Considering a clearance sale? It's an effective marketing strategy, not just for inventory management but also for revitalizing your product offerings and enhancing sales. Suitable for both physical and ecommerce platforms, it draws in new customers, retains existing ones, and smoothly updates your stock to make way for new seasonal items.
This guide showcases various effective clearance sale examples, explores the strategies behind their success, and offers insights on how you can implement impactful clearance sales in your own retail or e-commerce store.
What is a clearance sale?
A clearance sale is when a store reduces prices to quickly sell items. This is often done to make space for new products or if the store is closing.
This is a good chance for website visitors to grab bargains on different kinds of stuff. Remember, these sales usually happen when seasons change or new stock is coming in. Therefore, the target audience needs to be quick to shop, as the best things often get sold out fast.
9 inspiring clearance sale examples
Here are nine creative and successful clearance sale examples to follow for maximum results.
1. Target
Target knows how to handle its stock with its clearance sales. Their ongoing clearance sale is organized in categories like Baby Clothing, Beauty & Personal Care, Clothing & Accessories, and more, offering a diverse range of discounted items. Take their Baby Clothing clearance sale, for example. It's a win-win: parents get cool discounts on cute baby clothes, and Target keeps their shelves fresh for the new stuff. It's not just about selling off old stock; it's about giving a good deal that feels like a steal.
Their Home Clearance section is like a treasure hunt for people looking to enhance their living spaces. Imagine stumbling upon the ideal lamp or decorative throw pillow, priced so attractively that it brings a smile to your face. That's the Target experience. Their approach ensures a constantly refreshing inventory, while simultaneously offering irresistible deals on items they're moving out.
2. Walmart
Walmart's clearance sales offer a wide range of items, from home essentials to tech gadgets and fashion, all at eye-catching prices. Whether online or in-store, shoppers can find great deals on everything, including free samples, toys, and furniture, with prices as low as $5 to $200. Each aisle or webpage brings another exciting deal, such as the Play-Doh Multicolor Magic Play Dough Set, now available for only $7.00, down from its original price of $11.97.
Walmart's clearance event offers an impressive variety that caters to nearly every shopper's needs, transforming the shopping experience into an exciting journey of discovery and savings. This sale offers a variety of items from garden essentials to sports gear at prices that make updating your outdoor space and hobbies more affordable.
3. Kohl’s
Kohl's hits the mark with their ongoing clearance sale. They broke everything down into easy-to-shop sections like Home, Women, Men, Kids, and Shoes, making it super simple to find what you need. Talking about choices – they had over 3,000 items up for grabs, including deals like an item marked down to $13.99 from the regular price of $19.99.
Whether you were hunting for a cozy blanket or some new sneakers, there was a deal waiting for you. It's smart moves like this that keep their shelves fresh and customers coming back for more. Their October 2022 clearance sale was a standout, offering incredible discounts of up to 85% off, which included an additional 50% off already reduced prices.
4. JCPenney
At JCPenney, their clearance sales are a real game-changer for bargain hunters. Imagine walking into a section where you've got everything from cozy winter jackets to stylish home decor, all slashed down by 80-90%!
It's like a treasure hunt where you can find deals on women's and men's fashion, stuff for the kids, and even those little home extras, all without breaking the bank. What makes it even better is the way they've organized it. You've got the hottest items right up front, so you know exactly what's flying off the shelves. For example, in 2023, they had a special 'buy one get one free' offer on certain items, available only to loyal customers with a premium pink ticket and early access.
5. Nordstrom
Nordstrom’s ongoing clearance sale is rolling out some of their best deals across the board – we're talking Women's, Men's, Kids', you name it. And the best part? Everything comes with a free shipping offer and return. One of the prime sake promotion examples of their deals was the sale from December 26, 2023, to January 3, 2024, which featured a 'Red Tag Clearance' offering an additional 25% special discount on already reduced items.
What's cool is how Nordstrom's made this sale super shopper-friendly. They've got deals under $50 and $100, so finding something that fits your budget is a breeze. It's like they're clearing out their shelves in the smartest way possible, making sure there's something for everyone while they make space for new stuff.
Supercharge ecommerce sales with CRO School
Get 21 emails with actionable tactics right in your inbox.
6. American Eagle
American Eagle's clearance sale is a real steal with up to 60% off for a limited time. It's perfect for fashion-forward folks on a budget. Women can find a variety of tops, jeans, dresses, shoes, and accessories, while men have a selection of tops, jeans, underwear, and more. This sale is a smart way for the store to clear out older stock and refresh its inventory.
The sale is not just about the discounts – it's a strategic move by American Eagle to keep their stock up-to-date. Shoppers benefit from the huge savings on a range of items, from daily wear to special occasion outfits. It's a win-win for both the store and customers, offering high-quality fashion at low prices.
7. GAP Factory
GAP Factory, a renowned fashion retailer, 2023, launched a clearance sale targeting women's apparel. Their approach was unique as they offered a "Shop by Size'' feature, ensuring customers could easily find discounted items in their size.
One notable deal was on their stylish Gap Logo Beanie, originally priced at $19.99, now available at 30% off for just $13.99. Additionally, shoppers could save more with GapCash or receive an extra 15% discount using the discount code ITSYOURS. This sale not only helped GAP Factory manage its inventory effectively but also provided customers with great deals on fashionable items.
8. Crate&Barrel
Crate&Barrel is having a big summer clearance sale with up to 50% off. Whether you're looking to spruce up your living room with new furniture or give your kitchen a little extra flair, they've got you covered. There are deals everywhere - from sofas and tables to beddings and lamps, and even stuff for your patio or the kids' room. It's a great chance to grab some cool stuff without spending a fortune.
Their website also lets you sort through every type of sales promotion easily. You can filter by what's available right now, what you can pick up for free, and what will be ready to ship in a few weeks. This way, you can quickly find what you need and see if it's ready when you are.
9. the kurzgesagt shop
If you're a fan of Kurzgesagt and its engaging YouTube content, you'll be thrilled to know about its ongoing clearance sales promotion. It's a great opportunity to own a piece of their unique merchandise. For instance, their 'Duck Poster', once priced at $17.90, is now available for just $12.53. That's a 30% discount. Also, for those who love the vibrant colors of their animations, the 'Twin Robots Poster (Blue)' is now offered at half its original price, a mere $12.53.
Their clearance sale also features some of their educational posters at attractive discounts. Both the 'Titanosaurus Dinosaur Poster' and 'Stegosaurus Dinosaur Poster' are available for only $7.95 each, down from $15.90. This is an ideal chance for fans and collectors to grab these items at a reduced price. Such sales are not only great for shoppers looking for a bargain, but they also help Kurzgesagt efficiently manage their inventory, ensuring that these limited-edition items find homes before they're discontinued.
Conclusion
Wrapping up, it's clear that clearance sales are a smart move for any store, big or small. From the big names like Target and Walmart to the unique Kurzgesagt shop, these sales do more than just clear out old stock. They're a clever way to keep things fresh and exciting for customers while making room for new products. Whether it's finding a cozy winter jacket at JCPenney or snagging a stylish beanie at a discount from GAP Factory, customers love these deals. And for the stores? It's about keeping up with online trends and customer needs.
