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#1 Email Analytics Software
Optimize your campaigns with real-time email analytics
It’s tough to reach your email marketing goals if you’re making decisions based on data that’s limited, unreliable, or siloed.
Mailmodo’s email analytics empowers you with comprehensive, real-time insights to drive smarter decisions.
Discover how your campaigns perform and avoid uninformed decisions ⚡
Get clear visibility on your key email metrics
Review opens, reads, bounces, and unsubscribes to identify what needs improvement
Identify top & low-performing emails
Compare campaign results to see which emails engage, and which ones need work
Find and fix what’s causing email bounces
Identify content, domain, or delivery issues that prevent emails from reaching inboxes
Get to know your customers and understand their behavior better 👀
See who’s active and who’s not in your list
Track active, inactive, and unsubscribed contacts to understand audience health
Find your most loyal and at-risk contacts
Identify top performers and re-engage those losing interest
Know how & where your emails are consumed
See the sources and email clients your customers use to optimize readability
Map customer journeys and identify key moments to optimize 💰
Measure key actions in each journey
Track sent, delivered, and clicked emails across all customer journeys
Visualize how customers move through journeys
See where customers move, pause, or abandon via detailed activity logs
Track conversion goals for each journey
Set goals and conversion triggers to measure what moves the needle
Visualize exactly how your audience engages using Mailmodo Click Maps 📍
Mailmodo Click Maps is the only tool that lets you see — link by link — how your audience clicks, scrolls, and engages inside your email. Track link placements, experiment with layouts, and optimize for more clicks, faster.
Make every email better than the last
The kind of analytics we love the most? Customer love ❤️
Mailmodo provides detailed analytics to track the performance of your email campaigns, including CTR and engagement metrics. That helps in performance measurement and making data-driven decisions.
Danny Chepenko
Founder at SpatialChat
Easiest to use email marketing software in 2025
Frequently Asked Questions
Email analytics software can provide insights into how your subscribers are engaging with the email campaign you have sent.
It provides more advanced insights like open rates, click rates, the email clients your subscribers use to engage with your email, link clicks, submissions on AMP widgets you used on the campaign, etc.
Use email analytics to understand how your campaigns performed and the things you can optimize to improve the performance of future campaigns.
With email analytics, you can get answers to all the crucial campaign-related questions like,
- Which type of content gets the most clicks?
- Which subject lines get better open rates?
- Which email format produces better results?
And more.
Email marketing doesn't end when you hit that 'Send' button. You should continuously monitor your email campaign to understand what works.
Email analytics software can help you understand how your emails are perceived by your recipients and what you can improve in your next campaign to achieve better results.
Mailmodo's email analytics software comes with our email marketing suite. Check out our pricing plans and choose the one that best suits your business.
Track, analyze, improve, and grow
2x conversions with interactive emails
Save time with AI-powered email creation
Automate marketing ops with pre-built journeys
1000+ businesses grew with Mailmodo, including
