Email drip campaign best practices are fast becoming popular as they enable you to reach the right potential customers at the right time. There are multiple tools and software that enable you to achieve this. So how do you choose the best drip campaign software for your business? This guide covers a comprehensive review of 5 best email drip campaign softwares out there.
What is a drip campaign?
A drip campaign is a marketing method that allows automated sets of emails or 'drips' to be shared with customers based on specific timelines or user actions is called a drip campaign. It sends a sequence of pre-written emails to people who take a specific action on a website or application. For example, new subscribers will receive these emails after signing up. Later, they will receive time-scheduled emails until the campaign ends.
Learn more about drip campaigns, their use cases, and how to set them up in this guide.
How to send drip campaigns?
If you're wondering how to create an email drip campaign that works for your business, you only need a well-crafted message, a planned campaign, and tools to start the campaign. To send a drip campaign, you need to:
- Identify and segment your audience.
- Create the emails.
- Set up the drip campaign.
- Review and send the drip campaign.
- Analyze the drip campaign performance.
Choosing the right drip campaign email software
For the best sales email drip campaign, check whether your software provides you with tools such as drip email campaign workflow and b2b email drip campaign.
✅Scheduler & builder
A seamless platform is essential to allow you to create and schedule emails and release them on time easily.
✅Personalization
Your drip campaign software should have tools to help you create personalized emails using the recipient's first name.
✅Segmentation
The software should help you segment your database so that groups of relevant subscribers are created for these personalized emails to be sent to.
✅Report assessment
Your software should provide you with data to improve your campaigns over time and optimize your database.
✅Cost-effectiveness
Many software is priced according to the number of subscribers your database reaches out to. Choose a plan according to both affordability and requirements.
Now that you know the key points to keep an eye out for when choosing the best drip campaign email software let's look at some of the best email drip campaign software to build an ideal email drip campaign strategy.
Best drip campaign email software
Drip campaigns are not easy to set up, so you need drip campaign software that helps you ease and speed up this process. Here's a list of the best drip campaign softwares you can use:
1. Mailmodo
Mailmodo ensures your conversions get top priority. It is one of the best drip campaign email software. It simplifies email marketing and helps businesses create drip campaigns with ease with the AMP email framework and automate time-based drip series easily.
Upload and manage contacts to our email marketing automation tool and manage it with ease.
Features:
- Upload and manage contacts to our email marketing automation tool and manage it easily. You can upload from various sources, including CSV files, API, integrations, or manually.
- Segment the contact list using our advanced segmentation feature that helps you send targeted emails to the right audience.
- Use our drag-and-drop builder to create visually appealing emails. You can also use AMP emails to make your emails interactive.
- With features including high email deliverability and automation, it also helps trigger transactional emails based on user actions.
- The reporting feature lets you see opens, clicks, subscribers, submission-related data, and A/B testing features.
G2 rating: 4.6
It is a powerful email marketing platform that offers a wide range of customizable templates and automation features. With its user-friendly interface and excellent customer support, Mailmodo is an excellent choice for businesses looking to streamline their email campaigns.
- Shriniket A., G2
Pricing:
Free trial: ✅
| Plan | Contacts Limit | Price (INR) | Number of contacts |
|---|---|---|---|
| Lite | 2,500 | $39 | 20,000 |
| Pro | 2,500 | $79 | 25,000 |
| Max | 2,500 | $159 | 37,500 |
2. AWeber
AWeber is well-known in the digital marketing sphere and helps businesses grow their subscribers by enabling the sharing of email marketing campaigns.The email automation builder is easy to use, and you can add multiple emails by dragging and dropping. You can add tags to subscribers in your email list to send targeted email series to a segment of subscribers.
Features:
- AWeber offers high-functionality drip campaigns with tools such as its campaign builder and smart builder. It helps you add new leads easily.
- Provides a drag-and-drop, smart designer, plain text message, and HTML editor. However, the editor can create HTML emails only.
- You can create drip campaigns for e-commerce, lead generation, welcome, and conversion emails with pre-written automated email campaigns.
- You can also integrate seamlessly with the apps and services.
G2 rating: 4.2
Pricing:
Free trial: ✅ (CC required)
| Plan | Subscribers | Email Automation | Price |
|---|---|---|---|
| Free | 500 | 1 | $0 |
| Lite | 5,000 | 3 | $42.50 |
| Plus | Unlimited | Unlimited | $50 |
🔍 Compare:
3. Customer.io
Customer.io helps users build messaging workflows through an automated messaging platform that helps users control the messages they communicate. It sends your customers messages and performs other actions when they meet certain criteria. This tool also includes journeys, messaging automation features for engagement, data pipelines, and customer data platforms.
Features:
- Customer.io has an interactive platform where you can drag and drop blocks to build a sequential workflow. These components include emails, branching, delays, segments, etc.
- Segment and personalize the messages to enhance customer interactions.
- You can also send targeted campaigns to improve your engagement and conversion rates.
- The reporting in this software is highly interactive. Each sequence in your created workflow has real-time metrics attached to it.
Source: Customer.io
G2 rating: 4.4
"By harnessing their event-driven marketing capabilities, we were able to precisely target users throughout their customer journey."
- Pedro V, G2
Pricing:
Free trial: ❌
| Plan | Profiles | Number of Emails | Price |
|---|---|---|---|
| Essentials | 5,000 | 1 million | $100/mo |
| Premium | Custom | Custom | $1,000/mo |
| Enterprise | Custom | Custom | Talk to sales |
4. GetResponse
An easy tool to automate marketing, GetResponse helps businesses with inbound marketing solutions. It assists you in creating and growing your email list by capturing and nurturing leads, sending different types of emails, and automating workflows in a single tool.
Features:
- Users can use the workflow builder and utilize tags to track behavior, enabling better communication workflow.
- It comes with various email templates so that you can pick and customize to your liking.
- Includes a drag-and-drop builder that allows you to build an extensive email template library.
- You can also use its custom segmentation capability to segment and personalize the content and boost your open and click-through rates.
- The dashboard provides information on open rates, click rates, goals, etc., which can also be delivered directly to the user's inbox.
G2 rating: 4.2
Pricing:
Free trial: ✅
| Number of contacts | Email marketing | Marketing automation | Ecommerce marketing |
|---|---|---|---|
| 1k | $19/mo | $59/mo | $119/mo |
| 2.5k | $29/mo | $69/mo | $139/mo |
| 10k | $79/mo | $114/mo | $199/mo |
| 25k | $174/mo | $215/mo | $299/mo |
| 50k | $299/mo | $359/mo | $444/mo |
| 100k | $539/mo | $599/mo | $699/mo |
5. Drip
Known as an e-commerce revenue engine, Drip enables users to undertake more innovative marketing and generate revenue from marketing. It is a marketing solution that helps your e-commerce business to create advanced email series, email templates, lead scoring and onsite messaging to nurture your leads.
Features:
- Provides easy-to-use tools to create simple, automated drip campaigns focusing on increasing brand loyalty.
- Its drag-and-drop email editor has 50+ themed templates for different use cases.
- Comes with multiple trigger options and 40 pre-made automation series for e-commerce brands. It is visual so that you can see the entire series at a glance.
- Offers multiple email series, including abandoned cart, product announcement, and upsell and cross-sell email series.
- With a visually intuitive dashboard, Drip allows users to optimize their lists and organize data efficiently.
G2 rating: 4.4
Pricing:
Free trial: ✅
| Number of contacts | Free | Paid plan |
|---|---|---|
| 2.5k | Available | $39/mo |
| 7.5k | NA | $124/mo |
| 15k | NA | $209/mo |
| 25k | NA | $409/mo |
| 50k | NA | $699/mo |
| 75k | NA | $949/mo |
| 100k | NA | $1199/mo |
| 120k | NA | $1399/mo |
| 150k | NA | $1699/mo |
Wrapping up
Drip campaigns are essentially helpful for businesses regarding lead generation, conversions, and customer engagement. Now you have a fair idea of which software would be the right to start putting your email sequence flow in place.
If you are looking for an email drip campaign KPI to improve your marketing presence, Mailmodo is an excellent choice. With comprehensive built-in features, Mailmodo offers an impressive drip campaign process to boost your digital marketing strategy.
