Campaign Survey Form Template

What is a campaign survey form?

A campaign survey form is an online form used to gather feedback, opinions, and data from participants regarding a specific marketing campaign. It helps businesses and organizations understand the effectiveness of their strategies, target audience preferences, and areas for improvement.

Important fields to include in a campaign survey form

Here are some key fields that you can include in your campaign survey forms. You can customize these depending on your specific needs.

Field Name	Why to Collect	Compulsory/Optional	Input Type
Full name	To address respondents personally	Compulsory	Text
Email address	To send campaign updates and results	Compulsory	Email
Mobile number	To contact respondents if necessary	Optional	Number
Familiarity rating	To measure respondent's knowledge of the campaign	Compulsory	Rating
Relevance rating	To assess the campaign’s alignment with interests	Compulsory	Rating
Thematic appeal rating	To evaluate the thematic attractiveness of the campaign	Compulsory	Rating
Likelihood to engage	To determine potential engagement	Compulsory	Rating
Interesting aspects of the campaign	To understand respondent preferences	Optional	Checkbox
Motivation for participation	To gather insights on participation factors	Optional	Text
Clarity rating	To assess campaign message effectiveness	Compulsory	Rating
Preferred site of information	To identify preferred communication channels	Compulsory	Checkbox
Concerns	To address potential issues or objections	Optional	Text
Timing preference	To tailor campaign schedules to preferences	Optional	Text
Recommendation rating	To measure the likelihood of word-of-mouth	Compulsory	Rating
Suggestions for improvement	To collect feedback for future campaign iterations	Optional	Text
Visual/design rating	To evaluate aesthetic appeal of campaign	Compulsory	Rating
Budget considerations	To understand acceptable price ranges	Optional	Text

How can I create a campaign survey form?

You can create a campaign survey form using any online tool that allows you to create forms, like Google Forms, Typeform, etc. You can also use Mailmodo to create and send forms in your emails.

How can I send a campaign survey form in an email?

Before we get into the how, let’s understand the why.

Why should you send this form in an email?

Inserting your campaign survey form in your emails allows you to reach out to your existing email list and have them fill out the form within the email itself. This reduces friction and cuts down on multiple steps like redirects, logging in to another page, etc., increasing the number of submissions.

For example, Allround saw a 28% increase in responses on their feedback forms by emailing them using Mailmodo.

Now, let’s come to the how.

If you want to send this campaign survey form in your emails, you can use Mailmodo. Mailmodo is an all-in-one interactive email marketing platform that lets you create and send such interactive forms in email without any coding. Here’s an interactive demo to get you started.

How to increase submissions for your campaign survey form

You can increase the submissions of your campaign survey form by making them user-centric and easy to complete. We have created an exclusive guide that discusses 12 things you can do to increase form submissions.