16 Email Copywriting Templates to Use in 2024

Writing email copies can be challenging, especially if you have no prior copywriting experience. Crafting the perfect email copy requires a strategic approach to capture your reader’s attention, keep them hooked to the end, have the right flow from the introduction to the CTA, and maintain a professional yet persuasive tone throughout. It can be overwhelming to achieve all of these things.

This is where email copywriting templates come in handy. They provide a framework you can customize to suit your specific needs. This guide contains a list of email templates for your varied email marketing needs.

Table of contents

• 16 email copywriting templates for your email marketing needs

  • Welcome email templates
  • Cold outreach email templates
  • Product announcement email templates
  • Thank you email templates
  • Customer feedback email templates
  • Abandoned cart recovery email templates
  • Product recommendation email templates
  • Webinar invitation email templates

• Takeaways

16 email copywriting templates for your email marketing needs

This curated list of templates will help you write email copies that engage your audience. This list contains templates for different types of marketing emails that you would send to your prospects.

Welcome email templates

Template #1

Hey {customer’s name},

Thanks for joining us at {your company name}! We’re excited to have you join our {team, family, etc.}, and we think you’ll really love {product, feature, etc.}. If you haven’t already, make sure to check out:

{feature 1}

{feature 2}

{feature 3}

If you have any questions or need any help, drop us an email. We’re open from {hours}, and you can reach us {at/by} {contact info}. You can even check our FAQ page if you need help outside of our regular business hours.

Thanks again and happy to have you!

Best,

{your name}

Template #2

Dear [Recipient's Name],

We're thrilled to have you on board! At [Your Company], we're committed to [briefly state your mission or value proposition]. In this email, we'll walk you through the key features and benefits of our services/products, so you can make the most of your experience with us.

[Highlight key features]

[Share customer testimonials]

[Call to action to explore or get started]

If you have any questions, don't hesitate to reach out. Welcome to the [Your Company] family!

Best regards,

[Your Name]

[Your Title]

[Contact Information]

Cold outreach email templates

Template #1

Hey {prospect’s name},

I noticed you’re working on {prospect’s initiative}. My name is {your name}, and I work at {your company name}, where we help people like you achieve their goals with the help of {product}.

Here are a few quick features that I think you might find useful:

{feature 1}

{feature 2}

{feature 3}

I’d be happy to go over everything in more detail if you’re interested. You can set an appointment with me through my {calendar program}.

Looking forward to hearing from you!

Best regards,

{your name}

Template #2

Hi [Recipient's First Name],

I'm [Your Name] from [Your Company]. I noticed your [mention something specific about their work or interests] and was impressed.

I specialize in [briefly describe your expertise], and I believe we could explore potential synergies. Would you be available for a quick chat sometime this week or next? Let me know.

Thanks for your time!

Best regards,

[Your Name]

[Your Contact Information]

Product announcement email templates

Template #1

Hi [Recipient's Name],

We're excited to unveil [New Product/Feature], designed to take your [experience] to new heights. This revolutionary [product/feature] is set to [briefly describe its benefits and impact]. Here's what you can expect:

[Highlight key benefits]

[Include visuals or demos]

[Call to action to explore or purchase]

Don't miss out on this game-changer. Get ready to [desired outcome] with [New Product/Feature]!

Cheers,

[Your Name]

[Your Title]

[Contact Information]

Template #2

Hi [Recipient's Name],

We're excited to introduce our latest innovation – [New Product/Feature]!

[New Product/Feature] is designed to [briefly describe its benefits and impact]. Here's what you can expect:

[Highlight key benefits]

[Include visuals or demos]

[Clear call to action to explore or purchase]

Ready to experience the future of [Product/Service]? Click the button below to [explore/upgrade/get started]:

[Insert Clear CTA Button]

If you have any questions or need assistance, our team is here to help. Don't miss out on this game-changing {product/feature}!

Best regards,

[Your Name]

[Your Title]

[Contact Information]

Thank you email templates

Template #1

Dear [Customer's Name],

We want to extend our heartfelt thanks for choosing [Your Company] for your recent purchase of [Product/Service]. We appreciate your trust in us and are thrilled to have you as a customer.

Your order details:

Order Number: [Order Number]

Date: [Order Date]

Items Purchased: [List of Items]

We're committed to ensuring your satisfaction. If you have any questions or need assistance, please don't hesitate to reach out to our dedicated support team at [Customer Support Email/Phone].

Thank you again for choosing [Your Company]. We look forward to serving you in the future.

Warm regards,

[Your Name]

[Your Title]

[Contact Information]

Template #2
Hi [Subscriber's Name],

Thank you for subscribing to [Your Newsletter/Service]! We're excited to have you on board and look forward to sharing valuable content with you.

As a subscriber, you'll receive:

[Briefly describe the type of content they can expect]

[Mention any special offers, exclusive content, or benefits]

We appreciate your interest in [Your Company] and are here to provide you with insights, updates, and inspiration.

Feel free to reach out to us at [Contact Email/Phone] if you have any questions or feedback. Welcome to our community!

Best regards,

[Your Name]

[Your Title]

[Contact Information]

Customer feedback email templates

Template #1

Hi [Customer's Name],

We hope you're enjoying your recent purchase from [Your Company]. We'd love to hear about your experience and how we can improve. Your feedback helps us serve you better.

Please take a moment to complete this brief survey:

[Feedback Survey Link]

Your input is invaluable to us. Thank you for being a valued customer!

Best regards,

[Your Name]

[Your Title]

[Contact Information]

Template #2

Hi [Customer's Name],

Did you love your recent purchase from [Your Company]? Share your thoughts and help others make informed decisions. Leave a review on our website:

[Product Review Link]

Your feedback is incredibly influential in guiding potential customers. Thank you for your support!

Warm regards,

[Your Name]

[Your Title]

[Contact Information]

Pro tip: Try AMP emails that allow you to collect customer feedback within the emails.

Abandoned cart recovery email templates

Template #1

Hi [Customer's Name],

We noticed you left something in your cart at [Your Website]. We didn't want you to miss out on your favorite items:

[List the items left in the cart]

[Include images and descriptions]

Click below to complete your purchase and enjoy your selections:

[Cart Recovery Link]

If you have any questions or need assistance, please feel free to contact our support team. We're here to help!

Best regards,

[Your Name]

[Your Title]

[Contact Information]

Template #2

Hi [Customer's Name],

Time is running out to grab the [Product] you left in your cart. Don't miss this opportunity to [mention benefits or unique features]!

Complete your order now, and enjoy [special offer or incentive]:

[Cart Recovery Link]

Hurry, this offer won't last forever! If you need any assistance, please don't hesitate to reach out.

Warm regards,

[Your Name]

[Your Title]

[Contact Information]

Pro tip: You can even include the abandoned products within the email itself using the cart recovery email template from Mailmodo.

Product recommendation email templates

Template #1

Hi [Customer's Name],

At [Your Company], we know that you're unique, and your shopping experience should be too. Based on your recent purchases and browsing history, here are some products we think you'll love:

[Recommended Product 1]

[Brief description and image]

[Add to cart button]

[Recommended Product 2]

[Brief description and image]

[Add to cart button]

[Recommended Product 3]

[Brief description and image]

[Add to cart button]

Explore these handpicked recommendations and elevate your shopping experience:

[Shop Recommended Products]

Thank you for choosing us for your shopping needs!

Best regards,

[Your Name]

[Your Title]

[Contact Information]

Template #2

Hi [Customer's Name],

We hope you're enjoying your recent purchase of [Product]. To make your experience even better, we suggest considering these complementary products:

[Cross-Sell Product 1]

[Brief description and image]

[Add to cart button]

[Cross-Sell Product 2]

[Brief description and image]

[Add to cart button]

[Cross-Sell Product 3]

[Brief description and image]

[Add to cart button]

Maximize the value of your purchase with these great additions:

[Explore Cross-Sell Products]

Should you have any questions or need assistance, don't hesitate to contact us.

Warm regards,

[Your Name]

[Your Title]

[Contact Information]

Pro tip: You can even include the abandoned products within the email itself using product recommendation email template from Mailmodo.

Webinar invitation email templates

Template #1

Hi [prospect’s first name],

We’re co-hosting a webinar with [industry leader] on [topic of interest] on [date] at [time].

During this [X]-hour webinar, we’ll talk about:

[Key point A]

[Key point B]

[Key point C]

Businesses in [prospect’s industry/niche] space will find this webinar useful because we’ll be showing you how to overcome [pain point A] and [pain point B] effortlessly.

Are you interested?

Reserve your spot here: [webinar URL]

Only [Y] seats are available!

See you there,

[Your email signature]

Template #2

Hi [Recipient's Name],

Looking to enhance your [mention skills or knowledge]? Join us for a comprehensive training webinar on [Webinar Topic], where you'll learn [mention key takeaways or benefits].

Webinar Details:

Date: [Date]

Time: [Time]

Duration: [Duration]

Trainer: [Trainer's Name]

Registration Link: [Registration Link]

Reserve your spot and equip yourself with valuable skills:

[Register Now]

Feel free to invite colleagues who might benefit from this training. We're excited to help you take your skills to the next level!

Best regards,

[Your Name]

[Your Title]

[Contact Information]

Pro tip: Mailmodo allows you to send Zoom webinar registration forms so your recipients can register to webinars within the emails.

Takeaways

These email templates are sure to enhance the engagement of your emails and reduce the time input required drastically. They are sure to make your emails look more professional and keep your prospects hooked to the very end allowing for more conversions.