Free Win-Back Email Templates

What are win-back email templates?

Win-back emails can be sent to customers who have not interacted with your brand in a while. It helps to rekindle interest. and encourage them to take action like making a purchase, renewing a subscription, or revisiting a website. For example, a win-back email can be sent to customers who have abandoned the cart. Often, it includes a special discount or a friendly reminder

Different types of win-back email templates

Some different types of win-back email methods are:

Types of Win-Back emails	When and why are they sent
Last Chance Discount	A time-sensitive offer aimed at creating urgency for past customers, encouraging them to use a discount before it expires.
New Features/Updates	Informs customers about new services, amenities, or features added since their last engagement, tempting them to revisit.
Personalized Recommendations	Suggests personalized options based on the customer’s previous activities or preferences to draw them back.

What makes our win-back email templates special?

1. Gamification in Emails: Our templates engage users with interactive games like "Whack-a-Mole" or "Spin the Wheel," offering a fun way for businesses to incentivize users with offers/discounts. Customers can play these inside the emails without being redirected. This unique feature helps businesses stand out in the inbox, making their emails more memorable and engaging.

2. Add to cart widgets: These widgets are perfect for re-engaging users in scenarios like abandoned carts, browse abandonment or last-chance emails. They make it easy for customers to complete their purchases right from the email. One of the reasons for low conversion rates can be customers not clicking to the links of the products you send through emails. By using this feature you can avoid sending links and help customers to add products directly to their carts.

3. Interactive forms- You can send survey emails with interactive forms to win back customers by improving your services or products. These forms make it easy to collect feedback directly in the email, ensuring higher response rates and gaining clear insights from a large segment of your audience. This feature helps businesses better understand their customers' needs and make data-driven improvements.

Text version of the different win-back email templates

1. Special Offer for Inactive Users

2. Last Chance Discount Email

Subject lines for winback emails

Examples of some subject lines for your win-back emails:

1. A Special Offer Just for You, [Customer Name]!
2. Last Chance! Save 25% on Your Next Purchase at [Company Name]
3. "We’ve missed you! Here’s 10% off to welcome you back 🎁"
4. "It’s been a while... Let’s make things right ❤️"
5. "Come back and see what’s new! 👀"
6. "Still thinking about us? Here’s a special offer just for you!"

💡 Bonus Tool: Use AI subject line generator to create amazing email subject lines for higher open rates