NPS Survey Form Template

What is an NPS survey form?

An NPS survey form is a tool used by businesses to measure customer loyalty and satisfaction. It asks customers to rate how likely they are to recommend the company’s products to others. The responses are used to calculate a net promoter score, which helps companies gauge overall customer satisfaction and loyalty.

Important fields to include in an NPS survey form

Here are some key fields that you can include in your NPS survey form. You can customize these to suit your specific needs.

Field Name	Why to Collect	Compulsory/Optional	Input Type
Full name	To address the respondent personally	Compulsory	Text
Email address	For follow-up communications	Compulsory	Email
Mobile number	To reach out for further feedback	Optional	Phone number
Likelihood to recommend	To measure customer loyalty	Compulsory	Rating
Reason for score	To understand customer feedback	Optional	Text
Ease of use	To evaluate user experience	Compulsory	Rating
Meeting customer needs	To measure product/service effectiveness	Compulsory	Rating
Customer support	Assess customer service quality	Compulsory	Rating
Product documentation	To gauge the usefulness of support materials	Compulsory	Rating
Intent to continue using	To measure customer retention	Compulsory	Rating
Value for money	To evaluate cost-effectiveness	Compulsory	Rating
Frequency of updates	To assess product/service improvement	Compulsory	Rating
Suggested features or improvements	To identify opportunities for enhancement	Optional	Text
Communication and marketing	To evaluate communication effectiveness	Compulsory	Rating
Willingness to provide a testimonial/case study	To obtain endorsement for marketing purposes	Optional	Yes/No
Additional Comments/Suggestions	To gather feedback for improvement	Optional	Text

How can I create an NPS survey form?

You can create an NPS survey form using any online tool that allows you to create forms, like Google Forms, Typeform, etc. You can also use Mailmodo to create and send forms in your emails.

How can I send an NPS survey form in an email?

Before we get into the how, let’s understand the why.

Why should you send this form in email?

Inserting your NPS survey form in your emails allows you to reach out to your existing email list and have them fill out the form within the email itself. This reduces friction and cuts down on multiple steps like redirects, logging in to another page, etc, increasing the number of submissions.

For example, Mudrex increased their webinar sign ups by 280% by emailing their forms through Mailmodo.

Now, let’s come to the how.

If you want to send this NPS survey form in your emails, you can use Mailmodo. Mailmodo is an all-in-one interactive email marketing platform that lets you create and send such interactive forms in email without any coding. Here’s an interactive demo to get you started.

How to increase submissions for your NPS survey form

You can increase the submissions of your NPS survey form by making them user-centric and easy to complete. We have created an exclusive guide that discusses 12 things you can do to increase form submissions.