Market Research Survey Form Template

What is a market research survey form?

A market research survey form is a digital form used to collect information from individuals to gather insights on consumer preferences, behavior, and opinions about an existing or potential product/ service. It helps businesses make informed decisions and develop effective strategies based on data-driven insights.

Important fields to include in a market research survey form

Here are some key fields that you can include in your market research survey form. You can customize these depending on your specific needs.

Field Name	Why to Collect	Compulsory/Optional	Input Type
Full name	To personalize responses and identify participants	Compulsory	Text
Email address	For follow-up and communication	Compulsory	Email
Phone number	For direct contact if necessary	Optional	Number
What is your age range?	To understand the demographic distribution	Compulsory	Dropdown
What is your gender?	To understand customer segmentation	Optional	Dropdown
What type of place do you live in?	To gauge the location-based preferences	Compulsory	Dropdown
What is your occupation or field of work?	To understand the professional background of the respondent	Compulsory	Text
What is your level of education?	To understand educational background and preferences	Compulsory	Dropdown
How interested are you in this type of product/service?	To measure interest and demand for the product	Compulsory	Rating
How likely are you to use this product/service once it’s available?	To gauge the likelihood of future adoption	Compulsory	Rating
How relevant is this product/service to your needs or goals?	To determine product relevance to the target audience	Compulsory	Rating
What specific features would you find most valuable in this product/service?	To understand customer preferences for product features	Optional	Text
How does this product/service compare to alternatives you currently use?	To evaluate the product in relation to competitors	Optional	Text
What would be a reasonable price range for this product/service?	To understand customer pricing expectations	Compulsory	Text
What factors would most influence your decision to purchase this product/service?	To identify key purchasing drivers	Optional	Text
How frequently would you expect to use this product/service?	To assess expected usage and potential market demand	Compulsory	Rating
What improvements or additional features would you like to see included in this product/service?	To gather insights on product enhancement	Optional	Text
What concerns or reservations do you have about this product/service concept?	To address any potential objections or doubts	Optional	Text

How can I create a market research survey form?

You can create a market research survey form using any online tool that allows you to create forms, like Google Forms, Typeform, etc. You can also use Mailmodo to create and send forms in your emails.

How can I send a market research survey form in an email?

Before we get into the how, let’s understand the why.

Why should you send this form in an email?

Inserting your market research survey form in your emails allows you to reach out to your existing email list and have them fill out the form within the email itself. This reduces friction and cuts down on multiple steps like redirects, logging in to another page, etc., increasing the number of submissions.

For example, Razorpay increased their survey responses by 257% by emailing feedback forms using Mailmodo.

Now, let’s come to the how.

If you want to send this market research survey form in your emails, you can use Mailmodo. Mailmodo is an all-in-one interactive email marketing platform that lets you create and send such interactive forms in email without any coding. Here’s an interactive demo to get you started.

How to increase submissions for your market research survey form

You can increase the submissions of your market research survey form by making them user-centric and easy to complete. We have created an exclusive guide that discusses 12 things you can do to increase form submissions.