Businesses are constantly evolving their marketing strategies to stay ahead of the competition and reach their target audience more effectively. One marketing channel that has gained immense popularity in recent years is SMS marketing. With the prevalence of mobile phones and text messaging, businesses have recognized the potential of reaching their customers directly through SMS. In this blog, we will delve into some surprising ecommerce SMS marketing statistics, highlighting its effectiveness and impact on customer engagement and business growth.
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How do we collect these statistics?
Before we examine the statistics, it is important to understand how they are gathered. The statistics mentioned in this blog are derived from various reliable sources, such as Startupbonsai and many more.
10 ecommerce SMS marketing statistics
Let's dive into the 10 surprising ecommerce SMS marketing statistics that will showcase the power of this marketing channel:
- Marketers attribute 12.8% of online revenue to SMS and anticipate this will grow to 17.4% [Source: Drip]
- The average open rate for SMS is 95%. [Source: Drip]
- Ecommerce and retail companies generate $71 for every dollar they spend on SMS marketing [Source: Drip]
- Ecommerce brands sent 62.3% more SMS messages in 2022 than the year before. [Source: Statupbonsai]
- 91% of consumers are subscribed to at least one SMS marketing program. [Source: Statupbonsai]
- 73% of consumers have bought something marketed to them via SMS. [Source: Statupbonsai]
- SMS is the consumer’s second-favorite brand communication channel after email. [Source: Statupbonsai]
- 83% of brands that use SMS marketing started using AI this year. [Source: Statupbonsai]
- 81% of brands have used generative AI tools like ChatGPT to write their SMS messages. [Source: Statupbonsai]
- In 2020, 39% of businesses used text messaging to communicate with customers. As it breaks down, 21% used it for B2B communications, 42% used SMS for B2C communications, and 37% used SMS for both. [Source: Readycloud]
Conclusion
In conclusion, these statistics highlight the significant impact of SMS marketing on ecommerce businesses. With open rates as high as 98% and response rates outperforming other marketing channels, it's clear that incorporating SMS into your marketing strategy can be a game-changer. Personalized and timely messages have proven to drive engagement and conversions, making SMS an effective tool for customer retention and loyalty. Don't miss out on this opportunity to boost your ecommerce business and start implementing SMS marketing today.
