Free Demo Email Templates

What are demo email templates?

Demo email templates are initial emails sent to potential customers to set the stage for their first interaction with your company. These emails are crucial for sales professionals as they aim to convert prospects into clients. By effectively introducing the product or service, outlining its benefits, and encouraging the recipient to engage further, demo emails help nurture leads and build relationships from the very start of the sales process.

Types of emails before and after demos

Before Demos

1. Confirmation Email:

- Purpose: Confirm the demo date and time, including a calendar invite.

- Content: Details of the demo, agenda, or other information.

2. Reminder Email:

- Purpose: Remind participants about the upcoming demo.

- Content: Date and time, what to prepare or expect, and a brief overview of what will be covered.

3. Pre-Demo Survey:

- Purpose: Gather information on attendees’ needs or interests.

- Content: A short survey asking what they hope to learn, specific challenges they face, or features they're interested in.

4. Educational Content:

- Purpose: Provide context and value before the demo.

- Content: Send emails linking blog posts, videos, or case studies that relate to the product and the problems it solves.

5. Personalized Welcome Email:

- Purpose: Make attendees feel valued.

- Content: A personal note from the demo presenter, including a brief introduction and a mention of any mutual connections or previous discussions.

After Demos

1. Thank You Email:

- Purpose: Express gratitude for attending.

- Content: A thank you note along with a recap of the demo highlights and key points discussed.

2. Follow-Up Email:

- Purpose: Address any questions or topics that came up during the demo.

- Content: Answers to questions, additional resources, or information tailored to specific interests expressed by attendees.

3. Feedback Request:

- Purpose: Gather feedback to improve future demos.

- Content: A survey or simple questions asking for feedback on the demo experience and content.

4. Call to Action Email:

- Purpose: Encourage next steps.

- Content: A clear call to action, such as scheduling a one-on-one meeting, signing up for a free trial, or accessing a special offer.

5. Resource Email:

- Purpose: Provide additional resources to help in the decision-making process.

- Content: Links to product documentation, case studies, testimonials, or any relevant content that can assist them further.

6. Nurture Sequence:

- Purpose: Keep the conversation going over time.

- Content: A series of emails that provide value through tips, success stories, or product updates tailored to the audience's interests.

What makes our demo templates special?

1. Calendly inside emails- Most emails send invites using calendly links. These links redirect them to a new page. With Calendly integrations, you can now share your calendar in the email itself. Recipient's can directly book slots on your calendar from their inbox.

2. Interactive forms- This widget allows recipients to provide ask questions, or express their preferences right within the email. This enhances engagement and gives you valuable insights before the demo even begins.

3. Feedback widgets You can send feedback emails with a star rating or an NPS rating within the email post the demo completion. This allows recipients to share their thoughts right within the email, simplifying the feedback process and giving you immediate insights into their experience.

Text version of the different demo email templates

1.Demo Invitation Email

2. Demo Reminder Email

2. Post-Demo Thank you Email

Subject lines for demo emails

Examples of some subject lines for your win-back emails:

• Thank You for Attending Our Demo!
• We Appreciate Your Time—Let’s Connect Again!
• Thanks for Joining Us—Any Questions?
• Follow-Up: Your Thoughts on the Demo?
• Great Connecting with You—Next Steps?

💡 Bonus Tool: Use AI subject line generator to create amazing email subject lines for higher open rates