Behind the Inbox

Enhancing Deliverability Post New Sender Guidelines

As the phased roll out of the Deliverability updates for Google, Yahoo is coming to its final stage on June 1, join Matthew Vernhout and Suryanarayan Pal for an aftermath of Yahoo and Google's new sender guidelines.

Thursday, Jun 20, 2024

04 PM -

05 AM

This event has been completed

Enhancing Deliverability Post New Sender Guidelines

In this chat, we’ll delve into the implications of the new Yahoogle policy. We'll explore its impact on spam rates and brainstorm strategies to optimize in light of these changes. Join Matthew Vernhout, ex-VP of Deliverability at Netcore for this insightful workshop on 20th June, 2024 at 9:30 PM IST to discover:

How to get a green tick on compliance dashboard
Strategies for data segmentation for Edtech, Fintech and Ecommerce/D2C
Ways to lower user-generated spam complaints
Checklist to follow when there is a dip in the open rate

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Meet the Speakers

Matthew Vernhout

Principal Email Advisor, Email Industries

Matthew Vernhout (@emailkarma) is the Principal Email Advisor with Email Industries, where he offers guidance, advice and consulting to clients. As Secretary for CAUCE.org and Communications Chair at BIMIGroup.org, he combats email challenges and leads industry initiatives. He's the visionary founder of emailsummit.ca, privacysummitnorth.ca, and emaildojo.io. Recognized as the 2019 EEC Thought Leader, Matthew, a CIPP/C, shares industry insights at global conferences and on his blog, EmailKarma.net.

Suryanarayan Pal

Deliverability Expert, Mailmodo

Throughout his career, Surya has cultivated a deep understanding of various marketing channels, ranging from Search Engine Optimization (SEO) to content marketing. His specialization lies in retention marketing within the Direct-to-Consumer (D2C) sector, where he has demonstrated proficiency as a Subject Matter Expert (SME) in email marketing.

When he is not working he loves watching cop dramas & playing cricket and racket sports.