8 Best Email Copywriting Examples for Inspiration

In the digital marketing era, email marketing remains a preferred channel for marketers. Email copywriting is an indispensable skill, given the role it plays in persuasion in successful email marketing campaigns. Needless to say, if you nail your email copies each time, you can convert a potential customer to a repeat customer. This guide reviews a few of the best email copywriting examples and discusses why they work.

How to write an email copy that converts

Writing an email copy that converts requires strategic thinking and some specific things that you need to focus on. Here are some things that you should consider when writing a good email copy.

• Identify the objective of your email

• Choose a copywriting framework

• Know your target audience

• Make your email copy conversational

• Write engaging subject lines

• Use preheader texts

• Keep your email copy short and relevant

• Introduce yourself in the introduction

• Tell a story

• Make the copy digestible

8 best email copywriting examples

Creating a unique and perfect email copy can be difficult, and copywriters may often need more inspiration and ideas for their email copies. If you feel the same, we bring our picks of the best email copywriting examples from which to draw inspiration.

1. Mailmodo

This welcome email template from Mailmodo exemplifies interactive and personalized copywriting. The tone of the email is friendly and welcoming, contributing to a positive first impression. The email copy is concise yet interactive. It succinctly outlines what subscribers can expect - actionable insights, expert tips, and updates - making it clear why staying subscribed is beneficial.

Additionally, by including clear calls-to-action and a visually appealing layout, the email guides users through their journey. Including the names and headshots of the senders at the end of your mail adds a personal touch, making it feel more like a conversation than a marketing email. The PS section invites direct feedback, which not only engages the reader but also provides valuable insights for the company.

2. Spotify

(Source: Hubspot)

This email copy from Spotify gets so many things right. Personalization is just one aspect of it. All the information has been divided into easy-to-read paragraphs having no more than 2 sentences each. It starts by introducing the sender, followed by why they’ve sent the email and an appreciation.

All the important information is formatted in bold. It has an attractive CTA button that outright states the action it will perform or lead the recipient to. Also, it talks directly to the recipient, like a human would. The recipient feels that he or she is one of the first to get access to the tickets.

3. Harry’s

(Source: Really Good Emails)

This email from Harry’s is another great example of an email copy. This is an interactive email campaign that helps the recipient find their ideal scent. Each question is a hook because it’s all about you.

Also, it leads you to valuable information on what kind of scent would suit you. Even if it wasn’t accurate, it sure is fun. This piece of copy is also divided into questions so the copy is scannable and filled with images which makes it interesting. They also give an offer in the end to motivate the purchase.

4. Grammarly

(Source: Really Good Emails)

This email from Grammarly is all about educating the recipients on how to use their product best. The email template is divided into two sections, making this promotional email scannable. Notice that the email copy is clean, to the point, and concise. So undoubtedly, the recipient will find immense value in this welcome email. For inspiration, you can check out our welcome email template library.

5. Uber

(Source: Really Good Emails)

This email copy from Uber starts with an image showing a happy rider, reflecting their service's satisfaction. This email copy example uses personalization. It doesn’t advertise Uber's features but focuses on how its service will solve recipients' specific pain points. The email follows the principle of talking about the benefits recipients will get over selling product features. This is a great way to market your new product.

6. Penguin Random House

(Source: GMass)

Here’s another fun example from Penguin Random House, a publishing company. The company sent this fantastic copy to its email subscribers on World Emoji Day with a unique take on celebrating it.

For those who love games, this is a treat. The email copy is concise, colorful, and highly engaging. It grabs the reader's attention to guess the novel's name.

7. Casper

This email from Casper leads with a visually appealing background and the copy focuses on the feature they sell ‘a better sleep’ instead of just mattresses. The focus of this email campaign is also on how the customers can benefit from their product.

Their highlighted content has humorous puns which add to the reader's delight. Even their CTA revolves around their product line and highly contrasts with the background to stand out, even if it’s just a plain white box.

8. Tidio

(Source: Gripped)

This announcement email from Tidio starts on a high note creating curiosity in the reader. The CTA is a simple link that takes the reader to the booking page. The important date and time has been highlighted. The email marketing strategy focuses on what the recipient will learn instead of simply listing the contents of the course.

Offering free consultations in the body copy is another motivator. The sender’s name and photo at the end add a human touch to the email so the reader feels he’s being contacted by a real person instead of a robot.

These are a few examples of the top email copywriting examples. While writing your email copies, follow the best practices and tips in our guide below.

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Takeaway

Effective email copywriting uses a mix of psychology, creativity, and strategy. The above copywriting examples show how you can create an effective email copy that resonates with the audience. These examples will inspire you and aid your creativity to build better and more engaging email copies that perform well.