22 Best AI Marketing Tools for Different Marketing Needs

Marketers always have to stay on top of the trends to stay ahead of the competition. With the introduction of AI into the mix, AI marketing tools have helped marketers optimize marketing campaigns and improve marketing strategies for better campaign performance.

We have rounded up a curated list of the best AI marketing tools that you can consider for your marketing strategy.

AI content marketing tools

AI content marketing tools can help marketers create high-quality and highly personalized content that resonates with the audience.

Name	Features	Pricing
Copy.ai	1. Can create copies in multiple languages 2. Can create multiple types of copies 3. Can generate content ideas 4. Can customize the copy by tone, style and length	Free version available The paid version starts at $49/month
Jasper.ai	1. Support voice prompts and keywords to avoid typing 2. Includes a plagiarism checker 3. Learns from brands to preserve brand voice in generated content 4. Allows team collaboration	Starts at $49/month after a 7-day free trial
Frase	1. Provides built-in templates for content generation and allows custom templates 2. Provides content ideas by analyzing Google search console data 3. The content editor supports all word-processing features 4. Provides insights into competitors’ content strategy, keyword usage and content gaps 5. Suggests optimizations for better SEO performance	Starts at $14.99/month after a 5-day trial that costs $1

1. Copy.ai

Copy.ai is a user-friendly copy-generating tool. It can generate copies for Instagram captions, nurturing subject lines for emails and cold outreach pitches. CopyAI can suggest various copies to help overcome creativity block. CopyAI is a versatile tool that can cater to all your copywriting needs.

Features:

1. Can create copies in multiple languages

2. Can create multiple types of copies

3. Can generate content ideas

4. Can customize the copy by tone, style and length

Pricing:

Free version available

The paid version starts at $49/month

2. Jasper.ai

Jasper AI is a highly popular AI copywriting tool that utilizes GPT-3 to generate content for social media, ad copy, blogs and emails. One of the key advantages of Jasper is its ability to preserve the brand voice while generating copy.

Features:

1. Support voice prompts and keywords to avoid typing

2. Includes a plagiarism checker

3. Learns from brands to preserve brand voice in generated content

4. Allows team collaboration

Pricing:

Starts at $49/month after a 7-day free trial

3. Frase

Frase is an all-in-one solution for bloggers, content creators and marketers to research, write, and optimize their content for SEO. Frase can produce high-quality content like blog intros, FAQs, headings and more very quickly. You can even use their outline builder to build an outline and convert it into a full draft.

Features:

1. Provides built-in templates for content generation and allows custom templates

2. Provides content ideas by analyzing Google search console data

3. The content editor supports all word-processing features

4. Provides insights into competitors’ content strategy, keyword usage and content gaps

5. Suggests optimizations for better SEO performance

Pricing:

Starts at $14.99/month after a 5-day trial that costs $1

AI affiliate marketing tools

AI tools help affiliate marketers optimize their marketing efforts and track the performance of their affiliate marketing campaigns.

Name	Features	Pricing
Refersion	1. Detects fraudulent referrals 2. Allows to set custom commission structures for different affiliates 3. Provides tools for onboarding, communication and relationship management with affiliates 4. Integration with popular e-commerce platforms and payment gateways	Starts at $119/month after a 14-day free trial
Affise	1. Flexible payouts for different affiliates 2. Performance tracking of different affiliates 3. Fraud detection and prevention	Starts at $500/month
Scaleo	1. Can generate visualized data reports 2. Algorithm to detect, prevent and take action against fraud in real-time 3. Provides an affiliate portal for affiliates to view performance data	Starts at $119/month after a 14-day free trial

4. Refersion

Refersion is an AI-powered affiliate management platform. It offers features like fraud detection, commission payout automation and performance analytics, among others and helps optimize affiliate marketing efforts.

Features:

1. Detects fraudulent referrals

2. Allows to set custom commission structures for different affiliates

3. Provides tools for onboarding, communication and relationship management with affiliates

4. Integration with popular e-commerce platforms and payment gateways

Pricing:

Starts at $119/month after a 14-day free trial

5. Affise

Affise is an all-in-one partnership marketing platform. It offers features like affiliate tracking, fraud detection and commission management.

Features:

1. Flexible payouts for different affiliates

2. Performance tracking of different affiliates

3. Fraud detection and prevention

Pricing:

Starts at $500/month

6. Scaleo

Scaleo is an affiliate marketing platform that allows you to manage and optimize your affiliate programs. It offers features like fraud detection, conversion tracking and performance optimization tools.

Features:

1. Can generate visualized data reports

2. Algorithm to detect, prevent and take action against fraud in real-time

3. Provides an affiliate portal for affiliates to view performance data

Pricing:

Starts at $500/month after a 14-day free trial

AI marketing analytics tools

Marketers rely on the top AI marketing analytics tools to make informed marketing decisions and achieve optimal results.

Name	Features	Pricing
Google Analytics	1. Provides real-time data about activity on the website or apps like active users, traffic sources, and content performance and more 2. Detailed audience insights, including demographics, interests, geographic location and more 3. Allows you to set up goals and tracks conversions	Free version is available that can support most businesses
Looker	1. Allows you to collaborate with different teams and share reports, insights and dashboards 2. Offers predictive analytics, machine learning and statistical modeling to uncover patterns and forecast trends 3. Supports integration with various data sources like databases, cloud storage and third-party marketing platforms	Custom pricing
Mixpanel	1. Helps analyze user journeys, conversion rates and drop-off points 2. Allows you to run experiments and compare different variations of products 3. Helps analyze user groups over time to understand how behavior changes based on various factors	Free plan available Paid plans start from $20/month

7. Google Analytics

Google Analytics is a powerful suite of tools that allows you to track and analyze metrics like website traffic, user behavior, conversions, clicks and much more. Marketers can use it to understand their audience better and measure the performance of their marketing efforts.

Features:

• Provides real-time data about activity on the website or apps like active users, traffic sources, content performance and more

• Detailed audience insights, including demographics, interests, geographic location and more

• Allows you to set up goals and tracks conversions

Pricing:

Free version is available that can support most businesses

8. Looker

Looker is an AI-powered data analytics platform for exploring, analyzing and visualizing data. It allows you to create interactive dashboards and reports and take data-driven decisions.

Features:

• Allows you to collaborate with different teams and share reports, insights and dashboards

• Offers predictive analytics, machine learning and statistical modeling to uncover patterns and forecast trends

• Supports integration with various data sources like databases, cloud storage and third-party marketing platforms

Pricing:

Custom pricing

9. Mixpanel

Mixpanel is a platform that helps you understand user behavior and tracks key metrics. It offers a range of features to analyze user interactions and measure engagements.

Features:

1. Helps analyze user journeys, conversion rates and drop-off points

2. Allows you to run experiments and compare different variations of products

3. Helps analyze user groups over time to understand how behavior changes based on various factors

Pricing:

Free plan available

Paid plans start from $20/month

AI email marketing tools

AI email marketing tools can empower businesses to create engaging campaigns and drive conversions.

Name	Features	Pricing
Instantly AI	1. Campaign builder allows you to use variables, sequences and smart scheduling to increase deliverability and response rates 2. Allows for A/B testing to experiment with email variations 3. It analyzes data and performance metrics to identify trends and patterns	Starts at $37/month after the free trial
Nanonets	1. Can read and respond to frequent emails 2. Can write compelling email copies with provided keywords 3. Can generate personalized responses to emails after reading and understanding the context of the emails	Nanonets AI email responder is free to use
Flowrite	1. Provides three high-quality personalized versions to choose from 2. Can generate emails based on the brief you provide about your role and designation	Starts at about $5/month after a 14-day free trial

10. Instantly AI

Instantly is an AI-powered solution that enhances the scalability of your outreach email campaigns. It can utilize multiple email-sending accounts and implement effective warm-up strategies. Instantly can optimize your campaigns and provide valuable insights into the performance and effectiveness of your email outreach efforts.

Features:

• Campaign builder allows you to use variables, sequences and smart scheduling to increase deliverability and response rates

• Allows for A/B testing to experiment with email variations

• It analyzes data and performance metrics to identify trends and patterns

Pricing:

Starts at $37/month after the free trial

11. Nanonets

Nanonets offers AI email writers and responders that help you automate replies and free up work hours. It can automatically reply to recurring emails and even allows you to send personalized emails automatically.

Features:

• Can read and respond to frequent emails

• Can write compelling email copies with provided keywords

• Can generate personalized responses to emails after reading and understanding the context of the emails

Pricing:

Nanonets AI email responder is free to use

12. Flowrite

Flowrite is an AI email writer that writes email copies and messages with less effort and time consumption. This AI-powered email writer can write messages for various teams like sales, marketing, leadership, customer support, etc.

Features:

• Provides three high-quality personalized versions to choose from

• Can generate emails based on the brief you provide about your role and designation

Pricing:

Starts at about $5/month after a 14-day free trial

AI social media marketing tools

Marketers can use AI social media marketing tools to boost online presence and maximize social media strategy.

Name	Features	Pricing
Brandwatch	1. Allows tracking and analyzing conversations across multiple social media platforms 2. Detects and alerts about unusual activities or emerging crises in real-time 3. Allows you to collaborate, schedule and publish content across multiple channels	Custom pricing
Brand24	1. Provides valuable insights that will help you make the right data-driven decisions 2. Uses machine learning and NLP to identify the emotional tone of texts as positive, negative, or neutral, allowing you to prevent potential PR crises with ease 3. Helps identify key influencers and opinion leaders in your industry	Starts at $99/month after a 14-day free trial
Agorapulse	1. Allows you to schedule and publish content across various social media platforms 2. Centralizes all your social media messages and comments in one inbox 3. Generates visual reports to showcase campaign results, audience insights and social media trends	Starts at $69/month after a 30-day free trial
Hootsuite	1. Allows you to schedule and publish content across multiple social media platforms 2. Allows you to manage and optimize social media ad campaigns and track ad performance 3. Allows collaboration with team members and assigning tasks	Starts at $23.25/month billed annually after a 30-day free trial

13. Brandwatch

Brandwatch is an AI-powered suite of tools for social media tracking, trend analysis and influencer management. It allows you to monitor social media conversations, gain insights and conduct market research.

Features:

• Allows tracking and analyzing conversations across multiple social media platforms

• Detects and alerts about unusual activities or emerging crises in real-time

• Allows you to collaborate, schedule and publish content across multiple channels

Pricing:

Custom pricing

14. Brand24

Brand24 is an AI social listening tool that tracks and analyzes mentions of brands, keywords and more across all public sources, providing insights in real-time. It's a must-have for marketers, allowing them to measure campaign success, monitor competitors, conduct market research, and identify potential leads.

Features:

• Provides valuable insights that will help you make the right data-driven decisions

• Uses machine learning and NLP to identify the emotional tone of texts as positive, negative, or neutral, allowing you to prevent potential PR crises with ease

• Helps identify key influencers and opinion leaders in your industry

Pricing:

Starts at $99/month after a 14-day free trial

15. Agorapulse

Agorapulse is an AI-powered social media management platform that provides insights on the performance of your social media posts, among other features and helps improve engagement and reach. It even allows for social media listening and management of social media posts.

Features:

• Allows you to schedule and publish content across various social media platforms

• Centralizes all your social media messages and comments in one inbox

• Generates visual reports to showcase campaign results, audience insights and social media trends

Pricing:

Starts at $69/month after a 30-day free trial

16. Hootsuite

Hootsuite offers several tools for social media management. With OwnlyWriter, it generates captions and content ideas. You can publish content across multiple platforms, track performance, manage ads, and optimize posting times. Hootsuite's repurpose tool helps recreate successful content without duplication.

Features:

• Allows you to schedule and publish content across multiple social media platforms

• Allows you to manage and optimize social media ad campaigns and track ad performance

• Allows collaboration with team members and assigning tasks

Pricing:

Starts at $23.25/month billed annually after a 30-day free trial

AI SEO tools

AI SEO tools can optimize keyword research, content creation and on-page optimization for improved search rankings.

Name	Features	Pricing
Semrush	1. Allows to discover keywords for SEO, analyze keyword difficulty and identify keyword trends 2. Allows to analyze competitor strategies and their top-performing keywords 3. Allows to analyze the backlink profile of your website and gain insights into your link-building opportunities	Starts at $119.95/month after a 7-day free trial
Surfer SEO	1. Helps find relevant keywords and provides insights on search volume, competition and potential traffic 2. Provides a comprehensive view of search engine results pages for specific keywords 3. Allows you to analyze competitors’ top-ranking pages and gain insights into SEO strategies	Starts at $9/month
Alli AI	1. Provides a highlight tool to show which changes have been made on every page 2. Allows you to edit, change, approve, or un-approve any automated recommendation from the dashboard 3. Algorithms evolve with changing SEO best practices	Starts at $249/month after a 10-day free trial

17. Semrush

Semrush is a powerful all-in-one digital marketing platform. It offers a range of tools and features to help businesses improve their online presence. The tools offer services for SEO, content marketing, market research and more.

Features:

• Allows to discover keywords for SEO, analyze keyword difficulty and identify keyword trends

• Allows to analyze competitor strategies and their top-performing keywords

• Allows to analyze the backlink profile of your website and gain insights into your link-building opportunities

Pricing:

Starts at $119.95/month after a 7-day free trial

18. Surfer SEO

Surfer SEO is an AI-powered content optimization tool. It helps improve your website's search engine rankings. It analyzes top-ranking pages and provides data-driven insights and recommendations to optimize your content and boost its ranking.

Features:

• Helps find relevant keywords and provides insights on search volume, competition and potential traffic

• Provides a comprehensive view of search engine results pages for specific keywords

• Allows you to analyze competitors’ top-ranking pages and gain insights into SEO strategies

Pricing:

Starts at $9/month

19. Alli AI

Alli AI is an AI-powered marketing assistant that helps businesses optimize their digital marketing campaigns. It uses AI algorithms and machine learning to analyze data and provide SEO recommendations that you can approve or reject from the dashboard.

Features:

• Provides a highlight tool to show which changes have been made on every page

• Allows you to edit, change, approve, or un-approve any automated recommendation from the dashboard

• Algorithms evolve with changing SEO best practices

Prices:

Starts at $249/month after a 10-day free trial

AI conversational tools

AI conversational tools can enhance your conversational marketing strategies and drive meaningful connections with your audience fast.

Name	Features	Pricing
IBM Watson Assistant	1. Can offer personalized recommendations 2. Can perform data analysis to uncover patterns and trends 3. Can perform sentiment analysis from customer interactions	Free plan available Paid plan starts at $140/month
ChatGPT	1. Can generate content ideas, headlines, blog posts and more very quickly 2. Supports multiple languages	Free plan available Paid version available at $20/month
Manychat	1. Helps customers find the right products inside their Instagram DMs and send them to the point of purchase 2. Qualifies leads with automated conversations 3. Allows running messaging-powered campaigns like giveaways and promotions	Free plan available Paid plans start at $15/month

20. IBM Watson Assistant

IBM Watson Assistant is an AI-powered chatbot built on deep learning. It uses machine learning and natural language processing (NLP) models to understand questions, find the best answers and respond. It also allows you to build and deploy conversational agents.

Features:

1. Can offer personalized recommendations

2. Can perform data analysis to uncover patterns and trends

3. Can perform sentiment analysis from customer interactions

Pricing:

Free plan available

Paid plan starts at $140/month

21. ChatGPT

ChatGPT is a conversational AI model developed by OpenAI. It uses deep learning to generate human-like responses. It has been trained on vast text data and can understand and generate text-based responses.

Features:

• Can generate content ideas, headlines, blog posts and more very quickly

• Supports multiple languages

Pricing:

Free plan available

Paid version available at $20/month

22. Manychat

Manychat is an AI-powered chatbot platform that allows you to automate your marketing efforts. It helps you create chatbots without coding and integrate it with various messaging platforms. It also allows you to send and integrate broadcasts with other marketing tools.

Features:

1. Helps customers find the right products inside their Instagram DMs and send them to the point of purchase

2. Qualifies leads with automated conversations

3. Allows running messaging-powered campaigns like giveaways and promotions

Pricing:

Free plan available

Paid plans start at $15/month

Takeaways

AI marketing tools cut the cost of operation and the time required for completing tasks and helps marketers focus their efforts toward more creative fronts. You can use the above-listed AI tools to reinvent your marketing efforts and optimize your marketing strategy for a better ROI.