Imagine a world where your marketing campaigns flow seamlessly, your customer data is organized at your fingertips, and every interaction feels personal for your customers. Sounds like a dream, right? CRM tools integrated with email marketing functionalities are designed to make this a reality—empowering businesses to connect with their audience on a deeper level. Whether you’re automating email sequences or tracking customer behavior, the right tool can elevate your engagement strategy.
This guide will explore the top 8 CRM email marketing tools to help you build stronger and more meaningful connections with your customers.
Why opt for a CRM with email marketing functionality?
CRM and email marketing software are both highly effective tools on their own, and their integration creates an even more powerful solution that can be highly beneficial for your business. Here’s how integrating the two can benefit you:
Personalized communication : They allow for highly tailored and personalized emails based on customer data, boosting engagement and increasing the chances of conversions by delivering relevant content to the right audience at the right time.
Improved productivity : Integrating CRM with email marketing streamlines campaign management by consolidating tasks and processes into one system, saving time and enhancing overall efficiency through automation, centralized data, and seamless workflow coordination.
Data safety : They offer better security by centralizing customer information within encrypted databases. These systems also ensure compliance with data protection regulations, safeguarding sensitive customer data throughout marketing.
Cost effectiveness : CRM software integrated with email marketing functionality are usually more cost effective than using two different tools - one for email marketing and one for customer data management. This lowers operational costs while maximizing the impact of marketing efforts.
Key features to look for in a CRM email marketing platform
When selecting a CRM platform integrated with email marketing capabilities, it's essential to identify features that will enhance your marketing efforts and streamline customer relationship management. Understanding these key functionalities can help you make an informed choice and choose the right tool for your business. Here’s what you need to look for:
Analytics and testing
Seek a tool that enables you to analyze customer data and track the performance of your email marketing campaigns. It should also allow for a/b testing which will help you enhance your future campaigns.
Lead nurturing
Choose a tool that automates lead nurturing, allowing you to build lasting relationships with potential customers. By leveraging CRM data for timely, personalized emails, you can guide leads through the sales funnel and transform them into loyal customers.
Integrations
Ensure that the tool integrates seamlessly with other software and platforms that you might be using or plan on using in the future. This will streamline your processes. As a general rule of thumb, you can choose a tool offering multiple integration options.
Automation
Seek out automation features that streamline tasks usually done manually. This lets you focus on strategy while automatically handling email drip campaigns, lead scoring, and task alerts, ensuring timely and personalized communication that boosts efficiency and productivity.
Segmentation and personalization
Look for features that allow you to segment your audience based on demographics, purchase history, engagement and so on and send them personalized emails. By targeting smaller groups, you can send personalized messages that resonate better, strengthening connections, boosting open rates, and increasing ROI.
8 best CRM email marketing platforms
Finding the right combination of the above mentioned features can be overwhelming. To simplify your search, here are the top 8 crm email marketing platforms that you can consider:
HubSpot
Hubspot is a leading email marketing crm tool, recognized for its ability to automate email campaigns using CRM data. It enables businesses to attract more leads and increase conversions through personalized, targeted emails.
Key features:
Lead and contact management
Sales pipeline visualization
AI-generation of email copies
Automation of sales tasks and workflows
Integrated calendar for meeting scheduling
A/B testing capabilities
Sales analytics and reporting
Customer ratings:
G2: 4.5/5
Capterra: 4.5/5
Price:
| Plan | Starting Price |
|---|---|
| Starter | $15 per month |
| Professional | $90 per month |
| Enterprise | $150 per month |
Zoho CRM
Zoho CRM is a comprehensive crm platform designed to help businesses manage their sales, marketing, and customer support efforts. Zoho Campaigns offers an intuitive dashboard designed for ease of use, helping users create and manage email campaigns with better engagement.
Key features:
AI-driven in-depth business and email analytics
Lead management
Workflow automation
Sales forecasting
Interactive emails
A/B testing
Customer ratings:
- G2: 4.1/5
-Capterra: 4.3/5
Price:
| Plan | Price |
|---|---|
| Standard | $9.56/month billed annually |
| Professional | $16.73/month billed annually |
| Enterprise | $28.68/month billed annually |
| Ultimate | $31.07/month billed annually |
Nutshell
Nutshell is an all-in-one CRM and email marketing platform designed to help B2B teams collaborate and close more deals. It’s simple enough for any user and powerful enough for any business, ideal for teams who want to avoid managing multiple tools or hiring a dedicated admin.**
Key features:
Automated workflows
Centralized customer data
Data-driven insights
Intuitive sales automation
Performance tracking
Personalized automated sequences
Customer ratings:
G2: 4.3/5
**Capterra:**4.3/5
Price:
| Plan | Price |
|---|---|
| Foundation | $16 per user per month |
| Pro | $42 per user per month |
| Power AI | $52 per user per month |
| Enterprise | $67 per user per month |
4. Monday CRM
Monday CRM is a flexible and user-friendly crm platform designed to help businesses streamline their sales processes. As part of the larger monday.com suite, it integrates seamlessly with other tools for project and work management, making it ideal for managing processes across the organization.
Key features:
Sales forecasting
Activity tracking
AI-assisted email composition
Personalized mass emails
Customer ratings:
G2: 4.6/5
Capterra: 4.7/5
Price:
| Plan | Price |
|---|---|
| Basic CRM | $12 per seat per month |
| Standard CRM | $17 per seat per month |
| Pro CRM | $28 per seat per month |
| Enterprise CRM | Contact Sales |
5. Salesforce
Salesforce provides small businesses and startups with an all-in-one sales and support solution that simplifies building stronger client relationships. It's user friendly, easy to set up, and maintain, making it one of the best client management software options at a standard cost.
Key features:
Customer segmentation
Powerful analytics
Automation
Contact management
AI-based content
Journey orchestration
Customer ratings:
G2: 4.3/5
Capterra: 4.4/5
Price:
| Plan | Price |
|---|---|
| Starter Suite | $25 |
| Pro Suite | $100 |
| Enterprise | $165 |
| Unlimited | $330 |
6. Pipedrive
Pipedrive is a leading free CRM and pipeline management software designed to help businesses organize sales efforts and track transactions. Being cloud-based, it’s accessible anytime from any web browser or mobile app.
Key features:
Comprehensive lead management
Advanced AI and automation
Sales insights and detailed reporting with visual charts and graphs.
Mobile app
400+ integrations
Customer ratings:
G2: 4.2/5
Capterra: 4.5/5
Price:
| Plan | Price |
|---|---|
| Essential | $12 per seat per month, billed annually |
| Advanced | $24 per seat per month, billed annually |
| Professional | $49 per seat per month, billed annually |
| Power | $59 per seat per month, billed annually |
| Enterprise | $79 per seat per month, billed annually |
7. Freshsales
Freshsales, a CRM solution from Freshworks, offers an intuitive interface and a range of powerful features such as AI-driven lead scoring, smart workflow automation, and a visual deal pipeline. It provides businesses with all the tools they need to manage their sales efficiently and with ease.
Key features:
Workflow automation
Email Scheduling
Personalized emails
Visual email builder
Autoresponders
Automated email sequences
360D customer view
Customer ratings:
G2: 4.4/5
Capterra: 4.5/5
Price:
| Plan | Price |
|---|---|
| Growth | $9/user/month, billed annually |
| Pro | $39/user/month, billed annually |
| Enterprise | $59/user/month, billed annually |
8. Engagebay
EngageBay is an all-in-one software for marketing, sales, and service automation, offering a free CRM for startups and growing businesses. It helps automate processes by combining lead generation, email marketing, CRM, marketing automation, social media engagement, helpdesk, and ticketing into one powerful platform.
Key features:
Automate marketing, sales, and support tasks
Custom reports and web analytics
Broadcast emails, email sequences, and template builder
Social post-scheduling and engagement tracking
Task and calendar management
Customer ratings:
G2: 4.7/5
Capterra: 4.7/5
Price:
| Plan | Price |
|---|---|
| Free | $0 per user/month |
| Basic | $13.79 per user/month |
| Growth | $59.79 per user/month |
| Pro | $110.39 per user/month |
Takeaway
Choosing the right software for your business is crucial, as it will not only streamline your customer relationship management but also enhance your email marketing efforts through valuable insights. By leveraging the strengths of the right CRM, you can craft targeted campaigns that resonate with your target audience and build stronger connections. Ultimately, investing in the right CRM and email marketing tools can transform your customer engagement, making every interaction more meaningful and effective.
