fresh.

• Follow-up reminders: If the customer does not respond to the initial email, send follow-up emails at strategic intervals, 24-48 hours, and one week after the initial abandonment.

• Limited-time offer: If you offer a time-sensitive discount or incentive, email a few days before the offer expires to create a sense of urgency and encourage immediate action.

• Cart abandonment survey: A cart abandonment survey is a tool that allows retailers to gain valuable insights into why customers didn't complete their purchases.

Alternatively, you still have a great option to incorporate the email flows.

Pros and cons of abandoned cart emails

Like any marketing strategy, abandoned cart emails have advantages and potential drawbacks. Here is a closer look at the pros and cons:

Pros

• Data collection: By collecting data on why customers abandon their carts, you can use this information to improve your website and shopping experience, ultimately reducing the abandonment rate.

• Brand visibility: By sending these emails, you're keeping your brand front and center in the customer's mind, which can help increase brand awareness and loyalty over time.

• Re-engagement opportunity: If a customer last visited your site a while ago, an abandoned cart email can be a great way to re-engage them and encourage them to return.

Cons

• Customers might feel annoyed: If sent too frequently or aggressively, these emails can annoy customers and lead to unsubscribes.

• Discount expectations: Frequent use of discounts in abandoned cart emails can condition customers to abandon carts intentionally to receive discounts, affecting overall profitability.