Customer Satisfaction Survey Form Template

What is a customer satisfaction survey form?

A customer satisfaction survey form is a tool used by businesses to gather feedback from customers regarding their products or services. It typically includes questions about overall satisfaction, specific aspects of the product or service, and suggestions for improvement. The information collected helps businesses understand customer needs and make informed decisions for future improvements.

Important fields to include in a customer satisfaction survey form

Here are some useful fields that you can include in your customer satisfaction survey form. Make sure to customize these fields depending on your specific needs.

Field Name	Why to Collect	Compulsory/Optional	Input Type
Your Name	To personalize responses and address the customer by name	Optional	Text
Your contact number	To follow up or resolve any issues	Optional	Number
Product or service availed	To understand which offerings are being used	Compulsory	Text
Product/service Rating	To gauge satisfaction levels with specific offerings	Compulsory	Number
Any comments or suggestions for us?	To gather feedback for improvement	Optional	Text
Would you recommend this product/service to others? (Yes/No)	To measure the likelihood of future business	Compulsory	Radio buttons

How can I create a customer satisfaction survey form?

You can create a customer satisfaction survey form using any online tool that allows you to create forms, like Google Forms, Typeform, etc. You can also use Mailmodo to create and send forms in your emails.

How can I send a customer satisfaction survey form by email?

Before we get into the how, let’s understand the why.

Why should you send this form by email?

Inserting your customer satisfaction survey form allows you to reach out to your existing email list and have them fill out the form within the email itself. This reduces friction and cuts down on multiple steps like redirects, logging in to another page, etc. This results in an increase in the number of submissions.

For example, BluSmart saw a 35% increase in responses by sending interactive emails using Mailmodo.

Now, let’s come to the how.

If you want to send this customer satisfaction survey form in an email you can use Mailmodo. Mailmodo is an all-in-one interactive email marketing platform that lets you create and send such interactive forms in your emails without any coding. Here’s an interactive demo to get you started.

How to increase submissions for your customer satisfaction survey form

You can increase the submissions of your customer satisfaction survey form by making them user-centric and easy to complete. You can check our exclusive guide that discusses 12 things you can do to increase form submissions.