5 Engaging December Newsletter Ideas for the Festive Season

Falak Preet Kaur
ByFalak Preet Kaur

3 mins read

As the holiday season sparkles on the horizon, December brings a unique chance to spread joy and connect meaningfully with your audience. It’s the perfect time to wrap your newsletters in festive charm, heartfelt gratitude, and a dash of creativity.

In this guide, we’ll share some standout December newsletter ideas that are not only easy to implement but are sure to leave a lasting impression.


Special days in December

December is a month filled with meaningful celebrations and festive moments that resonate with people across the globe. From international observances to heartwarming holidays, these special days offer endless inspiration for your newsletters. Here's a curated list of notable events in december:

Event Date
Human Rights Day 10 December
International Tea Day 15 December
Christmas Eve 24 December
Christmas 25 December
New Year's Eve 31 December

December newsletter ideas

December being a holiday month can be leveraged to send offers, e-gift cards and other promotional stuff. Check this list out and get inspired:

1. Run a Secret Santa campaign

When Christmas eve is around the corner, you can run a campaign where folks can purchase gifts for their loved ones and send gift cards digitally through email. This idea can be implemented when you want to create urgency or push it to the people wanting to purchase something quickly right before Christmas Eve.

Here’s an example of this idea:

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Source: Beefree

2. Share your brand’s 2024 milestones

As we approach the end of the year, it's the perfect time to craft a December newsletter that not only spreads holiday cheer but also reflects on the milestones and accomplishments of the past twelve months. This December newsletter will not only be a reflection of our achievements but also a heartfelt thank you to our subscribers for being an essential part of our journey.

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3. Send a promotional Christmas email

Spread the joy of giving by including exclusive Christmas offers and promotions for your subscribers. Whether it's special discounts, limited-time deals, or freebies, these exclusive offerings will entice your readers and encourage them to engage with your brand during the festive season.

Here’s an example:

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You can use this interactive Christmas email template and this promotional email template to create this type of December newsletter.

4. Year Review or Wrap up for the year

As we prepare to bid farewell to 2024, it's the perfect time to take a moment and reflect on the incredible journey you and your customers have shared together. You can add unforgettable highlights that happened during the year and send your warm wishes and gratitude to your subscribers.

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Try this Year Review email template to replicate this idea.

5. A thank you note for the customers

The best way to send an year end newsletter is to create a thank you note that highlights the support, patience and love from your customers. You can wish them alot of prosperity for the coming year and show your gratitude for being an integral part of your community.

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Final takeaway

These were some amazing Christmas and year end December newsletter ideas that you can try to wrap up the year. These will help you create a strong connection with your customers and to make them await your next email. Here’s a Marketing Planner for 2025 that you can use to plan out the year ahead.

FAQs

To grab attention in crowded inboxes, focus on creating festive subject lines that spark curiosity or excitement. Use vibrant, holiday-themed visuals and a warm, personal tone that reflects the season’s spirit. Adding a touch of interactivity, such as polls or countdowns, can also set your newsletter apart.

December is the perfect time for holiday greetings, exclusive promotions, or end-of-year reflections. Consider including gift guides, seasonal recipes, or heartwarming stories to engage your audience. Highlight any charitable initiatives your brand supports and offer a sneak peek of what's to come in the New Year.

Incorporate themes from global celebrations like Christmas, Hanukkah, or Kwanzaa, and even quirky days like National Cookie Day. You can create special offers, themed content, or festive tips tied to these events. This approach not only adds relevance but also helps you connect emotionally with your readers.

Use CTAs that evoke the holiday spirit and urgency, such as “Shop Our Holiday Collection,” “Send a Gift Today,” or “Get Ready for 2024.” You can also encourage engagement with phrases like “Share Your Holiday Story” or “Join Us in Giving Back.” Make them clear, compelling, and tied to your newsletter’s theme.

Strike a balance by scheduling newsletters around key dates, like early December for gift shopping tips and mid-to-late December for last-minute deals. Weekly newsletters can work if they’re highly relevant, but avoid sending too often to prevent unsubscribe rates. Focus on delivering value with each email.

What should you do next?

You made it till the end! Here's what you can do next to grow your business:

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Table of contents

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Special days in December
December newsletter ideas
Final takeaway

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