Latest Email Campaign Statistics You Should Know

According to Statista, the number of email users worldwide was forecast at 4.3 billion. This number is set to grow to 4.6 billion in 2025, which is more than half of the expected world population. This guide will cover some interesting email campaign statistics to know in 2023.

Table of contents

• How did we collect this data?

  • Types of email marketing campaigns sent in 2022
  • Segmented vs non-segmented email campaigns
  • Email campaign design and layout
  • Triggered email campaigns
  • Welcome email campaigns
  • Personalized email campaigns

• Takeaway

How did we collect this data?

We compiled these statistics from credible sources, including reputable platforms like Statista, as well as comprehensive marketing reports from various renowned email marketing platforms. Our commitment to data accuracy ensures the reliability of the information we provide.

Types of email marketing campaigns sent in 2022

Which is the most sent email campaign in 2022? Here's the breakdown:

• Newsletter was the most common email marketing campaign sent in 2022.

Segmented vs non-segmented email campaigns

Segmented emails can be super impactful than non-segmented emails. Here are some statistics to prove this:

• The click-through rate of segmented campaigns is 100.95% higher (on average) than non-segmented ones. (Source: Kinsta)

• Marketers who segment their campaigns increase revenue by as much as 760%. (Source: Dyspatch)

• The most effective strategies for email marketing campaigns are subscriber segmentation (78%), message personalization (72%), and email automation campaigns (71%). (Source: Hubspot)

Email campaign design and layout

Image or no-image? What's the general layout and design used by marketers? Here are some statistics from State of email report by Mailmodo:

• 26.7% sent out campaigns with an image-only email in 2022.

• 15.8% of surveyors didn't use an email footer in their campaigns.

• 38.6% of surveyors said they didn’t send any campaigns with subject line personalization in 2022.

• 55.9% have seen an increase in the number of people that used mobile devices to engage with their campaigns in 2022.

Triggered email campaigns

Learn how triggered emails can boost your open rates, CTR and CTOR:

• Average open rate of triggered email campaigns is 35.64%, the CTR is 2.02%, and click-to-open rate is around 9.94%. (Source: Snov)

Source: Marketing Charts

• 54.9% of “Email My Cart” triggered email campaigns converted customers. (Source: Barilliance)

Welcome email campaigns

Welcome emails offer many opportunities, from improving your email metrics to building a strong foundation with your new subscribers. Here are some welcome email statistics:

• Welcome emails have the highest open rate of 68.6%. (Source: GetResponse)

• The average click-through rate for welcome emails is 14.23%. (Source: Dyspatch)

Personalized email campaigns

Personalization is one of the best tactics to improve your email marketing numbers. Here are some statistics that will prove this:

• Emails with personalized subject lines generate 50% higher open rates. (Source: Yes Lifecycle Marketing)

• Sending three abandoned cart emails results in 69% more orders. (Source: Omnisend)

• 74% of customers become frustrated when their email communication experience isn’t personalized. (Source: LinkedIn)

• 63% of people in one survey said they never respond to non-personalized emails. (Source: LinkedIn)

• Marketers typically see a 20% increase in sales revenue when their email campaigns are personalized. (Source: Campaign Monitor)

Takeaway

These were some important email campaign statistics to keep in mind. This includes segmented, triggered, welcome and personalized email campaigns and how they can help you get your subscribers attention and boost your email marketing numbers. If you think any of these statistics are inaccurate or irrelevant in any form or if you want to submit any relevant statistics, please email us at enquiries@mailmodo.com.