AUTHOR

Trang Cao

Co-founder, The Growth Chef Marketing Group

Trang Cao, the former VP of Performance Marketing at Skims by Kim Kardashian, started her company, The Growth Chef in 2022. The Growth Chef is a group of brands that includes an e-commerce advisory firm, a Shopify app development and investment lab, and multiple DTC ventures. Trang's childhood interest in fashion led her to pursue a career in the industry, despite initially focusing on her American dream. Her father was a big inspiration to ignite her ‘entrepreneurial spirit’, and one skill that she considers game-changing for marketers is understanding what is hidden behind their data and numbers.