Customer segmentation is at the core of creating targeted marketing campaigns and fostering meaningful relationships with customers no matter what channel you use. By identifying specific audience groups based on shared characteristics, you can enhance campaign effectiveness and deliver personalized communication that truly resonates with your audience segments. But this process could become increasingly difficult with the increasing size of your customer base. So how do you go about it?
The answer lies in customer segmentation tools. They simplify the process of grouping your customers and allow you to create and run streamlined campaigns.
This article explores the top customer segmentation tools of 2025, how to choose the right customer segmentation tool for yourself, and how they can help you effectively achieve your business goals through data-driven insights and targeted strategies.
What are customer segmentation tools?
Customer segmentation tools are software solutions that allow you to group your audience based on demographics, behaviors, preferences, or other characteristics.
Well, that is how you would define customer segmentation tools if you had to define it, but technically speaking, any tool that allows you to analyze and group customers based on collected data can be considered a customer segmentation tool.
In the real world, customer segmentation is often integrated as a feature in broader platforms and tools such as customer relationship management (CRM) software, marketing automation tools, and email marketing platforms. So, your pool of options becomes more confined depending on your specific use case.
Benefits of using customer segmentation tools
Customer segmentation tools are a crucial part of a business’s marketing strategy. Customer segmentation tools simplify the process of understanding by streamlining audience analysis and categorizing your audience for more effective engagement. This enables personalized marketing that boosts engagement and conversions. This, in turn, enhances customer satisfaction and loyalty by addressing individual preferences. Additionally, they deliver actionable, data-driven insights to refine marketing, product development, and overall engagement efforts.
Key features to look for in a customer segmentation tool
Choosing the right customer segmentation tool requires evaluating features that suit your specific needs best and align with your business objectives. Here’s a detailed look at the essential features to consider regardless of what your use case is:
1. Data integration
The tool you choose should integrate seamlessly with your existing systems and tools in the process, such as CRMs, marketing automation platforms, and analytics tools. This ensures that all customer data, including purchase history, website behavior, and survey responses, can be accessed and analyzed without much manual effort.
2. Advanced segmentation options
A good segmentation tool should support and offer multiple segmentation types, such as:
The ability to combine these methods offers deeper insights into customer behavior and preferences and allows for a deeper understanding of your customers and their preferences.
3. Ease of use
The tool should have a user-friendly interface that is easy to navigate and allows your team to utilize all the features without requiring extensive technical expertise. Intuitive dashboards and pre-built templates for segmentation can make the process simpler and more accessible to all team members.
4. Actionable insights and workflow integration
The tool should not only segment customers but also suggest and enable actions based on the insights. This capability ensures segmentation data is effectively used to drive results. For example, Mailmodo allows for customer segmentation and then allows you to trigger personalized email campaigns based on behavioral patterns and actions.
5. Dynamic segmentation
Customer behavior is dynamic, and your tool should reflect these changes instantly. Real-time or dynamic segmentation allows businesses to respond to shifts in customer needs and behaviors, ensuring segments remain true at all times.
6. Data security and compliance
The tool you choose must offer robust data security measures, including data encryption and role-based access controls, to protect customer information. This also keeps you in compliance with laws in place for safety of the customer data.
Top customer segmentation tools
When choosing a customer segmentation tool, it's important to consider your specific needs, including what you plan to do after segmentation. As we discussed before, many tools offer segmentation as part of broader functionalities. Here’s a breakdown of some of the top tools you can use:
1. Mailmodo
Mailmodo is an all-in-one email marketing platform that specializes in creating and sending email campaigns post-segmentation. It allows you to create and send interactive emails, perfect for boosting engagement with interactive surveys, forms, and polls within emails. It simplifies the email creation process with a drag-and-drop email template builder and allows you to track campaign performance with an email analytics dashboard. Mailmodo also offers other features like dynamic segmentation, send time optimization, and A/B testing and has an impressive library of email templates for multiple use cases.
Pricing:
| Plan | Pricing | Specifics |
|---|---|---|
| Standard | $37.31/month | 2500 contacts and 20,000 email sending credits |
| Premium | $74.64/month | 2500 contacts and 25,000 email sending credits |
| Max | $139.96/month | 2500 contacts and 37,500 email sending credits |
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2. Mailchimp
Mailchimp is an email marketing platform ideal for small to medium-sized businesses looking to streamline email marketing. Its segmentation features allow businesses to create targeted email campaigns based on customer attributes and interactions. Mailchimp also integrates seamlessly with various tools and provides automation options for follow-ups and drip campaigns.
Pricing:
| Plan | Pricing | Specifics |
|---|---|---|
| Free | Free | 500 contacts and 6,000 emails/month |
| Standard | $44.69/month | 2,500 contacts and 30,000 emails/month |
| Premium | $134.14/month | 10,000 contacts and 150,000 emails/month |
3. Mixpanel
Mixpanel is a powerful product analytics tool focused on user behavior. It allows businesses to track app or website interactions and create behavioral segments based on the data. Other features include cohort analysis, funnel tracking, and retention monitoring, making it ideal for optimizing customer experiences in digital products.
Pricing:
| Plan | Pricing | Specifics |
|---|---|---|
| Free | $0 | Up to 1 million monthly events and 10K monthly session replays |
| Growth | $24/month | 10K events (price scales with events) and 20K monthly session replays |
| Enterprise | Custom Pricing | Up to 1 trillion monthly events and custom session replay volumes |
4. Google Analytics
Google Analytics is a free web analytics service that provides in-depth insights into website traffic and user behavior. It allows you to track metrics like page views, session durations, bounce rates, traffic sources, and user demographics. Its segmentation features let you categorize users based on behavior, location, devices, and more. It also allows you to optimize website performance and enables you to make data driven decisions.
Pricing:
| Plan | Pricing | Specifics |
|---|---|---|
| Standard | Free | Up to 1 million events per day to BigQuery and 100 audiences for Search Ads |
| Google Analytics 360 | Custom pricing | Billions of events per day and 400 audiences for Search Ads |
5. Salesforce
Salesforce is a leading CRM platform that includes AI-driven segmentation capabilities. It enables businesses to manage large-scale customer data, personalize outreach, and track customer journeys. It offers a suite of tools for sales, customer service, marketing automation, analytics, and application development. Its customizable and scalable solutions make it a popular choice for businesses of all sizes across various industries.
Pricing:
| Plan | Pricing | Specifics |
|---|---|---|
| Starter Suite | $25/user/month | Simplified setup and onboarding; lead, account, contact, and opportunity management; email integration. |
| Pro Suite | $100/user/month | Includes all Starter Suite features plus greater customization and automation; sales quoting and forecasting; enhanced, real-time chat. |
| Enterprise | $165/user/month | Includes all Pro Suite features plus advanced pipeline management and deal insights; conversation intelligence; workflow and approvals automation. |
| Unlimited | $330/user/month | Includes all Enterprise features plus predictive AI; conversation intelligence and sales engagement; premier success plan and full sandbox. |
| Einstein 1 Sales | $500/user/month | Includes all Unlimited features plus generative AI; performance management; sales programs and team collaboration with Slack; connect and unify all data with Data Cloud and revenue intelligence. |
6. Hubspot
HubSpot is a versatile CRM platform. It offers tools for marketing automation, content management, email marketing, social media management, CRM, sales pipeline tracking, and customer support. Businesses can segment audiences by lifecycle stage, behavior, and demographics. It also integrates with marketing and sales tools, providing a unified platform for customer engagement and outreach.
Pricing:
| Plan | Pricing | Specifics |
|---|---|---|
| Marketing Hub Starter | $15/mo/seat | Includes 1,000 marketing contacts plus messaging insights (beta), simple marketing automation, email and in-app chat support |
| Starter Customer Platform | $15/mo/seat | Includes Marketing Hub Starter plus Sales Hub Starter, Content Hub Starter, and Operations Hub Starter |
| Marketing Hub Professional | $800/mo | Includes 2,000 marketing contacts with 3 seats plus Starter Package |
| Marketing Hub Enterprise | $3,600/mo | Includes 10,000 marketing contacts with 5 seats plus Professional Package |
7. Qualtrics
Qualtrics is an experience management platform that helps businesses to collect, analyze, and act on feedback. It is ideal for creating detailed customer personas and segments based on surveys and feedback. This tool supports strategic decision-making by providing comprehensive insights into customer preferences and offers other features like survey design, data visualization, and predictive analytics.
Pricing:
| Plan | Pricing | Specifics |
|---|---|---|
| Qualtrics Surveys | Free | Offered in one language of choice with a basic survey builder with 8 question types and 50+ survey templates |
| Strategic Research | $420/month | Surveys in 70+ languages and 24 dashboards; 23 question types with 50+ survey templates and 20+ pre-built solutions |
| Strategic Research (Custom) | Custom pricing | Advanced survey builder with video and audio data collection tools and additional custom requirements |
8. SurveyMonkey
SurveyMonkey is an online survey tool that allows you to create, distribute, and analyze surveys. It enables segmentation based on aspects like customer responses, demographics and customer behavior. It is ideal for small businesses or teams conducting quick surveys to understand customer needs or preferences. It also offers customizable survey templates, advanced analytics, and real-time reporting.
Pricing:
| Plan | Pricing | Specifics |
|---|---|---|
| Team Advantage | $18.08/user/month | 50,000 responses per year with 24/7 expedited email support, custom logo, colors, and survey URL |
| Team Premier | $44.32/user/month | Includes all Team Advantage features plus 100,000 responses per year, phone support, multilingual surveys, and sentiment analysis |
| Enterprise | Custom pricing | Tailored solutions for large organizations, including advanced security and compliance, centralized administration, and enhanced support |
9. Tableau
Tableau is a data visualization platform and business intelligence platform that makes it easy for you to analyze and interpret data through interactive dashboards and reports. These dashboards and graphical representations help businesses communicate data trends effectively. Tableau is particularly valuable for teams needing to make data-driven decisions. It also allows you to group data based on demographics, behavior, or other variables.
Pricing:
| Plan | Pricing | Specifics |
|---|---|---|
| Viewer | $15/user/month | 3 sites available on Tableau Cloud; view and interact with existing dashboards and visualizations |
| Explorer | $42/user/month | 10 sites available on Tableau Cloud with self-service analytics; explore data and create dashboards within the Tableau environment |
| Creator | $70/user/month | 50 sites available on Tableau Cloud with access to data preparation and visualization tools; Tableau Desktop and Tableau Prep Builder |
10. Zoho Analytics
Zoho Analytics is an affordable business intelligence and analytics platform for data visualization and reporting. It helps businesses uncover trends and create actionable customer segments through its intuitive dashboards. Additional features include drag-and-drop interface, AI assistant for answers and presentations.
Pricing:
| Plan | Pricing | Specifics |
|---|---|---|
| Basic | $13.99/month | 2 users with 0.5 million rows |
| Standard | $27.99/month | 5 users with 1 million rows |
| Premium | $60.64/month | 15 users with 5 million rows |
| Enterprise | $229.74/month | 50 users with 50 million rows |
Conclusion
In conclusion, customer segmentation tools are invaluable for crafting effective engagement strategies, enhancing customer experiences, and fostering business growth. These tools empower you to create personalized marketing campaigns, optimize resource allocation, and strengthen customer relationships. By choosing a tool that aligns with your business needs, integrates seamlessly with your existing systems, and offers actionable insights, you can drive long-term success and stay ahead in a competitive market. Use the tips in the article to select a tool that aligns with your specific business needs.
