AMP has changed the way people interact with emails. It helped marketers move from 'boring' static HTML emails to interactive AMP emails where users can fill out forms, book meetings, answer surveys, and more.
It widely reduced drop-offs and increased email conversions. By how much? - you might ask. Razorpay, a popular fintech brand, got 257% higher survey responses after using AMP emails.
Cool, isn't it?
22 AMP email examples
We've curated the best AMP email examples you can replicate for your next email campaign. Here they are.
1. NPS survey
Get this NPS survey AMP email template
You can measure user satisfaction with your product/services or brand by sending them a Net Promoter Score (NPS) survey with AMP emails. Users can fill out the form in the email without any redirect, thus increasing the submission rate.
Razorpay, full-stack financial solutions, got a 257% increase in NPS survey emails with Mailmodo.
We saw a massive 250% increase in responses to our NPS survey emails. Our merchants loved the email as it enabled them to share their thoughts with us without even getting redirected once.
-Subhash Dash, Growth Marketing, Razorpay
2. Event feedback form
Get this Event feedback form AMP email template
Ask for users’ views and thoughts after they have attended a live event, webinar, or workshop. You can learn new insights on improving future events and get to retain your customers via constant communications.
3. Product feedback form
You can send out product/service feedback forms to collect users’ feedback with AMP emails. You can include all the relevant questions and ask users to answer them. And since the survey can be filled in via email, users will want to finish the survey immediately, giving your higher response rate.
4. Demo bookings
Get this Demo bookings AMP sample
One of the most interesting examples of an AMP email is booking a demo within the email. You can connect with apps like Calendly to allow users to choose the date and timing for their demo. AMP email bookings are an interesting way to get more people to book demos, thus giving you more leads.
Hobspace, the world's #1 chess curriculum for kids, got 20% more demo signup using Mailmodo's demo booking email.
Mailmodo decreased the friction in the demo bookings and allowed us to integrate all the data with internal systems, making the experience smooth both for our customers and our internal teams.
-Priya Goel, Co-founder, Hobspace
5. Webinar registration
Get this Webinar registration AMP email template
Online webinars and events are an effective way to engage with subscribers and build brand awareness. You can get more registration using AMP email as it eliminates the need for any redirects or landing pages.
With Mailmodo, you can create an interactive webinar registration form with an easy no-code email template builder.
Mudrex, an automated crypto asset management platform, got a 280% increase in their webinar signup using Mailmodo's event registration email. AMP emails reduce the registration process's red tape, allowing more users to sign up.
As a customer experience manager, I’m responsible for delivering an experience that my audience wants to come back to. Mailmodo helped me achieve that. The numbers we saw were proof of what was otherwise abstract.
-Pranjal Agarwal, Customer experience, Mudrex
6. Loan application
Get this Loan application AMP email template
For the fintech industry, AMP email can be beneficial. It allows users to complete their loan applications via email. You can get information such as name, loan amount, occupation, or family details. Since everything is happening in one place, users tend to feel at ease and submit their responses.
7. Quizzes
Quizzes in email can create an interactive email experience by engaging users to answer different questions. You can include rewards when users successfully answer all the questions to keep their excitement level intact.
8. Wordle
You can easily include word games such as Wordle in email. It allows users to play games in the email rather than going to the website, typing the keyword, and waiting for the page to load to play.
Why put users through all this struggle when you can easily include wordle in email? We launched Wordle Mail to give your subscribers an immersing gaming experience within the email.
9. Spin the wheel
Get this Spin the wheel AMP email template
Spin the Wheel has been a part of our childhood - getting exciting rewards whenever the wheel stops. Well, you can bring that fun and excitement in email with AMP for emails.
You can configure spin the wheel in many ways - including coupon codes, discounts, or other goodies. Such games create curiosity and keep users engaged.
10. Edtech course booking
Get this Edtech course booking Template
Converting qualified email leads into attendees has been challenging for Edtech brands. But, with AMP emails, they can market in users' inboxes and allow them to book demos right away.
11. Interactive calculators
Get this Interactive calculators Template
With AMP emails, you can add calculators for your users within email - loan premium calculators, pricing calculators, cart checks out, dynamic catalogs, flight trackers, and stock prices. We also use API to add your existing website elements inside emails.
Create and send AMP emails without coding in minutes
12. Abandoned carts
Get this Abandoned carts Template
Users abandon their cart due to low budget, or maybe they’ve just changed their minds. Whatever the reason is, recovering cart abandonment is crucial as you can generate huge revenue from it.
With AMP emails, you can send abandoned cart emails and allow users to complete the transaction within the email. But remember, users can’t make payments within the email unless they choose to pay on delivery. They need to be redirected if they choose to pay online.
We moved from Mailchimp to Mailmodo because of interactive emails and direct checkouts. Customer actions in the email was an added bonus. Our campaigns saw a visible increase in numbers.
-Ridhima Achaliya, Growth Marketing, Traya
13. Email polls
Polls are a great way to engage users across social platforms to get which UX looks much better or which team will win IPL 2022. Everyone loves polls, and your subscriber will get too.
With AMP email, you can include interactive polls asking users different questions and showing them real-time data of total responses. The data from polls can even help you create user segments and send highly personalized emails.
14. Image carousels
Get this Image carousels Template
Try Mailmodo's carousel widget to showcase your product from different angles or display a new product line. With AMP email carousels, you can create a slideshow and allow users to scroll to view the next image within the email.
15. Accordions
You can use amp-accordions to say a lot but keep your emails less cluttered. AMP accordion creates a dropdown menu in the email, and users can click and see the expanded version of the header.
For instance, you can add FAQs and out questions as header, and when users click on the dropdown, they get to view the answer.
16. RSS feed in email
Deliver fresh content whenever your subscribers open your newsletter with a live RSS feed inside the email with the support of AMP. Do you know we did this? The Indian Express partnered with Mailmodo to create dynamically updating content inside the email to provide fresh and up-to-date news to their readers.
At first, implementing dynamic RSS feed in email was just our idea, nobody had ever done this. But the Mailmodo team was ready to give it a shot and created the template. Now, we’re looking to scale to budget updates, sports news, election results etc.
-Vaibhav Khanna, Sr. Manager, Subscription Growth, The Indian Express
17. Dynamic content
Send hyper-personalized dynamic emails that show different email content based on the subscriber's demographics, like gender and age.
18. Live price ticker
Fintech brands can use this AMP email example to send emails that contain live stock updates/current updates to their customers. It will educate them and make them take action on your email.
19. Opt-in confirmation
Get this Opt-in confirmation Template
Source: Stripo
Confirming the user's email address is crucial for your business to comply with laws and ensure the user’s privacy.
With AMP emails, you can easily allow users to confirm their email address within the email without asking them to go to a browser and then confirm.
💡 Related read: What is double opt-in and why you should use it?
20. Product recommendation
Send dynamic product recommendation emails with products related to the recent purchase history of your customers to upsell to them.
21. Scratch off cards
Send discount emails with little gamification to spark engagement with your customers. Scratch-off cards inside are great for doing that. E-commerce brands most commonly use it.
22. Lead generation
Get this Lead generation Template
This AMP email example shows an email that works as a substitute for a website form page to generate sales leads for Service at Home businesses. Since the pandemic started, old and new businesses have hedged their bets on a door-to-door service model.
One of the hardest challenges in this category is gaining visibility and getting users to try the product. Companies generate leads to their sales funnel through cold emails more productively than AMP emails. These emails are very useful for users on mobile because they often require switching an app to view the same form on a website.
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Experience the power of interactivity right now
Wrap up
AMP emails have so much potential you can leverage to improve your email performance, keep subscribers engaged and generate more revenue. In fact, Mailmodo is known for creating and sending bulk dynamic AMP emails for higher engagement and conversions. We can confidently say that AMP for email is the future of email marketing; without it, you might be missing a lot.
There is so much more you can add to email using AMP. To explore the possibilities of AMP emails, read our AMP emails use cases guide.
What you should do next
Hey there, thanks for reading till the end. Here are 3 ways we can help you grow your business:
Talk to an email expert. Need someone to take your email marketing to the next level? Mailmodo’s experts are here for you. Schedule a 30-minute email consultation. Don’t worry, it’s on the house. Book a meet here.
Send emails that bring higher conversions. Mailmodo is an ESP that helps you to create and send app-like interactive emails with forms, carts, calendars, games, and other widgets for higher conversions. Get started for free.
Get smarter with our email resources. Explore all our knowledge base here and learn about email marketing, marketing strategies, best practices, growth hacks, case studies, templates, and more. Access guides here.
